Starlight Network issued a relevant announcement half an hour later. There is an announcement that they want to donate 1 million yuan, and there is an announcement that they will donate the game income for a period of time.

In addition, the announcement of Jinxi e-commerce company was also released, and the whole platform was at the top. By the time the announcement came out, the news had been circulating for two or three hours.

In the age of the Internet, a big piece of news can reach the ears of many people in two or three hours. Several pinned announcements were made, and many people saw them.

There are also some people who posted on the forum, praising the two companies for their sense of social responsibility and willingness to donate money.

It's just that there aren't a lot of responses. As for the full donation of game proceeds and 10% of online store sales, it did not have much repercussions.

At this time, everyone only knows about one thing, and they don't know how terrible that thing is, and naturally they don't think that their donation is urgent.

I just think they have a conscience and are good businesses. Then there was no more feeling, and there was no thought of being involved.

There are not too many reports on the scene yet, and for netizens, it is not as touching as the snow disaster that passed a few months ago.

In the evening, when we had dinner together, we were still discussing this. Dinner was eaten at Yan Xin's house, and Alili went home to cook after work, and Yan Xin helped out.

Gu Ru and Chen Li also came. During the meal, it was inevitable that the matter was discussed, and everyone expressed their appreciation for Yan Xin's ability to make so many donations, and then expressed their doubts - why donate so much?

Because everyone knows that Jinxi E-commerce Company also owns half of Yan Xin's shares. Among the 10 million cash donated, there is Yan Xin's 5 million.

Although Starlight Entertainment Company only donated 1 million in cash, it also said that it was only an early donation, and a new donation would be organized according to the development of the situation.

That's a lot of money. Gu Ru also persuaded him bitterly: "I know that you are kind-hearted, and I can't see anyone suffering, and I also know that you are rich now, but you still have to think about it more and don't want to be so impulsive." ”

"Don't talk about the whole world, it's just that our country, such a big place, I don't know how many tragic things will happen in a year, when you see this misery, you think you have to donate, and when you see that miserable, you feel that you have to donate, and hundreds of millions of family wealth is not enough for you to donate." Chen Li also helped beside him: "Yes, let all the miserable people be helped, don't say that Sanjin doesn't have that ability, even the richest man in the world doesn't have that ability - even all national governments don't have that ability." Alili didn't say anything, but looking at her expression, she also agreed with this statement.

Yan Xin laughed awkwardly and said, "No, I just saw this matter, and I feel that I should contribute a little bit and will not donate anything." I still have a lot of energy for myself, I just see it and make a difference. You see I've never done anything like this before, have I? So don't worry. Gu Ru sighed: "Believe me, if you do such a thing, others will treat you as a great benevolent person, and countless tragic things will be put in front of you in the future, let you, a great benevolent person, save you." "She's a big and small star, she's seen a lot of people and heard some stories.

She has heard many versions of the story of the large donation being known to the world, and then receiving all kinds of requests for help every day.

Some will be a little more helpful at first. But there are many people who ask for help, and no one can support them, so they can only help no one.

When no help is provided, it is no longer praise but abuse. Say hypocrisy. Say hype.

There would have been a little kindness, but it was slowly poured cold. - Being a true philanthropist is not an easy task.

Gu Ru told Yan Xin some of the stories she had heard. The main purpose is to hope that Yan Xin will think twice about doing things in the future, and don't do things with enthusiasm, this world is not worthy of him to treat with so much enthusiasm.

The world is not so bad and not so good. It's okay to do things worthy of your heart, and there is no need to invest so much emotion.

In Gu Ru's eyes, Yan Xin is a creative wizard and a business wizard, but at the same time, he is also a patient with mild social phobia, a teenager who is not deeply involved in the world.

She was worried that Yan Xin would be impulsive and lose the entire company. In terms of charity, even if you sacrifice all your belongings and your whole life into it, you may not be able to get a good reputation, there will still be people who can't help, there will still be resentment, and there will be open guns and arrows from your peers.

So she thinks it's best to take care of herself. If you don't be a bad person, you don't need to be a good person.

- She thinks that in this world, if you don't do bad things, you are already a good person. Yan Xin listened to what she said and thought it was true.

also knows what she is worried about, and she is actually very grateful in her heart. However, he felt that Gu Ru didn't need to worry about this.

He knew he wasn't that kind of person. Maybe others will think that he is like that, but he himself knows that he is not.

There are other considerations for making a donation. On the one hand, he can't say that he is worthy of his heart. Knowing that something like that would happen, if you work hard and aren't afraid of getting into trouble, you can save a few people.

