Zheng Xu looked confused, what does Lao Zhang mean? He looked straight ahead and asked softly, "Why didn't I do anything?" Don't talk nonsense. ”

"Hmph, you don't know what's going on with this document? It's not all because of you, indiscriminately advertised, engaged in advertising close-ups. ”

“？？？”

"Is this because of me? How did I not know?! ”

Zheng Xu was stunned, why was he still involved?

"You're not online? Although I didn't name it, everyone gave an example, did I see this one, close-ups of advertising products are not allowed in film and television dramas! ”

Lao Zhang whispered this, and his left hand stretched out to the line on the document and dotted the emphasis on the text.

"What's wrong with that?"

"Nothing? There is news on the Internet, with the picture of Lei Jiayin standing at the door of the bank, with the crowd of onlookers in front, and the advertisement on the door of your broken milk tea shop next to the bank behind, do you say there is a problem? You've all hit the Oscars for commercials, and you still think it's okay? ”

Lao Zhang's mood is quite calm, he mainly plays movies, and he doesn't have much contact with business, the only business operation he understands is to collect some advertiser sponsorship fees and sell copyrights, and he doesn't know much about other advertising placements, but he knows that the goods in front of him are the first director in mainland China to go to the Oscars!

But, what did he do? When people won the award, the highlight clip of "Hot Afternoon" played on the big screen on the stage was the one in the picture, with advertisements!

Although the Oscars were not broadcast live in China at that time, there were picture news outflows later.

Are Americans stupid?

No!

But what are the rules of the Oscars?

He's honoring the best American films of the past year.

At that time, the front of the Michelle Bingcheng store was successfully disguised as the KFC style of the seventies and eighties of the last century, and they were almost the same color.

There is a fast food restaurant or bubble tea shop next to a bank, this kind of thing is normal on the street, as for the close-up of the advertisement shot in the camera, the protagonist was standing in front of the bank and fanning the crowd, and it is inevitable that he will be photographed!

The judges look at the plot and the core of the story, as well as public relations.

As for whether you advertise or not, as long as it's not excessive, it's all done with public relations, who cares about you, the old American judges are really doing things with money!

But this matter, in the eyes of some people in Yanguo, how to say it, it's a bit embarrassing, and a little competitive, to put it in fashionable terms.

It's just that -------- is fighting, but the fight is not thorough enough.

Anyone who has seen the news pictures has a little bit of a pain.

This feels a bit like some viewers watching the live broadcast of e-sports competitions, seeing the spicy eyes of a certain professional player, will have the illusion that I can play better than him!

It's such a waste, it's a pity, if I had been up and running, I wouldn't have done this...

But few people think about it, the reason why a professional player is a professional player is that he often has a higher lower limit than some ordinary people!

......................

But this kind of thing, you can't say whether his Zheng Xu's behavior is good or not, the main thing is that it is too sudden!

At that time, the situation was a bit like some little-known tribe in Africa suddenly made a nuclear bomb.

Everyone didn't react for a while, whether they should panic, be happy, or be confused.

But Zheng Xu has a problem, he doesn't watch the news much on the Internet, and the heat of this matter was quickly overshadowed by the popularity of the inland director winning the Oscar for the first time.

That's the end of the matter.

But Zheng Xu seems to be out of control on this road from then on!

Whether it's a TV series or a movie, he will engage in this refreshing product placement.

The main thing is that his behavior has brought the atmosphere to ruin!

In the past, the film and television drama industry was not without product placement, but no one has ever taken product placement as a serious behavior to study!

Now a crooked way has popped up, not only studying how to shoot some off-the-beaten-path themes to win awards, but also implanting advertisements in the film by the way when winning awards, and making money by the way!

There are a bunch of directors who study Zheng Xu, and they began to learn from him, but they didn't learn it, but they learned it in advertising placement!

This kind of large-close-up and reasonable implantation of advertisements has become popular in the domestic film and television industry in recent years, making the film and television industry from the previous advertising products that only charge advertising fees and at most appear a little bit in film and television dramas, to all kinds of miscellaneous things flying all over the sky.

The most exaggerated are some crews who filmed anti-Japanese war dramas!

Have you ever seen the kind of spy war drama set in Shanghai during the Anti-Japanese War, which made the dignified Shanghai a miasma, and the screen was full of modern advertising signs?

