Chapter 378: New "Four Little Flowers" [Repair] [5K]
It is said that after the release of "Zhu Xian", it soon became a hit drama in the middle of the year.
Although there are four TV stations diverted, the average rating still reaches 2.123, and the share of the national network has also reached 19.21%.
It can be said that it is no surprise that he won the position of the champion in the same period.
Even the unexpectedly popular time-traveling drama "Palace" at the beginning of the year has some gaps with "Zhu Xian" in terms of ratings data.
Therefore, if there is no accident, this year's TV drama market is almost "Zhu Xian".
However, this result did not surprise Zhou Yi's expectations.
After all, they have spent a lot of effort on this drama, so it is not a miracle that they can have this result now.
Compared with the ratings of TV stations, it is the surprise that the number of online broadcasts of "Zhu Xian" exceeds that of Zhou Yi.
You must know that according to the contract signed by the two parties, the time when "Zhu Xian" was launched on Youku Network and the time of update must be later than that of the four TV stations.
Therefore, according to Zhou Yi's original idea, the online broadcast volume of "Zhu Xian" should not be very good.
After all, if the audience wants to watch the latest episodes, they can only stay next to the TV station.
But I didn't expect that the final result greatly exceeded Han Li and the others' expectations.
"Zhu Xian" was launched on Youku Online for two days, and its network broadcast number of clicks in a single day has reached 70 million, and after more than half of the screenings, the single-day concern directly exceeded 100 million, refreshing the previous single-day broadcast record in one fell swoop.
Even to a certain extent, "Zhu Xian" is more popular online than offline, and the spread is also wider!
Such an achievement directly made the platform overjoyed.
Because they didn't expect it to work so well. In addition to being happy, it is inevitable that You Ku will pay more attention to Zhou Yi Film and Television.
For them, buying dramas is actually the same as pressing treasure, as long as they continue to hit the hit style, then they can leave their peers behind.
In this case, they are naturally more willing to believe in those powerful film and television companies, and they are more willing to pay for these companies that have produced popular dramas.
Seeing this situation, Zhou Yi was naturally happy to see it.
After all, the better the reputation on the platform, the easier it will be for their works to be called sky-high prices in the future, because some people are willing to bet on this possibility.
Therefore, the reputation of film and television companies is not just as simple as having a good reputation, it can be turned into money!
Of course, happy is happy.
For this strange situation that online is more popular than offline, Zhou Yi naturally has to do an investigation afterwards.
After entrusting a third-party investigation company to inquire, Han Li, Lin Yufen and others learned that although the broadcast progress of the TV station is always earlier than the online platform.
But viewers have to stay in front of the TV during prime time in the evening to see the latest episodes.
In this way, many young people find it inconvenient.
Because their schedules and even working hours are different from those of middle-aged and elderly people.
Sometimes, even after work, they need to be busy filling their stomachs instead of turning on the TV.
So chasing dramas online late at night has naturally become their only choice!
And after reading the analysis report of the third-party investigation company, Zhouyi was really shocked.
Because as the upstream of the TV drama industry, these veterans behind the scenes are keenly aware of a problem, that is, if this situation spreads, young people may gradually abandon the TV set.
Even if the view is more extreme, it is not an exaggeration to say that computers will replace televisions!
Therefore, after perceiving this phenomenon, at Jiang Hong's suggestion, Zhou Yi soon held an internal meeting.
Even Gao Fei, who had already returned to the crew to film, also attended through video.
Although a clear consensus was not reached at the end of the meeting, at Jiang Hong's suggestion, Gao Fei still asked the screenwriting department and the production department to set up a separate project for the online drama and prepare early.
Of course, that's all for later.
The fire after the release of "Zhu Xian", the most direct benefit for Zhou Yi is still in the second and third rounds of sales.
It is no exaggeration to say that the income from the drama "Zhu Xian", the most direct income in the short term, Zhou Yi Film and Television has almost earned nearly 300 million.
Even after deducting the high production costs, Zhou Yi has a profit of nearly 200 million.
And this figure is almost equivalent to Tang Ren's total profit in previous years.
Of course, it is still a bit difficult to compare with Tang Ren's profit this year.
After all, the two dramas "Strange Man Yizhimei" and "Step by Step Shocking" are all counted in Tang Ren's financial report this year.
But then again, where there is scenery, there is naturally loneliness.
When "Zhu Xian" became popular and popular all over the country, Zhang Dabeard was extremely lonely.
Because of "New Journey to the West", which was supervised by him, he didn't even get on the stars in the first round.
And because of the miserable ratings of the first round of broadcasting, the second round can only be sold to some local satellite TVs. It wasn't until the third round that it was barely accepted by Beijing Satellite TV, but the price was very touching.
It can be said that after this battle, Zhang Dabeard's reputation as a "gold medal producer" was completely shattered.
Looking at the infinite scenery of "Zhu Xian" at the same time, in the Hangzhou villa, Zhang Dabeard finally turned off the TV helplessly after sighing lonely.
His career started from the "Four Famous Books", and now it also ends because of the "Four Famous Books", perhaps it is also a kind of providence in the dark!
