055 Penguin Video was launched
"We're in a foreign country, and it's the first time we've encountered this situation, and we're a little nervous, and it's not normal to describe it a little bit exaggerated?"
Zheng Xu patted Lao Qin's shoulder: "Lao Qin, what are you panicking about, they are making such a fuss, let's take advantage of the situation to hype up a wave, how much publicity money can we save." ”
Lao Qin: "......"
Zheng Xu doesn't care if they make trouble or not, as long as they don't impact the crew, affect the shooting, what's wrong with saying something weird, and if they continue to make trouble, they will even have the theme of the next movie.
Who wouldn't, in order to expose the real life of minorities, the director from the mysterious East led the team to shoot a movie after a lot of hard work, running for the minority, and being persecuted by the locals in reality on the way to filming, this theme is very exciting, even if it is not made into a movie, it should be able to sell some money as a documentary, right?
....................
The intense filming process lasted more than a month.
Before the Penguin Video was launched, it engaged in a wave operation.
In order to ridicule the "enemy station", the exclusive film and television drama "Heartless Taoist", which was originally scheduled to be broadcast on Penguin Video on October 1, was postponed to October 11.
And Shonantai's "Please, Miss" was originally scheduled to be broadcast on this day.
But God doesn't fulfill people's wishes, some time ago, due to some off-site reasons, this drama was urgently stopped, because the impact was too great, not only Shonan Satellite TV, but also many TV stations were urgently stopped Korean dramas, and some TV stations that originally intended to introduce Korean dramas are still waiting, I don't know if this time it will be one-size-fits-all or temporarily stopped.
The reason why Penguin Video changed the schedule is to leave more time for publicity, and secondly, to make way for another drama.
Before Zheng Xu went abroad, in order to raise funds, he sold the copyright of the remaining "Tomb Road" to Penguin Video.
This copyright is the copyright of this drama, not just the network copyright, nor the broadcast right.
At the beginning, due to some other reasons, the copyright of "Tomb Road" was divided into a part to Elephant Satellite TV, and Elephant Satellite TV did not attach importance to network copyright and overseas copyright at all.
Zheng Xu worked hard before and after to sell a little overseas copyright, and the online copyright could not be sold at the price, so Elephant simply did not sell the online copyright.
This time, Zheng Xu sold the copyright in his hand to Penguin Video in one go, and this "Tomb Road" has nothing to do with him from now on.
Penguin Video also felt that it was taking advantage.
Don't look at the end of the story of "Tomb Road", catch the catch, die and die, but from the perspective of the subject matter, this drama still has some potential to be tapped, because of the first-mover advantage, when the time comes, please ask a reliable screenwriter to arrange a plot after the heroine is released from prison and there will be a wave of leftovers.
In recent years, the audience of TV dramas is relatively embarrassing, with certain housewives, middle-aged and elderly people.
However, there is a lack of young and middle-aged people, especially those in their teens and twenties.
What are people doing at this stage?
Now, they don't watch many TV series on TV, and they have more access to the Internet, but they spend more time playing games online than watching videos and the like.
This led to the fact that even if "Tomb Road" was broadcast on Elephant Satellite TV at that time, even if the ratings were remarkable, the popularity was not very high.
This still relied on the Internet trolls at that time, and a certain TV group cracked down on a wave of circles before it became a small fire.
After all, the subject matter is there, and Wang Ou's style is a little eye-catching, relying on this to be a little popular, and others, in general, it's just like that.
It's okay to talk about it locally, let alone look at the whole country.
And Penguin Video has taken a fancy to this, this drama has not sold the broadcast rights on the Internet, although more than a dozen local stations have bought the second round of broadcast rights, but it doesn't matter, take advantage of Zheng Xu's sale of the copyright this time.
Penguin negotiated with Elephant Satellite TV, and simply bought the copyright and the exclusive right to broadcast on the network.
Taking advantage of the launch day on October 1, 3 episodes will be broadcast every day, and 30 episodes of "Tomb Road" will be broadcast for exactly 10 days, and "Wuxin Daochang" will be able to seamlessly take over on the 11th.
Take advantage of the drama "Tomb Road" to see if Zheng Xu's "old drama" can bring some traffic to the platform, and warm up the new drama by the way.
Penguin Video attaches great importance to the drama "Heartless Daochang", after all, it is the first time that the platform has invested in a self-made drama, and the first time is always unforgettable.
In order to raise the data of the new drama, he did not hesitate to sacrifice the time of Golden Week to broadcast "Tomb Road" to warm up.
And "Tomb Road" did not disappoint them, on the first day of broadcasting, the average number of views of each of the first three episodes reached 300,000.
Don't underestimate this data, this is the first day of Penguin Video's launch.
As of the end of the 11th Golden Week, 21 episodes of "Tomb Road" have been released, with an average of nearly 6 million views per episode.
This is the benefit of a large user base, through continuous pop-up ads, Penguin Video has ushered in a stepwise traffic growth when it is launched.
And in the first 21 episodes of the show "Tomb Road", there is a strange phenomenon that has attracted the attention of the Penguin Video backstage.
While other episodes only averaged four to five million views, the first episode was unbeatable with 10 million views.
Among them, a large number of users did not watch the first episode and left, but watched the first episode repeatedly.
The do-gooders open the first episode and take a look, good guys.
The barrage is flying all over the sky, which is full of:
[The director died in the first episode]
[It turns out that this is the director]
[Wang Ou was arched by this pig? 】
“......”
The backstage staff was confused, and after searching the Internet, they found that everyone was discussing the director of the show.
Because of the audience, when "Tomb Road" was broadcast on TV in the past, many young viewers didn't have much time to squat and watch dramas, but Penguin Video is different, and there is no time limit for watching dramas on it, and when you are tired of playing games in Internet cafes, many people will choose to watch videos or listen to children's songs for a while.
Internet cafes in this era are still relatively involuted, and many domestic and foreign film and television dramas are downloaded on the desktop, but there is nothing attractive to watch too much.
There are more ruthless Internet café owners who will also prepare colored videos.
But not everyone who surfs the Internet is LSP, and now there are many customers in Internet cafes, and many people like to stand by and watch people play games and prostitute themselves.
You can't watch a small movie by yourself when you're standing behind a group of people, right?
That cheeky is too thick-skinned.
Penguin Video was launched during this time period, and the theme of the drama "Tomb Road" still has a certain attraction to young people.
Another point is that Zheng Xu's appearance is very bluffing, with the posture of an underworld boss, I don't know what kind of big man I think.
Who knew that before he appeared in the first half of the episode, he was stuffed by the pangolin played by Li Yixiang and took a box lunch.
At that time, in order to attract attention, Zheng Xu's rhythm in this section was very strong, and it was also very sudden, the pangolin was still smiling and talking to the passer-by played by Zheng Xu in the last second, and the next second he was fierce and murderous.
has abandoned the routine of forcing Lai Lai to talk a lot of nonsense before killing people in the current TV series, and the visual impact is very strong.
It is also more realistic and more realistic, highlighting that the profession of tomb robbers is not as innocent and harmonious as in the novel, this is a desperate business, which is particularly real!