During the meal, Yan Xin received the data of Xiaoyuan's New Year's Eve live broadcast debut yesterday from the company.

The number of real viewers reached more than 2 million, the average stay time was more than five minutes, the peak number of online users reached more than 110,000, and the average number of online users also reached tens of thousands.

The real number of gift givers was more than 20,000, and the total value of the final gifts was more than 200,000 yuan.

In the press release they sent, the peak number of online viewers exceeded 300,000, and the number of viewers was not so exaggerated, that is, a little more than 3 million, but the data on the length of stay was stretched a lot.

There is no way to fake some things, because during that time period, there were more than 3 million netizens who visited this website.

If you make a scene of four or five million, it will be too fake.

Although there are some fakes in this kind of scene now, in fact, the website's recommendation for this live broadcast is unprecedentedly large, and it has been pushed to every online user, and it is not just pushed once.

And now Starlight Live has made great efforts to advertise, and the traffic in the past few days is indeed considerable.

Yan Xin also read the press release and felt that such an exaggeration was within a reasonable range and was acceptable.

The press release mentioned that Madoka's reward income for this live broadcast was more than 600,000 yuan, that is, it was twice the real data, and he felt that this was quite conservative.

didn't make a million tips, or because this company has discipline and doesn't like to talk big.

I saw this press release on several online platforms, read the comments, and the discussion was quite enthusiastic.

Some are surprised that Madoka Xiao, an outdated Internet singer, still has such popularity, and some are how popular Madoka was back then.

is more exclaiming that the live broadcast can also make so much money, and some people even calculated an account - a live broadcast can earn five or six hundred or sixty thousand, three hundred and sixty-five days a year, live broadcast every day, isn't that one or two hundred million?

- In their opinion, live broadcast is nothing more than getting a computer, getting a camera, pestle in front of the camera, and then moving your mouth, live broadcast for a few hours a day is the same as playing, it is much easier than a part-time job, and there is no problem with live broadcast every day.

In this way, this live broadcast is simply too interesting, even better than those first-line stars.

There are also people who take this opportunity to popularize how unrestrained the anchors of the starlight live broadcast platform are, and often give benefits to the audience late at night and show something about it.

It looks like there is a water army joining, but this is a good thing, indicating that the operation will do things.

When the three of them were eating, they were also discussing this matter.

Feng Xi is still quite optimistic about the prospects of live broadcasting, which can be seen from the fact that her company has established more than a dozen accounts selling goods on the Starlight Live Network.

Alili also asked her with a smile, since she is so optimistic about this industry, why not invest directly in Yan Xin's platform?

Feng Xi's answer was simple: "No money!" ”

"You're a billionaire, and you don't have any money?" Arily didn't believe it.

"The rich woman is fake, but the negative woman is the real one - the negative of the debt." Feng Xi said.

sighed: "On this e-commerce industry chain, I can't understand my money now, where is there more money to invest in others?" If he can't find an investment, I will still invest, but now that he can get investment, I don't need to invest in it. ”

"But this fertilizer water flows into the fields of outsiders, such a good industry, let others share the profits, don't you feel distressed?" Arily asked.

"What's so distressing about that?" Feng Xi said with a smile, "It's best for everyone to make the cake bigger together, this platform is really bigger, we are our own family, how can we also attract traffic to my account, I can sell more goods on this big platform, that's fine." ”

That afternoon, the three of them didn't go anywhere, they were at home.

During the New Year's Day holiday, there are too many people outside, and everyone is crowded everywhere, so it is better to be at home.

On the way back from lunch, they bought some ingredients and cooked them themselves at home in the evening.

That night, Madoka did not go live.

The data of her live broadcast debut is quite good, and it has brought more than 100,000 yuan of income to the company.

However, in order to make her live broadcast debut have such a large amount of traffic, the company spent ten times as much money.

It looks like a pretty number, but it's actually an advertisement.

Since it plays the role of advertising, it needs to be beautiful in numbers, and it needs to be beautiful on a continuous basis.

