Chapter 611: The Cause of Cutting Leeks
At the end of September, Yan Xin finally left Yangcheng and went to the capital. The National Day Golden Week is coming, and he and Feng Xi made an appointment to get a marriage certificate during the Golden Week.
Now that the time is almost up, it is natural to go back. On the evening of the 25th, he arrived in the capital. It was Friday, and Feng Xi drove over to pick him up.
Yan Xin asked her: "During the National Day holiday, do you want Xiaoling to go back together?" ”
"I asked her to go back with me, she didn't want to go, she was afraid that if she left for too long, there would be problems in the store." Feng Xi said.
"Online store, can't you just look at it online?" Yan Xin was a little unimpressed with Bai Xiaoling's thoughts,
"Her team has been following her for a while, are you still so worried?"
"It's only been two or three months, and it's normal to be uneasy," Feng Xi said.
"When I first opened the store, I was very worried about it, so I went to the store whenever I was free. She regards this online store as her own business, so she is a little nervous, so let's understand. Yan Xin spread his hands: "Anyway, no one can force her, so I can only understand." "After leaving the airport, the two of them had a meal together before returning home.
At this time, Bai Xiaoling had already gone home. The performance of her online store is a spiraling upward trend, and sales will soar when the event is held, and it will decline after the event.
By the next event, the numbers will skyrocket again, much higher than the previous event, and then come down.
There have been ups and downs, but overall they are on the rise. Now that the National Day is approaching, the online store she is responsible for has launched a double festival discount activity to welcome the Mid-Autumn Festival and the National Day, with a relatively large discount, and she also has a lot of hope.
The only thing that limits her dreams now is the production capacity of her main product, the face mask. The factory acquired by Jinxi E-commerce Company on the stick side, the production capacity is still too small, although a certain scale of expansion was carried out after the acquisition, but at that time I didn't know what the sales performance in China would be, and I didn't dare to do too much expansion.
With the support of sales data in the past two or three months, I have the confidence that the next step is to expand the production capacity and expand the existing scale several times.
It's just that it's not so easy to form production capacity, and now the production capacity is quite limited, and it is only enough for their own online store to sell.
This thing has a high IQ tax. The production area is in the country, and the IQ tax is not too high, so if you transfer it to a foreign country, especially on the stick side, the IQ tax can be raised a lot.
- The price is cheap, but no one will buy it, they will think that it is domestic. That's why they bought the factory over there.
What sells is the IQ tax. The preferential slogan during the National Day is a 5% discount, a total of eight days.
Even if it's a 5% discount, they can still earn a lot. In addition to face masks, there are some other products that are sold incidentally, but they are all exported from there.
There are also a few famous brands in the country, and that one can't make a lot of money. The main sales are still some unknown brands over there, and then they are sold at a high price, and the same harvest IQ tax.
The sales volume is also quite good, and the profit is not low. Those products are not the main recommendation, the main recommendation is still the mask.
In the future, there will be cosmetics produced by their own products. The last time this online store held a Teacher's Day discount activity, there were too many people who bought it, and all the masks they produced were sold out, and the pre-sale mode could only be started later, and the pre-sale capacity was pre-sold.
After the end of the event, the sales declined, and it took more than ten days to slow down. Now there is such a 5% discount activity, looking at the production capacity will not be enough, and now the pre-sale plan has been launched, and the pre-sale date is divided into three time periods: seven days, half a month and a month.
However, there are no major activities to be held after the National Day, and we will have to wait until Christmas and New Year's Day.
It won't be much of a problem to pre-sell all the production capacity after a month. After all, if you don't engage in preferential activities, the sales volume is quite average - consumers know that they can buy their products at a price of 5% off and 6% off during holidays, and of course they are not willing to buy at a price of 20% off.
Unless it's the kind of people who don't care much about money. Bai Xiaoling met Yan Xin, talked about her work, and talked about the issue of production capacity the most, she hoped that the company could expand the scale of production, buy more factories over there, and produce more goods for her to sell.
At that price, at that cost, you can still make money by selling at a discount. The leeks are so easy to cut now, and if you don't cut them, you're a little sorry for yourself.
She doesn't have any moral pressure on this. Yan Xin and Feng Xi naturally did not have moral pressure. Leeks are born to be cut, and if they don't cut them, other people's families will cut them.
There are many beauty products advertised on TV stations now, but which one does not cut leeks? Advertisements can hit TV stations, and the cutting force is much greater than theirs.
That's a famous brand! They rely on such a routine, although they cut other people's leeks, but in a sense, they also save some money for those leeks - at least cheaper than buying those brand-name products with a higher IQ tax.
Domestic ones are cheaper, but everyone doesn't believe in them very much, and they don't dare to believe them very much - who dares to believe in the unreasonably cheap products that are used on the face?
Similar products, some sell for more than a thousand, some sell for hundreds, some sell for dozens of yuan, and some only sell for a few yuan.
As long as you are not very short of money, how many people dare to use that product that only sells for a few dollars? Maybe the cost of that thing is only a few cents, but in the eyes of consumers, it's not like that.
In fact, there are indeed a lot of counterfeit and shoddy beauty products that are now flooding online shopping platforms, and from time to time there will be news that they are cheap or disfigured.
This makes everyone even more worried about the cheap product. This is another era when there is no trust in domestic brands.
They can only fit the psychology of consumers and take the route of going abroad to build factories and then sell them back to China.
It's hard to say if something works that well, at least it's not worse than other products. And one thing is certain - their quality requirements are very strict, and other effects can be ignored, but one thing must be done safely, and consumers cannot be disfigured after use.
You can use it with confidence. Yan Xin's biggest requirement for these things is this-they must be used with confidence and must not have any toxic side effects.