In some domestic industries, sometimes a hot spot is the most likely to cause a swarm effect.

The craziest period was the year before last, no matter what kind of drama you were filming, you didn't have a few product placement ads in your film, just a little bad money, and you were embarrassed to greet people when you went out!

What is the most exaggerated? There are domestic advertisers who take the money, take the template of Zheng Xu's implanted advertising, go to Haolaiwu to find the Transformers producer, add money, and give the master the advertisement in this film, and also have a product placement advertisement!

After research, the Transformers producers also found that this thing was feasible, so they really paid for it!

Does that sound like a word?

It's a mess!

In the end, I couldn't stand it anymore, so I deliberately issued a document to stop this kind of thing!

also named several representative figures, but only Zheng Xu, who did not say the initiator of this incident----.

He seems to have been selectively forgotten by the above, and one of the other directors who committed the crime is counted as one, either stopping or criticizing, but Zheng Xu, there is no.

Although the employees of Flashing Media know about this matter, but does anyone dare to take the initiative to say this kind of thing to Zheng Xu?

No one dares!

Zheng Xu doesn't often watch this kind of news, so he missed this kind of thing perfectly, if Lao Zhang hadn't told him today, he wouldn't have known that there was such a thing!

.......................

"! You don't even know if you don't say it, but didn't this document be sent last year? Why is it taking it out again now? ”

Zheng Xu's face turned out to be my own appearance.

I was still disgusted just now, which idiot can't do a product placement and make such a big fuss? It actually came to the point where it was specifically forbidden by the documents above.

After a long time, it turned out to be a group of directors who learned to advertise by themselves, and they didn't learn the essence, so they learned to implant more advertisements to make money, and you have a drama full of ads, and the time of advertising is several times more than the time of the plot, how can this be played?

What else does the audience watch?

This is stupid, in the eyes of the money!

"It was a good post last year, but what do you think you did last year?"

"I honestly filmed "Rain Man" last year."

Zheng Xu looked innocent, this can't be about himself again, right?

"Oh, what an honest, the General Administration of people has just issued a document not to allow close-up advertising shots, you are very good at complying with it, you are engaged in a plot implantation, hum, the protagonist of autism is very good, paranoid, I have to drink milk tea, I have to eat dumplings of a fixed brand, I have to confirm with him when I buy something, give a close-up, you are taking the lead in drilling the loopholes of the document!"

“？？？”

When he received this document last year, Zheng Xu really didn't think much about it, and he didn't shoot the close-up of the advertisement.

He was ready to integrate the advertisement into the plot at that time, and this is the advantage of having his own screenwriting crew!

Everyone worked together and wanted to implant the plot together, because of the relatively closed reason, there was not much communication with their counterparts in the outside world, and their behavior was more alternative, and they were more influenced by Zheng Xu's will.

Zheng Xu is this kind of pragmatism, the advertisers are all old guys, the money is enough, and the cooperation time is long, since the money is received from others, the service must be in place!

His aim is to spend two cents for a penny!

If the effect is not good, you will smash your own signboard!

Later, it became a sassy operation that completely integrated advertising into the plot, which can be called a private order in the advertising industry!

At that time, Zheng Xu didn't think about it so deeply, and he didn't even think about himself.

That's it, he played all the bells and whistles again to make a "Rain Man", and most importantly, this time he went to the Oscars again!

And won the Oscar again!

This is the most fucked up.

There are a group of directors in China who don't care if he wins the Oscar or not, anyway, they report Zheng Xu's violations and ignore the regulations.

It's also embarrassing above, take care of it, this product won an Oscar, and the movie theme is also "very good".

This is a glorious battle! People only win glory for the country, and when they come back, they criticize it, isn't it right?!

Anyway, it's not quite a good thing after all.

That's where the word double standard comes in!

Regarding Zheng Xu's behavior, the final answer given above is that he belongs to the needs of the plot, not an advertisement!

If it's not a subjective intentional violation, it's not a violation!

With this kind of speechless official explanation, this matter is finally determined!

Immediately afterwards, inside the circle where there was still an undercurrent, it was rumored that a certain elder was in a bad mood and found a punching bag surnamed Du to vent his anger, and the means were extremely cruel.

