Chapter 1018: Branding
In fact, after Gu Xiu returned from rebirth, he listed a number of intended companies.
Or the object of investment.
Thereinto.
Bi Yadi is definitely the best in Gu Xiu's investment list.
But alas.
When Biyadi is difficult, Gu Xiu is also more difficult, even if he has a little spare money, but he wants to invest in a large company like Biyadi, which has become the world's largest battery supplier.
At the beginning, Gu Xiu's little capital was basically not enough.
And.
Even if it was enough, Gu Xiu would not be able to throw everything into it, after all, this thing would basically not be profitable in the short term.
Not to mention.
Later, with Bi Yadi's acquisition of Qingchuan Automobile, F3 was born and became popular, and Gu Xiu had no intention of investing in Bi Yadi.
Because in his opinion.
Biyadi has abundant funds, and basically there is no need to recruit another capital to divide it.
I didn't expect it.
The mountains and rivers are exhausted, and there is no way out, and the willows and flowers are bright and another village.
originally thought that there was no chance, but because of the existence of King Cao, Gu Xiu regained the opportunity to participate in this investment.
And.
Or an opportunity to invest directly in electric vehicles!
Fragrant!
It's really fragrant!
However, due to the temporary absence of Wang Chuan's reinstatement, it is not yet known whether this cooperation can be finalized.
Shi Qingsong is a young man.
I don't have the heart to stay in one place for too long.
What's more, it is still at such a crowded and star-studded auto show in the country.
So.
After staying for a while, he invited Gu Xiu to go to the auto show together, and Gu Xiu didn't refuse, although he was basically not interested in cars at his age, but it was everyone's nature to watch the excitement.
Looking at the auto show of this era, it is still quite interesting to think about it.
This is indeed the case.
Someone once said that to see whether a company has strength, you can see one or two at a large-scale exhibition, which may not be completely true.
But there must still be merit.
The scale of this auto show is not small, and it can be regarded as a collection of almost all the vehicle brands that can be seen in the Dragon Country.
So many brands.
It is certainly impossible to gather all of them in one exhibition hall, so the convention and exhibition center is divided into two areas: domestic cars, joint venture cars and imported cars.
The area of its Chinese-made cars is basically a corner, and the only few better positions are basically controlled by the current domestic well-known brands.
For example, Chery, Chang'an and the like.
However, it is only a good location, and the overall exhibition hall is not very good in terms of decoration or display.
It's not so much a car show.
It's more like a booth inside a 4S store.
And the booths of the joint venture cars can basically see the difference.
Joint venture cars are currently the mainstream choice in China, and they are dominated by Japanese Honda and Toyota, French Citroen, and German Volkswagen.
Basically, it can be regarded as eight immortals crossing the sea.
Each has its own powers.
One showroom is better than the other.
Even, not only the decoration design of the exhibition is unique, but even the activities of the exhibition, car models and so on are a lot higher.
And.
The attitude is good one by one.
At least Gu Xiu and Shi Qingsong walked around, even if the two of them didn't seem to have any intention of buying a car, the staff of these brands.
They all greeted each other with smiling faces.
Shi Qingsong stepped forward to ask anything, and someone would answer enthusiastically.
"Tsk."
"Domestic cars can't do joint venture cars, I guess it has something to do with the attitude of these brands, and no one cares about domestic cars wherever we go."
"As a result, in these booths, those people's attitudes are so good, they must answer questions, and they are all polite, even if I don't buy a car, I just ask, and people will explain to you seriously."
"Although the attitude of domestic cars in this regard is good, I don't feel as enthusiastic as joint venture cars."
Shi Qingsong gave his evaluation as an ordinary exhibitor.
Gu Xiu nodded, and didn't deny it:
"Domestic cars are indeed a little worse, after all, the growth of domestic cars is not as good as others, whether it is technology or experience."
"That's true." Shi Qingsong nodded in agreement:
"Now many domestic enterprises seem to have begun to learn some advanced management concepts from abroad, and even my father's factories have begun to engage in those foreign factories."
"I just don't know when our domestic things will be able to really stand up and get rid of the hat of counterfeit goods."
Cottage.
This is the intuitive feeling of many people for domestic brands in this era.
After more than ten or twenty years, many people may forget about it.
But in this day and age.
Made in the Dragon Kingdom, it is almost linked to counterfeit goods.
Even if nothing else, the word cottage will remain in place for many years.
In fact, there is no way to do it.
The times are developing, and no industry can succeed overnight.
It takes a lot of time.
A large amount of accumulation.
