The book continues from the above:

It is said that since ancient times, the competition has always been a man's game.

But I don't know if the heroism of the men in the world has been exhausted during the Five Dynasties period.

In the end, there was a situation where two women competed for the world, which can be called the first wonder of the ages!

In "Menghualu", the reason why all forces secretly spread rumors about the queen's loss of virginity, instead of directly criticizing the queen Liu E in the court, is because Liu E's power was not limited to the harem at that time.

Because Liu E is smart and intelligent by nature, well-versed in history books, and has a high political talent.

Therefore, after Liu E was named queen, she has always been relied on by Zhenzong.

And because Zhenzong was weak and sickly, the government of the Great Song Dynasty in the later period was mostly ruled by Liu E.

After a long time, Liu E's power naturally infiltrated from the harem to the previous dynasty.

And Xiao Yanyan, the queen of Liao, was similar to this situation at that time.

As early as the reign of Liao Jingzong, Xiao Yanyan, who was in the imperial palace, participated in military affairs.

Coincidentally, Yeluxian, who was the emperor of Liao, was also sick like Song Zhenzong.

From this point of view, the profession of the emperor is similar to that of a physical education teacher.

But then again, although Xiao Yanyan and Liu E have started their careers as regent of the Linzhao Dynasty and heroine of the world.

But the two are not actually the same generation!

In the twenty-second year of the unification of peace, Xiao Yanyan personally conquered the Song Dynasty in the name of claiming Guannan Land, and finally reached an alliance with the Song Dynasty.

Although the "Alliance of Lanyuan" is the shame of the Great Song Dynasty, it is the merit of the Empress Dowager Xiao and the glory of the Liao State.

According to the covenant, the Liao Emperor at that time called Zhenzong Zhao Heng his brother, while Emperor Zhenzong called Empress Dowager Xiao his uncle.

That is to say, according to the seniority, Liu E, who is the Empress Zhenzong, has to call the Empress Dowager Xiao an aunt.

So compared to Empress Dowager Xiao, Liu E is a junior in every aspect!

Therefore, whether it is crossing the river by feeling the stones, or learning from the successful experience of their predecessors, Liu E and Empress Dowager Xiao do have a lot of similarities.

Empress Dowager Xiao was regent for 27 years, descending to the Jurchens in the east, attacking the Dangxiang and Uighurs in the west, Tieli in the north, and the Great Song Dynasty in the south, developing production and reorganizing the army, so that the Liao State gradually reached its peak from its decline.

It can be said that Liao is a well-deserved lord of Zhongxing.

During Liu E's reign in the dynasty, although she repeatedly wore imperial dragon robes to deal with government affairs, the court was quite criticized.

But even Sima Guang, Fan Zhongyan, Su Shi, Fu Bi and other famous ministers have to admit that "the Queen Mother has been in the dynasty for more than ten years, and the world is silent"!

Even Sima Guang once bluntly said:

The queen mother weighs the system, and the inside and outside are solemn; Advancing and retreating from adultery, calming China and foreign countries, Yu Zhao has made great contributions.

can make these hard-mouthed literati have to admit this, it can be seen that Liu E's achievements are indeed true.

Of course, the reason why Liu E can convince these literati and doctors is actually a comparison.

After all, who made Emperor Zhenzong do too much crotch.

Not to mention the "Book of Heaven Wonder Movement", it is directly a farce.

The inability to control the government and indulge in party strife further highlights his incompetent and cowardly nature.

However, the most outrageous thing is that when he was in power, he made a "Yuanyuan Alliance", and after he made a "Western Xia", he even had the face to seal Mount Tai.

This move couldn't help but make the government and the opposition literati at that time very disgusted, and even when Gao Fei didn't cross that time, many literati and Confucians were still haunted by it.

After all, it was not easy for Confucianism to fool the first emperor to come to seal Mount Tai once, so that the first emperor gave Confucianism a platform in disguise, so that later emperors have been sealing Zen feelings since then.

You must know that the theory of Feng Zen originated from Confucianism.