No one could have prevented that catastrophe from happening. But saving a few more lives is not so difficult.

If you think about it, there will be a way. But he didn't. Guilty of it. Making some donations can also give you some peace of mind.

On the other hand, he also hopes that through such things, he will improve the social reputation of these two companies and improve his social status.

Sometimes this thing doesn't work for anything, but sometimes it can make a big difference. This is also selfishness.

But there's no way to explain it. I can only say to them: "Don't worry, I won't be that kind of rotten good person, this time, I want to do something." I wouldn't be so impulsive about anything else. "For him, there is not much impulsiveness in this matter.

His assurance, everyone is not very convinced. But that's all it said, so forget it. During the meal, Yan Xin also mentioned it to Gu Ru, asking her to pray for the blessings of the local people in her blog and Starlight Network log, and express her donations.

Gu Ru pouted: "There is nothing to pray for, I can send this log." But donations, forget it, I don't have that much spare money, and I don't plan to mix in the entertainment industry in the future, so there's no need to do such a thing. ”

"The company pays money, and you are also one of the bosses of the company, you can make such a donation on behalf of yourself and the company, so you should advertise it for our company." Yan Xin said.

Gu Ru was stunned for a moment: "Is it necessary?" If it had been last year's snowstorm, it would have been understandable. Is this so serious now? Yan Xin laughed helplessly: "It may be more serious...... Several people were taken aback.

These people are young, they have never seen anything of the same level when they were growing up, they haven't even seen the corresponding news pictures, all they know are some boring numbers, lack of understanding, and don't know how serious this kind of thing will be.

And when it was first released, the number was 7.8, and it took two or three days to correct it to 8.0. They had only experienced a snowstorm a few months ago, and they had seen too many news reports on the Internet and on TV.

I was very impressed by this snow disaster. Yan Xin now said that it was more serious than that, which made them feel a little surprised.

Even Gu Ru, who is the oldest and has the most experience, has some accidents: "Is it that serious?" Yan Xin sighed: "I read some online analyses and said that it may be similar to the tsunami a few years ago, and it may be more serious." "People don't understand anything else.

But when it comes to tsunamis, that's what happened just a few years ago. Although it happened abroad, at that time, there was a daily newspaper in the news, and these people here, even the youngest Madoka, had a deep impression.

As soon as Yan Xin said this, their faces changed. There was a real lack of understanding before. But compared with the tsunami, there is a more intuitive understanding.

They all fell silent.

"Is it so serious?" After a while, Arily asked. Yan Xin spread his hands: "I don't know, it's just that I've seen such an analysis on the Internet." Actually, he hadn't seen that kind of analysis, but he couldn't say that he had analyzed it himself.

So I can only find such an excuse. Anyway, there is so much information on the Internet now, no one dares to say that they have seen it all.

He must say that there is such an analysis that it is difficult for others to refute him. Gu Ru thought for a while and said, "If it's such a big thing, it must have a great impact, and I can understand that you donate so much money." Well, if it's that serious, I'll do as you say. Yan Xin said: "It would be better to speak earlier, before other celebrities have spoken." If you wait for netizens to take it out and scold it before speaking out, it will be more passive. Gu Ru was not convinced: "Why do you have to scold if you don't speak out?" Yan Xin spread his hands again: "When those people who don't have a good temper and feel that they are particularly righteous have the ability to go online, such a thing will happen." "It's not that he's alarmist.

This is what has happened in fact. Those who don't donate and those who donate less will be scolded. Rather than this, it is better to stand up first.

Gu Ru always felt that there were some things that shouldn't be. Maybe it's not that serious, and the social attention is not so great?

However, if it is so serious, I didn't say anything in advance, and I was forced to make a hurried statement later, and the money came out again, and my reputation was not good, it was really bad.

After hesitating for a long time, he finally said: "Okay, anyway, you are the big boss of the company, and you are willing to do it, so I have nothing to be reluctant to." If you come out of the big head, I will have a reputation, and if you don't feel a loss, then I will do it. Yan Xin smiled: "I don't feel at a loss, I think this is what a socially responsible enterprise should do." There is still a little bit of weakness in what he said.

To do such a thing, it is more about reputation than people's livelihood, which obviously has little to do with social responsibility.

That night, after Gu Ru returned home, she posted a blog and a diary, praying for the blessing of the disaster area, and the article was very touching.

Of course, this article was not written by herself, but Yan Xin proposed the framework and Chen Li moved the pen. In the article, Gu Ru also said that as a shareholder of Starlight Entertainment, she will donate 5 million yuan to the disaster area on behalf of Starlight Entertainment.

