In other words, the propaganda technique of film roadshow has been used by filmmakers since it was invented by the crew of the French silent film "Queen Elizabeth" in 1912.

Of course, it was Hollywood that really carried forward the movie roadshow.

In the 50s and 60s of the last century, in Hollywood's "blockbuster era", in order to compete with TV for audiences, Hollywood rose a wave of epic blockbuster shooting.

Films such as "Ben-See", "The Ten Commandments", "The Burning of the City by the Tyrant", and "Cleopatra" are representative works of this period, and these films have all carried out huge roadshows without exception.

With the implementation of the globalization strategy of the Hollywood film industry, the publicity method of film roadshow was quickly understood by filmmakers from all over the world.

This is why there are various film roadshow activities that are similar in various countries.

The sticks, for example, insist that they invented the movie roadshow.

By the way, at Sticks, they call the movie roadshow "stage greetings".

O(∩_∩)O haha~ Everything is sticked, which can be regarded as a local tradition!

But then again, the reason why the movie roadshow is used by filmmakers around the world is not that it has the best publicity effect.

However, compared with other publicity methods, the effect of the roadshow is the most stable and cost-effective, which has become the publicity method adopted by most film crews.

Therefore, in addition to film roadshows, there are other more effective means of publicity.

……

July 11, 11 p.m.

When the "Predecessor Raiders" and his party finally arrived at the hotel where they stayed, everyone suddenly didn't even have the strength to speak, and in a blink of an eye, they silently dispersed like a group of zombies.

Even Yang Mi, who was in the best condition at the roadshow before, is already in a half-asleep state at the moment, and it is all up to the agent to drag him so that he will not fall asleep while walking.

It's just that just as Goofy was ready to take a bath and go to bed, Han Li suddenly broke in.

However, seeing him lying half-dead in the bathtub, Han Li was not surprised.

As for avoiding something, it's even more impossible.

After all, from underwear to bed utensils, almost all of Gao Fei's things were purchased by Han Li, and he had never seen anything!

It can even be said that she knows his body better than Goofy.

Therefore, Han Li didn't even lift her eyelids, and handed over the two folders casually.

“…… Well? ”

"Script!"

"Oh...... Don't go !! ”

Hearing this, Gao Fei refused weakly without even looking at it.

Seeing this, Han Li immediately smiled.

"Boss, are you sure?"

"Sure!"

"Okay, I'll go back to Lao Mouzi and Chen Shishi."

With that, Han Li made a gesture to turn around and leave.

Gao Fei, who was soaking in the bathtub, didn't react at first.

Seeing her say this, Gao Fei was stunned for a moment.

Then he realized whose these two books belonged to, and when he subconsciously stretched out his hand and said:

"Eh~ You wait a while, wait a while......"

When Han Li turned around with a smile, he shook his head a little confused and said:

"You mean these two books, one is Lao Mouzi's, and the other is Chen Shishi's?"

Although the new generation of directors is becoming more and more fierce, the box office has almost surpassed that of the older generation.

But in terms of individual awards, the status of Lao Mouzi and Chen Shishi is still very stable.

Rao is Gao Fei's status is no longer what it used to be, but he was suddenly invited by Lao Mouzi and Chen Shishi at the same time, which still surprised him a little.

After all, he is an actor after all, and then a film and television company owner.

So after hesitating for a moment, he finally beckoned to Han Li.

Seeing this, Han Li smiled proudly and put the document in front of Gao Fei again.

Although Goofy was quite tired, he still flipped through the quick browsing.

But......

As the saying goes: everything is afraid of one but!

Although Gao Fei also wanted to cooperate with these two great directors, he couldn't help but say the word.

Let's talk about Chen Shishi's book called "Taoist Priest Descending the Mountain" first!

Gao Fei thought that since this book was named this one, it should be said that it was the theme of "The Buddha of the Prosperous World was born, and the road to the mountain in troubled times".

Therefore, before reading the script, he still sighed in his heart that it was Chen Shiren's face that was big, and he was worthy of being the owner of the face fruit, and even that group of great monks could handle it.

But when Goofy finished reading the script, he was very (⊙o⊙) ...... emm。

How so......