Whether it is technology or production line, today's Dragon Kingdom is not half a star worse than overseas manufacturing powers.
out of the knockoffs.
In fact, many times it is also a choice out of desperation.
And.
There is one thing to say.
As far as Gu Xiu knows, some copycat brands are even more powerful than the genuine ones, at least what waterproof and drop-proof mobile phones and the like, even after many years, Gu Xiu feels like a cow.
Of course.
That's not to say that copycats are good.
It's just that the Dragon Kingdom does need this process.
As for the more enthusiastic attitude of these joint venture brands, this is even more nonsense.
After all.
People want to earn your money.
Is it possible that I still have to speak coldly to you?
In this case, it sells a fart car.
In fact, there is nothing to visit about joint venture cars, after all, these brands are impacting the domestic market, and most of them are not too high in terms of price, and each one has its own characteristics.
Shi Qingsong lost interest after a circle.
"Brother Xiu, this auto show is not interesting, let's go and see the imported cars, I heard that there are many luxury car brands." Shi Qingsong proposed.
Gu Xiu naturally didn't have any opinions.
He nodded immediately.
The two went straight to the exhibition hall of imported cars.
Up here.
You can feel what the world's top brands are.
If it is said.
For the brands in the previous showroom, the main role of the showroom is to promote new products and increase product sales.
The luxury brand side mainly lies in brand building.
There are not many cars in each showroom, especially a brand like Rolls-Royce, there are only one or two cars in the whole showroom, and what they are more willing to show you is the history of their brand and the heritage of the brand.
And there is one most unusual place.
I won't let in!
Most of these luxury brands are reluctant to let ordinary exhibitors enter, and even if they can, the show cars are basically isolated with isolation belts.
No touching!
Don't touch it, let alone sit on it and pull the steering wheel and experience the leather seats.
Others don't know what the situation is, but Shi Qingsong and Gu Xiu, the two children, basically haven't touched these cars seriously.
This result made Shi Qingsong very depressed.
Even a little angry:
"It's all the same with four wheels running on the ground, what are you doing so high?"
"And."
"There are many brands in Amelikan that don't have high restrictions, but when they arrive in the Dragon Kingdom, why do they all have tails in the sky?"
"Not to mention anything else, for most brands here, I can test drive any car dealership in Amelicon, and the brand's sales staff have to politely receive me."
"As a result, when they came to China, they were so proud, did they come to pretend to be forced, or did they come to sell cars?"
Shi Qingsong was very aggrieved.
He felt that he had been treated differently, especially the nostrils of those luxury brands, and he was even more depressed.
And what really made him feel helpless was.
The rich people in the country still seem to eat this set.
The more they stutter about the brands they buy, most of these rich people ignore them.
And the more this arrogant nostril looks at people, the more you don't even touch the car brand.
Even if you have never heard of it before, it will immediately make the rich flock to it, and even if you don't buy it now, most people will list this brand as their next target.
Think about it.
Sometimes it's really a bit of "thirty years in Hedong, thirty years in Hexi, I will buy you and ride you sooner or later".
As if this is the only way to relieve anger.
But it is often overlooked that many times, this is actually just a marketing tool for the brand.
Or rather, it's not ignorance.
Most of those who can buy this kind of luxury car can see this method, but even if they can see it, most people still eat this set.
This man.
It's kind of interesting.
Gu Xiu was already surprised by this situation, and shook his head and smiled at this time:
"It's brand positioning and branding."
"You have enough ability and hard power to build a brand and use the same means to make money from foreigners."
For the sake of this matter, Gu Xiu would not be angry, after all, this was actually the norm.
Let alone.
Nowadays, these so-called luxury brands basically regard arrogance as one of their brand images, but they will never think of it.
Such a path may be able to go some way.
But someday.
Their arrogance, while bringing them huge profits, also pushed their brand, little by little, into an irretrievable abyss.
Once it breaks out.
That would be an unimaginable disaster for any brand.
"Speaking of which, our own brand started late, and I don't know after our own brand develops in the future."
"Will this change?"
Shi Qingsong smacked his lips and asked.
went overseas to study, which did not make Shi Qingsong feel how sweet the overseas air was, on the contrary, it made him a young man who did not have much feeling for his country.
More and more hope.
Your own country can get better and stronger.
Listening to this question, Gu Xiu nodded firmly:
"Yes!"
"Definitely!"
Perhaps before its own rebirth, Longguo still did not grab a large share of the top luxury car series, but it was in the market share of low-end cars.
But it has already made a difference.
At least Gu Xiu was sure that Shi Qingsong was looking forward to the future.
It will definitely come true!