No one's money is blown by the wind, and the current Internet bullies have not yet reached the size of the future, and their financing ability is very strong, but they are not so strong that they are invincible.

They are ready to squeeze Shiyu out of the market at the beginning with the advantage of funds, and finally let this company choose one or the other - or be bought by them at a low price, or get out of the market.

But I didn't expect that people would find a big consortium to be investors, and they could fight back and forth, and now they even have a price war with them.

The quality of service is already better, the reputation is also better, and there is a price war, which is difficult for them to resist.

Continue to increase discounts and give more food delivery subsidies, which will only make them burn money faster, and they can't afford it for a long time.

is still at the current level of subsidy, then they will not have any advantage, and they will only be squeezed out of the market by the other party.

After thinking about it, I finally made a difficult decision - to make peace.

If you continue to fight like this, you can't fight anymore, and the pit in the back is too big to be filled so easily.

But if you want to give up this market, you will lose money if you lose in the past.

And they can already see the potential of this market, as long as the business is stabilized, and then the unit price is adjusted upwards, the profit is quite considerable.

It's really reluctant to give up.

Therefore, the competition is still to compete, but don't continue to fight the price war.

They came to Yan Xin this time, and what they wanted to express was such a meaning - in terms of food delivery subsidies, everyone must have a constraint.

Before you want to do any preferential activities, it is best to discuss it, and you can't keep the unit price too low.

They also conveyed the idea that this market is so big that a company can't swallow it, and new competitors will emerge in the future.

They kill you to the death, burn a huge amount of money to make the market bigger, and let the people behind them pick up the cheap in vain, it is better for the two sides to reach a gentleman's agreement, healthy competition, and then seal the new competitors in the future.

The competitors took the initiative to make peace, which made Yan Xin and Xiao Shiyu breathe a sigh of relief.

The competition between the two companies is of course a good thing for consumers, but it is really a heavy burden for capital.

Anyone's money is not blown by the wind, where does so much money come from to engage in subsidies?

Are all capitalists philanthropists?

Now there are no other competitors in this market, the only competitor, and has a very strong background, has brought them a lot of losses, now willing to shake hands and stop the price war, of course they are happy.

Even if there is still a price war in the future, at least we can take a breath of relief and use these hundreds of millions of funds to develop new markets, rather than making profits in the markets that have already been developed.

On the other hand, he also knows that after this market is developed, it is definitely not something that a company can eat, and it is impossible for the state to allow a company to monopolize such an industry that is closely related to people's livelihood.

If there are two companies, there must be two or more companies.

The other party's proposal to join forces to block the emergence of new competitors is very much in line with his heart.

Therefore, he also accepted the other party's suture.

Don't fight the price war, just fight for quality, he really has nothing to be afraid of.

After a long talk, the two sides made a verbal agreement that the existing price mechanism would remain unchanged and could be raised upward, but could not continue to be lowered.

It is acceptable to adjust the price once a year, but the price adjustment must be negotiated and agreed upon by both parties.

If you are doing business in a new city, you can't compete with each other over price.

You can't dig each other's corners and maliciously increase labor costs.

It is even more important not to use indiscriminate means to discredit competitors.

Such an agreement is actually beneficial to both parties.

Now it seems that the food language company is of course dominant, their service quality is better, and the same price is naturally easier to attract consumers.

However, the quality of service can be solved through training.

Including some solutions to complaints, it can also be copied and pasted, so it is not so difficult to learn.

The problem of service quality itself needs to be solved, and with external pressure, the motivation to solve it will be more sufficient.

If this problem is not solved, the acquired market will be given up sooner or later.

A temporary truce to focus on improving the quality of service is also a better option for them.

Business warfare is generally like this, if you can crush competitors to death, of course, you will crush competitors to death first.

If you can't crush it, you can only accept coexistence, reach a mutually acceptable consensus, and then contain the emergence of new competitors, so as to maximize the benefits.

After the two sides reached this agreement, Xiao Shiyu could finally breathe a sigh of relief.

The preferential mechanism that has been given now, of course, cannot be canceled, and it will continue.

This is also something that both sides agree on.

It's just that they are giving discounts under the slogan of welcoming the double festival, and after the double festival is over, they can return the price to a normal state.

Fortunately, the biggest subsidy is only in the Beijing Economic Circle, and it has not affected all parts of the country, and the extra money to be burned every day is not particularly large.

And burning money also has the advantage of burning money, that is, it can grab back the lost market share.

This is something that competitors also recognize.

Competitors recognize their prices in the capital economic circle, but they also have to recognize competitors' prices in other cities.

In other cities, competitors are getting better prices than theirs.

The agreement between the two parties is that in either market, it cannot be lower than the current price.

In the market that has been developed outside the Beijing Economic Circle, competitors have more advantages in price, but the quality of service is a little worse, so it is basically flat.

If, in two or three months' time, competitors improve the quality of their own services to a level where they are equal, then their market share will surpass theirs.

From this point of view, this agreement is not only beneficial to Shiyu.

If Shiyu wants to maintain its current market share in the rest of the market, it must ensure that its service quality continues to be ahead of its competitors.

Otherwise, they can only wait for the one-year price guarantee period to pass, and the two parties will readjust the unit price.

And then there's the development of new markets.

To develop a new market, they have to agree on the same unit price, which can be regarded as fair competition.

In this regard, the food language company with higher service quality obviously has an advantage.

It's just that in the last wave of competition, those cities with the best economic conditions have been enclosed by them.

The current untapped markets obviously have more potential than the existing ones.

In the next period of time, Xiao Shiyu's focus will be on the development of new markets.

