Chapter 479: Gao Yanei, who does not believe in evil [6K] [Repair]

[Previous chapter has been unsealed]

"Brother Fei, haven't you been taking steps a little too fast lately?"

Facing the breeze by the river, Yang Mi couldn't help but hesitate a little after leading the horse and Gao Fei side by side for a while:

"Isn't the company developing quite well now, why do I always feel as if something is chasing you behind my back?"

is different from Liu Yifei and others, who are dedicated to their careers as actors.

As one of the most enterprising artists under Zhou Yi, Yang Mi has actually been paying attention to Zhou Yi's development.

A lot of inside information Liu Yifei and others actually knew, but they didn't care.

Only Yang Mi faintly noticed that Gao Fei's mentality seemed to be a little impatient.

Therefore, Fang took advantage of the opportunity of the recasting of "The Year in a Hurry" and rushed back in a hurry.

Since the two have long known each other, Yang Mi did not beat around the bush with Gao Fei.

After talking about it, he directly expressed his concern about Zhou Yida's frequent actions.

On one side is the beep station, and on the other side is the digital domain.

No matter which company is a big money burner, and the industry competition is also very fierce.

If you are a little careless, maybe Zhouyi Film and Television, which has a good momentum, will be dragged down by these two companies.

In Yang Mi's view, they don't need to be so risky and radical now.

After all, according to the current trend, as long as Zhou Yi Film and Television does not die, then neither Huayi Brothers nor Fiber Optic Media will be their opponents.

In other words, as long as Gao Fei is steady, don't wave.

Then as time goes by, his influence in the entertainment industry will only get stronger.

This is all completely predictable.

In this case, what does it matter if you enjoy it a few days earlier and a few days later?

To put it bluntly, Yang Mi just thought that Gao Fei was floating, so he was in such a hurry.

In fact, this is also the idea of Ning Hao, Wu Ershan and others.

It's just that it's inconvenient for them to say this to Gao Fei, so they pushed Yang Mi over.

After all, the power of the pillow wind has been proven over time.

At the same time, after listening to Yang Mi's words, Gao Fei couldn't help but look at her in surprise.

Gao Fei didn't expect that he was just moving a little bigger, and Yang Mi was keenly aware of the change in his mentality.

Sure enough, once people get along for a long time, some things are difficult to hide from the people around them.

Therefore, after a moment of silence, Gao Fei did not hide from Yang Mi again.

I saw him stop, while brushing the flowing mane of the black wind, he looked at the river not far away and sighed softly:

"No way, don't rush!"

"Don't look at our infinite scenery now, but in fact, there is not much time left for me and Zhou Yi to grow."

As soon as these words came out, Yang Mi suddenly looked dazed.

Because she really couldn't understand what Goofy was saying.

"Why is there so little time? Aren't we all the first in terms of market capitalization in film and television stocks? ”

"Didn't you keep saying that Huayi's strategy was very problematic? Do they still have a chance to turn the tables? ”

I didn't want Gao Fei to hear this, but shook my head helplessly.

"There's a saying that's actually quite true:

Sometimes it is not peers who beat industry giants, but cross-border players. “

"It's true in the brick-and-mortar industry, and it's the same in the film and television industry."

Seeing Gao Fei say this, Yang Mi suddenly nodded as if he didn't understand.

Just seeing her like this, Goofy knew that she still didn't understand.

But then again, in fact, she is not the only one in the entertainment industry who can't see through this relationship!

……

In other words, the film and television industry has always been a mystery.

In North America, for example, the only thing that can silence Wall Street is Hollywood.

Because Wall Street will never know what the so-called Hollywood bookkeeping looks like.

And at home too!

At the beginning, I don't know how many coal bosses with a net worth of hundreds of millions of dollars confidently stepped into the film and television industry, wanting to support art, and by the way, there was also a wave of industrial transformation.

But it's a pity that without exception, they all left the scene in the end.

It is precisely for this reason that the film and television industry has always been happy to see the hot money pouring in the circle.

Therefore, at the beginning, when the Internet industry began to get involved in the film and television industry and talked about big entertainment strategies, the old foxes in the circle just smiled and didn't speak.

Because in their opinion, this is nothing more than another "coal boss".

It's just that what they don't know is that times have changed.

Hollywood, which made Wall Street suffer a loss at the beginning, has now become a big toy in the hands of media giants.

The six giants of Hollywood, which once dominated the international film industry, are now the only ones that still maintain their independence.

As for the other companies, they have long been subsidiaries of the media group.

