165 What is the ceiling in the advertising world?

The crew members at the scene were waiting for Zheng Xu to shout "click", but this master was in a daze, he didn't react, no one dared to wake him up, and the three actors didn't know the inside story here.

Here it reflects the benefits of the actors being a company with each other, everyone is very familiar with it, no one shouts to stop, so they can only act hard.

chattering and having an idea, looking at the bed that had been placed in a different direction, and lying on the ground to measure the angle of the bed, the three actors improvised and made up the scene blindly.

Zheng Xu shook slightly, came back to his senses, looked at the picture in the monitor, and didn't understand what was going on, looking at the three of them still trying to hold back the drama.

"Click".

Let's take a look at the replay on the monitor first, and it's okay, the front lens is fine.

"Alright, clear! Xiaoxing, next you come to take the filming scene. ”

Zheng Xu is too lazy to shoot this thing, and he is not really here, he, the director and boss, watching them filming the bed scene here, will definitely make the actors even more embarrassed, it is better to flash people directly and hand them over to Yi Xiaoxing, the assistant director, to take over.

................

Walking downstairs, Zheng Xu watched the crew members decorating the restaurant downstairs.

The owner of this store was also on the side to help, and their family was very cooperative with the filming of Twinkle Media.

Not to mention that the business has been closed for two days, the boss is willing to stop for two months!

As a local, have you ever heard of Zheng Xu and Twinkle Media?

How many movies has Zheng Xu made?

It can be said that if you shoot once and win an award, it is still an Oscar!

It's popular on Lao Mei's side, in the boss's cognition, milk tea shops like Michelle Bingcheng, which used to look extremely cheap, have been hugging Zheng Xu's thighs since they hugged them, and now they look full of international style!

That's fashion! Nameplate! It's still an international brand!

In his small hotel, he will hang a photo of him and Zheng Xu at the front desk in the future, and he will be a gringo who comes to the hotel to check in at the attraction point, and he will also be an international hotel in the future!

Seeing Zheng Xu coming down, the boss hurriedly ran to Zheng Xu's side, and said with both hands: "Mr. Zheng, where else do you need to cooperate?" You just said that you need me to be on camera? ”

"Haha, you don't have to leave the country, it's food, the boss has to ensure the level, don't smash the signboard if you become popular in the future."

Zheng Xu is very kind to this kind of ordinary person, or in other words, the more ordinary he is, the more he treats him, even more kindly than he treats his own employees.

He doesn't need that kind of pretending to be a big name now, he doesn't know what the situation is in other provinces, but in Nanhe Province, in Zhongzhou City, although his flashing media is not a number in terms of volume, he Zheng Xu himself is definitely the number one local superstar!

That's the local advantage!

"Haha, can Mr. Zheng take a photo with you?" The owner happily took out an old-fashioned camera.

Zheng Xu nodded, stretched out his hand and beckoned to an employee: "Find a SLR and take a few pictures for us." ”

Since people want to take a group photo, Zheng Xu is embarrassed to say that the boss's camera is not good, but as a professional film and television company, he lacks nothing and does not know how to photograph equipment.

After listening to Zheng Xu's arrangement, the boss put down the camera a little shyly and stood on Zheng Xu's right side, the height gap between the two was a bit big, but this did not prevent the boss from showing a sincere smile on his face.

After taking a group photo, Zheng Xu patted him on the shoulder and said, "How big do you want to be?" Ask for a few, and you can tell him in a moment, and we'll send them to you when we're ready. ”

"Hey! Mr. Zheng is too particular, I know, I'm sorry for you, then Mr. Zheng, you are busy first, what do you need, just greet me. ”

The boss happily went to find the little brother who took pictures and asked to go.

Zheng Xu values the arranged table, although the chef of the flashing media canteen is definitely better than the boss cooking, but he is still ready to let the boss do it directly, he Zheng Xu is an upright person, and he must pay attention to the food and the picture!

What the boss makes, the actor eats, and shoots live.

Today's scene seems to be a fragment of life, but there are details everywhere.

All kinds of private goods are implanted quietly.

This film is one of the channels for foreigners to understand Yanguo, and Zheng Xu will shoot the living environment and level of ordinary people in Yanguo.

Of course, he hasn't been cheeky enough to let the protagonist eat and stay in a five-star hotel, that's too fake.

