Chapter 57 Marketing Plan

Li Xian returned to the Times Group to report to Chairman Xu Miao on the construction of the mold town, Times Group is a company with real estate development as its main business, and enjoys a good reputation in the local area, and the group building is located at No. 388 Shifu Avenue.

"Chairman, the first phase of the mold town project is all finished, followed by the interior decoration project, from the perspective of capital occupation, the interior decoration is the big head, can I make a suggestion?" Li Xian asked.

"You say." Xu Miao said with a smile that as a project manager, it is very normal to put forward relevant suggestions for the project, and this Li Xian is good in other aspects, but he is a little timid and lacks the spirit of pioneering and innovation.

"In the first phase, we put into operation more than 3,000 faΓ§ade houses, and at least 2,000 owners need to be settled, but from the current situation, there are few owners who come to consult (including telephone consultation), and if the owners do not reach more than 50%, then the rental income is not enough to offset the income of the invested funds. We might as well adopt the commercial housing sales method, the pre-sale system, pre-lease the faΓ§ade room, where the pre-lease in advance to pay the rent, can be given rent concessions, in this way, speed up the return of funds, reduce investment pressure, to achieve a win-win situation. Li Xian said.

After listening to Li Xian's suggestion, Xu Miao said appreciatively: "Your idea is good, I am also worried about the problem of the owner moving in, and I heard that many people oppose the relocation of Mold Street in Jinghe Village." I am afraid that if the occupancy rate is not reached, the company's investment will be lost. In this way, you make the preliminary plan in the morning, without further ado, I will go to the Xicheng Sub-district Office in the afternoon, visit Director Zhou, and discuss the pre-lease, and you will go with you. ”

Seeing that the chairman adopted his suggestion, Li Xian said happily: "I have a preliminary plan, please take a look at it." He took the plan out of his bag and placed it on his desk. He has been in Times Group for ten years, with mediocre performance, and finally won the big project of mold town, and he must do it perfectly in order to be appreciated by the chairman and enter the company's top management.

Xu Miao looked at the plan carefully, nodded with satisfaction and said, "Okay, you make an appointment with Director Zhou immediately and visit him in the afternoon." ”

Zhou Zhijun attaches great importance to the construction progress of the mold town, and has inspected the mold town construction site many times, Li Xian is more familiar with him, but he has not yet seen the chairman of the time company, and when he heard that the chairman of the company came to visit him, he said warmly: "Welcome, welcome, Xiao Li, I am waiting for you in the office in the afternoon." Although he has not met Xu Miao, he has heard many people talk about his deeds, and he can be regarded as a man of the hour, and getting to know such a man of the hour will definitely bring benefits to his career.

As soon as she went to work in the afternoon, Yin Meimei took the document to find Zhou Zhijun, she said: "Director Zhou, this is a document issued by the district's 'Five Water Office', requiring us to report statistics before getting off work tomorrow, which is a bit urgent." ”

"Okay, I'll take a look." Zhou Zhijun took the document and quickly skimmed through it, he frowned and said, "Why are you in such a hurry?" ”

"It's not that you don't know, the superiors think that we are computers, and what data can be called up from the database at any time, they have always treated the subordinate departments like this, and they sing high tunes every day to reduce the burden on the grassroots, but they don't implement it at all, and they are getting heavier and heavier." Yin Meimei was full of complaints.

While the two were talking, Li Xian and Xu Miao came in, and Li Xian said, "Director Zhou, we are here." ”

Zhou Zhijun stood up and stepped forward and said, "Welcome, welcome, is this Chairman Xu?" ”

"Hello Director Zhou, I'm Xu Miao." Xu Miao took the initiative to shake hands.

"Chairman Xu, Manager Li, please take a seat."

"Director Zhou, you're here, I'll go first." Yin Meimei said softly.

Zhou Zhijun said to her: "You stay and make tea for Chairman Xu and Manager Li." He secretly thought, this Yin Meimei is beautiful and moving, but she doesn't have any eyesight, do you want him to make tea for the guests himself?

"Hmm." Yin Meimei made tea for them.

