Is 321 PR easy?

...........

While drinking tea quietly, I waited for a long time until Xiao Kai opened the wooden door and came in.

"Fifth brother, the person sent him away, I watched him get into the car."

"Hmm... Let's take that camera out too, and we're ready to remove it. ”

Zheng Xu nodded and commanded.

Xiao Kai skillfully took out the screwdriver in his pocket, and went to the wall directly opposite George Miller's seat just now, and found a socket that was facing him and opened it.

...

George Miller thought that Zheng Xu trusted him by letting Xiao Kai dismantle the camera in front of him?

Trust you with a hammer, I just want him to let his guard down!

The old coercion always has to keep a hand, and when he goes out, a "weak" man like Zheng Xu, it is reasonable to be more guarded, right?

Dare to ask Xiao Kai to dismantle a camera in front of him, who told him that he can't install two cameras in the house?

It's just naΓ―ve!

For people like them, everyone just pays money with one hand and contributes with the other, and don't talk about other friendships and the like!

...

"Fifth brother, why don't you let George Miller directly help us solve Arnold Desprichin?"

Xiao Kai was a little confused, he had been eavesdropping on the conversation inside at the door, and he was curious why Zheng Xu didn't directly ask George Miller to help Arnold Desprichin solve the problem.

"Hmph... Let you read more! You like to play games and deal with people every day, and if he Arnold Desprichin were an ordinary person, he would be easy to say, and now George says he's this! ”

Zheng Xu stretched out his right index finger and bent it, and stroked it to little Kebi.

"Such a person, if he gets involved, he is in trouble, people like them have their own small groups, there are large groups outside, and there are international organizations, layer upon layer, I am an ordinary person, and I am not a person in their group, and I provoke him for no reason..."

"When the time comes, he bites me back and pretends to be a vulnerable group, then I will be passive, it's inconvenient for us to continue to do it, and I will let others meet him later..."

...

"Oh... Fifth brother, is this the kind you said, that you can defeat magic with magic? ”

Xiao Kai said as if he didn't understand.

"What's magic that doesn't magic, a group of fencing, dry road players, worthy of magic? Dog-eat-dog. ”

"Let's go... By the way, shoot the end of the video, let's withdraw. ”

Zheng Xu didn't bother to explain this kind of thing to Xiao Kai, what did he say to those groups of people... I don't oppose or criticize, but this is based on the fact that those of them are quietly engaged in private, and on the surface, people who have a slightly more normal view of this kind of thing can't stand it.

...

On the way to Zheng Xu's reception of several guests, the giant turtle that was invited to make a cameo appearance has been cleaned up by several professionals.

When Zheng Xu saw it again, there were still one or two barnacles left on the back of the goods that were deliberately left for Zheng Xu to use as the finishing touch.

Looking at the big sea turtle that had obviously become very cheerful, there was a sharp contrast with the first time Zheng Xu saw it.

Maeda is squatting in front of the pool of the giant turtle, holding a small fish the size of a palm in his hand and playing with the giant turtle.

"Alright, let it eat it quickly, finish eating and get to work!"

Zheng Xu changed his clothes and ordered everyone to start taking their places.

.............

Standing on the shore, watching the distant yacht slowly disappear into the dark sea, Zheng Xu sighed slightly.

The day was too tiring, but the main PR process was over, and all that was left was the return trip.

Several photographers from Flashy Media also went out to sea with the yacht, and they were responsible for filming the release of the giant sea turtles.

Zheng Xu still has a bit of conscience and bottom line, and specially explained that he asked the yacht to send the big sea turtle back, and people worked hard to be caught all the way to participate in the shooting, and they couldn't use it up and didn't care about it.

The giant turtle does not have a mobile phone navigation, so it is released at the port here, and it is estimated that it will not be able to find its way home in this life, or where to catch it and put it back.

"Boss... When will your video of rescuing the giant turtle be released? ”

Minister Wang looked at Zheng Xu, who had been staring at the sea, and thought that he was sentimental and concerned about the sea turtle.

"There's no hurry... So what, what's going on with that old guy? ”

A row of commercial vehicles quietly parked by the harbor with a fire, and a row of black-clothed men stood quietly by the car waiting for Zheng Xu who was standing by the port.