It can only be said that Chen Shishi is worthy of being Chen Shishi, and he can always write the big picture so small.

Although the story of a little Taoist priest who is ignorant of the world, who left the Taoist temple and went down the mountain because of a food shortage, and then tempered his pure heart in the red dust, is indeed compelling and very meaningful.

But the phrase "unscrupulous means are not heroes, and true heroes who do not change their original intentions" is really meaningless.

There's no need to spend a two-hour movie explaining it.

Even though Chen Shiren wrote a lot of passionate scenes in the script, the old Taoist priest and the pretty widow.

But it still reveals a pretending to be clever and hypocritical!

It's not that Gao Fei underestimates Poet Chen, in his opinion, this "Taoist Priest Descending the Mountain" is likely to be unable to recover the cost of 200 million.

If nothing else, there is a high probability that Chen Shiren will hit the street again this time!

Thinking of this, Gao Fei immediately threw this book aside with a disgusted face, and turned to look at Lao Mouzi's new book.

It's just that Gao Fei didn't expect Lao Mouzi to be even more than Chen Shiren this time.

unexpectedly came up with a story of "going to the Great Wall to fight monsters" + "Doomsday World Warcraft Siege".

Nima~ It's just outrageous, open the door - outrageous home!

These two are really good brothers, and they are all together even if they are not in tune!

But maybe Lao Mouzi himself thought it was outrageous, so he made a bunch of hints.

painstakingly set the background of the story in the Song Dynasty, probably to use monster gluttony to metaphorize the Hulu Mengyuan forces in the north.

In this way, the European mercenaries and the soldiers of the Song Dynasty joined forces to fight against the monsters, which naturally reflected the reality of the Mongols punching Europe and kicking the Central Plains at that time.

How to put it, it can be explained, but it is far-fetched!

Of course, it can be seen from this story that this time Lao Mouzi probably wants to make a pure commercial popcorn movie.

So, far-fetched is far-fetched......

After all, no matter how far-fetched it is, can it be more far-fetched than the core of Transformers?

It's just that what Gao Fei doesn't understand is that with such a broken story, why are there still fools willing to invest 150 million US dollars? You must know that in this way, the production cost alone will be one billion soft girl coins.

If you want to recover the cost, the box office can basically fail without 3 billion yuan.

Thinking of this, Gao Fei couldn't help but complain:

"Lao Mouzi is crazy, he dares to take this kind of project?"

"Does he think it's still the time he used to shoot 'Heroes'?"

"Three billion at the box office? He dared to think about it! Isn't this rushing to carry the black pot? ”

Seeing Gao Fei say this, Han Li somewhat understood the reason, so she immediately explained:

"Boss, I'm afraid it's really no wonder Director Zhang for this!"

Out of professional habits, Han Li usually checks all the books handed to Gao Fei in advance to ensure that he will not step on thunder in the future.

So she immediately told some of the gossip she had gathered.

……

It turns out that the original concept of the project "The Great Wall" came from Thomas Toll, CEO of Legendary Pictures.

When this foreigner came to China for the first time, he saw the Great Wall from the plane and thought it was a particularly remarkable building, so he decided to make a movie with the "Great Wall" as the background.

Of course, people in the industry will listen to this kind of talk, and whoever believes it is a fool.

It's just that whatever the original motivation, the original concept for "The Wall" did come from Legendary Pictures.

As early as 2012, Thomas Toole, president of Legendary Pictures, and screenwriter Max Brooks wrote a synopsis of the story.

However, it wasn't until the beginning of this year that the project was officially launched.

So another producer, Joe Giahini, and Lao Mouzi Cai made the first draft of the script based on the synopsis of Legendary Pictures, which is now handed to Goofy.

Therefore, although there are four producers of "The Great Wall", there are China Film, LeTV Pictures, Legendary Pictures, and Universal Pictures.

But in fact, the main prosecution has always been Legendary Pictures, and Universal Pictures is only responsible for distribution.

China Film is the partner chosen by Legendary Pictures for the Chinese film market.

As for LeTV Pictures, it was not qualified to join this project, but who let LeTV sign Lao Mouzi.

Although the domestic media have been criticizing Lao Mouzi for decades,

But it is undeniable that Lao Mouzi is indeed Huaxia's most resounding business card in the international film industry.

