Copyright awareness.

It's a frustrating fact.

After all, the Dragon Kingdom was too poor back then, and if there was a free one, no one would be willing to spend money, and such a thrifty character ultimately led to a large number of people's lack of awareness of copyright.

This can be seen by looking at the pirated tape shops and video stores on the streets, not to mention the fact that there are still a bunch of pirated games that can be played for free by going to an Internet café.

Naturally, no one wants to spend money on a game.

Penguins to do.

It is to build an online store similar to STM, an electronic version of the game.

If players are not willing to spend money on games, then the platform is obviously doomed to have no way to continue to exist, let alone develop outwardly.

But.

Gu Xiu was not surprised by this result at all, and thought about it at this time:

"At present, domestic gamers still like to contact some online games, because online games are inherently social, in this case, we can also add some sociality to stand-alone games."

"Single-player games for added sociality?" Ma Huateng was a little puzzled.

Stand-alone game.

As the name suggests, it is originally a game played by one person.

Count on games like this to increase sociality......

To be honest, Ma Huateng can't understand it, it's impossible to build a server for every stand-alone game, and then transform it into an online game, so that all players can play in one server, right?

How is this possible?

Not to mention that the company of the stand-alone game will not give you the copyright to do this.,Even if it's for you.,The size of the stand-alone game is not small.,I really plan to make it an online game.,I'm afraid that no server can bring it.。

What's more, the game modes are also different, which is simply unrealistic.

"Don't think it's so complicated, the first thing you need to know is, what is the biggest advantage of our penguins?" Facing Xiaoma's doubts, Gu Xiu smiled.

"Our biggest advantage ......" Ma Huaten thought for a moment: "Social? ”

Penguins themselves started by playing social and building a complete Internet social network for all users, which is definitely their biggest advantage.

"Correct!"

Gu Xiu nodded and smiled:

"We are inherently social, and on the basis of this sociality, in fact, any game can bring our social attributes."

"One of the easiest ways to do it."

"Why do our penguin users like to open penguin memberships, red diamonds, and yellow diamonds?"

"It's a privilege." Ma Huateng didn't want to answer directly:

"Each of our paid features has unique privileges, and today's young people are different from the young people of the past."

"In the past, young people liked to chase trends, and if others liked something new, they would follow suit."

"But today's young people like to be different, like to go off the beaten path, and like everyone to be able to see themselves at a glance in the crowd."

"And our various paid projects are to increase these uniqueness and the passion for everyone to pay."

For the core advantages of its own products, Ma Huateng obviously knows very well.

"You can tell you know your products very well." Gu Xiu nodded in praise, and then changed his words:

"Now that you know the benefits of our products, why not add to them?"

"For example......"

"Don't we have a data page to show it, can we add the game's achievement system to our game platform?"

"Achievement system?" Ma Huateng thought about it seriously, but fortunately, this kind of thing is not uncommon now, and he immediately understood:

"Boss, what you said is to put the achievements obtained on the profile page?"

"Yes!" Gu Xiu nodded: "We can use the achievement bar to unlock the level, and this overall achievement system can directly generate icons or some specific privileges, which can be displayed in the penguin's profile page." ”

"Of course, we can diversify a little bit."

"For example, how many games you have, how far you have progressed, and how far you have unlocked achievements overall."

"Didn't you tell me before that some people open up some of our members, and even basically don't use them excessively after opening, just to spend money to open up the drill for display?"

"According to the personality of our users, if you do this, there will always be people who will try to unlock these icons in order to unlock higher achievement levels, more beautiful achievement icons, or better perks."

"That way, it can have some effect, right?"

"The effect will definitely be there, but it's ...... The effect may not be too great. Ma Huateng hesitated and said:

"After all, that kind of person is only a minority...... Fundamentally, the attention to copyright issues in our country has not changed much, and more people will continue to support piracy. ”

It's not him.

It is a fact that the copyright issue itself is very complicated, and even the use of piracy has become a habit for many Chinese people.

Want to change your habits.

Gu Xiu's method is useless.

But for Ma Huateng's worries, Gu Xiu shook his head:

"I don't deny that in the current domestic environment, there is a weak awareness of copyright, and it is impossible to change everyone's awareness of copyright."

"So from the very beginning, I didn't intend to change everybody's mind, change everybody's mindset."

Yes?

Ma Huateng was stunned, but saw Gu Xiu's words change:

"However, it is impossible to change the whole thing, it does not mean that it cannot be changed, we can change some people first."

"Through this part of the genuine players, to change more pirate players."

"Isn't that also an option?"

This......

Can it still be like this?

Xiao Ma was stunned and looked at his boss with some surprise.

But I saw Gu Xiu say:

"There are so many reasons why piracy is so rampant in the Dragon Kingdom, and we can't solve all the problems, but there is one thing we need to know."

"We are the most populous country in the world."

"And in this country, if there are pirated players, there will inevitably be genuine players, so instead of letting pirate players change their thinking, it is better to let genuine players find the genuine entrance."

"And as for the rest."

"Then leave it to time to figure it out."

"Genuine players are one group, and pirated players are another group, these two groups will infect each other, and most pirated players will begin to pay attention to genuine players under the influence of genuine players."

"This is bound to happen, it just takes a process and it takes a while, so we don't need to rush, we just need to be patient."

"Plant the seed and wait for the flower to bloom."

Gu Xiu's words can be regarded as giving Ma Huateng confidence.

He's the boss after all.

If the boss is not satisfied with the company's entry and the product's earning ability and expansion speed, then he, as the company's top executive, will also feel pressured.

In fact, he didn't know that piracy would take a long process.

He knew, always known.

The reason why I talked so much to Gu Xiu was, to put it bluntly, to see what Gu Xiu meant, and to see Gu Xiu's attitude before making a decision.

And now it seems.

I should be too worried.

"Of course, it will take time to solve the problem of genuine piracy, but before that, we should also use some methods to properly accelerate the development of our products and expand our market share."

9

Ma Huateng nodded again and again, but he stopped talking a little.

Let's be honest.

The biggest problem of the Penguin Game Store is the problem of piracy awareness, and if there is no way to solve this problem, it will be very difficult to expand the market.

There's also the problem.

Single-player games are basically all buyouts, which means that players need to buy games if they want to play them.

But......

Not everyone is willing to spend money on a game that they don't know if it's fun or not!

Why free games make money.

To put it bluntly, it gives people the feeling that this game can be played without spending a penny, as for whether to charge money later, it depends on whether the game has the interest of making him charge money.

Buyout games are different.

It doesn't matter if this game is fun or not, and whether it can be played or not, I haven't started playing this game yet, so I need to pay for it first.

Even what Gu Xiu said.

Some users choose to spend money to buy games, or even play games, in order to be different, but this is a small number after all.

Most.

No one wants to spend money on a game that is full of free-to-play games.

Even if......

For a lot of people, they may spend more money playing a particular game.

"We can't change players' choices of genuine piracy all at once."

"It's the same."

"There's no way for players to accept the habit of paying for a single game."

"But that doesn't mean we can't do anything."

"In fact, we can also use some of the means that we can use to increase the number of gamers as much as possible and increase the interest of players in buying games as much as possible."

"What's the solution?" Ma Huateng couldn't help but ask.

saw Gu Xiu give a two-word answer:

"Promotion!"

"Promotion?" Ma Huateng was a little dazed: "What do you mean?" ”

"Literally."

"Huh?"

"It's our game, and we can also do some promotions."

"This ......" Ma Huateng looked dazed, and couldn't help but ask a question in his heart.

It's not a mall supermarket.

Still doing promotions?

Did it work?