When Yan Xin was in Yangcheng, he also inquired about the business of Xingguang Group.

Now the iPhone 4 is selling very well in China, which belongs to the real smartphone.

In addition, several Android smartphones have also come out, and there are more and more users.

Of course, the mainstream is not a smart phone, it is still a feature phone, or a smart machine with a Symbian system like Nokia, which cannot be regarded as a real smart phone.

Yan Xin asked people in the software department to study the iOS system and Android system a long time ago, and after the mobile phones on both sides were launched, he also deliberately purchased such a batch of such mobile phones from overseas and let them develop the corresponding software and small games.

The company has a certain amount of technical accumulation in game development, and it is not very difficult to make such a replacement under the new operating system.

In the past few months, their company has released more than a dozen mini-games on those two platforms, all of which are stand-alone games, but the previously developed mini-games suitable for feature consoles have made some modifications and released them to these two platforms.

That is, the work of practice.

Gain experience and identify shortcomings.

However, because these two platforms have not been developed for too long, the ecological chain has not been built much, and their dozen games actually have a certain number of downloads.

It can even bring them a little income, which is a bonus.

And what the company is investing heavily in research is several games with classic IP of online texts.

In the first two years, they acquired too many copyrights at a low price, and they can basically choose the head to make adaptations at will.

In addition, it is to make their current mobile website Starlight Network into an App, no longer need to use a mobile browser to surf the Internet, you can directly log in to the app.

The various functions can also be designed to be a little cooler.

Including instant messaging capabilities and more.

Now the company's management does not understand why the boss wants to invest so many resources in these two platforms, and now the number of users using these two operating systems is still very small, and the proportion is completely negligible among hundreds of millions of mobile phone users.

It seems too risky for users to invest so many resources for this.

Yan Xin had to hold two more meetings, emphasizing the importance of these two operating systems to the future intelligent era, and that software development and game development must be regarded as a top priority in the future.

Not only Xingguang Group, but even Shiyu.com and Anye.com, Yan Xin suggested that they hire a professional team to do a good job in the mobile versions of these two platforms.

Knowing what kind of trend the future is, now that the tuyere has appeared, it is a bit silly not to hurry up and occupy a place.

Starlight Live Network is also developing such software.

This is the megatrend of the future, and it is inevitable.

Now the short video creation contest jointly organized by the mobile phone Starlight Network and the Starlight live broadcast platform has been started for a while, with a prize of up to 10 million yuan and a zero threshold setting, which has attracted many people to participate.

It directly increased the popularity of the two platforms and retained a lot of users.

There are also some videos with a high number of views.

The selection of the award is simple and crude, compared with the number of plays, compared to the likes.

It is only divided into durations, not types.

You can shoot as much as you want.

Even if you just sing a few incomplete lines of a song to the camera, as long as you can get the highest playback and the highest likes, you can get a grand prize of hundreds of thousands of yuan.

Of course, illegal content cannot appear.

It's okay to rub the edge, but it's definitely not okay to have a dew point.

At present, it seems that in addition to dancing, the popularity is some dirty jokes.

Yan Xin, who has seen a lot of the world in the era of fast shaking in the future, has a particularly embarrassing feeling when he looks at those popular jokes.

However, he did not ask the platform to reduce the push of these Tuhi jokes, and also told them that they could push more such things.

He has big ambitions for the future, aiming for a large market with a population of hundreds of millions.

This is not suitable for anything elegant, it is destined to be liked by a very small number of people, and it cannot be cultivated in the market.

It is to engage in these local videos and do some things that the people like to see, so as to attract more people to enter their platform and stay on this platform.

Being able to provide more content that they like can keep them and make them reluctant to go out when they come in.

The requirement for platform push is to be tacky.

The cheesy, the better.

The lower the skill required, the better.

Low threshold, or even no threshold, so that more people can be attracted to create.

It is necessary to make people feel that "they shoot so earthy, they can be liked by so many people, I am more tasteful than them, and more people will like the things I shoot".