The same is true at home.

When Hollywood has undergone earth-shaking changes, the domestic Internet giants are also expanding unscrupulously.

In the field of group buying, in the field of e-commerce, in the field of payment, in the field of video websites.

They continue to cross borders and constantly absorb the resources of other industries to strengthen themselves.

As for the original industry giants, almost without exception, they have become the nourishment for the growth of Internet giants.

That's why people say it's the age of the Internet.

Because the Internet is the general trend of the times!

But what makes people feel helpless is that there are still many people in the circle who confuse those Internet companies with the former coal bosses.

So when major Internet companies got involved in the film and television industry, they engaged in a big entertainment strategy.

Every film and television company happily took the initiative to send its own film and television content.

Then after slaughtering the other party, he scolded "stupid hat" with a proud face.

It's just that when these people slaughtered the layman's "yarn hat", they didn't realize that they had handed over the initiative.

Short-sighted and mercenary.

This is a common problem for most practitioners in the film and television industry, and it is also their biggest problem.

Even the Huayi Brothers, the leading private film and television company in the early years, was the same.

The times have given Huayi countless valuable opportunities, but unfortunately the Wang brothers only saw money!

It's just that Huayi can do this, but Gao Fei can't.

……

At the beginning, when he was still an actor, Gao Fei was also happy about the appearance of video websites.

Because in this way, film and television dramas will naturally have another monetization channel.

The risk of the producer is smaller, the income is more, and there are naturally more people who are willing to invest in film and television dramas.

connected, these actors can also benefit from it to some extent.

On the surface, there is an extra way to make money, which is indeed a thing to be happy about.

But when Goofy acquired Zhouyi and put it on the market.

The same thing has a different meaning in Goofy's eyesight!

How so?

It's still the same old saying: the ass decides the head!

Yes, for actors, the appearance of video sites is undoubtedly something to be happy about.

After all, since all the major Internet companies entered the video website track, the salaries of domestic actors have skyrocketed like blowing up balloons.

Who let the major Internet companies burn money to operate at every turn!

It's just that this is a good thing for the actors, but it is bad news for the original production company.

Because of the soaring costs, it will undoubtedly greatly increase the risks taken by film and television companies.

And that's just the most trivial downside.

Judging from the examples of Internet companies in other industries, it is clear that their style of conduct is far more domineering than that of coal bosses.

After all, coal bosses know to respect professionals and never meddle in content creation.

But the group of people who are engaged in the Internet are all crazy.

Obviously, he has never done film and television content, but he thinks that "one law can be used for all laws".

I think that all the problems in the world can be solved with Internet thinking.

That confident posture is no different from some superstitious old people.

Of course, in a way, they really don't make any difference.

It is important to know that questioning is one of the basic spirits of science.

Blindly believing in science is inherently very unscientific.

By the way, Goofy felt this from the penguins.

You must know that as one of Zhou Yi's investors, Gao Fei has dealt with penguin people a lot in the past two years.

It is precisely because of this that Gao Fei discovered how outrageous the thinking of these people engaged in the Internet is.

How so...... In the eyes of this group of Internet people, there is nothing difficult about making film and television dramas.

They even confidently summed up something like a formula.

After filling in the film and television elements, they thought they could make a successful work.

The so-called film and television creation is no different from doing math problems in their eyes.

This shocked Gao Fei, who first heard this theory at that time.

In the words that are now in vogue, it is the mutual incomprehension of liberal arts thinking and scientific thinking.

But no matter how fanciful they talked, Goofy couldn't believe their terrifying theories.

After all, if inspiration can be mass-produced, then Goofy might as well believe that the robot army has begun to counterattack humans!

It is precisely for this reason that Goofy once had a very unpleasant quarrel with the investment person in charge of Penguin.

If it weren't for Zhou Yi's development later, the penguins might be ready to make some small moves.

……

"Ling means...... Will the entertainment industry be dominated by them in the future? ”

Under the willow trees by the riverside, Yang Mi was shocked by Gao Fei's inference and almost lost his ability to think.

After a while, Yang Mifang, who came back to his senses, shook his head and looked disbelieving.

"No way, it's absolutely impossible!"

"It's been more than 100 years since the birth of movies, how long has the Internet been around?"

"Can they know more than us who are professionally engaged in film and television?"

Logically speaking, Yang Mi's sentence is indeed correct.

After all, no matter how good the theory is, in the end, it depends on the quality of the content.