In the innermost part of the entire port, Zheng Xu and Minister Wang were talking, and Xiao Kai was standing a little farther away, occasionally turning his head to look around.

Zheng Xu lit a cigarette, the fishy smell of the port here is particularly strong, and the sea breeze in March is still a little wet and cold, blowing on his face feels like cold rain hitting his face.

...

"Ken Lodge? He's already taken the bait, and now he's in Lyon's villa with that model..."

"Huh? How? Got together? ”

Hearing Minister Wang say that Ken Lodge, the old guy, brought people back to the villa, Zheng Xu raised his eyebrows and was a little angry.

"No, no... That old guy is dying, he can't play, wipe the edges, wipe the edges..."

Minister Wang explained a little embarrassed, asking him, the head of the European marketing department, to tell Zheng Xu about this in person, he was a little embarrassed.

"Boss... I haven't had time to tell you yet, we have inquired about a new situation, and we want to operate it, and you can give you guidance. ”

"Huh? Speak..."

It's good to have initiative.

"Uh... It's a little early, it's about 71 years, Ken Lodge was driving at the time, there was his youngest son and her daughter-in-law's grandmother in the car, and then there was a car accident, he was a little injured, and the two were just gone, and the other car that hit at that time was driven by a young man. ”

"Oh? And what about this? It's been so long, let me think, since you mentioned that the guy driving on the other side, with the shamelessness of their British, the young man who drove on the other side, now that this old guy is rich, you want to come out and blackmail him? ”

It is now more than 40 years since the accident, and Minister Wang can inquire about it and learn the details of it, which must involve key people.

"Hahaha, yes... You guessed right, it's the guy who drove on the other side, he's a bad gambler now, in the World Cup in Brazil two years ago, he lost a lot, and it was also when we checked Ken Lodge some time ago, and he found out by the way, he didn't recognize this old guy before that he was the one who hit his car, but he had a copy of the agreement in his hand when they had an accident before, Ken Lodge, the old guy seemed to be drunk driving at the time, they were private. ”

"Oh?!"

Age, drunk driving, selfishness, rotten gamblers, these are all keywords.

Zheng Xu took a puff of his cigarette and stared at the sea below the port.

It was pitch black below, and there was nothing to be seen, and a few white and yellowed plastic bags were floating on the beach, up and down with the waves.

"Do you want to take advantage of this opportunity to blow up his old things together?"

...

"I have an idea, but it's up to you."

Minister Wang handed over the initiative to Zheng Xu, this kind of thing, as long as his subordinates collect materials and then hand them over to the boss, they can't be overcome.

"Hmm... It's not appropriate, it's too deliberate, we are new here, and we have gone too far, and people are easy to see and disgusted. ”

Zheng Xu flicked his fingers, flicked the remaining cigarette butts directly into the sea, pulled his collar, turned around and walked slowly in the direction of the car, Minister Wang hurriedly followed behind him.

Just a few steps, Zheng Xu's footsteps suddenly stopped.

"Have you seen the movie that Ken Lodge won this year?"

"'I'm Blake'?"

"Yes... Doesn't he like to make movies that sympathize with the people at the bottom, with a good heart, you have to withdraw our people here, more than a few hands, and guard against the British, they are British and French, there is no lower limit. ”

"Wait a few days, when I'm gone, send those photos and videos to Ken Loach as planned, see how he is doing, and wait for the rest."

Minister Wang blinked... Waiting?

"Boss... When will that be? ”

...

Zheng Xu pondered for a moment and said, "Wait a minute..."

"Hmph... In April, on the day the Cannes nominees came out, you arranged the news, and said that the prototype of the protagonist of this old guy's movie is the rotten gambler, Ken Lodge on the surface and behind the scenes, not only observing people as movie prototypes, but also seeing death and not saving him, without sympathy. ”

"Finally... Wait for public opinion to brew and brew, and then send out the fact that this rotten gambler is actually very coincidentally involved with Ken Lodge when he was young, this matter... The British paparazzi are good at letting their own people find out and then break the news, and finally involve their old things, drunk driving, hehe... Two lives... This old guy is under the double blow this time, I see how he can still carry it. ”

"Compared to asking for his life, under this multiple blows of love, career, and reputation, I want to know what this old guy will do then?"

