Chapter 471: Where the Emperor's Blood Falls, Roses Bloom Everywhere! [Repair] [6K]
When it comes to LeTV Pictures, there is one person who can't help but mention.
Don't look at LeTV Pictures is a wholly-owned subsidiary of LeTV, but Zhang Zhaocai is its actual founder.
After all, when Jia Yueting invited Zhang Zhao to join LeTV Pictures, LeTV Pictures had not yet registered.
It can be said that it was Zhang Zhao who used his own strength to create the current situation of LeTV Pictures.
In fact, Gao Fei and Zhang Zhao have also dealt with each other.
When he was preparing for "Ghost Blowing the Lantern", because of the huge investment and the unknown future, he was not optimistic in the circle.
Therefore, even though Gao Fei was the first student in the mainland at that time, no one was willing to invest.
And Zhang Zhao is the first person willing to support Gao Fei's "Ghost Blowing the Lantern" in addition to Shangying.
To put it mildly, based on this alone, Gao Fei feels that Lao Zhang has a good vision!
By the way, joining LeTV this time, in fact, it is not the first time that Zhang Zhao has been a pioneer.
Because as early as 2004, when Zhang Zhao came out of the system, he joined Guangguang Media as an art director, and joined hands with his old classmate Wang Changtian to prepare to do a big job in the film and television industry.
So two years later, Light Pictures was born.
It was also under his auspices that Fiber Optic Pictures created a "ground network" distribution model that was the envy of many peers.
The so-called "ground network model" actually means that the distributor sets up stationed salesmen in theaters across the country, who are responsible for building a good relationship with the theater manager, seeking a good schedule for the first week of the film they distribute, and doing a good job in the publicity of the landing, similar to a salesman in a shopping mall.
This system seems to have no technical content, but it is a major project to ensure that the production of films can be better implemented.
Therefore, there is no shortcut to this model at all, and it can only be built little by little from scratch.
Whether Wang Changtian admits it or not, Optical Fiber Pictures can have later achievements, and this "ground network model" has contributed a lot.
It's just that although Zhang Zhao is a good hand in land reclamation, he is not as skilled and ruthless as Wang Changtian after all.
Therefore, in 2011, on the eve of the release of the prospectus of Fiber Optic Pictures to prepare for listing.
Zhang Zhao, who seems to be in full swing in his career, suddenly announced his resignation.
No way, although he created Fiber Optic Pictures from scratch, who let him hold only 0.24% of the shares!
Therefore, after losing the company's dominance, Zhang Zhao resigned so decisively.
To be honest, Goofy is actually quite greedy.
No, it should be said that the major domestic film and television companies are quite greedy.
After all, such a diligent old scalper is not easy to find in the circle, especially if the ability is so strong!
It's just that Jia Yueting started too fast, and before everyone could take action, he poached Zhang Zhao to LeTV.
It can be said that today's Jia Yueting is Wang Changtian back then,
The only thing that remains unchanged is that Zhang Zhao is still working diligently like an old scalper.
And Lao Zhang is really as easy to use as ever.
After establishing LeTV Pictures from scratch, it took only three years to make LeTV Pictures' market share rank 5th among the six major private companies.
This achievement~! Even though Zhou Yi has been listed, he still looks a little red at Gao Fei.
After all, if he could have a talent like Zhang Zhao under his command at the beginning, Gao Fei didn't know how much easier it would be.
Maybe the development of Zhouyi Film and Television will be better than now!
No way, talent is rare, no matter what industry it is!
It's just that...... At this moment, this industry leader was so angry that he gritted his teeth, and was glaring angrily at Guo Jingming and LeTV's publicity director.
It is said that a while ago, because of Jia Yueting's strong insistence, LeTV Pictures had to advance its overseas strategy.
It is precisely for this reason that Zhang Zhao rushed to the United States to negotiate the cooperation of Hollywood films such as "The Expendables 3" and "Machine Army" before the release of "Little Times".
