Chapter 747: Starlight Group

Chen Li's family of four had dinner at Yan Xin's place, and left for more than an hour after the meal before leaving.

It can be seen that with two children, the pressure on Liang Wei is still quite great, and she looks much haggard than before.

I heard her say that the book she wrote before was also finished, and now she has no plans to continue writing. That book brought her millions of income, and if she continued to write it, the income would still be quite considerable.

However, now that I want to take two children, I can only give up. It is much better to write by herself to make money, and then take part of the manuscript fee out to hire a nanny to help take care of the children, which is much better in terms of economic terms than for her to give up writing and take care of the children by herself.

But she doesn't want to hire a nanny at home, so there's no way. Yan Xin didn't persuade him - he knew that Liang Wei looked very weak, but he was very assertive, and no one wanted to change what he had made up his mind.

There's no need to do that kind of offending thing. After Chen Li's family left, within a few minutes, Xiao Yuan and Xiao Yin also left together.

Xiao Yin has already had an ambiguous relationship with Yan Xin, but she is still more resistant to that kind of collective life, so she consciously quit.

Needless to say, Xiaoyuan has no ambiguous relationship with Yan Xin, of course there is no need to join in the fun here.

After she went back, she was still preparing to broadcast live for two or three hours. That night, Yan Xin rested with Ai Lili and Xiao Shiyu again.

Now the food language company is launching a new round of expansion, and after the capital injection from Mr. Tan, the company has a large amount of funds, which can also support them to a new round of expansion.

In the round of expansion after the Chinese New Year last year, they invested in dozens fewer cities than their competitors, and this round has caught up and expanded into some new cities.

Of course, their competitors did not fall behind, and they competed with them. It's just that this round they have more funds in their hands and a more sufficient talent pool, so this time they are the one who takes the initiative to attack, and their competitors are passively following up.

This time, there are sufficient funds in hand and sufficient talent reserves, and the expansion process is relatively smooth.

Of course, there will be some unsatisfactory places, but the company has been established for so long, in addition to what problems, how to solve them, there is already a complete set of plans, there is no need for Xiao Shiyu to personally guide, and the people below also know what to do.

Therefore, Xiao Shiyu is not as busy as when she was expanding last year. Last year, she spent almost a year to optimize the team, strengthen the training of staff and the reserve of follow-up talents, and now it has played a very good effect, everything is going on in an orderly manner, she does not need to go to the front line in person, most of the time can stay in the company's headquarters.

The working hours are similar to those of Alili, working 5 days a week, working a few hours a day, leaving enough time for herself to rest.

The two of them are in good physical condition now, so good that Yan Xin feels that he has met an opponent. The next day, in the morning, he went to the headquarters of Xingguang Group and asked Xiao Yin to call all the company's senior executives together and have a small meeting to brush up on his presence and talk about future development plans.

In the future, the company's focus will often shift to mobile apps, and in terms of games, it will also give priority to the production of games on mobile platforms.

Last year, he provided a game idea similar to Honor of Kings, at this time Honor of Kings has not yet been released, and in his memory of his previous life, it will take another two or three years to be released.

If you can get it out in advance, you might be able to make a lot of money. Without platforms like QQ and WeChat, it is basically impossible to replicate the success of this game in the original time and space.

But Yan Xin feels that there should not be much problem in making money. The traffic pool he has here is not small, although it is not as good as others, but at least there is one percent of the traffic.

He felt that it was also very good to be able to earn one-tenth of the game's profits in the original time and space.

What's more, his traffic pool is also gradually rising. If the short video platform is taken down, it will take a few years to develop to the point where he has the acne marks in his memory in his previous life, and he will be able to make more money.

He hadn't played much of this game in his life, but he knew what it was like.

He also knows what the selling points are. And the reference object of this game came out two years ago, so that the people of the game company can immerse themselves in the experience for a period of time, and then put on the skin of a national style, won't it come out?

In less than half a month after he made this suggestion, the company decided on the project and set up a special studio to develop such a battle game.

Every once in a while, Yan Xin would call to inquire about it. If you don't have enough money, give money. If there are not enough people, they will poach people.

There was a lot of support. It's not bad now, and it's a conservative estimate that it will be online by the time of the winter break.

Now the game company is the largest source of profit for the Starlight Group, and there are more than a dozen games of all sizes a year, including very simple mobile games, web games, and computer games, and in the second half of last year, we focused on the development of mobile games on the intelligent platform.

Although it has not yet produced a game with high national recognition and is not a leading game company, it has also launched some popular games, which have brought very rich benefits to the company and made Starlight Games a first-class game development company in China.

Now the talent pool is also very good, and I already have the ability to develop large-scale games. At this meeting, several major game projects to be developed this year were set, among which the game "Glory of Kings" was the one they would focus on developing this year.

Yan Xin also made a promise that after the game passed the internal beta, as long as the playability meets expectations, in addition to vigorously promoting it on his own platform, he will also spend at least 500 million yuan to promote the game on other platforms.

It's about showing the people below that you value the game. He sometimes plays games, but he doesn't play much, he doesn't belong to the kind of veteran gamer, and he doesn't have much affection in it.

For him, whether a game is great enough or not has nothing to do with feelings, and it has nothing to do with technical level, but mainly whether selling games makes money or not, and whether he can make enough money.

The more money you make, the greater the game. He didn't think about saving domestic games and pushing the production level to a certain height.

It's not that these things can't be done in the future, but the top priority now is to make more money and bring more profits.

