Chapter 685: Choose One of the Two
The next few days will be the main battlefield of Internet shopping, and the two major platforms of Internet shopping will participate in this battle.
eBay and Taobao.
eBay belongs to sitting firmly on the throne and accepting the challenge of challengers, which is actually not uncommon in recent years.
Even.
It can be said that it is very common.
In the past, no matter what the challenge, eBay can easily press the opponent to the ground like pressing a dead ant.
But this time.
Some are different.
Taobao, who wants to hit the throne, is full of preparation and momentum, whether it is funds or means, there is no shortage at all.
Merchant training, simplification of user operations, product display and recommendation, window display and promotion for demand groups......
Each of these means is used just right.
And the most terrifying thing is.
The slashing model made Taobao's name even more viral, rapidly spreading in the domestic Internet industry.
No.
It should not be said that it is the Internet industry, it should be spread throughout the country!
Whether you understand the Internet or not.
Whether you understand online shopping or not.
Even many people, who don't even understand the operation of the computer, began to remember the name of a shopping platform called Taobao under the discussion of the people around them.
"There's a lot of stuff in there, more than any supermarket I've ever seen, and there's even a couple of big brands."
"It's very cheap, the quality is good, just to wait for the express, you have to wait for more than a week, if you are not in a hurry, it is very cost-effective to buy in Taobao."
"Good helper to save money!"
"The price is beautiful, the goods are good, and I feel that there is no big difference from what I bought in other stores."
“……”
There are a lot of discussions like this.
Even walking down the street, asking a random question, you can get an answer similar to this.
Regardless of whether the respondent has really used Taobao or not, but after listening to a lot of discussions, most people already have a common sense in their hearts.
Shopping.
The cheapest is to buy it on the Internet!
It's a concept that's deeply rooted.
It is also a piece of Wang fried that was handed to Taobao, and it can be said unceremoniously that they only need to pinch this Wang fried and make good use of it.
Tao Bao may really be able to ascend the throne as a new king.
In fact.
There are old horses and a group of generals in charge, they not only pinch this good card in their hands, but also continue to optimize and change the cards in their hands better.
The first thing to do was that Taobao began to negotiate cooperation with several banks.
They need a sponsoring agency.
This can make the buyer and seller more assured, the buyer confirms that it is correct, the seller's goods are fine, and the funds will be credited to the seller's account.
And obviously.
Banks are well suited to be guarantors.
However, because of the nature of the bank itself, a third-party guaranteed payment platform is needed, which is also Taobao's next plan.
They're going to start another platform called PaymentPack.
It doesn't belong to the same series as Taobao, but it relies on each other.
As you can imagine.
Once the payment package is completed, the next Taobao will make up for the shortcomings of today's Internet shopping and completely soar.
Of course.
Taobao is moving forward drastically, and eBay, the boss who has been firmly on the throne for many years, will naturally not be completely rotten.
They're changing, too.
Even many people are speculating about what kind of way eBay will use to fight Taobao next.
After all.
In the history of eBay.
They have come all the way from scratch and have fought many eye-catching battles, and in the eyes of all, it will be a close fight.
Even a little careless.
Taobao may also be crushed by eBay, because eBay has been in the limelight for the past two years, even if Shao Yibo leaves.
Emaciated camels.
After all, it's still bigger than horses.
Can......
It's a big surprise.
Just when everyone thought that eBay was going to use some great strategy to easily crush Taobao, eBay suddenly sent a new cooperation contract to all merchants.
The content of the contract is actually quite conventional.
Even.
Basically 90% of the content, and the platform cooperation agreement they signed before.
It's all exactly the same.
Only.
It's just one more.
The eBay platform requires merchants to sign an exclusive licensing agreement if they want to sign a contract to cooperate with eBay and obtain eBay's promotion position.
To put it simply.
If you want to sell things on our platform, then you, the merchant, can only enter our platform, if you want to list products on other platforms......
I'm sorry about that.
We can only cancel the promotional resources that you have to offer.
This pattern.
Basically, it is the status quo of monopoly in many industries, and companies with a higher market share in the market will use this means to ensure their own position.
Normal disadvantaged merchants, faced with this kind of contract, can only think about how to choose.
But......
At a time when the Internet is just rising and online shopping is just appearing in the public eye, there are basically only a few large merchants.
Arguably.
Merchants need to rely on the platform, but in the same way, the platform also needs to rely on the merchant.
Enforce either-or mode.
Swap it for usual.
When Taobao has not yet risen, or when merchants have not yet risen.
Naturally, there is no problem.
But for now......
The big merchants under eBay have risen, and Taobao, a menacing rising star, has now developed extremely smoothly, and even has a lot of noise.
This is the time to play such a trick......
In the end, it will inevitably be a strong backlash.
It turns out.
When the two-choice model was pushed out for the first time, countless merchants began to complain for the first time, expressing their attitudes through various ways.
Calls, emails, and even a few radicals came straight to the door.
But anyone with a brain will also consider whether it is right to force one of the two at this time.
But alas.
Although Lowell has brains, he doesn't seem to have too many, and in the face of the protests of a large number of merchants, Rowell behaved extremely strongly.
Attitude stands out one.
Either sign the contract, or pack up and get out!
Apparently in his opinion.
These big merchants make money because they eBay gives these people the opportunity to make money, and if they want to continue to make money, they must hug their thighs.
After all.
The iron-clad platform, the flowing business, this reason is very clear to Lowell.
But......
Although his idea is very good, he ignores the truth that water can carry a boat and can also capsize a boat.
When Taobao shows the ability to fight bayonets with eBay, such toughness is more or less a problem.
Merchants did not hesitate to run eBay.
Go to Taobao.
Not only because the number of users on Taobao's side is soaring, but also because the policies and benefits that Taobao can give them will be better.
While treating them as relatives, and on the other hand, treating them as slaves.
And the difference in earning power will not be too big.
So how do you choose?