After all, compared with these Hollywood blockbusters, Guo Jingming's "Little Times" is really not ranked.
Even if it weren't for the lack of film and television projects in LeTV Pictures, Zhang Zhao actually didn't bother to pay attention to Guo Jingming, the so-called writer and director.
But Zhang Zhao never expected that he just didn't pay attention for a while, and this little little bit would stab him so much.
……
"Don't you know what grade you are?"
"Made, anyone dares to touch porcelain!"
"Something! Dare to compare with Goofy? What about the face? I dare to think about it! ”
"Wozhi Nyima! I don't know what the sky is high and the earth is thick! ”
Zhang Zhao, who had just gotten off the plane, didn't save face for Guo Jingming at all, and scolded him in front of everyone.
In fact, it's no wonder that Zhang Zhao is so angry.
Perhaps in the eyes of outsiders, the label of Gao Fei as an actor is more conspicuous than the label of president.
But in fact, since the listing of Zhou Yi Film and Television, the weight of Gao Fei has been incomparable.
It can be said that the more knowledgeable you are, the more awe-inspiring, and the more ignorant you are, the more rampant you are!
After founding Fiber Optic Pictures and LeTV Pictures one after another, Zhang Zhao knows better than anyone how difficult it is to develop a Zhouyi Film and Television that is on the verge of bankruptcy to the point where it is today!
You must know that even if he is in front of Goofy, he must maintain enough respect.
It's not about respecting its money, but about its ability!
So Zhang Zhao thought about it for a long time and didn't understand, where did Guo Jingming get the courage to provoke Gao Fei?
Just like when the instructor thought about it for ten days and ten nights, he didn't understand why Ah San wanted to fight Huaxia.
In the face of Zhang Zhao's scolding, Rao is Guo Jingming resented in his heart, but at this moment, he could only obediently bow his head and listen to the training.
After all, if it weren't for the support of LeTV Pictures this time, he wouldn't have been able to shoot "Little Times" even if he copied the book for another hundred years!
Of course, after scolding Guo Jingming, Zhang Zhao did not let go of the publicity and distribution department of LeTV Pictures.
"Are you all pig brains? He didn't count in his heart, and you didn't count in your heart, did you? ”
"He advocated on his own, and you obediently obeyed his command?"
The more Zhang Zhao spoke, the more angry he became, and finally he couldn't help but be so angry that he scolded on the spot:
! How did I raise you bunch of shit! ”
It is said that although Guo Jingming's operation this time made Zhang Zhao very angry, what disappointed Zhang Zhao the most was LeTV's publicity team.
After all, the performance of the publicity and distribution department this time is really embarrassing!
As the producer and distributor, they originally had the absolute right to speak on the publicity and distribution of "Little Times".
But in the end, because of Guo Jingming's independent advocacy in several publicity activities, he was coerced by Guo Jingming in this way.
In the end, the publicity strategy of "Little Times" turned out to be made by Guo Jingming in disguise.
However, the word "coercion" is not very appropriate.
To be precise, after seeing the effect of touching porcelain, the short-sighted publicity and distribution team only half-pushed and half-succeeded Guo Jingming.
And this is what made Zhang Zhao really angry!
If his old subordinates were still under his command, they would never have been able to do such a shameful thing!
Just scolded and scolded, and Zhang Zhao, who should be fired, was also fired.
Even if he was still angry in the end, he still had to clean up the mess for this group of people.
……
After receiving Zhang Zhao's call, Gao Fei gave him face and didn't hang up on him.
But when Zhang Zhao revealed that his family was ugly and claimed that this incident was a complete misunderstanding, Gao Fei did not accept this explanation.
"This is your internal affair of LeTV Pictures, so I won't interfere."
"Whether it's expulsion or promotion, it's all your freedom!"
After giving Zhang Zhao a nail neither soft nor hard, Gao Fei ended the call unceremoniously.