It's just that Gao Fei sighed lightly with emotion when he heard this:

"How else to say that the craziest group of people who are engaged in the Internet!"

"Because they really have rampant capital!"

Indeed, if purely from the perspective of content production, Internet-based film and television companies are indeed not the opponents of traditional film and television companies.

But the problem is that those who engage in Internet play are more high-end than traditional film and television companies.

In Huayi, Optical Fiber, Tangren and other companies, when they were still in the 1.0 version, they had opened up the 2.0 model.

From upstream, to downstream, from content production, to platform playback.

This group of people who engage in the Internet are like viruses, trying to control every link of this film and television industry chain in their hands.

This inevitably leads to a phenomenon.

That is: the contestant is him, the referee is him, and even the organizer is him.

In this way, even if traditional film and television companies have good content, they may not be able to be seen by the audience.

Good content can't get higher revenues, and traditional film and television companies will naturally become weaker and weaker.

And those Internet-based film and television companies, even if they shoot film and television dramas like, they can still rely on the advantages of the industrial chain to feed it to the audience.

At that time, no matter how disgusted the audience is, they can only passively accept it.

At most, you can only choose one of your favorite among different flavors of!

……

"Huh~ Your analogy is too disgusting, can't you change the analogy?"

Yang Mi was listening to it, but he was awakened by Gao Fei's adjective.

Just seeing her disgusted look, Gao Fei laughed and said:

"Does that feel disgusting? Then there will be times when you are nauseous. ”

If Zhou Yi is also like Huayi, optical fiber and other film and television companies, he only knows passive defense.

Then in the future, the situation in the film and television industry will be like what Gao Fei just said.

But then again, when the content director of Penguin Video talked about big data movies in front of him, Gao Fei's mood was even more disgusting than Yang Mi's now.

Yes, Goofy knows that big data is magical.

But big data isn't everything, and neither should it be.

Otherwise, human evolution will be a failure!

In fact, Jobs has a point of view that can break the superstition of big data.

Here's what he said:

"Consumers don't know how technology is going to happen, they don't know what technology can do, and they can't predict where the next breakthrough will be that will change the industry.

They don't know what they want until you put it in front of them.

That's why I never rely on market research. ”

At that time, Jobs's point of view caused a lot of turmoil in the industry.

Because this view is contrary to the mainstream view.

After all, if you follow his theory, then a bunch of companies that rely on market research and business research for food can basically declare bankruptcy.

It's just that the longer Gao Fei does in the position of President Zhou Yi, the more he understands this sentence.

Because it seems that the user is "God", and "God" decides what to buy.

But in fact, this user is a false proposition at all.

Because most of the time, even the user himself doesn't know what he really thinks.

It's like when you shop on an e-commerce platform, most of the time you buy according to the highest sales.

To put it simply, users want a "good product", but they don't know what a "good product" should look like.

Therefore, at this time, it is necessary for producers to use their own imagination to enrich the product.

In the same way, content production itself requires a wealth of imagination in addition to professional execution.

And when it comes to the word "imagination", it is not something that can be solved by technical aspects and methodology.

If big data can even solve the problem of "imagination", then artificial intelligence can simply change its name to "main god space".

Anyway, artificial intelligence that has mastered "imagination" is no different from gods!

……

Maybe the news delivered by Yang Mi was too terrifying.

The next day, when Gao Fei had just returned from walking his horse, Ning Hao, Wu Ershan and others rushed to Xiong'an Horse Farm.

No way, who made Goofy's speculation too pessimistic.

For this reason, even Liu Yifei, who was looking for a project, temporarily put down what he was doing and rushed here.

Seeing this, Goofy immediately laughed.

"What? Are you going to have a board meeting at the racecourse? ”

Hearing this, Ning Hao immediately glanced at Gao Fei speechlessly.

"President Gao, when is this still the time do you still have the heart to joke?"

You must know that after listening to Yang Mi's relay yesterday, Ning Hao was so worried that he almost didn't sleep all night.

After all, if the "big data theory" and "flow-only theory" in Gao Fei's mouth have really become the mainstream of the domestic film and television industry, then what is the use of these big directors no matter how beautiful they are?

It's not all grasshoppers after autumn - it won't be long before they jump!

Because if an industry decays, then every practitioner will be a funeral object.

Just seeing Ning Hao's appearance, Gao Fei suddenly smiled slightly at the corner of his mouth.

Hehe, now I know how anxious he was at the beginning!

It should ~ let you taste it too!

However, before Gao Fei gloated for a while, he had to end up embarrassed under the siege of Liu Yifei, Yang Mi, and Yu Feihong.

