Chapter 774: Supermarket Entrance
If you use one word to describe it, at the moment Amilican instant messaging field.
That has to be.
Heroes scuffle!
Looking at it, just the instant messaging software on the market of Amilican can find at least more than a dozen models.
There are a few features that are different.
Majority.
It is even a complete product copy, or a plagiarism of the original product.
When the big cake of instant messaging is noticed, it means that there will be countless players entering the game, all with cutlery in their hands.
If you want to enter the market, let's get a piece of the pie.
But......
The cake is that big.
With so many players entering, no one will necessarily be able to eat much, and the competition at this time is also infinitely amplified, almost every day, there will be old product iterations, and there will be new product updates.
It is not that no one has abandoned the Amilican market and is aiming for other places such as Europe and Africa.
There are even a lot of people, and the competition is just as fierce.
But obviously.
Everyone understands.
Once the North American market is won, the expansion will be extremely smooth, and now if you go to other markets to open up, it is very likely that you will end up making a wedding dress for others.
And at times like these.
The competition for Amilican is also becoming more and more fierce.
The competitive methods of these people are not petty, and they will not abide by any industry conventions.
Plagiarize.
It becomes extraordinarily severe.
Today your family can have a group chat, tomorrow our family can have an enhanced group chat, today you make an emoji, tomorrow I can make ten emojis based on you.
And this brings.
Nowadays, many Amilican people, one person or even users of several products, want to communicate with a certain type of person, they need to use specific instant messaging software.
At sixes and sevens.
Users are naturally miserable, and all kinds of instant messaging software companies are actually just as miserable.
After all, no one can be sure.
Will today's users become the straw that will crush them tomorrow in the hands of others?
Anxiety.
It spread to the entire industry.
But no matter how anxious you are, you can only bite the bullet and rack your brains to think about how to suppress your competitors.
"At present, there are more than 15 products of the same category in the entire Ameliken market."
"Each product has some differences, but in general, they are actually very similar, and they can be divided into three types."
"The first is a completely complete imitation of Penguin's products, mainly focusing on the in-depth expansion of users, which account for more than 60% of the products currently on the market."
"Among them, the main products are Immediate and Pro, which are currently the most powerful and have the largest number of users."
"The second is mainly the previous traditional Internet model, similar to blogs and chat rooms, most of which have a large market share before, and now they have begun to enter the instant messaging game, and the market share is not small, almost 30%."
"The representative products of this category are mainly products such as exploration at present."
"There's a third one."
"This one is the most niche, mainly based on innovation sharing, and their philosophy is that the Internet can be used not only for communication, but also for sharing."
"So this kind of function is mainly focused on the sharing category, others can like, follow and comment, and it also has the function of instant messaging, but the function of instant messaging is compressed, and the effect is not good."
"That's pretty much the way things are going to be."
Office.
Shao Yibo analyzed the situation in front of Gu Xiu.
It's really a scuffle.
With the development of Internet communication to the present, in fact, some basic functions are no longer an exclusive secret.
On the whole, in fact, the strength of each family is very strong.
wants to fight a bloody way out of such a chaotic situation.
It's difficult.
"And what are you going to do next?" Gu Xiu asked.
"With hard power." Shao Yibo replied:
"We're actually very strong."
"The quality of the products is also very high."
"The main thing is."
"Even though we waited so long to get the product fully made."
"But during this period of time, we are not working behind closed doors, but always observing the trends in the market and the needs of users."
Gu Xiu nodded and motioned for Shao Yibo to continue.
"We investigated."
"Instant messaging was really popular before that, and penguins were able to tear off a big piece of the pie even when they came to Amelikán."
"But that was before."
"It's going to be very difficult to get a piece of the pie right now, because the market is saturated with instant messaging, and it's not a new thing for everyone."
"So we need to be innovative in this area."
"And under our observation, we found that Ameliken users attach great importance to their privacy, and even their social circles prefer privacy."
"But at the same time."
"People love to share."
"So most of our products, instant messaging and chat, most of our technology is powered by Penguin."
"But in terms of this technology, we borrowed some sharing software from the Penguin Space model."
"Users can use it as a one-person blog, sharing some daily life they are willing to share on it, but the difference is that the likes and comments between other non-friends cannot be seen by others, which can ensure privacy."
"On top of that, we've also made it more streamlined and streamlined in terms of instant messaging, we've eliminated most of the Penguin's features, and a series of data displays, and so on."
"Sharing and chatting to the extreme."
Speaking of this, Shao Yibo paused slightly, and then said again:
"In terms of the quality of the current product."
"Our product, while not as bells and whistles, is in some ways the extreme."
"In terms of UI design, we also achieved the ultimate simplicity."
"It's good, I've experienced it, and it's really attractive." Gu Xiu nodded:
"But I want to know how you're going to expand the market next."
"After all, product quality is one thing, product promotion is another, I want to know how you make our products come out of such a big melee?"
That's the key question.
Product quality may determine a company's lower limit, but this lower limit only exists if the users are the same.
For now.
Facebook is still a product that no users have, and Gu Xiu is very curious about what kind of way a genius like Shao Yibo will use to open up the market.
And on this issue.
Shao Yibo rarely sold a pass, and said with a smile something that seemed completely unrelated:
"I found that in recent years, the domestic shopping mall industry has been very hot, and there are even more than five stores in some popular areas of popular cities."
"That's true."
His own Lao Tzu is engaged in shopping malls, Gu Xiu still understands that in the past two years, the number of supermarkets in China has indeed grown explosively.
"I've seen an interesting picture before."
"On a street, there are three or four supermarkets next to each other, with all kinds of names, such as cheap supermarkets, Xinxin supermarkets, affordable supermarkets, ......"
"But in the midst of these supermarkets."
"But there is a supermarket that has found a different way to give itself a name."
"Supermarket entrance!"
“……”