With more creators, more content, there will always be a group of people who can stand out.

Only a few awards are judged by professional judges, and a little bit of professionalism is emphasized.

This niche award is also essential.

After all, you can't just be dirty, you have to make people understand that any kind of video on this platform can be published.

The vulgar ones can be released, and the high-end atmospheric ones can be released as well.

The sea is inclusive, and there is tolerance.

They don't discriminate against any kind of content.

This event brought a lot of traffic to both platforms.

The biggest profit is undoubtedly Starlight Live Network.

Since the event, they have increased their registered membership by more than two million.

Some of them have made jokes to gain popularity, and they have even started live broadcasts on this platform, and they can actually get some tips, and then play a dozen PK to circle the family's money.

This has also effectively changed the ecological chain of this live broadcast circle.

The previous anchors were basically beautiful girls, even if they weren't so beautiful, they would make themselves beautiful through beauty.

Basically, there are no male anchors.

But after the video creation contest came out, those videos that became popular with jokes were basically male anchors, and many of them were funny-looking male anchors.

Those ordinary-looking people can kill out of so many contestants, and it's a bit of work.

Although those jobs are basically quite vulgar, I can't bear to see them like to be watched.

Their appearance in the live broadcast circle is like a mudslide, which has brought a lot of impact to this circle and also brought a lot of vitality.

These people will work hard, especially when they play PK with beautiful women, the words they say are vulgar enough, and the punishment they get is vulgar enough, anyway, it's just how to attract attention.

This also made those old critics who honestly licked dogs in the live broadcast room of beauties see different things for the anchors they guard, find different happiness, and gradually complete the transformation from licking dogs to fun people.

Slowly, I like to follow those male anchors who can live to see how they tease those girls and punish them for screaming.

From time to time, there are also some live screen recordings that are circulated to QQ groups or other platforms, so that more fun people can discover that there is still so much fun to play on this platform.

Sometimes it's even more interesting than the sketch show of the Spring Festival Gala.

- After all, there are many things that are not allowed to be broadcast on TV.

This also makes more and more people come to this platform to watch live broadcasts.

In just over a month, there are two or three male anchors with thousands of people online on this platform, and the income can be thousands of yuan every day.

This made Yan Xin very happy, and also signaled the company's people to get a few advertorials to come out and put them on major platforms, so that more people know that mediocre-looking or even funny-looking men can also change their fate through live broadcast on this platform.

Only when more people who can live and play appear on this platform can this platform grow strongly.

In the Internet era, it is the best content to be able to work well and be able to work well.

He asked the platform to pay attention to a point, and for such anchors, he should also give strong recommendations.

It doesn't matter whether they become the contracted anchors of the platform or not, it is the live broadcast on this platform that is the most important thing.

After the video creation contest was held, the traffic of the platform has obviously risen to a higher level, and the company's virtual currency revenue has also increased a lot.

They not only increased the sales of virtual props in the original live broadcast room, but also developed a prop for this short video creation contest - lifebuoy.

Buy a lifebuoy prop and put it on the short video you support, and you can put this short video on the homepage of how many people.

To put it simply, that is to buy traffic.

A prop for a lifebuoy, worth 20 RMB.

Can be used in layers.

As long as you have money, it's okay to buy 10,000 lifebuoys for your favorite videos.

Theoretically, even if all users are pushed, the second or even third round can be pushed.

Of course, that's just a theory, and in fact there is no such tyrant.

However, tens of thousands of lifebuoy props were sold this month, bringing millions of revenue to the platform.

This is not shared with the creator, it is all owned by the platform.

Yan Xin is very satisfied with the current performance of this platform, and several other investors are also quite satisfied.

There are new competitors on this track, but they are completely unbeatable.

In addition, those competitors together do not have as much traffic as their platform.

Not to mention income.

It's not so easy to replicate Yan Xin's PK routes.

The Starlight live broadcast platform is already the live broadcast platform with the highest traffic at the moment, and there are only a few people in most of the anchor live broadcast rooms.