Even Hollywood recognizes his strength and respects his strength.

Therefore, Legendary Pictures unanimously agreed that Lao Mouzi is the best candidate for the director of "The Great Wall".

Therefore, although Lao Mouzi did not want to make this movie this time.

But when he got on the boat of LeTV, he had to shoot!

Who let him take both the shares of LeTV Pictures and the money of LeTV!

So this time, Lao Mouzi filmed "The Great Wall", not because he wanted to hit Hollywood again, as some media speculated, but simply kidnapped by capital.

And after listening to Han Li's explanation, although Gao Fei was a little embarrassed, he was not surprised.

After all, Lao Mouzi is good at everything, but his personality is too soft.

was pinched by Zhang Weiping back then, but now it is pinched by capital, and there is no will for Cameron, Spielberg and others to dare to tear each other apart with investors and capital.

This made his later film road more and more crooked, and the more and more unsmooth.

This is the so-called "character determines destiny".

Because many times fate can indeed be speculated.

It's just that before Gao Fei could sigh two sentences, a flash of inspiration suddenly flashed in his mind, and he couldn't help but be stunned immediately.

Before Han Li could ask curiously, he saw Gao Fei suddenly say:

"I said, it's because of this!"

Combined with the information provided by Han Li, Gao Fei finally understood why this group of investors dared to spend 1 billion soft girl coins on the "Great Wall" project.

He said, how can capital be a fool.

Since ancient times, it has been a business of killing heads, and no one has done a business of losing money.

Since that group of people dared to invest money, there was naturally a reason.

Seeing that Han Li's eyes were still a little confused, Gao Fei immediately explained with a chuckle:

"Remember the Transformers 4 at the beginning of the year?"

"Originally, I thought that the domestic film market should not be able to produce movies with a box office of more than 250 million US dollars within 2~3 years."

"But the appearance of Transformers 4 broke my speculation!"

As he spoke, Gao Fei couldn't help but shake his head with emotion.

"Tsk~1.968 billion RMB, a full 317 million US dollars!"

"That's far more than the $245 million it grossed in North America."

"It's no wonder that Legendary Pictures is so bold this time, it turns out that they have seen the potential (money) power.

For the super high box office of "Transformers 4", ordinary audiences may just watch it lively.

But for industry insiders, it's a great stimulus.

You must know that this is the first time in the Chinese film market that it has surpassed the North American market in the box office performance of A+ movies in the real sense of Hollywood.

Although the previous "Pacific Rim", "Godzilla" and so on were all known as Hollywood blockbusters.

But when it comes to investment costs, they can't be considered A+ grades.

After all, the production cost of [Transformers 4] is a full 210 million US dollars.

And this is also the reason why although the domestic film market is getting hotter and hotter, when it comes to Hollywood movies, most Chinese filmmakers are still very pessimistic.

No way, money is a resource.

Others can use more than a billion to make movies, and they are sure to make a profit, how do you say to fight?

It's a miracle to be small and big, but it's hell to appear every time!

Therefore, in the end, we still have to rely on hard power to speak!

When will the domestic film market be able to support a movie that costs more than one billion, then the two sides can be regarded as standing on the same starting line on an economic basis.

However, judging from the box office of 1.968 billion in "Change 4", even if it is calculated with the simplest and crudest one-third account sharing ratio, the Chinese film market can theoretically afford a movie with a cost of 600 million.

This made Goofy feel slightly relieved.

Fortunately, the domestic film box office has developed faster than he imagined.

You must know that the reason why Gao Fei dared to invest in "The Wandering Earth" was not out of any feelings, but after careful consideration and rigorous inference.

However, Goofy's judgment was more conservative at the time.

He believes that it will take at least three years for the domestic film market to develop to its current level.

And at that time, "The Wandering Earth" should have almost finished post-production.

That's why Gao Fei dared to spend 600 million to make a science fiction movie when many movies didn't have 600 million at the box office.

Of course, his so-called conservatism is ahead of many of his peers.

They don't dare to bet that the country will develop better and better...... At least I don't dare to bet 600 million on this confidence alone.