Leeks can be cut, but they can't harm people. Feng Xi saw that Bai Xiaoling was foaming at the mouth, so he asked her with a smile: "Otherwise, if you are not the store manager, you go to the stick and make a beauty group for me." ”
"Forehead......" Bai Xiaoling was stunned for a moment, and said with a dry smile,
"Sister-in-law, you think too highly of me, I'm just a high school student, how can I do such a big career?"
"Your brother and I are behind you, are you still afraid that you won't be able to do it? You don't have to compete with them in the market, with such an excellent channel as ours, in the face of our big domestic market, that is your advantage. As long as you are willing to do it, I think you can do it successfully. Feng Xi said.
"Isn't there already Sister Cui doing such a thing over there? Don't you think she's doing a good job? Bai Xiaoling said.
The Sister Cui she said is the person in charge of Jinxi E-commerce Company over there, and has acquired several factories for the company, including mask factories, clothing factories, and several cosmetics factories.
A lot of money was spent, but it also had a certain scale. This woman was dug by Feng Xi, and she had lived there for more than ten years before this, got married and had children locally, and also worked there.
The ability is still there. Feng Xi sighed and said, "She did a good job, but after all, she is an outsider, our company's investment over there will get bigger and bigger, and I am still a little worried about letting such an outsider take charge of such a big company." If you want to go, I'll make you the head of that side in two years. If you don't want to go, you feel that you don't know the place well, and you don't understand the language, I won't force you, just choose another trustworthy person. She attaches great importance to this area, because she knows that the leeks in this area are best cut.
But it's not easy to find someone who is capable and trustworthy. It's not that there aren't people like that around you, the main thing is that there are so many abilities and characters that can be trusted, but there are also very important things to be responsible for here.
It's really a little unsafe to help yourself run a big company in a foreign country, and you are not a particularly trustworthy person.
I used to think about asking Arily to do me a favor and go over there to do this business. But later, Alili went to Fengxiang Real Estate Company as the deputy general manager.
Of course, she knew the importance of the real estate industry, and she also knew the importance of Alili in Yan Xin's mind, so she could only give up this idea.
Bai Xiaoling didn't think about it in her at first, not that she didn't trust her loyalty - they were all in the same village, and even a family, where could they be rebellious?
The main reason is that I don't trust Bai Xiaoling's ability very much. But in the past few months, seeing this girl gradually grow up and have the ability, I can't help but have such an idea.
Of course, she still has to look at Bai Xiaoling's own thoughts. If you are reluctant to leave your brother and don't want to go to a foreign country to work hard, then there is no choice but to respect her choice.
If you have the ambition to start a career, you are really a good candidate. Bai Xiaoling was a little moved, but she still didn't make a decision, and said with a smile: "Sister-in-law, you have given this topic a bit big, and it's okay to manage an online store, I have been doing customer service since I joined the company, and I have learned a lot of things, I have a reference, and with your prestige, I can make do with it." But I don't have any experience in managing such a big company, so I'm afraid it will ruin your business. Feng Xi smiled: "Didn't you let you go alone, isn't there still a team?" Now that team is also cultivating talents, many things don't need you to do by yourself, just let people who can do things do it, your biggest role is to keep an eye on that stall for me. Bai Xiaoling understood what she meant.
If so, it's much less difficult. However, he has not made a decision on whether to go over or not, and said, "I have to think about this question." Feng Xi smiled and said, "I'll give you a year to think, if you have that idea, you can learn from it." If I don't have that idea, I'll find someone else to take care of it. Bai Xiaoling breathed a sigh of relief: "Okay, within a year, I will definitely give you an answer." "I want to take advantage of this opportunity, but I don't really want to go abroad.
I was reluctant to give up this opportunity. It does take some time to think. When Feng Xi went to take a bath, Bai Xiaoling also asked Yan Xin: "Brother, you give me an idea, do I want to go over there to develop?" Yan Xin pondered and said: "Then it's up to you, if you want to do a big business, then you can go there to develop, at least within ten years, the products there are still very popular in our country, and there will be better development prospects." ”
"It's only been 10 years?" Bai Xiaoling was a little disappointed.
"Isn't 10 years enough?" Yan Xin said with a smile,
"10 years is a long time, and if it is operated well, it is enough for the brands you manage to become famous brands in China." On the other side, it may not be able to become a famous brand, but in China, as long as you are willing to spend money on publicity, there is still no big problem.
However, it is difficult to say what the situation will be like in 10 years. Yan Xin didn't know anything more distant because he hadn't experienced it.
I only know that when he left that world, there was already a slogan calling for the rise of domestic brands.
It was already an era of economic downturn, and everyone was holding on tighter to the money in their wallets. At that time, whether there would be such a good business in Korean cosmetics was a big question.
However, being able to cut leeks in this industry for 10 years is already very good. It's a big deal to do industrial transfer when the time comes, and then turn it into a domestic brand.
It's really not good, and there is not much loss to sell those factories. The money they can make in 10 years is enough for them to ignore those losses.
And the development plan of Jinxi e-commerce company is not just that sector. As long as it is able to make money, the technical difficulty is not great, and it is suitable for online sales, they want to do it.
This one plate can't go on, they have other plates to do. If foreign brands are not popular, then domestic products will rise.
They invest more in the country. It's just that this plate is not done, and where Bai Xiaoling will go in the future is a question.
Bai Xiaoling also thought of this question: "If I can't do it in 10 years, what should I do?" Is there a new stove? Yan Xin said with a smile: "If you have exercised your ability, it will definitely help you develop in other industries, don't worry about having nothing to do." But I guess by that time, you've made enough money to probably just want to enjoy life by lying down, and don't want to expand your career anymore. Bai Xiaoling nodded: "That's right, I'll be 30 years old in 10 years, and it's time to enjoy life." ”