For platforms with smaller traffic, the popularity of live broadcasts can be imagined, and what it will be like to be low.

There is no one in the live broadcast room, and I can't play PK if I want to.

There is no way to attract wild streamers to settle in.

- Everyone is free, and they are also wild anchors, why not choose a platform with more mature gameplay and more traffic, and choose a platform with little traffic?

This is also the advantage that they occupy the first place in the small classified traffic of live broadcasting, and they are the first thing that others want to consider if they want to enter this industry.

Yan Xin mentioned the idea of making this live broadcast platform into an app with those investors, and also received their support.

Development and follow-up maintenance, which requires a lot of money and hiring a professional team.

This must be discussed with the investor.

Whether it is the mobile phone Starlight Network or Starlight Live Broadcast, the final destination is the mobile app.

In mid-November, Yan Xin also invited Chen Li to settle in the Starlight live broadcast platform and made a live broadcast.

Doing this live broadcast can be regarded as a benefit to readers, allowing readers to see what the authors of these two books are like.

You can also interact in the live broadcast room.

For some readers, this is still a certain appeal.

Now Chen Li is the head of the net, there is no one.

Whether it is the main station or the wireless channel, it is a well-deserved king.

On the top of physical publishing, it also belongs to one of the top ones.

If piracy is included, his readership would be in the millions, and possibly even more than 10 million.

His live broadcast debut, which was teased a few days in advance, was mentioned at the end of the latest chapter for several days.

And he also made a promotion in his post bar.

More than a dozen book friend groups also made announcements.

It only took a few days to set up an account, and it gained hundreds of thousands of followers.

This is the heat of the head of the online article.

On the day of the live broadcast, only a few minutes after the start, the number of real online people in the live broadcast room exceeded 50,000.

Within an hour, there were more than 100,000 online.

On this day, Madoka also broadcast live, and also got the push of the platform, and the real popularity of the live broadcast room soon exceeded 100,000.

When their popularity broke through to 100,000 plus, the two anchors also connected and played a friendship PK.

This was all arranged by Yan Xin from the beginning.

The connection between two people, that is the connection between the top stream and the top stream of the platform, this kind of connection between two anchors with 100,000 plus is the first time it has happened.

- Under normal circumstances, there will only be one anchor with hundreds of thousands of online people in the same time period.

Not even one of these streamers most days.

Naturally, it is impossible for two 100,000 anchors to connect.

This time, it did.

Because Chen Li, the first person to write online articles, has brought a lot of extraterritorial traffic.

He has a lot of loyal readers.

His average subscription at the mobile reading base has reached hundreds of thousands.

Not to mention pirated readers.

Those readers also want to see what their favorite authors are like, and are curious about such live exchanges.

If you have the conditions, you will come to this live broadcast room to support it.

This is a convergence of extra-domain traffic and on-premises traffic.

There was no smell of gunpowder when connected, and at the beginning the two anchors said that they were good friends, and this time it was just a friendship PK.

The penalties are also set lightly.

However, when canvassing for votes, the two anchors still talked about the issue of face - although they are good friends, they can not win, but they don't want to lose too ugly, I hope everyone can support it.

This PK, which has no gunpowder flavor, has brought hundreds of thousands of yuan of live broadcast income to both live broadcast rooms.

And the ones who have become the big brothers in the two live broadcast rooms are the live broadcast numbers of Jinxi E-commerce Company.

According to the usual practice, after the PK is over, the two anchors are connected with their respective big brothers, and they dump people.

On this day, one of the e-commerce accounts reached an achievement - live streaming on the same day, and the sales of this live broadcast room exceeded 1 million yuan in three hours.

At this time, Starlight Live has obtained the e-commerce qualification, and can directly hang a small yellow car in the live broadcast room and sell goods on its own platform.

For each transaction, the platform will also charge a corresponding commission.

This incident became a press release the next day and appeared on major online platforms.

A few days later, some newspapers published the news.

This has made some people realize one thing - a new sales model has emerged.

(End of chapter)