It's just that to Gao Fei's surprise, these foreigners of Legendary Pictures have more confidence in Huaxia than most domestic filmmakers.

If it weren't for that, he wouldn't have made a big deal of "The Great Wall".

Their own people are "short", but foreigners are "long" in China?

Nima~(⊙o⊙)... It's outrageous!

Of course, it's still the same old saying:

There are people who kill the head and there are people who do it, but no one does the business that loses money!

The $150 million cost of "The Great Wall" is high.

But compared to the $210 million cost of "Change 4", it is nothing.

However, "Change 4" won $317 million at the box office in the Chinese market alone, which obviously gave Legendary Pictures great confidence.

Therefore, from the perspective of Legendary Pictures, even if "The Great Wall" does not reach the terrifying result of "Change 4" at the global box office of 1.104 billion US dollars, it is not a problem to recover the cost through the two major markets of China and the United States, right?

You must know that the return pressure of 3 billion is only 450 million US dollars at the box office.

Judging from the current situation, the two major markets in China and the United States each bear the box office pressure of 225 million US dollars, which is not a difficult thing for a strong man to do.

After all, there have been several Chinese-language movies with a box office of 200 million US dollars in China.

Therefore, Legend seems to have engaged in a project that must lose money, but in fact, the risk is not so big!

I have to say that Legendary Pictures' abacus is really slippery.

Once they really rely on the film markets of China and the United States to recover their costs this time, then they will make pure profit in the film markets of other countries.

And it can also make a lot of money through copyright operation and film and television peripheral sales.

You know, this is the specialty of Hollywood film and television companies.

Many times, most Hollywood blockbusters are actually aiming to save their capital at the beginning of the project.

Because compared with the box office share, the follow-up copyright income of the film is the majority.

For example, last year's "Iron Man 3", which became a global hit, although it won a total of $1.215 billion at the global box office, it was because it used Disney's global distribution channels.

So in the end, the box office share that Marvel Studios got was only 350 million US dollars, barely covering the shooting costs.

However, the film's subsequent revenue from video rights reached $135 million in North America and $155 million internationally.

North American TV revenue channel licensing reached $77 million, while international TV revenue reached $90 million.

Not counting the sales share of film and television peripherals, just in terms of copyright operation, Marvel Studios' revenue is nearly 500 million US dollars!

If you include the income from film and television peripherals and the disc market, then the follow-up income of "Iron Man 3" can be almost three times that of his box office share.

Therefore, as long as it can be recouped through the box office, it will be a victory for Legendary Pictures.

……

And when Gao Fei clarified the business logic behind "The Great Wall", he couldn't help but be stunned.

Huh? Why do you feel quite funny the more you talk about it?

So after pondering for a while, he saw Gao Fei suddenly speak:

"No, I have to go back to the capital!"

"Whether I act or not, a blockbuster with an investment of one billion is definitely qualified for me to meet."

"Besides, if the plan is really feasible, then even if I don't act, Zhou Yi can invest!"

As he spoke, Goofy got up and wiped it up.

Seeing this, Han Li immediately turned her head away in embarrassment.

After all, knowing is knowing, and it is still a little awkward to look blatantly after all.

However, looking at Gao Fei's appearance of leaving as soon as he said it, Han Li always felt a little weird.

"That'...... What about the roadshow? ”

"You're a director, you can't miss a movie roadshow, right?"

Hearing this, Gao Fei immediately laughed and said:

"It's not simple, it's just a two-way street."

"In the past, when the roadshow was divided into the AB group, didn't the actors and directors act separately!"

"And there are producers, heroines and a group of actors, and it's nothing less than me."

"Besides, I'm not absent!"

"Roadshows are publicity, isn't hype propaganda?"

Saying that, Han Li, who smiled at Gao Fei, made a gesture of contact at any time, and couldn't wait to open the door and leave.

Seeing this, Han Li immediately sighed helplessly.

Although Gao Fei said all this reasoned, she still felt that it was because of her boss's habit of being lazy and disgusting.

He must have deliberately found such a reason for being lazy.

It's just that in view of the fact that Gao Fei used to always be able to make some surprises in the process of being lazy, Han Li thought about it and decided to help Gao Fei keep his majestic and glorious image.