There is no need to fight a price war, the new loan of 500 million yuan is an out-and-out huge amount of money, which can be invested calmly and allows them to expand more markets.

During Yan Xin's more than half a month in the capital, Xiao Shiyu was busy most of the time, and he didn't have much time to see him, basically returning home at eleven or twelve o'clock in the evening.

Sometimes I sleep with Yan Xin, and more often I sleep alone in a room - so that I can get a better rest.

Feng Xi is not so busy, he goes to class when he should go to class, he rests when he should rest, and he will go to their industrial park with Yan Xin on weekends to have a look.

Life passed much easier than Xiao Shiyu.

Mainly because the foundation of her Jinxi e-commerce company has been laid, and the team has been brought out, there are not so many places for her to worry about as a boss.

It will take time for Xiao Shiyu to reach this level.

On the second weekend after the start of school, Yan Xin and Feng Xi attended a dinner party with Zeng Yanyue and had a meal with two female stars.

Among them, there is Yang Mi, the star of the drama invested by Starlight Film and Television Company.

Seeing such a big star, Yan Xin was still a little excited in his heart, but he didn't show it.

The current Yang Mi really can't be regarded as a big star, but he just has a little popularity, and if he is also very excited, he will be looked down upon when he spreads it.

There is also a female star, Yan Xin has heard of the name, but she is not too impressed, she belongs to the third tier and below.

Pretty is beautiful, but he doesn't know the name, which means that it won't be much popular in the future.

Feng Xi was also quite reserved, but he still took photos with the two female stars, several photos of them together, and there were also separate group photos.

These two female stars have heard Zeng Yan talk about the wealth of Yan Xin and his wife, and they know that they are willing to invest in film and television works, such people, of course, they can't be offended.

It's not just that you can't be offended, you have to make good friends.

I don't know if it's because of Feng Xi's presence, the two of them didn't take the initiative to flatter Yan Xin, but chatted with Feng Xi enthusiastically, and added each other's mobile phone numbers and QQ numbers.

During the dinner, Yan Xin also talked about the next investment plan in film and television, and is ready to invest in several large-scale film and television works every year, and even does not rule out sole proprietorship in the future.

Feng Xi also said that his company has some products that need to find spokespersons, and they can also be considered.

This made them very happy - neither of them was very famous now, and they didn't make much money.

can receive endorsements, even if the endorsement fee is not high, no matter what, it will make more money than filming TV series.

Naturally, I am very happy to have such an opportunity.

The attitude towards Feng Xi is also better.

On the way home after eating, Feng Xi asked Yan Xin with a smile:

"Are these two female stars beautiful? Isn't it tempting? ”

Yan Xin looked like a gentleman: "No, I am now more determined, but I am not so easily tempted." ”

"Bullshit!" Feng Xi said disdainfully, "I went to the United States, Sister Ru knocked on your door, and you didn't refuse." Sister Yi knocked on your door, and you didn't refuse. Your so-called concentration is nothing more than that you won't take the initiative to seduce people, and this is not any concentration, I think it's more of a cowardice. Someone knocks on the door, and you're gone. ”

Yan Xin didn't agree with her statement, but he couldn't find a reason to refute it for a while, so he could only say:

"That's your prejudice against me, and in fact I'm not interested in these two at all."

"I think that Yang Mi is very beautiful," Feng Xi had some longing, "She's so big!" I don't know what it feels like to touch it, but if only I had that body! ”

Yan Xin rolled his eyes.

I really can't understand why some women also like the feeling of eating women's tofu?

There is a feeling of disgust when you think about a man doing the same thing to a man.

"I want to find her to be our company's product endorsement," Feng Xi said, "We have a cosmetics produced on the stick side, and I think we can ask her to be the spokesperson." You can ask Zeng Yan to ask her if she is interested in signing an endorsement contract for two or three years. ”

If there is no problem with the development trajectory, Yang Mi will become popular after a year, and if you go to her for endorsement, the endorsement price will be much higher.

If you sign an endorsement for four or five years, people may not be willing.

If you can sign it for two or three years, it is more suitable.

"No problem," Yan Xin said, "I'll let Zeng Yan ask." If she is interested, she can also let her endorse the platform of food language. ”

A star can not only endorse one product, but can endorse multiple products, and while she has not yet become popular, her advertising value is squeezed to the extreme.

Feng Xi glanced at him and sighed: "You are really affectionate and righteous to your old classmate, and never forget to give her benefits." ”

Yan Xin said: "Now that the platform of food talk has risen, I attach great importance to this investment." ”

Feng Xi asked: "Then do you want to invite them to settle in your live broadcast platform and bring you popularity?" ”

Yan Xin said with a smile: "This can be had, let Zeng Yan ask if there are any stars who are willing to settle in, and when the time comes, the platform can push them to them, and if they invest in film and television works in the future, they can also be recommended first." ”

"Draw a bigger pie and tell them that this is an emerging platform, and if it is operated on this platform, it can also increase their exposure, and it should be able to attract a few people to come." Feng Xi said.

In order to get traffic, some platforms will sign contracts with top stars to let them settle in.

Starlight Live doesn't have that money now, and there are very few people watching live broadcasts now, the market is too small, and it's not worth investing that money.

All they want now is to prostitute a few celebrities for nothing.

Someone is willing, nature is good, no one is willing, and nothing is lost.

For a long time to come, Starlight Live will not invest too much money in operation, as long as it can ensure that they are now the first brother in the live broadcast industry.

After returning home, Yan Xin told Zeng Yan about her thoughts on QQ, so that she could have a chance to mention it.

Not long after, Zeng Yan replied to him with a message:

"Yang Mi is interested in endorsements, and he can talk about it when he has the opportunity." (End of chapter)