If the data of the second live broadcast plummets, and the number of online users is only a fraction of the previous one, or even less, the effect of this advertisement will be zero.

So her second live broadcast must also have a statistic that is not much different.

It is still necessary to heap resources to promote.

If she is allowed to broadcast live every day, and there is such data every day, the platform can't support it, so it's better to file for bankruptcy earlier.

The platform needs such a façade, needs such a banner, and when necessary, it doesn't matter if you lose millions.

But you can't pay like this every day, two or three times a month, and you've already reached the limit.

Next, she continued her previous job and ran a commercial show.

After this wave of press releases came out, her popularity rose again, and the price of commercial performances was very close to when she was the most popular.

After all, it is the legendary master who can earn hundreds of thousands of dollars by sitting there live broadcast in one night, and the price of commercial performances is too low, and people are embarrassed to open it.

For her, this is the second spring of her career.

On the 1st, the biggest traffic on the website was given to the top ten winners of the 4th Hanfu Goddess.

As of 23:59:59 on December 31, the final results of the 4th Hanfu Goddess Contest have also come out, and there will be an award ceremony in a few days, and the Starlight Live Gala will be broadcast live.

And those who have entered the finals of the Hanfu goddess have already opened live broadcast accounts on this platform, and the main time in the past few days is to promote them and warm up for the live broadcast of the awards party.

The promotion in the past few days has also brought a lot of popularity to this live broadcast platform, and now it is necessary to digest this popularity.

Most of the platform's own promotion resources are given to the top 10 players.

Next, it's up to them to see if they can catch this wave of traffic.

They also canvassed live on this platform every day a few days ago, and the tips they received will be credited to their total votes, and each of the top 20 players has cultivated a group of fans, and basically the number of live online broadcasts can reach hundreds.

Now the traffic on the platform has increased greatly, and the best recommended resources have been given to them, which has made the popularity of their live broadcast room rise a lot.

Especially for the top three, they get the best promotion resources.

Yan Xin took another look at it in the evening, and in the display of the live broadcast room, the most popular anchor had tens of thousands of people online.

The most popular among the top 10 is more than 10,000 online.

Of course, whether this is the case or not is another story.

After all, the platform also needs to save face, and the main Hanfu goddess, if the number of people online is not even 10,000, it will be too bad.

He also watched a few popular live broadcast rooms of unofficial anchors, which did not have any data fraud - wild anchors, and there was no need for the official platform to add data to them.

Then I found that there were more than 10,000 people online.

He is also familiar with this anchor, he is a side-by-side, full of meat words, and an old driver.

He learned some driving skills along the way.

However, the number of people online is usually in the triple digits, and now it has reached five digits.

It shows that people are really powerful.

It also shows another thing - the popularity of this website is indeed increasing, and it has reached every anchor.

The next day, I chatted with a few investors, and everyone was quite happy with the current results.

Losing money is continuing to lose, but the more users of the website, the future will be, and it doesn't matter if you lose a little money.

This live broadcast platform has only received a fund injection of 150 million, and the bullets are very sufficient, so it doesn't matter if you burn a little money.

Now this wave of propaganda has only burned 10 million or 20 million.

Before and after the Chinese New Year, another 10 million or 20 million will be burned for promotion, and the rest of the money will be burned until the end of next summer.

When the money burns out next summer, they will be given two choices - one is to continue burning with bank loans, and the other is to increase investment according to the proportion of shares.

It's all trifle for them.

When investing in Internet companies, we are not investing in the present, but in the future.

If there is traffic and attention, this has a future.

This is also called the eyeball economy.

Now it seems that this wave of promotion has worked well and is worth the money.

This wave of promotion from Christmas to New Year's Day has brought a relatively large amount of traffic to the Starlight Live Network, and the number of registered members has soared to 10 million, and the number of visits to the website every day is also millions.