But it won't be worse than that, it's just a normal level, and it's just a little bit more beautified.

It is reasonable for three people to eat four dishes and one soup, two meat and two vegetables in one meal, right?

At this level, it may seem like nothing to the rich, but even if you switch to the United States, more than half of the people in their country usually can't eat four dishes, let alone daily, they may not be able to eat four dishes in their lifetime.

This is not an exaggeration, this is the truth.

Don't think that the United States is all middle class, it's just that some people have money, and most people's living standards are just working and living normally.

................

The chatter at the dinner table looked at the four dishes and one soup in front of him and nodded, but his obsessive-compulsive disorder was committed again!

The staple food he wants to eat dumplings and doesn't want to eat rice, and he must eat the old brand, which must be missing!

Is this ad placement?

No.

That's what an autistic person reasonably wants, and the ads are all incidental.

As a younger brother, Zhang Yu can only go to the fat Donglai supermarket next to him to buy dumplings with the flavor that Nag likes to eat, and when he gets it back, he has to let Na Na look at the packaging bag, and then he confirms it before giving it to the waiter and asking the kitchen to help process it.

Don't care why the name of Fat Donglai is hung on the door of a small supermarket, it's not advertising placement, everything is a coincidence!

.................

After the meal, the three of them were sitting and chatting, and his younger brother Zhang Yu was on the phone.

The younger brother's girlfriend played by Guo Zhenni asked the service to bring him a can of Wang Tsai milk to drink.

And nagging don't drink this!

He wants to drink milk tea.

It must be the fighter milk tea of Michelle Ice City!

Brother Zhang Yu was busy on the phone, so he had to beg his girlfriend to go out to help his brother buy milk tea, no way, his task now is to win his brother's trust first, so as to cheat money, his father's inheritance was left to his brother!

Hey, it's a coincidence that there is a new bubble tea shop in Mixue Bingcheng next to this restaurant.

That's how the milk tea came!

It's still the same set, and then take a close-up when you hand it to the chattering milk tea, reflecting that the chatter can see the brand clearly.

As a director who started in advertising, Zheng Xu's current level of advertising placement is already the ceiling level in the industry in China!

It's not like in some American movies, a stupid foreigner is on the phone, and suddenly I don't know where to find a carton of a certain brand of pure milk, and give a close-up.

Compared with Zheng Xu's current implantation, everyone is not at the same level, and the gap is too big!

After so many years of product placement, several of his friends are extremely relieved of him, and they have always been brainless to make money, not to watch the advertising arrangement, just waiting for the red.

can be called the last conscience of the advertising industry, not only to engage in implantation, but also to the plot.

It must be done by people, not disgusted, not obtrusive, and naturally impressive.

Although the current bubble tea shop in Mixue Bingcheng is only open in Los Angeles, they are busy expanding in China, and the money counter is about to smoke, so they can't care about foreign countries!

And the miss is cool, in order for foreign customers to eat dumplings, has entered the American market, and the sale is not expensive, what is the price of the United States in China, but the unit has been changed to US dollars, very conscientious!

I also made very intimate dumplings with special flavors from the United States, such as Kung Pao chicken, tomato scrambled eggs, and so on.

It's still boxed, and it's not expensive, just a few dozen dollars.

What? You can't afford to eat?

What kind of dumplings do you still eat, eat your burger, we are a brand of goods, what's wrong with the expensive ones?

...................

Shooting slowly until September, the entire film needed to shoot all the shots, and then it was time to enter the intense post-production work.

This film was shot in Yan Country, and it is a modern drama, and there are no action scenes, so the shooting is extremely smooth and fast.

I shot all the footage in just two months, but there was a bit more to add in post.

According to Zheng Xu's plan, this film is divided into two versions: Yanguo and the United States.

It's not that there is a difference in content, it's the same in terms of content.

But as a "Sino-US co-production" film, or a film that hits the Academy Awards, when participating in the award, the dialogue in the film cannot be directly in Chinese, then it will become the best foreign language film!

wasted so much energy, and in the end only hit the best foreign language film?

Zheng Xu didn't have a brain in the water again.

So, this time he came up with a new operation, the original actor dubbed with a local American accent!

The direct bilingual version, with small subtitles, must be friendly to audiences in both regions.