And Zhang Zhao, who was on the other side of the phone, sighed helplessly when he heard this.
Although he was a little disappointed, he actually expected Goofy's reaction.
After all, this time it was LeTV Pictures that didn't give Gao Fei face first, if it could be solved by just firing a few employees, then Gao Fei would really have no face in the future!
Although the "temporary worker blame method" is easy to use, it is used to fool the people.
In the face of a capital tycoon like Gao Fei, this kind of rhetoric is not easy to use!
Thinking of this, after pondering for a while, Zhang Zhao finally made a decision.
So I saw that he immediately frowned and ordered:
"LeTV Pictures must not go against Zhou Yi...... We can't afford it! ”
As a mature business manager, Zhang Zhao didn't say anything that was endless.
Although there seems to be a powerful parent company behind LeTV Pictures, Zhang Zhao knows better than anyone that Jia Yueting just wants to use LeTV Pictures to tell stories, and he doesn't really want to build a great film and television company.
Thereupon......
"That's it for "Little Times", don't invest in publicity and distribution resources in the future."
"Only when he dies a tragic death can we represent our sincerity."
"So for the sake of LeTV, let's ask him to die!"
After saying this sentence expressionlessly, Zhang Zhao didn't bother to waste his energy on this bad thing.
After all, the movie hasn't been released yet, and the director and the movie are caught in a plagiarism scandal and can't extricate themselves, what else can he do?
Anyway, Zhang Zhao has any expectations for the profitability of the movie.
At present, for LeTV Pictures, timely stop loss is the most important thing!
And the new publicity director naturally wishes he could throw away the stinky shit of "Little Times".
Therefore, after getting Zhang Zhao's words, he immediately went down to arrange it with a sense of relief.
……
Not to mention how unwilling Guo Jingming is.
But no matter what he thinks, he can't change Zhang Zhao's decision right now.
So soon, with the suspension of the follow-up publicity resources of "Little Times", the film market immediately gave a corresponding response.
First of all, the media that originally washed the floor for "Little Times" and Guo Jingming began to turn back.
After all, there is no money to collect, so they will naturally pursue the "truth".
And this has further deteriorated the public opinion environment of "Little Times".
Immediately afterwards, the theater chain also responded, and the originally negotiated film schedule was suddenly cut off.
No, it's all light.
There are regional local theaters and even simply removed "Little Times" from the film list.
came and went, and the film schedule that LeTV Pictures had fought for "Little Times" with great difficulty suddenly dropped to single digits.
As for the original set of "Small Times 2", it was no surprise that all theaters canceled the screening plan.
Because no theater thinks that such a movie with a good reputation and exaggerated content will be watched by someone to watch the sequel.
In the end, "Little Times 2", which no one wanted, was still taken back by LeTV as a tattered collection, and the right to enrich the film library.
It can be said that after this experience, Guo Jingming's dream of transforming into a director was completely shattered.
But as the old saying goes:
There is no such thing as an impermeable wall.
The encounter of "Little Times" naturally can't be hidden from those who have a heart.
So in less than a day, almost everything in the entertainment industry should know.
For a while, everyone finally had a new understanding of Gao Fei and Zhou Yi.
Although Gao Fei is far from being able to move the crowd this time, even so it still makes Guo Jingming unable to turn over.
Thinking of this, many female stars are afraid at the same time, and they are more and more greedy for Gao Fei.
After all, this kind of domineering that can determine life and death in one word is really fascinating.
No, it should be said that many male stars are also among them.
After all, in the entertainment industry, orientation is never a problem!
Goofy doesn't know anything about it, (⊙o⊙)... To be precise, he knew, but he didn't care.
It's cruel to say that, but it's true.
In Guo Jingming's view, the earth-shaking things are actually just a small episode in Gao Fei's life.
After a wave of lessons, Goofy had actually forgotten about him.
Because compared to Guo Jingming, Gao Fei has more important things to do.
