"Do it yourself?"

Hearing Ren Yan's words, the students of Class 9 were taken aback.

"Teacher Ren, do you still make ice cream?"

Ren Yan shrugged casually: "Do you think this thing is so difficult?" ”

"All you need is cream, milk, sugar, eggs and a few different flavors."

"At most, you can get one more ice cream mold, and if you remove the eggs, you won't even have to turn on the fire."

"Huh?" Ah Wei sat up: "Just such a thing, they dare to sell sixty?!" ”

"Capital, what do they dare not dare to make a profit."

After that, Ren Yan shook the bag in his hand.

"I just looked at the table of materials, and after a rough calculation, the production cost of their ice cream is only three or four yuan at best, and this has to be calculated if the list of materials they give is correct."

"If you count the publicity costs in the later stage, the cost price of an ice cream can probably rise to ten yuan."

"With a profit of 600%, I now know why this sky-high price of ice cream has appeared so much in the near future."

"It's faster than just grabbing money, and there's no risk."

"Which capital doesn't want to get involved."

"But in the end, all that's left is chicken feathers."

"Consumers aren't stupid."

At the end, Ren Yan sighed slightly.

Seriously, although Ren Yan has always wanted the students of Class 9 to learn to make money.

But this way of clearly 'grabbing', Ren Yan is very tired.

It's not because it doesn't treat consumers as human beings at all, after all, one is willing to fight and the other is willing to suffer, and it is not a forced purchase and forced sale.

It's tired of their reckless way of making money.

According to the pricing of this kind of ice cream, and the way it has sprung up, it is obviously the type that wants to make a lot of quick money and directly lift your pants and leave.

I didn't think about the future of the industry at all.

If you don't do it well, it will be the consequence of directly uprooting the industry.

They made a fortune, and then what?

Aren't your conscientious peers paying for it?

The high price of ice cream seems to be ruined by their own reputation.

However, in reality, it is the reputation of the entire industry.

This is the fundamental reason why Ren Yan finally said that he would only leave a piece of chicken feathers.

Of course, there is an even more sad truth in this.

Although those affordable ice creams have an excellent reputation in the hearts of the people, it is also a fact that they cannot compete with those high-priced ice creams in publicity.

After all, they won't have much money to spend on publicity.

It's all about word of mouth over the years that has created an era that belongs to them.

However, this kind of era was ruthlessly shattered by capital all of a sudden...

This is also Ren Yan's original intention to let the students of Class 9 learn to make money.

Capital, once not well mastered, is a devastating disaster.

Otherwise, there wouldn't be so many nouveau riche, and their families would be ruined every few years.

Everything needs to be familiar and mastered for a long time.

This is also the most important 'knowledge' when I was a student

But it's a pity that now it seems that Ren Yan is thinking so...

After the words fell, the students of Class 9 invariably began to look at the material table behind the packaging bag.

Then, they had a question mark in their heads.

Ecuadorian cocoa beans, ice crystal grapes, green grass garden holy milk, kaido citric acid...

Honestly, they haven't heard of any of these things.

But in the dark, I feel that this ice cream does not seem to be so useless.

At least the materials used by people are really stylish...

"Don't care about those prefixes."

Ren Yan spoke out at the right time:

"You just need to know what materials it uses."

"In the case of this ice cream, all that is used is black chocolate, grapes, milk, cream and citric acid."

"The total value of these materials is also three or four pieces."

"That's it, you still have to have the freshest materials."

After hearing this, the students were speechless for a while, and then looked at Ren Yan one after another:

"Teacher Ren, since it's such a simple material, why do you need to add a prefix?"

"Raise the pressure."

Ren Yan threw the packaging bag in his hand into the garbage bag, took a bite of ice cream and continued:

"As long as you add some prefixes that sound very 'healthy' in front of very common materials, then the price of this material will rise exponentially, and he dares to sell it for ten yuan for one pound a piece."

"This is the most common routine used by the so-called 'luxury' foods nowadays."

"After all, some rich people nowadays only buy the most expensive ones, not the best ones."

"For example, Wang Bo, this name sounds very common."

"But if I say king. . . Saint. Yin Lisa Belo V. Marquis of Luenbelitz. Bo, do you think that Wang Bo is suddenly tall, just like a Junker nobleman with a European old rice flag? ”

Inexplicably, the eyes of the students of Class 9 turned to Wang Bo, who was a little dull-eyed, and nodded.

Wang Bo glared at Ren Yan angrily: "Teacher Ren, you can actually change someone next time!" ”

Ren Yan ignored it and continued:

"So, it's actually a trick, and it sounds powerful, but in reality, it doesn't exist at all."

"It's all out of nowhere."

The students of Class 9 were a little stunned, but then they still asked with some puzzlement:

"Aren't these guys afraid of being investigated?"