The conversion efficiency of traffic is also quite good, and there are indeed many people who have stayed and followed a large number of anchors.

In the past few days, hundreds of newcomer anchors have started broadcasting on the website, which has exhausted the supervision.

It is true that the old anchors wipe the edges, but they know how to wipe the edges and can master a degree.

The rookie anchors are too unrestrained, and some of them are either edged or naked, literally naked, and even add some performances.

This stuff site must not be tolerated, as long as it is discovered, there is only one result - banning.

and where the circumstances are serious, the account is to be permanently banned.

In the past few days, dozens of accounts have to be permanently blocked every day.

The staff of the platform is just that, there are only a few people in charge of supervision, and each live broadcast room has to be inspected, which is a little too busy.

What they focus on is the newcomer's live broadcast room.

Which newcomer's live broadcast room suddenly soars in popularity, then you have to squat and wait.

Because it's very likely that he made a very outrageous performance and then shared it.

On other online platforms, there was also a live broadcast of the eighteen bans of the newcomer anchors on their platform.

Fortunately, those that appear in the screenshots have basically been processed.

It is inevitable that there will be such a shot, and it is impossible for anyone on any website to abide by it in the live broadcast room at any time.

After that kind of footage appears, whether it is dealt with or not is the key.

If you don't connive at it, even if you have a relationship with heaven, you won't be able to shelter it.

Yan Xin also had a bit of a headache about this.

It does drive traffic, but it also does cause trouble.

He welcomes it, because it is within a safe range, and even if it is investigated, it will be punished at most, and it will be beaten upright.

The kind that is too exposed, but it is possible to destroy this platform.

- Although such screenshots or screen recordings are moved to other platforms, which can bring a lot of traffic to their platform, that kind of traffic is obviously toxic.

There is no choice but to call the company and recruit more employees, especially in terms of supervision.

Regarding the punishment in this regard, you must also inform every anchor, so that they understand that you can't earn this money, even if you get traffic and tips, the platform will not pay you.

At the beginning, as long as it exceeds 200 yuan, the income of the previous day can be withdrawn after 8 o'clock on the second day.

Now, in order to make those new anchors have concerns, the rules have been changed, and it will take half a month to be able to withdraw.

If you do something illegal during this period, the account will be permanently blocked, and the dividends on the account will not be able to be withdrawn.

With such a system, it is still impossible to stop the unrestrained behavior of some rookie anchors - because some people are not here for money at all, or have some strange fetishes, or to complete the tasks of the master.

But after changing the rules and regulations, there are still a lot fewer such things.

Friday, January 8th.

This day is the day of the 4th Hanfu Goddess Contest Awards Gala, this time the awards party was held in Beijing, and it was broadcast live on the Starlight Live Network.

At this time, Alily was no longer in the capital, she came over and stayed for three days, and then went back - she still had her work to do, and she couldn't stay here all the time.

However, Bai Xiaoling, who went to the stick two days ago, returned to China, and she came back specially for this award ceremony.

She didn't come to be an audience, but to appear as an award presenter.

Her current position is the CEO of a Korean cosmetics company invested by Jinxi E-commerce Company there, and she wants to represent that company to present awards to the contestants who won the best performance award in this year's Hanfu Goddess Competition.

The award is virtual, and it is real to appear in front of so many viewers in the live broadcast room with your own brand.

In this live broadcast, Starlight itself used a lot of resources to promote, pointing to Starlight Live Network.

In other platforms, a lot of promotion resources have also been invested.

On Starlight Live Network's own platform, the recommendation given is stronger than that given to Xiaoyuan, an online singer who was once popular all over the country.

It is so strong that every user who comes to this website, as long as they stay for more than fifteen seconds, they can see the small window of this live broadcast room.

Every three minutes, you will see this window again, even if you have already arrived in the live broadcast room of another anchor at this time.

If you're not careful, you'll click in.

Under such promotion efforts, the live broadcast of this awards party has brought a new height to the live broadcast data of the platform.

(End of chapter)