"Xiao Wang... Hasn't he Ken Lodge always set up a character for the people at the bottom, let's break and crush his character, the people at the bottom he has always cared about are fake, and when the time comes, I will let him lose his reputation and lose his reputation! How much those who supported him liked him at the beginning, how many people hated him for hypocrisy! ”

After Zheng Xu finished speaking, his cold eyes just caught a glimpse of Minister Wang.

"I see! Don't worry! ”

Minister Wang didn't dare to make eye contact with Zheng Xu.

He also understood why the latter event was placed on the day the nominations for the Cannes Film Festival were announced.

This is not only a blow to director Ken Loach, but also to the organizers of the Cannes Film Festival.

Drunk driving, and death, no matter what country this kind of thing is, it is a huge scandal, and the protagonist is still a public figure, tsk, and then it happened to be on the day the nominations were announced, which affected the Cannes Film Festival... Just think about it.

When the time comes, the organizers of the Cannes Film Festival alone will hate Ken Loach to death!

This award, because of his scandal, he can't even think about it, not to mention this time, next time, or in the future, Ken Lodge will not be able to participate in the Cannes Film Festival!

No matter who you are, you don't like to have a clown to bring a blow to your reputation when your public opinion is about to reach its peak.

And Ken Loach is about to be the clown who hits the Cannes Film Festival...

........

After saying this, Minister Wang walked a few steps briskly, followed Zheng Xu and said, "Boss... That rotten gambler has come into contact with us, when the time comes..."

"Hmph... In a foreign country, let go a little, don't worry, just after the news in the past few months, there must be someone staring at him, it's inconvenient to start, France will not host the European Cup in June this year, this kind of goods after this time, some money, you can't help but come over and continue to gamble, you just wait for him here, find a few local blacks, let him disappear when the time comes, the gambler has lost all his money, isn't it normal to jump off a building...?! ”

"Yes, yes, yes."

Minister Wang's heart was cold.

Zheng Xu's voice came from the side again: "Xiao Wang, after doing this time, you will withdraw, go back to rest and rest, change departments and rest in our house for two years, and I will let others take over other things here." ”

Manager Wang's heart warmed, Zheng Xu was not only generous to his subordinates, but also very thoughtful, and would not do the trick of unloading and killing donkeys.

Just like this, Zheng Xu was commanded remotely before and after, and Minister Wang personally watched and listened to Zheng Xu's arrangement to do it, which is still dangerous.

As soon as Zheng Xu's plan was arranged, he directly gave him a dose of reassurance.

When he finishes staring at things here, he can go back to China directly!

The French police are not stupid, what if something goes wrong?

But the biggest advantage of these people in the marketing department is to fight away, make a mistake outside, run after doing it, and wait for the reaction over there, people have returned to China, as long as the hands and feet are cleaned up, a little silent for a while, plus the colleagues who took over him here to lay the relationship well, if there is a problem, give money...

Whether in the United States or in Europe, in these old capitalist countries, it is all too common for people to disappear every day!

The difference is just whether anyone cares about them or not!

Ken Lodge is a public figure, and Zheng Xu has to talk about some stratagems against him, but in the face of that kind of unknown bad gambler who no one cares about, he doesn't have to pay so much attention.

As for Minister Wang's side, it is not that he will definitely be found, but for the sake of safety, he will return to China to rest and rest after finishing his work and change his job.

...........

Xiao Kai watched Minister Wang personally help Zheng Xu pull the car door, smiled and nodded to him, and went to the front to sit in the co-pilot.

"Boss... When did you send the video of rescuing the big sea turtle, you still haven't told me. ”

Zheng Xu sat in the back seat of the business car, turned his head slightly, stretched out his finger and pointed at Minister Wang, and said, "You, you... Don't be so restrained, ask me for everything, when I don't come, aren't you doing a good job here? When the nominations come out, the incident over there happens, and then post the video, you remember, I've been in China lately, and I've never been to France! ”

"Understood, boss, you go slowly, I have a big goal here, so I won't send you."

Minister Wang gently closed the car door, and the electric suction door card snapped and sucked tightly.