He couldn't help but think to himself that maybe he had really got the time to retire.
Of course, he can't retire now if he doesn't want to.
After all, when a producer loses his grasp of the market and the audience's tastes, then he naturally loses his ability to survive in this field.
……
But the joys and sorrows of human beings are always different.
When Zhang Dabeard was about to leave the stage lonely, Liu Yifei was in a very happy mood in the Houhai Courtyard.
I saw her wearing a very old-fashioned pajamas, lying on the sofa very comfortably and constantly clicking the mouse, and from time to time she let out a smirk, which made Liu Xiaoli on the side speechless.
However, having a child can't be rebuilt, so Liu Xiaoli can only slap her lazy cabbage with a disgusted face and ask her to stop.
But after being slapped innocently on the buttocks, Liu Yifei didn't even raise her head, so she responded insincerely, and then she remained the same.
Seeing this situation, Liu Xiaoli could only leave out of sight.
But even so, Liu Yifei still laughed like a second fool, indulging in the comments of Sha Wither netizens and couldn't extricate herself.
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Mimi Mixi: Ah~ My youth is back!
Lulu: Sissi is still as immortal as she was at the beginning!
May I follow the wind: Alas~ I really hope that the boss can make a few more TV series.
Sand Withering No. 1: Yes, the movie is too short to lick enough...... Uh, no, it's not enough to see!
Dragon Knight: Alright, some of them are good. Hmph~ The little dragon girl is back in the rivers and lakes, see if those cheap women dare to be presumptuous!
Call me Prime Minister Cao: (⊙o⊙)... Upstairs, you're a black fan, right?
Madame Don't: Definitely! Don't run on the 5th floor, see if I don't hammer you to death!
Dad: Forget it, don't react to allergies. However, that group of green tea is indeed too much, and it overwhelms the boss at every turn. Are they blind themselves and blind as spectators? Speechless~
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Not to mention how strange the routines of netizens are, but Liu Yifei has indeed become popular again this time.
In fact, if you put aside the income, the biggest impact on the release of "Zhu Xian" this time should be Liu Yifei.
Because she is different from Goofy, who has a TV series every year, she hasn't made a TV series since she was an adult at the age of 18.
Therefore, the sensation caused by her return to the TV drama circle this time is far greater than that of Gao Fei, after all, things are still expensive!
In addition, this time Liu Yifei played "Lu Xueqi", in terms of character style, it is also in the same vein as "Wang Yuyan", "Zhao Linger" and "Little Dragon Girl".
Therefore, among the various roles in "Zhu Xian", Lu Xueqi's candidate is the least controversial.
You must know that even Gao Fei was criticized by the original fans for not respecting the original because he was too handsome in ancient costumes.
It's just that these people don't know, although Liu Yifei doesn't mind acting in TV series, but at the beginning, the role she fancied was not Lu Xueqi but Baguio.
Even for playing Lu Xueqi, Liu Yifei actually has a trace of resistance in her heart.
It's not that she doesn't like the character created by the author, it's that she really doesn't want to play a fairy anymore.
The nickname "Fairy Sister" was actually the same as Gao Fei's title of "the first student in the mainland" at the beginning, it was all black water splashed by opponents, and she wanted to use it to kill her, which was not what she wanted at all.
Therefore, whenever she is interviewed, Liu Yifei tries to dissociate herself from this title, and even blackens herself many times.
But the audience just thinks she deserves it, and they also think that this nickname is very appropriate.
So after several fruitless attempts, Liu Yifei had no choice but to give up.
just lie flat and lie flat, but in Liu Yifei's heart, she is still very resistant to this nickname.
Therefore, when Lin Yufen proposed to want her to play Lu Xueqi at the beginning, she actually refused.
In the end, it was Lin Yufen who persuaded her from the director's point of view.
In Lin Yufen's view, that kind of acting skills is admirable, but for the director, this kind of actor is not the first thing to consider.
Because actors have personal characteristics, the word "ordinary" is actually a big taboo for actors.
Therefore, when casting, many directors are actually looking for actors who match the characteristics of the characters, rather than actors with the best acting skills.
After all, acting skills can be adjusted, but the characteristics of a person are innate, which is a fact that cannot be changed no matter how hard you try.
Therefore, Lin Yufen sincerely persuaded Liu Yifei to cherish her characteristics, because this is actually her most valuable wealth.
In her words, that is, an actor is not only a thousand faces, he can give full play to his personal characteristics to the extreme, and he is also a good actor.
Don't look at those beautiful actresses who come to the dock, they can only win awards if they are ugly, but that's actually just some kind of quirk of the jury.
Just because it exists, just because it's true!
In fact, for directors, the term "disfiguring acting" is very ridiculous.
After all, you're all disfigured, and you still have a fart character?
If the face is not important, wouldn't it be better to just find a voice actor with a mask?
Why spend so much money on actors?
……
It was also after this heart-to-heart exchange with Lin Yufen that Liu Yifei let go of the resistance in her heart and completely untied this knot.
No, it's not even a heart knot.
It can only be said that it is her personal cognitive bias.
But no matter what the reason, the role of Lu Xueqi is completely completed.