Zheng Xu attaches great importance to this dubbing!

There may be a lot of people who don't know that there is a trivia.

What if something new, or something can't be expressed directly in English words?

The answer is very crude, just make a new English word!

Yes, you read that right, it's just a new word!

In other words, go directly to pinyin, stipulate special pronunciation, this is the new English word!

Ordinary people may think that this is very, a little unreal, but the real situation is like this, with the release of this film, as long as it becomes famous and its influence goes up, these new words, such as "Feng Shui", these, he is the new word!

Even if the British come, they will have to recognize it!

This can be regarded as another kind of alternative cultural export.

....................

Flashing and flashing media company, Zheng Xu's office.

"Dao'er, this is an invitation, take a look."

"Oh~"

Zheng Xu took it and took a look, it was quite strange.

Because except for the first "Tomb Road", which was actually released on TV stations, the other TV series he filmed were all broadcast on online video platforms.

It can be said that in the past, he was not allowed to play with various domestic awards, but after he won the Academy Award, everything became different.

When the organizer wanted to take him to play, Zheng Xu had no works again!

Until last year, two works were released, "Above the Yellow Sea" and "Why Did They Die in the Land of Yan".

These two films were a bit controversial, and they caused a lot of trouble in China at that time.

For this, Zheng Xu also deliberately went abroad to avoid the limelight, and then made a "Dolphin Bay" in the island country.

At this moment, directly surrounded Wei to save Zhao, and most of the island country's media's remarks on "Why did they die in the Yan Country" disappeared directly.

turned to "Dolphin Bay" and Zheng Xu with full firepower, and later when Zheng Xu returned to China, because the island country had Nosaka Qingqing to help him attract firepower and become a stand-in puppet, this matter was over.

When the Korean media saw this posture, it was a bit difficult to stand alone, and seeing Zheng Xu's "heartbroken" state, if he was in a hurry again, then he would sneak into their South Korea and make a film similar to "Dolphin Bay"?

Isn't that the end of the calf?

So in the end, public opinion was so self-defeating.

And now the invitation letter that Zheng Xu is holding in his hand is the highest gold award in the field of TV dramas in Yanguo, the Feitian Award!

Since the revision, the Feitian Awards have been held every two years, and this year happens to be the year of the event!

And Zheng Xu not only knew that he would receive an invitation letter, but he also knew exactly what awards he would receive.

Don't ask why, it's good to ask, someone called him in advance to let him know!

It's not an internal decision, it's all about strength!

.................

Collect the invitation letter, it will be held at the end of the year, and the organizer sent it to him so long in advance, needless to say, what is the intention, right?

It's just to let him arrange a good time to attend this Feitian Award!

Zheng Xu knew in his heart, this time he was finally able to get together with his domestic counterparts, he also wanted to join in the fun, to see what the situation was in the circle now, he Zheng Xu had been mixed up for so many years, did he have face!

"Lao Qin, make arrangements for the United States and let them protest! Then ask them to send a message to Time magazine, and they say they want to see what I'm doing. ”

What Zheng Xu thinks now is that for the sake of "Rain Man", he can already build momentum in advance.

As for the hype, he is very familiar with this.

is like the domestic entertainment industry, most of them are done on the neck first, but can Zheng Xu's rank be the same as theirs?

It's not a few years ago when he just started, what is his current identity?

Knowing so many relationships is meant to be used at times like these.

Doing this kind of thing that is not troublesome and can have contacts is the favorite of his friends.

People are sophisticated, don't always think about asking others to help you a lot.

Let's start with a small favor, you help me, I help you, you owe me a favor, I owe you a favor, everyone has come and gone, isn't the relationship more and more stable? !

In the eyes of many people, Time magazine seems to be very awesome.

But for those who really know the inside story, except for the special year and month periodicals, the rest is just like that.

Especially the "Time" Asian special edition, this thing is particularly easy to operate, as long as there is a relationship, you can rest assured that you can pay for an interview.

But Zheng Xu didn't want to do this, it was too low-grade.

He wanted to use the Asian edition of Time magazine to stir up the heat first, but he didn't want to take the initiative yet.

The pig-brained reporters of "Time" didn't know how to take the initiative to contact themselves, and now they can only let Zheng Xu do some off-the-counter tricks through his friends in the United States.