This kind of video, everyone who knows it, people who really know the inside story won't care where Zheng Xu went, this is for ordinary people who eat melons.

As long as no one leads the rhythm, things are very clear, a director nominated for the Cannes Film Festival has an accident, but Director Zheng is participating in wildlife rescue activities overseas, and the two sides are not next to each other, so it must be irrelevant.

...

Zheng Xu's convoy drove to the airport overnight, the Benshan was ready, and this trip to France ended like this, his return trip was not a direct flight back to Asia, but a trip to the United States to shake some people, and move the rescuers to help him do Arnold DeS Prichin, a French veteran.

By the way, I will fly to the island country and see a nosaka Qingqing.

..........

At around 5 p.m. on March 31, the Benshan landed at the Matougang Military Airport.

Zheng Xin went on a business trip in early March, and it took more than half a month to return to Zhongzhou City before the end of the month.

After the Benshan stopped, Xiao Kai opened the hatch, and Zheng Xu staggered off the plane with two huge bags in both hands.

...

"Hmph... I walked for more than half a month, and I didn't make a few phone calls, leaving us orphans and widows..."

Wang Ou stood on the side of the runway, facing Zheng Xu, obviously they had met, but when they got closer, he stopped and mocked first.

"Hey... Time difference, time difference, I'm afraid of delaying your rest, these gifts are personally purchased by me, you can see if you can soothe your wounded heart first. ”

Zheng Xu handed the gift to the little assistant beside Wang Ou.

"Hmph... Let's go, go home and eat, Xiao Kai is also here, I'm ready to cook. ”

"Sister-in-law, I'm not going, I'm waiting for me..."

On the way, I knew that Wang Ou was going to pick up Zheng Xu in person, Xiao Kai had already arranged a plan, and he hadn't seen his partner for more than half a month. Xiao Beisheng is newly married, in such a situation, who has the heart to eat.

"Okay... Then where are you going, I'll drop you off. ”

"No, no, you and my fifth brother go first, I'll wait for the crew for a while, I still have to arrange for them."

"Okay..."

Wang Ou was not polite to Xiao Kai, nodded, glanced at Zheng Xu, and gave him a look.

............

After a business trip for half a month, as soon as he arrived home, Zheng Xu's whole person relaxed, and now he is sincerely grateful to the experts of Zheng University.

Remember the mantra, the first three months, the last three months!

At the beginning of March, when Zheng Xu hadn't gone out yet, Wang Ou reacted a little.

I went to the hospital for a check-up, and sure enough, after Zheng Xu and Wang Ou, two biological experts, who had been studying the experimental topics of life science for a month all night, there was finally new progress, and the current experimental process could come to an end first.

The only disadvantage is that the current experimental medium is somewhat fragile and needs to be observed for three months, during which the relevant experimental activities cannot be continued.

Speaking of human words is --- Wang Ou has it, and Zheng Xu will be liberated.

But it has only been more than a month now, and apart from a little reaction, it does not affect daily life and work.

After resting at home for two days, Zheng Xu went to work at the company.

This time... He can't be an uncle, when the two of them went to work together, Wang Ou drove the car, and Zheng Xu sat as the co-pilot, which was called resting and finding inspiration at the same time.

Right now...

Zheng Xu can only drive honestly.

Although he does not take care of Wang Ou carefully, in daily life, Zheng Xu also has to do the work that a big man should do.

For example, Wang Ou has a lot of work, he has slowly taken over first, and some things that may affect her mood have to be reported to Zheng Xu in advance, and then let her see it depending on the situation, or skip her directly, and don't let her know, and the masters of the canteen also specially opened a small stove for Wang Ou, and her ingredients must be checked and checked every day, so as to ensure the safety of ingredients and the reasonable combination of diet.

Zheng Xu's parents also explained in advance, and the second elder was happy for a few days, and the rest was the same, Zheng Xu didn't want to make a big deal about it, so he first protected Wang Ou like a giant panda, not to!

Let's talk about it when I'm about to give birth.

............

In Zheng Xu's office, Wang Yi, the head of the short video department, was on Zheng Xu's first day of work in the company.

It's really a matter of the short video department, and there are too many of them now.