Look at Xu Miao's medium stature, wearing a brand-name suit, wearing gold-wire glasses, and elegant manners, like a scholar, Zhou Zhijun said: "I heard the name of the chairman early, and when I saw it today, I was fortunate to have three lives." ”

"Director Zhou is polite, I didn't expect Director Zhou to be so young, he is really young and promising." Xu Miao said with a smile. He glanced around the office and saw a few pots of orchids in the office, and he asked in surprise, "Director Zhou likes to raise orchids?" ”

"I don't like it, I raise flowers after work, regulate and regulate my emotions."

"Psychologists say: 'People who raise orchids know how to be tolerant, and people who like to take care of orchids are very sunny in their hearts.'" Orchid is one of the four gentlemen, and those who know how to raise orchids must be elegant people, Director Zhou, what do you say? ”

"In this way, the chairman also knows how to raise orchids."

"I used to raise orchids, strictly speaking, fried orchids, so I built an orchid plantation, and after staying in the garden for a long time, I gradually understood some of the habits of orchids. Wasn't the orchid worthless later? I don't have the heart to get it, this orchid garden is almost deserted, there are still a lot of orchids in the garden, tomorrow I will ask Manager Li to send a few pots. Xu Miao said lightly.

Zhou Zhijun said: "I'm just playing, I don't dare to win people's love." ”

"Hey, no one cares about the orchids in the garden that will die as soon as possible, give them to the people they like, that is also to find a good place for them to use. Manager Li, you will send it to Director Zhou tomorrow. ”

Li Xian said: "Yes, chairman. ”

"It's better to be respectful than to obey your fate, and I'll thank you to the chairman." Zhou Zhijun said with a smile.

Yin Meimei made tea, brought it to the coffee table where the guests were sitting, and said, "Please drink tea." ”

"Thank you!"

"You're welcome."

Xu Miao took a sip of tea and said, "Director Zhou, I am going to the Three Treasures Hall for nothing, I have something to ask you to help with." ”

"The chairman is polite, you say."

"Manager Li, you report the plan to Director Zhou."

"Okay, Director Zhou is like this......" Li Xian said the marketing plan of the mold town, and he finally said: "Therefore, the project department wants to ask the street to come forward to assist us, rent out the faΓ§ade room in advance, and return the funds as soon as possible to facilitate the advancement of the next project." ”

"Okay, it's a win-win marketing approach, and the street will definitely do its best to support you." Zhou Zhijun agreed.

Xu Miao said gratefully: "Thank you very much Director Zhou, please take care of this." ”

"It's good to say, it's good to say, our goals are the same, I also have one thing to ask the chairman to vigorously complete, if the mold street is relocated, it will definitely cause direct economic losses to the processing households, in order to let them take the initiative to relocate, the preferential strength of the advance rent is as large as possible, and the attraction is increased." Zhou Zhijun made a request.

"No problem, I'll think about it. Director Zhou, let's go to the small town construction site together, how about it? Xu Miao asked.

"Okay, I should accompany the chairman to inspect." Zhou Zhijun said happily, he turned his head and instructed Yin Meimei: "You inform Dongfang Jian and Xu Chuchu to accompany Chairman Xu to the construction site to have a look." ”

"Director Zhou, I haven't been to Mold Town yet, and I want to go over and have a look." Yin Meimei said suddenly.

Before Zhou Zhijun could speak, Li Xian said, "Welcome to visit." ”

Zhou Zhijun saw that Li Xian had sent out an invitation, and it was not easy to refuse Yin Meimei, he said: "Okay, you call them to wait at the door, and we will set off immediately." ”

Dongfang Jian and Xu Chuchu received a notice to gather at the gate of the courtyard, and Xu Chuchu complained: "Isn't it just that there is a chairman, so many people are brought together to join in the fun, and talk about pomp and circumstance, it's true." ”

"We haven't been to Mold Town yet, don't you want to see it?" Dongfang Jian asked with a smile.

"What's there to see? It's nothing more than a house. ”。

"Since it is known as a smart town, there must be something unique, you might as well take the opportunity to visit and visit." Dongfang Jian said.

"Don't talk about it, they're out." Yin Meimei whispered.