How is Gannett's company?

Acquire this company?

Gu Xiu's words directly silenced Luo Xiang, and the whole person looked at Gu Xiu with a stunned face.

He wanted his boss to get involved in the media field.

It would be nice to be able to acquire a media company, and it would be easier and easier to get started.

But......

He really didn't expect that Gu Xiu would directly target a big media like Gannett.

"Boss ......"

"Buying Gannett is not a trivial matter."

"This company is not small."

After hesitating for a long time, Luo Xiang finally couldn't help but speak.

This is actually quite euphemistic.

Gannett's size is not as simple as that, and now it is among the top ten media companies in Amilliken.

Gannett is definitely on the list.

At first glance.

It seems to be the top ten, in fact, it is just like that, at least it will not surprise Luo Xiang so much.

But in fact.

You must know that there are actually many types of media companies, which can be divided into print media, TV media, outdoor tool media, and direct sales promotion from the carrier.

The content can be divided into news media, film and television media, music media, advertising media, and store media...... And so on and so forth.

This also means:

There are not many news media in themselves.

In fact, Gannett is now ranked in the top three news media, and is even basically the second super media.

They have only two competitors.

First of all, there is Murdoch, the media godfather who holds the News Corp., who controls the New York Post, The Times, and The Sun...... and other newspapers, as well as relying on Fox's television media in-depth, firmly occupy the number one position in the field of news media.

Another competitor is Mi Guo Online from Time Warner, and before the Internet bubble, Mi Guo Online even became the most terrifying Internet product with the most terrifying valuation.

However, with the wave of the Internet bubble, this competitor began to slowly weaken, and gradually shifted from news media to advertising, film and television media.

And Gannett, who was able to fight with these two, was naturally not to be outdone.

This media company is unique.

Here's what's unique.

He did not develop the business of advertising media or even film and television media like his peers, but devoted himself to news reporting, especially focusing on traditional newspapers and magazines.

It seems that they are too one-dimensional.

But in fact, it is precisely because their business is single enough that they have better credibility and authority in traditional news media.

And their development is really going very well.

In Amiliken alone, they have nearly 400 newspapers, including the largest daily newspaper in circulation, Rice Today, and that's just Amiliken.

In the sound country, they also have nearly 300 newspapers, and there are 22 TV stations!

This is not an unknown small company, let alone an acquisition.

"Boss, what I just meant was that we bought a media company, mainly to use it as a springboard for the development of our media field."

"There's no need to choose such a good company."

"Maybe boss, you heard that Gannett's situation has not been very good recently, and the stock price has shrunk sharply, but after all, the emaciated camel is bigger than the horse, and the cost of capital is too high to win such a company."

Luo Xiang persuaded him.

Although he proposed that Gu Xiu get involved in the media field, he only planned to use this as a springboard to use traditional media to jump to Internet media.

I didn't plan to.

Directly find a super boss as a springboard, can it still be called a springboard?

Be.

Gannett's situation has been sluggish in recent years, and the stock price has been falling rapidly since two years ago.

At first glance.

Now seems like a good opportunity to get to the bottom of Gannett.

But......

Now that there has been an analysis by an appraisal company, Gannett has already begun to decline, and may even be destroyed in a decade.

If it's for this.

Then there is no need to pursue Gannett, a giant ship that has begun to sink.

"On the contrary, I think that we don't just need a springboard, if we have to talk about a springboard, what we need is that this springboard is thick and resilient enough."

"Especially in terms of public recognition and trust, we need a certain amount of authority, and that way, it's better for us, isn't it?"

Gu Xiu said with a smile.

"That's right." Luo Xiang Youyou says:

"But Gannett's current situation doesn't seem to be particularly good, or their stock price wouldn't have been plummeting, and I'm afraid that after we invest, there will be problems."

"Do you think that once we invest in the acquisition, we may focus on Gannett's own traditional media, but it will be difficult to develop Internet media on both fronts?" Gu Xiu saw Luo Xiang's concern.

"Yes." Luo Xiang nodded.

This in itself is one of the concerns.

Gannett's situation is not good, and it is completely different from Helan Royal Airlines, although the situation of Helan Royal Airlines is also bad, but his boss can only be regarded as one out and one in and one hand, and the company management is still something else, all of which are taken care of by others.

But Gannett is different.

This is the media.

To want this power means that once you start investing in such a company, you have to get hold of it.

When the time comes.

Gannett's predicament requires them to find a solution, and at this time, if they want to develop in two lines, the difficulty of management will increase infinitely.

After all.