Even because it is too appropriate to the role, Lu Xueqi is more popular than Zhang Xiaofan, the male protagonist, to a certain extent.
After all, who made him fall in love with two women at the same time!
If you want to make a ranking list for the characters that the audience likes, then Gao Fei is estimated to be ranked third.
Because even Baguio played by Zhao Liying is more loved by the audience than Zhang Xiaofan.
Especially Baguio died later in order to save Gao Fei, a scumbag, which made the audience even more distressed.
That is, Gao Fei didn't take the character of an innocent big boy, otherwise he might be scolded to death by the audience this time.
Of course, to some extent, this also represents the success of "Zhu Xian".
Therefore, if the casting is well chosen, then the film and television drama is actually half the success!
……
Of course, understanding is understanding.
But after the filming, Liu Yifei was still quite apprehensive, so she was so diligent in watching the comments of netizens during this time.
Fortunately, this year's netizens are still very discerning.
Except for a small number of psychopaths who shouted at Gao Fei and shouted and killed, most netizens commented positively on Lu Xueqi.
This made Liu Yifei completely relieved.
But before Liu Yifei hid at home and finished watching "Zhu Xian", her life of touching fish with cats and dogs came to an abrupt end.
Because Wu Ershan's "Knife Smile" was finally launched.
In other words, the birth of the film "Knife and Laughter" can be said to be full of twists and turns.
In fact, as early as the filming of "Looking for the Dragon", Wu Ershan almost finished writing the rough draft of the script of "The Sword Laughs".
At the beginning, Goofy also promised to invest in this movie.
But the inspiration of "Embroidered Spring Knife" really came unexpectedly.
Therefore, driven by the scumbag nature of seeing a person who loves one, Gao Fei quickly put "Knife Laughter" in the back of his mind, and insisted on pulling Wu Ershan, who was preparing "Knife Laughter", over to shoot "Embroidered Spring Knife".
So it went back and forth.,This book was delayed for two or three years before it finally started.。
Of course, it is not without benefit to delay for so long.
At least after the two resumes of "Embroidered Spring Knife" and "Looking for the Dragon", Wu Ershan can now be said to be the most popular commercial film director among investors in China.
Therefore, as soon as the project was established in Zhou Yi, many investors immediately came to the door when they heard the news.
Although Zhou Yi internally felt that the book of "Knife and Laughter" was too personalized, and Wu Ershan's shooting ideas were too avant-garde, so he was not very optimistic about the box office of this film, but major film and television investors did not see it that way.
In their opinion, what individuality and avant-garde ism do not matter in front of the total personal box office of nearly one billion in Wuershan.
Especially so far, Wu Ershan has only made two movies!
What's wrong with something special? That's the director's awesomeness, and ordinary people don't have this ability!
Seeing this, Goofy is naturally happy to see it happen.
So under Zhou Yi's intention to let go, the producers of "Knife and Smile" this time, in addition to Zhou Yi, squeezed in seven or eight film and television companies, and even the Huayi brothers were mixed in this time.
But it's not surprising, anyway, there are only these film and television companies in the circle, and it's normal to play and cooperate.
After the increase in investors, the most obvious benefit is that the budget of the movie "Knife and Laughter" has become very generous.
In this way, Liu Yifei, as the heroine of the movie, naturally does not have to lower her salary to act.
No, not only did her salary not drop, but it even increased a little because of the fire of "Zhu Xian".
In Han Li's words, that is, if you don't make money, you won't make money, anyway, even if the price is reduced, it will be cheaper for other producers.
It's just that having said that, although Liu Yifei's 18 million offer is not as good as Gao Fei, it is also the first in China.
At least among domestic actresses, only Zhang Ziyi and Gong Li's 20 million salary can surpass her, and even Zhou Xun is only at the same level as her.
As for the other two of the four major flowers, they have already been overtaken by Liu Yifei, a junior.
This is also the reason why when the southern media selected the "Four Little Flowers" not long ago, Liu Yifei had to be pulled in life and death.
But whether it is Liu Yifei herself or Zhou Yi Film and Television, they are not very enthusiastic about this matter.
Even after communicating with Liu Yifei, Zhou Yi also issued a press release to clear it up a few times.
Seeing Zhou Yi's resolute attitude and strong public relations strength, the group of southern media stopped.
After all, at this point, if they stick it up again, it will be a loss of face for their own media.
Besides, although Liu Yifei is not uncommon for this kind of title, other actresses are rushing to ask for it, so they have contacted these media in private.
Otherwise, why do you think they are so keen to select the "Four Little Flowers", not all of them are rich to make!
However, even if Zhou Yi Film and Television did not participate this time, the selection of "Four Little Flowers" became more and more difficult to deliver.
In fact, Cai Yinong originally wanted to grab a position for Master Liu, but when Han Li talked to her, Tang Ren suddenly began to wait and see what happened.
So under the situation that Tang Ren and Zhou Yi stayed out of the situation, the new generation of "Four Little Flowers" finally came out with difficulty.
The four actresses "Huang Shengyi, Li Xiaolu, Bai Lily, and Dong Jie" took over this seemingly gorgeous laurel with joy in the unconvinced eyes of many actresses!