When the first emperor was in power, there were still remnants of the hundred schools.

However, only Confucianism believes that the new emperor needs to establish a feudal Zen, correct Shuo, and change clothes.

Winning is the right to speak and interpret the Supreme Legal System.

This is also why the Confucian scholars of Qilu tried to make up a statement that "the seventy-two holy kings of ancient times, Mount Tai sealed Zen".

It's just that since Emperor Zhenzong successfully returned from Mount Tai to Zen, the aura of Mount Tai in the hearts of many literati has been shattered.

Therefore, before Emperor Daojun succeeded to the throne, there were already many bold literati in the Great Song Dynasty who questioned the authenticity of the "Seventy-two Holy Kings Feng Taishan".

Because these idle literati, after consulting all kinds of ancient books, found that the saying "seventy-two holy kings sealed Mount Tai" was actually recorded from the beginning of the Qin Dynasty.

They can even pinpoint the exact year.

To put it simply, the term "Feng Chan" appeared in the 28th year of Qin Shi Huang, that is, the year of the first emperor's second eastern tour.

Even though historical documents such as "Historical Records of Feng Zen Book", "On Heng" and "Han Poems Biography" record the statement that "the seventy-two kings sealed Mount Tai", they are all ancient books after the fall of the Qin Dynasty.

So when this was discovered, the vulnerability started to get bigger and bigger.

Although the literati of the Great Song Dynasty did not know what the ancients thought, they knew how they thought!

Thinking about it from another perspective, many things are obvious.

Therefore, when Emperor Daojun succeeded to the throne, the Confucianism of the Great Song Dynasty has generally believed that "Mount Tai Feng Chan" did not start with the ancient sage king Wuhuai, but began with Qin Shi Huang.

When many great Confucians were teaching in academies, they even directly refuted the so-called "seventy-two schools" of sealing Zen, which was "an evil Confucian view" and "not in poetry and books, but a villain's sycophancy".

I have to say that the Great Song Dynasty has raised the courage of the literati more and more for more than 100 years.

Some people don't even pay attention to the sages and elders of Confucianism themselves, and they should be scolded as well!

But then again, in terms of effect, "Taishan Feng Zen" can be called the best marketing ever.

Qilu Confucianism relied on this fabricated lie, coupled with the platform of the first emperor, since then the roots of Confucianism have been thoroughly penetrated into the core of the imperial power, so that the mediocre-looking Mount Tai has since become the head of the five mountains.

It can be seen that marketing and packaging have been important for a long time!

As for marketing and packaging, the business methods of the Song people are actually similar to those of modern people.

……

The next day, "Menghualu" was on the set.

In between filming, Gao Fei, who was a little bored, talked about today's scene with Liu Yifei.

"Although the tea fight competition in the half-covered tea shop was started because of the beard palm of the Qingming Tea Workshop, Zhao Paner turned the conflict into an opportunity and took the initiative to fight with tea is also intentional."

"So when you act later, don't be too passive, because Zhao Paner has always been the active party."

Hearing this, Liu Yifei was a little puzzled and said:

"Isn't this a soldier coming to block it, and the water is coming to cover it, how can it become a commercial calculation?"

"Was the Song Dynasty's sense of business warfare so advanced?"

Seeing her say this, Goofy immediately smiled.

In this way, many of the business methods invented by the Song people are still popular in today's market.

For example, the "pounce sale" that was popular in the Great Song Dynasty was the first method that Tokyo businessmen came up with.

"Selling Food", that is, gambling opera, is the most popular imbalance in the Great Song Dynasty, which can be seen everywhere in the streets and alleys.

Both men and women, young and old, will participate in it, and the targets for sale are also all-inclusive.

As small as clothing, melons, fruits, and fish, as well as large cars, horses, houses, and fields, almost all of them can be sold.

As for the gameplay, it is also very simple, in short, it is mainly three kinds of throwing copper coins, shaking lots and throwing darts.

Back then, Goofy was everywhere in Tokyo's night markets.