For example, after pressing down the porcelain touch in "Little Times", Han Li was inspired and began to take the initiative to "touch porcelain", after all, it is better to let others touch it than to let others touch it.
How so?
It was when the publicity and distribution of "Chinese Partner" became a hot spot that "To Our Dying Youth" came to touch porcelain.
And when "To Our Dying Youth" resonated with the audience, "Chinese Partner" will also come over to join in the fun.
To put it simply, it is to bind "Chinese Partner" and "To Youth" together in the publicity, so that the audience can mention that as long as one of the movies is mentioned, the other one will naturally come to mind in their minds.
In this way, one plus one is greater than the sum of its parts.
For this reason, Zhou Yi's publicity and distribution department also thought of various labels for the two movies.
Like what "fairy tale version of love" and "realistic version of love";
"Bloody version of youth" and "fresh version of youth";
"Women in Men's Memories" and "Men in Women's Memories".
And so on, it can be said that they are sent to the movie to divide the male and female!
But then again, it works.
Because the audiences of the two films, although somewhat similar, are actually not the same.
For example, many of the viewers who have the intention of watching "Chinese Partner" are actually middle-aged men.
And the reason why they are interested in "China Partner" is actually to see the entrepreneurial story of the millennium.
The potential audience of "To Youth" is the same, who want to relive that wonderful college time.
But now, after Han Li's operation, the audiences of the two films have completely overlapped postures.
You must know that the impact on the two films is not a small number.
Now a movie ticket is thirty or fifty at every turn, and if there are 100,000 more viewers in each city, it will be an extra box office of one or two hundred million for two movies.
So at the moment, even Gao Fei, the boss, has to cooperate with Han Li's publicity strategy to act.
Of course, no one else can do this job.
After all, he is the only one who starred in these two movies at the same time, and he is not good at changing anyone.
Therefore, Gao Fei is really tired enough during this time!
often just after accepting an interview with "To Youth", and then followed by the variety show of "Chinese Partner".
is so busy that Gao Fei can't wait to split himself in half, one at a time, no one can rob it!
Of course, Goofy's busyness was not in vain.
After the continuous interaction and drainage of the two crews in the process of publicity, the potential audiences of the two films have basically seen the promotional materials of the other film, and most of them have some interest.
And the theater chain is actually the most sensitive to the audience's reaction.
So affected by this, the theater chain simply launched a "youth package".
even played the gimmick of "boyfriend and girlfriend exclusive package", which is clear about the audience's psychological calculations.
After all, the cinema chain is very clear, every year, many viewers are not interested in movies, but just to accompany their boyfriends or girlfriends, so they have to go into the cinema.
So don't look at the Internet, there are always people who say that women and children make the best money.
But in fact, the money of men and women in the relationship is more profitable.
Basically, as long as you grasp their psychology, the money will automatically run into your pocket, and you can't stop it if you want to.
……
"Boss, I guess that's pretty much the limit."
In the conference room, after talking about the recent publicity activities, Han Li took out the reply from the theater chain and said helplessly:
"38.4%, which is already the most in the same period."
"If we continue to talk about it, I estimate that Mr. Ye of Wanda Cinema Line will really want to block me."
In fact, the film schedule had been talked about earlier, but who let "Little Times" take the initiative to find death.
Therefore, after learning that the major theaters had torn up the previous consensus with the crew of "Little Times", in line with the principle that making a handful is a handful, Gao Fei asked Han Li and the major theaters to talk about film scheduling again.
Not to mention, in the end, it really made Han Li tear off a lot.
You must know that in the prime period of the summer season, every extra point in the film schedule is extremely precious for a movie.
Therefore, seeing Han Li say this, Gao Fei immediately smiled with satisfaction:
"O(∩_∩)O haha~ beautiful, well done!"
"I'll give you double copies of this year's year-end bonus, well, the Propaganda Department has a share!"
As soon as Gao Fei's words came out, a burst of cheers suddenly rang out in the conference room.