This incident frightened some people who were ready to continue to make trouble, and thought that Zheng Xu had heard the rumors and made an example of them.

In this way, everyone made up for each other's brains, and the more they spread the rumors, the more scared they became, and no one dared to run to ask the parties, and many coincidences were combined, and this matter was once again overlooked.

At that time, Zheng Xu didn't know about this thing at all, he went to Xijiang to make a film!

Perfect missed another wave, no one informed him, no one blamed him, he didn't get arguing, as if nothing had happened.

He nested in Xijiang and filmed happily, and no one in their entire company cared about it, leaving the small fish and shrimp outside to be afraid.

"Ahh This..."

Zheng Xu smashed his mouth, he didn't know what to say, what else was such a heart-wrenching thing?

He didn't even know!

！

"So, you're okay now, you just steal the fun, don't shout, save hatred." Lao Zhang's thick eyebrows learned from Zheng Xu's appearance, and he also raised his eyebrows at him.

Zheng Xu suddenly felt a little weak-hearted, there are a lot of film and television companies present today, they won't be attacked by a group, right? It's a bit careless.

........................

"In order to realize the great rejuvenation of Yanguo, the future direction of film and television drama production must go into the people, shoot practical things, shoot serious things, and shoot good things! Hmm..."

The leader was passing on the spirit of the meeting, and suddenly spoke, looked up and glanced at a certain "unknown" director sitting in the last row and continued: "Some people, shoot some so-called small themes and go abroad to participate in awards, do you have no subject matter?" Or do you just want to stare at that bit of and keep shooting? ”

"What kind of behavior is this? This is a small family! ”

"When we do literary and artistic work, we can't just look at our own honor and influence? What about reputation? ”

"If you don't shoot these themes, you won't be able to film? People Xiao Zheng can shoot, but you can't shoot?! ”

Zheng Xu suddenly heard the leader mention himself, straightened his waist slightly, looked ahead, nodded slightly, listened carefully, and extremely recognized the leader's speech.

As for some of the people who were criticized just now, looking at the direction of the leader's gaze, it is likely to be Lao Jia.

This poor baby, who finally came to add a meeting, was also used as a negative teaching material and was pulled out for criticism.

But that's already the best of the best!

Although Zheng Xu didn't look back, he could guess that Lao Jia must have a bitter face and a look of deep reflection.

Sometimes, it is not a bad thing to be noisy and criticized by leaders.

The most terrible thing is that the leader doesn't quarrel with you or criticize you, that's scary!

This kind of person is wasted!

The leader can quarrel with you and criticize you, which proves that you still have hope and there is room for rescue!

Lao Jia can have fun now!

...................

"Let's stop here for the morning meeting, take a break at noon, and continue in the afternoon."

The old man took off his glasses, finished the whole draft, and walked off the stage, when he passed by Zheng Xu, he paused and looked down at the notebook in Zheng Xu's hand.

Zheng Xu started writing when the leader quarreled with some people!

The old Zhang people next to him looked stupid.

I saw Zheng Xu writing hard, but!

He could see Zheng Xu writing, but Zheng Xu's writing was so sloppy that he didn't know any of them!

！

Zheng Xu checked the number in his heart, scribbled on his hand, and when his footsteps approached his side, he just raised his hand to turn the page.

When the old man lowered his head, he happened to see Zheng Xu writing something in his notebook, although the words he wrote were not clear and a little messy, but he wrote a lot, and then before he had time to look closely, Zheng Xu turned the page!

"Well, Xiao Zheng is still good, among these people in the meeting, you are the most serious! But you don't have to remember what we're talking about, we'll send the minutes after the meeting. ”

The old man's voice sounded very gentle, and he patted Zheng Xu's shoulder, and held Zheng Xu, who was about to get up with an "surprise" on his face, again.

didn't say anything more, the old man just said such a sentence and left, and the middle-aged leaders who followed followed passed by Zheng Xu's side and continued to nod at him, and a few of them smiled at Zheng Xu with appreciation.

Zheng Xu closed the notebook and responded one by one with a well-behaved face.

When the leaders all left, Lao Zhang leaned over and whispered: "You are special, what a thief, I can't see it~"

The operation of the past few minutes just now made Lao Zhang stunned, this is a villain!

He sat next to Zheng Xu, and he saw all of Zheng Xu's movements!