"Boss, Gannett's control is all in his hands, I am now temporarily the general manager of Gannett, and the headhunter is looking for the right person."

"Good job Lao Luo, I know that you are the most reliable!" Gu Xiu gave a thumbs up.

In the face of praise.

Usually, Luo Xiang was very happy, but this time he was a little unhappy when he said anything, so he just smiled bitterly:

"Boss ......"

"The situation is not good, I don't even know whether it is right or wrong for me to do such a thing."

"Although the company has enough money, at a time like this, even if we take Gannett, does that make any difference to us?"

Grace couldn't figure it out.

Luo Xiang actually couldn't figure it out either.

Although he knows that Gannett has always been the target of the boss, although they have now borrowed Morgan's ability and successfully won Gannett, does this have any impact on the overall situation?

Far Repair Investment is now at the most dangerous time than ever.

A little careless.

You may lose all the games, and it is useless to take a Gannett now, no matter how you look at it.

Faced with this question, Gu Xiu smiled:

"The current Gannett is really useless, but in the future, Gannett will become my strongest weapon."

Yes?

Luo Xiang was a little confused.

But Gu Xiu had already arranged it:

"Gannett has now been integrated, but Gannett's problems are still not over, although the whole company has so many newspapers, many of them have no influence, and there are big problems in terms of funding."

"There are only three things I want you to do."

"You say." Luo Xiang sat up straight.

"First, there is the problem of Gannett's funds, and now Gannett has not even paid his salary, and the whole company is disheartened, so I will invest another amount of money from Yuanxiu to stabilize people's hearts."

Luo Xiang nodded, there was nothing to say.

Gannett's current situation is really bad, although he knew that the company was in a bad situation, but after he actually took over, he found that the company was actually a mess.

Don't say anything about standing on the edge of a cliff.

Gannett had already fallen down the cliff.

The sales of traditional newspapers have continued to decline under the impact of television and the Internet, and if it weren't for the fact that many older people still retain the reading habits of paper newspapers, I am afraid that traditional newspapers would have collapsed long ago.

In fact, it stands to reason that the basic disk has not been lost.

No matter how sad it is, it will not be like this situation now, mainly because Gannett's development direction is wrong, they are crazy to open new newspapers, but the quality is very bad, and the word of mouth has plummeted, but the news media has robbed the original users and word of mouth.

Even.

Because of the loss for a long time, the whole company can't even pay the wages of employees, and a large number of people have left, and the mind of leaving is no longer working.

The situation is very bad.

If you want to be stable, you first need money.

"Second, the newspapers with low sales and bad reputation should be suspended, but it should be noted that some professional newspapers with low audiences can be retained, and they can be printed according to the sales estimate."

Luo Xiang nodded again.

Again, it is basic to suspend some newspapers that are basically losing money but have no influence, and he plans to do so without Gu Xiu's explanation.

It's just that......

"Do you want to keep niche publications, these are the bulk of financial expenditures, and it's thankless." Luo Xiang couldn't help but ask.

In the past, in order to find a new breakthrough, Gannett not only started new regional publications according to each region, but also opened many professional publications.

Some niche fields such as sports, medicine, technology, film and television, and even chess also have special newspapers.

They have good ideas and hope to build professionalism to improve their reputation and reverse the decline.

But alas.

The idea is good.

But the results were less than ideal.

After all, a niche is a niche, and the target of these niche newspapers is professional, which means that a professional writing team is needed, and more capital costs and expenses are needed.

And it's not just about throwing money at it.

Even for the target profession, the people who look at this kind of newspaper themselves are basically people in the professional field, and these professionals are not ordinary people who can be fooled casually, and if there is a mistake in the report, it will immediately attract a lot of abuse and complaints.

Unfortunately.

So many things, such a big investment, but the final sales are not ideal, a typical loss-making business.

Word-of-mouth has not.

The money was not earned.

According to Luo Xiang's plan, these newspapers should be directly abandoned at the first time.

"There's no point in keeping it all, just integrate it." Gu Xiu thought for a while and said:

"Sports can be completely preserved, but the content doesn't have to be limited to a single category of sports, football, basketball, football, baseball, etc. can be reported, and if there is recent news, it can be reported on related things."

"There's really no content, it's okay to report some inspirational stories, and the idea is not to focus too much on lace news."

"Huh? But the lace news is the most eye-catching. Luo Xiang was skeptical.

"It's eye-catching, but you just have to remember that we don't make money from niche newspapers." Gu Xiu shook his head and said again:

"And in terms of science and technology, remember not to treat these things as professional academic papers, we just need to get some scientific flash reports, and some small scientific science popularization, use less professional terms, and use things that everyone can understand to express them."