After all, it's so cool that the boss who gives out bonuses if he doesn't agree with each other!
However, while being happy, Han Li couldn't help but express her worries after hesitating for a moment.
"Boss, this year's summer file is already crowded, and there are many blockbusters."
"Isn't it a bit risky for us to let "Chinese Partner" and "To Youth" be launched on the same day?"
"What if this is a competition for the audience and internal friction? This year's opponents are not ordinary! ”
In other words, Han Li's words are not unfounded.
You must know that this year's summer file has been squeezed in with more than 70 movies.
Among them, there are Hollywood blockbusters like "Superman", "Return to Earth", "Fast and Furious 6", "Pacific Rim", "Jurassic Park", "The Great Gatsby".
As for domestic films, it's even more incredible!
In addition to the "Zhou Yi Army", which has attracted the attention of the audience, movies such as "One Night Surprise", "Rooftop Love", "Fierce War", "A Stormy Affair" and other movies have also attracted much attention from the audience.
By the way, the biggest momentum is actually the movie "Tianji Fuchun Mountain Residence".
It can be said that even if Zhou Yi's three movies are combined, there is no gimmick and foot tossed by this movie.
Especially after the filmmaker's exciting and thrilling promotional videos were released, it aroused unanimous pursuit from the media and the audience.
Many viewers have already sworn that this is a billion-level movie before they even watch it.
To be honest, this sounds a bit ridiculous.
However, there are many people on the Internet who still support this argument.
Even when many media reported it, they had added the title of a billion-level movie to "Fuchun Mountain Residence".
It can be said that both the audience and the media have great expectations for the film "Fuchun Mountain Residence" this time!
Therefore, even though Han Li has confidence in "Chinese Partner" and "To Youth", she is still a little worried in the face of such opponents.
After all...... The difference between the release time of the two films is only five days.
It's just that after listening to Han Li's words, Gao Fei laughed instead.
"Don't worry, I know it."
"There were already 11,000 screens in China last summer, and this year, the number of screens has increased by 4,000."
"So compared with the market of 5.8 billion yuan last summer, this year's market is bound to be a lot more!"
Speaking of this, I saw Gao Fei leaning back confidently and smiling:
"Up to now, the market for summer files has been big enough."
"Not to mention three blockbusters, even if four blockbusters are released at the same time, the market is enough for us to share!"
So if domestic directors don't do well at the box office, then the domestic film market can't be blamed.
Because the market has already been prepared for them, and if there is no box office, it can only mean that they can't do it!
Seeing Gao Fei say this, out of trust Han Li didn't say anything more.
It's just that before Han Li could speak again, a message was received on her mobile phone, and the same was true for Gao Fei's mobile phone.
So Gao Fei picked up his mobile phone and glanced at it, but as soon as he saw Gao Fei on the spot, his face couldn't help but stiffen.
No way, it's just too fast to slap your face.
He just swore that the market was enough, and the crew of "A Weathered Snow Moon" actually withdrew.
But naturally they don't say it so bluntly.
For the sake of face, they just issued an announcement saying that there was a little mistake in the post-production of the film, so due to technical adjustments, the film will be adjusted to August.
It's just that no matter how high-sounding they say, the essence of the matter will not change...... They're just scared!
Of course, it's no wonder they decided to change gears.
After all, there is the powerful "Fuchun Mountain Residence Map" in the front, and the menacing "To Youth" and "Chinese Partner" in the back, this posture is not enough for anyone to withstand.
It's just that understanding is understanding, but in the face of the escape of the movie starring him, Huang Xiaoming felt a little aggrieved no matter what he thought about it.
Therefore, when getting along with Yang Ying in private, Huang Xiaoming's tone said with three points of anger and seven points of helplessness:
"How can there be a monster like Goofy in the circle?"
"Being in the same era with him is simply the sadness of other male stars...... It's as if I've been living in his shadow for the past few years. ”
"Made, this is not scientific!"