Chapter 539: Some are high-profile and some are low-key

"Sincerely—Aido VCD!"

In the hotel room, Ou Xiaoyang pointed to the most famous martial arts star advertising on the TV and said to Wang Weidong: "It's this VCD company, I heard that their total profit last year did not exceed 5 million. But the owner of this company actually took all the profits to find this Hong Kong Island martial arts star to shoot an advertisement. It is said that the advertising effect is very good, and this year the sales of this company exceeded 200 million! Last month, they got a five-second ad for CCTV's weather forecast for 82 million. The owner of this VCD company doesn't blink his eyes when it comes to putting in advertising, he really dares to spend money! ”

"Now those VCD assembly companies have a profit of several hundred yuan when they sell a VCD machine, and the VCD machine sells more than 2,000 units, and the profit margin is still very high. But you still have to be careful, what happened to the standard king of CCTV in the past few years? Those two distilleries don't seem to be doing well right now. Wang Weidong said.

To tell the truth, the effect of CCTV advertising is immediate. However, after investing 300 million yuan in advertising, I heard that the annual output of the central station standard king in 97 years had to reach 65,000 tons to recover the cost. It's a difficult thing for their little winery. I heard the grapevine that some media reporters had begun to quietly investigate the company. Ou Xiaoyang said.

"The distillery has nothing to do with us, and even the company that produces VCD machines has nothing to do with us. If they are purchasing decoder boards and VCD movements from our factory, and see them so aggressive, we should kindly remind them. What we should pay attention to is the reporter, Xiaoyang, you are deaf and well-connected in the capital, don't let any media reporter pay attention to us, let alone investigate us! Wang Weidong said.

"Weidong, don't worry, I will definitely pay more attention, besides, we don't have any negative news to dig up in Xiangyang Electronics." Ou Xiaoyang said.

"Those so-called positive news are not good, and the gun shoots the first bird." Wang Weidong said.

"I understand, when Sunningdale needs news, we will find them, and there should be no news otherwise. In addition, the VCD company imports key components from the European Philip company, and I heard that when the Philips company invited the owner of the company to visit Europe, it specially arranged a private jet and a red carpet to greet it. Ou Xiaoyang said.

"It seems that the owner of this company likes to do things very publicly, it is a private jet and a red carpet, in fact, they are a VCD assembly factory, and the real money is Philip in Europe." Wang Weidong said.

Although Sunningdale also produces some VCD machines, the main profit still comes from the production of decoder boards and movements.

The decoder board and movement are purchased by some small and medium-sized VCD factories in Guangdong Province. At present, large domestic VCD companies are either purchasing key components from Sony or Philip in Europe, and these two well-known companies have formed a competitive relationship with Xiangyang Electronics.

Large VCD companies purchase a large number of companies, and Sony and Philip give these companies great discounts in price.

The purchase of parts and components of well-known foreign enterprises is also an aspect of the propaganda of these enterprises, using the worship psychology of Chinese people to foreign enterprises to achieve the purpose of sales.

The small and medium-sized enterprises in Guangdong Province that purchase Xiangyang's electronic decoder boards and movements compete with these large enterprises like guerrillas.

Each company is not big, but the total sales volume is not small.

And Sunningdale is the unsung hero hidden behind the scenes and the person who really makes money.

"It's not time yet, we have a price advantage in the decoder board and the movement, and it's a big deal to bring down the price of the VCD machine and let them eat the dirt!" Ou Xiaoyang said.

"I've thought about it, but it's not good for anyone to fight a price war, and in the end, no one can make money. We don't fight price wars, but if they start first, we'll have to fight. Wang Weidong said.

Wang Weidong's gaze fell on the newspaper on the table again.

This newspaper was brought by Ou Xiaoyang today. It's December, the cold wind in the capital is gusting, and there was a sand and dust two days ago, but these things are not as cold as the newspaper in front of them.

The title of the commentator's article under the four bold letters in the newspaper is "A Correct Understanding of the Current Stock Market"

Judging from the position of the article, this is the most important article in the most important newspaper in the country, that is, the front page headline.

"A surge will lead to a crash, and the stock markets of all countries are no exception. Many institutional and individual investors unanimously said that Hong Kong Island will return to China next year, the state will hold an important meeting, and the government must do a good job in the economy and will definitely not let the stock market fall. This estimate of the stock market is a very confusing view. It is true that the government wants to do a good job in the economy, but it will definitely not support the market when the stock market plummets, nor will it be able to support the market. Investors can't have any illusions about this. Invest in the stock market at your own risk, make your own money, and lose your own losses, which is the same in any country. ……”

This commentator's article is a serious warning to China's current rising stock market.

Many years later, when looking back on history, people called this commentator's article from October, November to December as twelve gold medals.

"As soon as the newspaper came out today, the stock market fell sharply after it opened." Ou Xiaoyang said.

"It's better to keep the stock market stable if it falls this time, and don't rise quickly." Wang Weidong said. A sharp drop in the stock market will cause the valuation of listed companies to shrink, and it will become very difficult to raise funds.

The boss of any listed company does not want the stock price of his listed company to fluctuate violently.

"I'm going back to Fushan soon, Sanken Co., Ltd. entrusted Kyushu Co., Ltd. to build a purification workshop for our company, and I want to go back to Fushan to keep an eye on this matter." Wang Weidong said.

Since the sixties, the United States has built the first clean workshop for aerospace research.

Now, in addition to the United States, the small book is also very advanced in the construction of the purification workshop.

This time, Sanken Company commissioned Kyushu Co., Ltd. to build a 5,000-square-meter purification workshop for Xiangyang Electronics, which is very common among small subsidiaries that like to cooperate and coordinate with each other.

Various sprinkler equipment, air filtration equipment, workbenches, etc. have been shipped to Fushan, and more than 100 people from Kyushu Co., Ltd., who are in charge of the specific construction, will soon arrive in Fushan.

"More than a dozen workers and more than a dozen college students have been selected to go to Saitama City to receive training from Sanken Co., Ltd., and let Yu Baoling lead the team according to what you said. But is that good? We could have sent all the college students there. Ou Xiaojun said.

"This batch of more than a dozen workers are all strong hands-on ability, those college students may not be as fast as they learn, in the future they will come back to the new factory to promote the middle-level cadres, so that other workers see more motivation, just by raising wages has no such effect." Wang Weidong said.

(End of chapter)