5 million yuan, this number is not small. According to Yan Xin's memory, the vast majority of first-line stars have not donated so much.

With Gu Ru's coffee position, donating one million is all coffee. However, Gu Ru also has this identity, that is, a shareholder of Starlight Entertainment Company.

Bringing in the name of the company and comparing the numbers with simple celebrities is a bit bullying. Five million is a number given by Yan Xin.

He knew that among the donations from the enterprises behind, 5 million could not be ranked. No one will remember.

But to make such a donation as a star, and to make a donation at the beginning, that is the leader, the social discussion will be much higher, and it will even become a benchmark for everyone to compare with the latecomers.

From the perspective of advertising effect, it plays a hundred times the role of making the same donation as a corporate later.

The energy of celebrities is not large, but the degree of attention and topicality is much higher than that of those companies.

Gu Ru donated this money, he felt it was the best match. Bind stars, 5 million donations, and enterprises together.

You can get better results. He doesn't want to be a celebrity himself, so he doesn't need this false name. After Gu Ru made such an announcement on the Internet, it caused a certain amount of heated discussion, and the news was released by multiple platforms.

The next day, some traditional print media also published the news. And the next day, the report from the scene came out.

The whole people were shocked. More and more people are paying attention to this matter, and there are already many people praying for the disaster area on the Internet.

At this time, the first batch of people and companies that made donations received a lot of attention. They became role models in this matter, became the conscience of society, and were recited by more and more people.

Such communication is positive in itself – praising an act of kindness can move more people to invest in it.

Gu Ru. Starlight Entertainment, Inc. Jinxi e-commerce company. There is also the game "Breaking the Sky". have received more attention.

On May 13th, starting in the evening, the number of downloads of the simple mobile game "Breaking the Sky" began to rise again, even more than their momentum on May 1st.

Revenues are also rising. Originally, the income had dropped to about 100,000 a day, and suddenly it broke through the million mark.

It's higher than when it was at its highest. The team that developed the project was both excited and regretful.

INTERVIEWER It is certainly an exciting thing to be able to create such a high economic benefit. The whole team will get a little bit more prize money.

However, these incomes will be donated, whether it is 1 million or 10 million, they will not have a share.

Even if they can earn 100 million, they don't have their share. But then again, it's quite nice that a game developed by yourself can have such popularity.

Even if you can't make any money. With such a reputation there, the starting point for doing "Breaking the Sky 2" in the future will be much higher.

And they also know that under normal circumstances, there will not be such a hot revenue as it is now. This money should not have been earned by them in the first place.

That's why they donated it all. Many people want to donate money, but there is no channel.

This game is a channel. Starlight Entertainment has celebrities, its own website, and also develops games, giving the impression that it is a trustworthy company that donated so much money at the beginning, so many people believe that their promises can be kept.

By the way, you can also play the game. The game "Breaking the Sky" is not very well-made, not particularly good, but if you give up the money, it is not particularly rubbish, and it is still okay to kill time.

While playing the game, you can also express your love, which still has a certain appeal. Some players who originally downloaded the game, but were reluctant to spend money to clear the game, now have a reason to convince themselves of kryptonite.

On that day, the number of visits to the Starlight Network was much larger. Several online stores under Jinxi e-commerce company have also increased a lot of visits.

Sales figures also suddenly skyrocketed. Jinxi E-commerce Company donated 10 million yuan at the beginning, and in the follow-up report, the receipts of the relevant parties were issued, which was not a fraudulent donation.

If the price of the product in the online store is much higher than that of similar products, then consumers will not buy it. If the price is not much different, buying their goods can also give a love, and there are still many consumers who are willing to buy.

Especially when they find out that the prices of the products in these online stores are still low among similar products, there is no doubt about it.

This is a proper business of conscience. Jinxi e-commerce company has now opened six or seven online stores, each of which operates different products, and there are more than a dozen small factories acquired by it.

It also cooperates with dozens of brands. It is indeed very competitive in terms of price. The products are also rich enough.

Most people can find what they want to buy on it. I was able to buy the things I was going to buy here, and the price was low, so I was able to have them delivered to my door, and at the same time, I was able to give a love to the disaster area through the online store.

In this case, it is difficult to control the urge to spend. They don't just buy it themselves, they also Amway to the people around them, and even Amway online.

Although many people are criticizing the declining world, no matter how far the world has fallen, this society has always had a conscience.

Most people also have this simple kindness in their hearts. When this kindness is stimulated, the power generated is enormous.

In this process, Starlight Entertainment Company and Jinxi E-commerce Company, as the fastest responding enterprises, also received the biggest dividends.