"Actually, it's not as serious as you think."

"Even if the Internet department becomes big in the film and television industry, it is still a Huaxia company after all."

"The main reason why I say that is that I don't agree with some of their views."

"After all...... The Tao is different, don't conspire with each other! ”

It's just that before Gao Fei's voice landed, Ning Hao continued without hesitation:

"I don't agree with that either!"

"Besides, as far as their fallacies and heresies are concerned, if you really want them to dominate the film and television industry, then what's the point?"

"Ridiculous! It's ridiculous! ”

Originally, Ning Hao didn't have any opinions on major video websites.

But after being reminded by Gao Fei, he secretly asked a friend for some news.

I just don't know if I don't ask, and I'm startled when I ask.

It turns out that several video websites have quietly set up online drama self-production departments.

Although there are no works that have been released yet, there is obviously a trend like that Gao Fei said.

By the way, Ning Hao also heard a very outrageous news from a friend.

It turns out that these Internet people not only rely on big data to screen the themes, but they even have to use big data to determine the approximate scope when looking for actors.

To put it simply, it's about identifying your target audience first.

Then use big data to analyze the preferences of these target audiences, so as to roughly guess which actors are more in line with their aesthetics.

For example, if the target audience is those rotten women, then the actor must be yin.

If the audience is an otaku, then the actress's figure must be strong enough!

Speaking of which, even after a night, Ning Hao was still speechless.

"Do you think there is such a casting?"

"I don't read the script, I don't look at the characters, I don't look at the actors' acting skills, everything is completely adapted to the audience's preferences, can the quality of the shooting be guaranteed?"

Seeing Ning Hao so angry, Gao Fei laughed instead.

"Mouse, that's normal."

"After all, they say all day long that [everything can be digitized], of course it's different from our logic!"

"You have to get used to it, and maybe sometime, you'll have to make a movie according to their logic."

As soon as these words came out, Ning Hao was so angry that he couldn't help but glared at Gao Fei, he didn't bury people like this!

……

Of course, jokes are jokes.

After some ridicule, Gao Fei still communicated with everyone openly.

In fact, his idea is very simple, it is nothing more than the word "change of home".

Is it only allowed for them to engage in any Internet entertainment strategy, and Zhou Yi Film and Television is not allowed to carry out Internet layout?

Anyway, Goofy doesn't believe in this evil!

Finally, in the face of everyone's solemn eyes, Gao Fei immediately said loudly:

"The best defense is offense!"

"I can tell you clearly that this is far from the time to rest."

"Listing is just the beginning, and the company's pace will not slow down just because of listing."

"Even in the next three years, we will have greater challenges than in the past."

"Because this time we have to build two public companies in three years!"

Regarding the importance of the beep station and digital domain, Gao Fei also told you just now.

Once the "Digital Domain", which holds the film and television special effects and game sector, is listed, it will be a strong auxiliary for both Zhouyi Film and Television and Dream Valley Pictures.

As for the beep station, that's even less to say.

For Zhou Yi, it is like a TV station.

Only by making the beep station up, Zhouyi will have its own platform:

An internet community that faces the audience directly.

It can be said that once these three companies are successfully listed, then the ecosystem envisioned by Goofy will be initially formed.

At that time, Zhouyi Film and Television, as the upstream of content production, will be responsible for the production of high-quality film and television content.

As a video network community, Beep Station can incubate, operate, and disseminate high-quality film and television IPs.

As for Digital Domain, you can gamify these film and television IPs.

As a result, even the domestic film and television peripheral industry still cannot solve the stubborn problem of piracy.

But Zhou Yi Film and Television can still dig out the value of a film and television work to the greatest extent!

From this point of view, the business model designed by Goofy is not only an ecosystem, but also a "moat"!

Because once Goofy's model is successfully operational, then Zhouyi's ability to resist risks will become greater and greater.

In this way, even if the Internet becomes bigger in the film and television industry in the future.

Then Zhou Yi Film and Television can be like Disney in Hollywood, in addition to self-preservation, and then slowly seek development!

Seeing Gao Fei say this, the spirits of everyone on the lawn suddenly lifted.

The passion when he promoted Zhouyi's listing suddenly came to his heart again.

Even Yang Mi was thinking about whether to quit Gao Fei first, work hard for another three years, and wait until the foundation of Zhou Yi's system was completely stable before he went to fight with him.

I have to say that in terms of dedication, Yang Mi will never disappoint......

(End of chapter)