"What you need to remember is."

"What we need is not for these niche newspapers to make money, but for others to see our niche reports, the first thing that comes to mind."

"Professional!"

Luo Xiang instantly understood what Gu Xiu meant: "Boss, do you plan to create a professional reputation?" But this ...... It will burn more money. ”

"It's really a lot of money, but it doesn't matter, of course, we don't need to publish a daily magazine, this kind of report has a relatively high shelf life, so you can use a weekly or something like that."

Luo Xiang nodded, relieved.

At least the boss didn't ask for a daily magazine, in this case, then this thing is really more difficult, and the weekly magazine can relatively reduce costs, although in the end it is estimated that it is a loss.

"Third." Gu Xiu had already continued to speak:

"After opening a new newspaper and closing some unnecessary publications, we also need to create some other publications of our own, and I have some suggestions in this regard, you see."

"First of all, we can choose publications according to the target group, for example, we can launch a women's column for women, the content of which mainly pokes at some women's pain points, how to solve the problems of women when they face various dangers or family problems, and can also write some representative stories to report, anyway, it is enough to catch people's attention."

"There are also children's publications, which are mainly engaged in some attractive things, what young people like, what content is on it, it is best to be inspired, expand the usefulness of knowledge, if you can ask the school to help with bulk ordering, sales should not be a problem."

"You can draw inferences about this, and there's nothing wrong with trying. In addition to this, we can also make some changes to the existing newspapers, such as our current flagship product Amiliken Today, I need you to open a new column. ”

"What column?" Luo Xiang couldn't help but ask.

Don't look at the many types of Gannett's newspapers now, but in fact, there are only a few fist products.

One of the trump cards is today's Amilliken.

This newspaper is among the top sellers in the whole of Amelikán.

Let's be honest.

If it weren't for this, Gannett would have gone bankrupt by now.

Therefore, any change in such a fist product may affect the overall situation, and Luo Xiang must not be cautious.

Seeing Gu Xiu think about it, he said four words: "Today's prediction!" ”

"Today...... Forecast??? Luo Xiang didn't know why: "What is this?" ”

"As the name suggests." Gu Xiu says:

"Today's prediction is to report on some major events that have not yet been exposed, or even happened yet."

"For example, Ameliken is going to war again, what are the achievements of science and technology, what are the changes in the stock market, what will happen to the international situation, etc., you can link with other content in the newspaper, such as Ameliken's interest rate hike today, we can predict what will happen after the interest rate hike tomorrow."

Luo Xiang: ???

"Boss, the newspaper just reports what is happening now, not metaphysics, how can there be ...... How can there be such a prophecy? ”

"And."

"Who can predict the future?"

Lose your marbles.

The boss is crazy, today's Amiliken newspaper can become a fist product, because this newspaper is distributed nationwide, and the relatively authoritative reports are all international events, focusing on the domestic situation of Amiliken.

To put it bluntly, it is a truth, a dare to say.

But if you add a prediction, isn't that?

Even if you don't talk about the user's senses, how to predict it, and you are not immortals, who knows what will happen in the future?

"Prediction is divided into sizes, many things are actually things that are bound to happen, and the form of tomorrow's future, in fact, can be predicted today, I believe you understand this."

"This ......" Luo Xiang was helpless.

I have to say that Gu Xiu is telling the truth.

A lot of things can indeed be predicted, for example, if there is an interest rate hike, it will inevitably bring that most people will keep their money in the bank, and a rate cut will inevitably make people take their money out of the bank.

And this will definitely come out of some economic situation earlier.

Making visible predictions in the professional field is not a problem in itself, but Luo Xiang is still a little uneasy.

"But what if the prediction goes wrong? That would be a joke. Luo Xiang couldn't help but ask.

Gu Xiu rolled his eyes: "We are not immortals, it is impossible to predict correctly at any time, as long as we are right most of the time, then it is okay, if we can predict accurately every time, then our newspaper will be disturbed by mysterious forces the next day." ”

Belch......

It seems like......

Is that the truth?

Luo Xiang nodded, but he still didn't understand what Gu Xiu meant by this.

But at this moment, Gu Xiu suddenly handed over a piece of paper.

Luo Xiang didn't know why.

"These are some predictions for the next period of time, after all, if you just start opening a column, if you don't take some real effort to come out, it is easy to cause a rebound, so you can't make mistakes in the early stage."

Yes?

Luo Xiang is numb, the boss not only plans to open this column, but even the content of the column has been prepared?

I can't help it.

Luo Xiang picked up the paper.

Just looking at it, Luo Xiang's eyes suddenly widened!

His face was full of shock!!