Not only has to take care of the overseas and domestic versions of the flash short video, but also pays attention to the new online e-commerce sales model in Europe, Wang Yi can't wait to crack himself in half to work.

"Boss, this is our recent propaganda plan and infiltration plan, you can take a look at this first."

Wang Yi didn't rush to talk about Europe, but first talked about the situation in short videos.

The company is about to hit the Cannes Palme d'Or with a new movie, this is the top priority, the highest priority, all departments must pay attention to it, and everything else sells goods and the like, they have to make way for this matter!

And in order to cooperate with the promotion of Zheng Xu's new movie, or to pave him in advance, some things in the early stage will be released by a short video.

...

Zheng Xu took out the folder, frowned and began to look through it.

Here are a few routine scripts and illustrations, the purpose is very simple, is to let people better remember the Vietnam War decades ago.

It is necessary not only to help Americans reminisce, but also to help the French, Europeans, and Yan people to reminisce.

When it comes to people from different countries, the focus is a little different.

These are all scripts with high versatility jointly developed by the special screenwriting department and psychological experts, as long as you follow the words and routines in them, cut some video clips and add dubbing, and a short video will become.

When the traffic is slightly tilted, it will be able to make people suddenly feel like there has been a lot of news about the Vietnam War in the short term, and then after the nominations for the Cannes Film Festival come out, everyone will be interested in Zheng Xu's new film, which is also about the Vietnam War.

This kind of propaganda pays attention to the amount in advance, moisturizing things silently, not the kind of movie publicity mode that has no technical content, piles of tidbits, spoilers, and brainless hard advertisements.

This is to guide the audience's active curiosity, so that they actively take an interest in something, rather than shoehorning.

In terms of publicity, Flashy Media is much more high-end than most producers!

....

But what about this script and template, it's a bit bad to expose it directly.

"What are you going to do?"

It must be done, but you can't give the script directly, if you do it like this, if you report it to someone with a heart, you will be charged with a brainwashing and rhythm hat.

Zheng Xu doesn't have the energy to work this kind of thing, he has raised so many psychologists and screenwriters, they must have a plan!

"Boss... We think so, the first step, first communicate with the big and small bloggers of our platform in various countries and regions, we have their big data in the background, what kind of person, check their mobile phones against the information, you can get a general idea, so that the groups that do not meet our goals are filtered out first. ”

...

"Hmm... Feasible, go on. ”

Zheng Xu listened to Wang Yi's plan and nodded, although it is immoral to check the mobile phone, but do it secretly, as long as they don't say it, who knows, which company doesn't secretly look at the user's mobile phone information?

"For the rest, we are going to make a few demonstration short videos, according to the ideology of different regions, and then release a small task, such as releasing short videos with anti-war themes, you can get vouchers, tokens, small gifts and other rewards, and then join the war events around the world in recent decades, everyone can send some short videos, when the time comes, let's mix this theme about the Vietnam War, and other themes are to cover this theme."

"Finally... As soon as the traffic is tilted, which theme is hot, and there are many task rewards, they will naturally shoot short videos with the score, and other bastard themes will be slowly covered up, in case a few short videos with dark horse themes really pop up, let's collect information for the screenwriting department by the way, killing two birds with one stone, as for the script, you don't have to worry, these people watch which themes are live, there are demonstration short videos, and they will grope for imitation to do it. ”

After Wang Yi finished speaking, he looked at Zheng Xu expectantly.

"Hmm... The plan is good, I don't hear any major problems, but... This kind of thing is a test for our people, as long as the heat rises, you have to keep an eye on me, don't let some garbage come out of the bad things. ”

"Understood!"

Wang Yi knew who Zheng Xu was talking about.

There have been some people mixed with some people for a long time on a flash short video, foreign public knowledge, domestic public knowledge, there are... There are some other people whose purposes are not pure.

Most of the people in this area admire Zheng Xu coming in, mainly because the external character of this product is very well packaged, and many people who don't know much will think that Zheng Xu is very friendly to the West, and he is a well-known leader, although he has never advocated the West in public or in the media.

But many people just think that Zheng Xu is their guiding light!

It's that magical.