"So, some of them are true." Ren Yan shrugged his shoulders: "If they are investigated like this, they can also pull the skin." ”

"But these genuine high-end fruits, when they are added, may only be a few milligrams, and as long as the ingredients can be detected in the end, they are not cheating."

"If you really add it according to the amount of tens of grams, such an ice cream sells for a hundred, even if it is a conscience..."

"But obviously, these ice creams don't have the flavor that those high-end fruits should have."

After that, Ren Yansan finished eating an ice cream in two bites, and was ready to get out of the car to buy some ice cream ingredients and teach the students to make them themselves.

He felt that he had dissected the causes of this sky-high price of ice cream clearly enough.

Set up a clever name to increase the unit price of materials, use a large amount of publicity to enter the public eye, and then harvest.

Afterwards?

After I left, he was in a monstrous flood, which is the truest portrayal of the hearts of these 'capitalists'.

He believed that the little cubs in Class 9, who were very active, would be able to understand the meaning.

Sure enough, after Ren Yan finished speaking, they all nodded heavily.

I already know the routines of these merchants, and the dissatisfaction in my heart is almost written on my face.

As some high school students who are not deeply involved in the world, they don't have so many fancy intestines and so many trade-offs.

They only know what a thing is, simple, direct, and straight to the essence.

This is also an advantage for all students.

They know what something is meant to be.

Now an ice cream is about to lose its prototype by various concept labels.

Of course, they have some dissatisfaction in their hearts.

What makes them even more desperate is that it seems that there are more and more such things that have been labeled and lost their essence.

They hadn't even thought about it before.

But now, after being broken by Ren Yan, their hearts are also a lot heavier.

This world may not be as simple as they think...

"Teacher Ren, I have one more question."

When Ren Yan was about to get out of the car, Wang Bo stopped Ren Yan.

Ren Yan turned his head and asked, "What's the matter?" ”

"Why did Ah Wei just say that he couldn't find a single cheap ice cream in the supermarket, and even the most popular snow lotus before was gone, does this have anything to do with high-priced ice cream?" Wang Bo asked seriously, and there was no longer that casual expression on his face.

Ren Yan glanced at Wang Bo deeply.

He didn't really want to talk about it.

is still live broadcasting, and it's not just these high-priced ice creams that are offended when you say it.

But seeing Wang Bo's appearance and the puzzled expressions of the students around him, Ren Yan still decided to speak out.

He is a teacher, and it is his responsibility to let his students know more and know more.

As for the rest, it's not something a teacher should think about.

Ren Yan sighed and said slowly: "Because in the supermarket, there is a concept called profit per unit area. ”

"As the name suggests, it is the profit that can be made per unit of area."

"Let's start with the cheap ice cream you asked."

"The unit area occupied by a freezer is fixed, so its value depends on the contents of the freezer."

"The volume of affordable ice cream is not very different from the sky-high price of ice cream, but the profits they bring are indeed very different."

"As I just said, the profit of sky-high ice cream is about 600%, and it will be added to the supermarket, and the supermarket will at least share 30% or even 50%."

"So, how much money can you make from selling an ice cream in a supermarket?"

"And what about the cheap ice cream? Five cents, one piece, five yuan, even if their profit is 100%, how much money can they bring to the supermarket? ”

"Not to mention, the net profit of most affordable ice cream is only a few cents or a few cents."

"And the supermarket is also a profitable place, so what would you choose if you were replaced?"

"In addition, these sky-high ice creams also have a 'national' reputation, and the good-looking packaging makes people feel more pleasing to the eye when they open the freezer, and they may take it casually."

"As for what will you say and what will you think in your heart?"

"Do you think this kind of supermarket cares?"

After that, Ren Yan also pointed to the supermarket in front of him.

This hypermarket is located in a business district and is full of people every day.

"They don't need repeat customers, just new customers every day are enough for them to make a profit."

"Therefore, these sky-high ice creams can enter large supermarkets and squeeze out the living space of affordable ice cream."

"As for those cheap ice creams such as snow lotus and small pudding, maybe only the kind of small supermarkets that rely on repeat customers will have them..."

After that, Ren Yan didn't pay attention to the emotions of the students in Class 9 anymore, and walked to the supermarket not far away by himself.

Inside the bus, there was complete silence.

Especially Wang Bo, he had a feeling of nausea for the first time.

I am disgusted by this business model that only pursues profits, not emotional value.

And Wang Shanhai's figure involuntarily appeared in his heart.

My dad has made his business so big, will he also adopt this disgusting business model?

Wang Bo didn't know.

took out his mobile phone and wanted to ask Wang Shanhai, but he never had the courage to make this call.

He was afraid to know what he had guessed.

In the end, I could only sigh and throw myself into the seat, holding the ice cream in my mouth, and I was distracted...