The company that was acquired at such a large price was originally intended to develop a new business with the help of the company's fundamentals.

As a result, the new business did not develop, and a lot of money and effort were invested in order to stabilize the fundamentals.

If at this time, the company's fundamentals are stabilized, more and more smoothly, and even break through the past, it will be a good thing.

But here's the thing.

Gannett is a traditional media company, and according to Luo Xiang's vision, this kind of traditional media company is not seeking change.

Eventually, they will perish.

He is not the only one who thinks so, even many analysts are predicting this.

So.

From this point of view.

The acquisition of such a large company may have a name, but it is only a name.

Opposite.

The difficulty will increase exponentially.

"Gannett's problem."

"It's nothing."

Gu Xiu's concerns about Luo Xiang have his own opinions:

"The newspaper they own, as well as their popularity and credibility, is enough to make them invincible, and although it is continuing to decline, it can be revived as long as the internal direction is adjusted."

"As for the problem of two-front combat you mentioned, this is also simple."

"We only need to set up a Gannett branch to operate independently and be responsible for the business development of Internet new media."

"The double line is certain, but in fact, you can imagine that the two sides do not have much to do with each other, and it can even be said that the two sides are just partners."

"Or, you can think of it as two things."

"One is investment."

"The other thing is entrepreneurship."

Yes?

Luo Xiang was a little stunned by this answer.

What does this mean?

Not to mention what Gu Xiu said, the solution to the current Gannett problem is very simple, to be honest, Luo Xiang can't see anything simple about this problem.

What made him even more stunned was Gu Xiu's sentence that he treated this matter as two things.

What do you mean?

One is investment, one is entrepreneurship?

He understands that what the boss is talking about must be investing in Internet new media, after all, both of them think that this matter is very promising.

But what is investing all about?

Does the boss think that Gannett's company has great investment prospects?

This......

"Boss, I'm afraid investing in Gannett is not a trivial matter." After pondering for a long time, Luo Xiang couldn't help but speak:

"Although Gannett's situation has been declining in recent years, and it is worse, they are still the number one media company in the West."

"It's not a trivial matter to want to invest in the acquisition of such a company now, and their valuation will not be very low."

"I know this, not to mention ......" Gu Xiu smiled indeed: "I didn't say that I was going to move this company now?" ”

Yes?

Not planning to move now?

Luo Xiang was puzzled, but saw that Gu Xiu had already explained directly:

"You let Yuanxiu invest over there, send someone to contact Gannett, and you can invest in and acquire."

"But a little."

"No matter what Gannett's offer is, we can just cut it ten times back."

"Ah???h Luo Xiang was stunned:

"The boss, our investment manager, may ...... There are some opinions. ”

Not to mention that there are opinions.

He was already shouting directly in his heart at the moment, boss, you're not kidding, are you?

Cut tenfold?

Is this your attitude towards talking to people about investment and acquisition?

It's outrageous enough for others to break bones, cut in half, etc., boss, you are, directly cut all from the neck down!

Even.

The end result is not that the two sides are working hand in hand.

On the contrary, the people who came to talk about cooperation by themselves were sent out with broken legs!

This is clearly to tease others.

"If you have an opinion, you can't help it, don't worry, everyone is a big company, even if you are angry in your heart, you won't be able to hit someone on the spot."

"That's good, give the people in charge of this project a salary and bonuses, and if you're still worried, buy more insurance."

Get......

All this has been said and done, so what else can be said?

Luo Xiang understood.

The boss has already made up his mind.

But at the same time, he couldn't help but be curious:

"Boss, you're ......"

"Want to get a familiar face in advance, and plan to take the opportunity to take this company at the right time?"

"Smart, worthy of being my dog-headed military advisor!" Gu Xiu laughed and praised it.

One who offers bad advice?

Luo Xiang said that although he was praised, he was not particularly happy in his heart.

But then, Luo Xiang thought again:

"Boss, do you think that this company will plummet, and there will even be a big crisis?"

The reason why he wants to stop his boss's thoughts about Gannett is because Gannett's size is too large and his market value is not low.

Right now.

The market capitalization of this company is also worth at least three billion meters.

That's not a small amount of money.

Yuanxiu investment will definitely be able to come out, but when a number of industries are fully developed, after taking out this money, Yuanxiu investment will also be stretched.

But that's what the boss means now.

Is there still a chance to buy the bottom?

"Of course."

"And let me tell you, this opportunity is probably a once-in-a-lifetime opportunity for hundreds of thousands of years."

"A ......"

"Chance to pick up the slack!"