Even if it's the notoriety of a cottage, he doesn't care. What Brother Pony can do, he wants to do.

Of course, if this game can make enough money, it is not impossible to satisfy the feelings of players in the future, and invest more money to make high-level original masterpieces.

Now, don't think about it that much. In addition to "Honor of Kings", he also has an idea for "Genshin Impact", and he also wants to get it out.

However, the production cost of such a game is too great, and he can't afford to make two games of this size at the same time, so he has to wait for another two years to make more money.

Starlight Group now makes a lot of money, but it also spends a lot of money, and sometimes it has to take out loans. You have to burn money when you should burn money, and you have to take out a loan when you should take out a loan, Yan Xin still has this awareness.

With Starlight Network as the main body, a community dating app developed has changed its name several times, and finally to

"Star Love" was launched in the name of "Star Love", and the content of the Starlight mobile phone network was retained, and the account of the website could be used to log in directly to this mobile app, and the historical content was also saved, and a lot of functions were added.

When promoting on other platforms, the main focus is a dating date, a large number of photos of handsome guys and beauties, coupled with some ambiguous copywriting, giving people the feeling that as long as you download this mobile app, you can say goodbye to the bitter single life.

From last year to now, a lot of advertising money has been invested, and now there are 20 or 30 million downloads. - The ownership rate of smartphones is not high now, and it is already a good result to be able to have so many downloads.

On this app, there are a lot of mobile games they have made, which can be played directly.

In the past, Starlight Mobile Network was basically a money-losing company, and there was not much source of profit. Now that this Star Love app has been built, the advertising revenue has increased a lot.

There are also various props recharge business, dress up your virtual image, reward netizens, buy lifebuoy props for your posts in the community, and there are many ways to get money.

In the eyes of many financiers, those who can afford to use smartphones now belong to high-quality users, and they are more willing to advertise on such platforms and pay more advertising costs.

The operating costs of this app are not low, but the revenue has increased, and it can bring a certain profit to the company every month - although it is not very high.

For an Internet company, in the first few years of its business, it is already a huge success if it is not a discount or a loss of money.

There is also a copyright operation company under the group, and the capital is the copyrights that were hoarded at a low price a few years ago, mainly online texts, and the copyrights have been purchased on various online platforms in recent years.

At that time, they hoarded a lot of copyrights at very low prices, and as those became more and more famous, they also began to make money.

sold several film and television adaptation rights, all of which they bought at the price of tens of thousands of cabbages, and when they sold them, the price could be calculated in seven figures.

Now everyone has gradually paid attention to the IP of online texts, but the main thing is not to adapt film and television works, but to adapt them into games.

After all, the online articles of the male frequency in this era are still mainly Xianxia fantasy, and the cost of making film and television works is a bit too great, so it is easier to adapt them into games.

Then everyone found out that the most famous copyrights were actually bought by the same company.

And many of them have bought the copyrights of films, television, games, comics, and physical publishing. If you want to develop it, you have to buy their rights from Starlight Group at a high price.

Starlight Group itself was originally engaged in game development, and of course the best IP was kept for themselves, but they have so many copyrights, and it is impossible to develop them all, and they will still sell some of them.

Generally, the price increase is dozens of times, or even hundreds of times. This brings them a lot of profits. However, in the area of copyright management, it is the physical publishing that brings greater profits to the company.

Physical publishing in China is not very popular, and people are gradually reluctant to buy paper books. The main source of profit is the physical publication of the traditional Chinese version overseas.

There are also many overseas companies that have copyright cooperation with them who do not pay royalties, but Starlite Group has its own legal department and does not mind litiating lawsuits with others.

After a few lawsuits, those people are also honest, and the money that should be given to them has to be given. Starlight Music Company is still doing it, and it will also buy some original lyrics and songs, Starlight Network already has such an original music section, and there are quite a lot of players, although the quality is not so reliable, but sometimes you can find some works that are okay at a low price.

However, it is not as classic as the works that Yan Xin copied at the beginning. They have also signed some singers one after another, although they can't give those singers songs that are highly sung, but they can also rely on some saliva songs that sound okay to make them a bit well-known Internet singers.

The main battlefield is no longer a bar or a concert, but a short video live broadcast platform. Among the singers signed by their company, some only send short videos of singing, and some will also do live broadcasts, slowly transforming from singers to anchors.

Starlight Music Company has its own recording studio, which is quite good, and it is one of the best recording studios in Yangcheng.

Sometimes it's for this company, and sometimes it's rented out for other singers. Didn't make much money, but still made money.

The main battlefield of these singers, that is, the short video live broadcast platform cooperated by Starlight Group and Cui Shao, was called Starlight Live at the beginning, which was a computer live broadcast website, and then the App was launched, also known as Starlight Short Video.

Now on the App

The suffix "short video" is gone, and the name is there

The word "starlight". Mainly short videos, you can use this app to broadcast live, but the live broadcast effect is relatively poor.

Generally, if you broadcast live on this platform, you still choose a computer. For those who watch live broadcasts, most of them choose computers.

Only those who use high-end mobile phones and have wiFi at home will choose to use their mobile phones to watch live broadcasts.

The short video industry has placed Yan Xin's greatest expectations, right

The "Starlight" app also gives the greatest support. In this day's meeting, the most discussed was the development of the company.

Starlight only has half of the company's shares, but under the initial agreement, the control of the company is in the hands of Starlight, and even the dilution of their shares will not change this reality - unless another agreement is signed.

At present, the company is still managed by Starlight Group.