At the beginning, the main purpose of establishing a flash short video was to attract these people.

Among them, there are some impatient people, or some short videos that are more out of line, reports that should have been reported a long time ago, those that should have been caught, and some of the rest have little impact, and some are ready to catch big fish for a long time.

More than 95% of them have been specially marked by the background, although there are new such people every day, but in general, everything is under control.

Although these people will spread some morale-killing remarks and short videos in China, as long as they are used and guided, they can also send some wrong information abroad.

Originally, this was a group of dogs, who used it or not, Zheng Xu was a little reluctant to give them up.

For example, this propaganda seduced them to also send short videos, and asked them to post short videos of Vietnam War content from the perspective of the United States.

In this way, the people of the flashing media have to do a lot of post-production work, and when they finish educating the domestic public about the Vietnam War experience in the United States, they will finally release another part of the video that has set things right.

The effect achieved in this way is much better than just posting some videos of praise!

It can also save a lot of manpower and material resources.

Such a good group of dogs, for whom... Who doesn't like raising?

...

Zheng Xu took out his mobile phone and looked at it, it is now April 3rd, and there are more than ten days left before the announcement of the nominations for the Cannes Film Festival on the 14th, that is, the announcement of the titles of the films shortlisted for the main competition unit, and the time card is very good.

"Go for it... Well... In addition, there is something else, what are the more out-of-the-ordinary garbage, guide them to the side of the neck, don't lead the war in the short video comment area of our platform, throw the garbage to the side of the neck, you pay attention to purifying the network environment on our side, seal a few more keywords, guide more, and when he knows that there are some things that can't be said here, they will naturally know that they can only post videos here. ”

"Ahh Good.. I see, I'll keep an eye on it. ”

Wang Yi grinned, scarf, when they faced the flashing media, they were not inherently dominant.

Although there are more users of the scarf and the volume is larger, the flashing media will sue here, and they have a backer.

Inherently invincible.

How can this be played, the last time there was a conflict, this is the case, a flash and a flash of media can't be called parents, just sue, the scarf can't do anything other than being called to drink tea.

I can't beat it, I can't play it, I can't play it, and then I avoided the people of the media network department, they did something on their own platform, and they also pinched their noses on the side of the scarf, and they opened one eye and closed one eye.

Zheng Xu kicked his nose in the face, and threw a lot of garbage and smoky things to the scarf, making the scarf look like a flashing media royal trash can.

Flashing Media is responsible for Wei Guangzheng, their scarf is responsible for the miasma, and everyone cooperates intimately.

The scarf doesn't want to mess up so much stuff either, but... If they don't accept it, the people in the media network department will report them, and when they accept it, if they don't handle it well, they will still be reported.

They're all about to be reported a little neurotic.

Therefore, Wang Yi heard Zheng Xu deliberately explain that he had to lead garbage to the side of the scarf this time, and he had a little toothache, he was really afraid that the scarf would not be able to bear it one day and would be broken.

.................

At about three o'clock in the afternoon of the next day, Zheng Xu, who had been dealing with official business in the company for a day, was dragged by Wang Ou to come out for a walk.

At first, Zheng Xu thought that she was bored in the office and wanted to come out to play, so he put down his official duties and came out to accompany her.

But when he walked downstairs, Zheng Xu looked at the things pulled on several business vehicles and was a little dumbfounded.

"It's... With so much to eat, what is this for? Go to condolences? ”

At the entrance of the canteen in front of me, there are several commercial vehicles parked, and the cars are full of food and milk tea!

All kinds of snacks and pastries are enough, but what are these hundreds of cups of milk tea for?

Zheng Xu picked up a cup and looked at it...

There is no trademark, just a small label of the tea department of the media canteen.

This is the milk tea made by the master of their own canteen tea department, absolutely without additives, except for the cost is a little expensive, there is no other problem, and outsiders can't drink it at all.

Plugging in the straw, Zheng Xu took the milk tea, drinking and observing, a total of five business vehicles, and the back four were all full.

"Accompany me to the crew to visit the class, I just called Sister Xi, she is also there now, you are a big landlord, you will show up when you come back."

Wang Ou casually explained the destination of this trip to Zheng Xu, and then took the list and checked the materials.