Generally speaking, customers only need to pay 5~10 copper coins in advance to participate in the game.

For example, throwing darts, there are more accurate than the head, and some more than skill.

Customers who are old enough to do this can often spend a few pennies to carry all kinds of melons, fruits and meats home.

Therefore, the citizens of Tokyo are also very happy to participate in this business, and often participate in the shopping with their families as fun.

And when encountering some more expensive items or more interesting games, it can even arouse the onlookers of several surrounding streets and alleys.

Therefore, Zhao Paner's choice to use tea fighting to deal with the difficulties of her peers is definitely calculated in the hearts of Tokyo citizens.

Because as long as she wins, Tokyoites who like to watch and have fun will be her best billboard.

"Also billboards? The more you talk about it, the more outrageous it becomes! ”

Hearing this, Liu Yifei suddenly felt that Gao Fei was fooling her for a fool.

Seeing this, Gao Fei was immediately angry and shouted:

"Lao Liu, quick, bring me that light box!"

So in Liu Yifei's puzzled eyes, she saw several cubes and cylindrical wooden boxes more than one meter high placed in front of her.

Of course, this is not a candle, but an electronic light that imitates the flickering effect of a candle flame.

But when the lights are on, the effect is exactly the same.

Looking at Liu Yifei, who was confused, I saw Gao Fei immediately introduce quite proudly:

"This is the light box commonly used in high-end shops in Tokyo during the Song Dynasty, and you will also use it behind your semi-masked tea shop."

"Really? You don't want to spoof, do you? ”

Because of the popularity of jokes about historical dramas, there were many modern factors in costume dramas in the past few years.

Therefore, seeing Gao Fei say this, Liu Yifei's first reaction was that Gao Fei was ready to take the non-mainstream route.

It's just that when Gao Fei put a printed version of "Riverside Scene at Qingming Festival" in front of her and pointed out the location of the light box, Liu Yifei immediately opened her mouth slightly, and looked back and forth several times with her eyes wide.

She really didn't expect that such a crossing item that looked like a modern light box was really an object from the Song Dynasty.

To be honest, Liu Yifei doubted at the moment whether someone had really traveled to the Song Dynasty.

In fact, when Gao Fei said it at the beginning, the reaction of the props team was similar to Liu Yifei's.

After all, what Goofy said was really like modern things.

Like advertising leaflets, roadside light boxes, etc., people who have not seen it with their own eyes are afraid that they will not believe it if they are killed, and they appeared in the capital of China as early as a thousand years ago.

But that's how outrageous it is!

Because movable type printing was already extremely popular in the Song Dynasty, and the prosperity of the paper industry made the cost of paper very low.

Therefore, in the Great Song Dynasty, the Chinese advertising industry almost made a qualitative leap.

It has even gotten rid of geographical limitations and has the possibility of spreading to more distant places.

For example, at that time, there were already merchants who traveled from south to north to south, turning advertising leaflets and mobile phones in Tokyo into a book, and then selling them in remote state capitals, so that they could also feel the wealth and prosperity of Kaifeng.

Not to mention, this kind of business is almost a panacea.

However, this kind of business can be regarded as a disguised promotion of the spread of news.

As a result, many literati in remote areas know where to stay, where to eat, and where to go for recreation after entering Beijing.

In a way, it's a guidebook for the city of Tokyo.

Of course, billboards like light boxes are not used by all businessmen.

Generally speaking, only those big restaurants, Goolan tile houses, and gold and silver shops have the capital to put the light boxes out.

Places like bridgeheads, street intersections, etc., can basically see these lightbox advertisements.

After all, who let the citizens of Tokyo not have a curfew, and often go out for a stroll at night?

As for the general shops, most of them just hang some colorful signboards and banners in front of the door.

Even if you make a light box, you are only willing to put it in front of the door to avoid being stolen.

However, the most advanced kind of advertising is actually Cailou and Huanmen.

Just like the air arches made in supermarkets and shopping malls today, Tokyo's top restaurants and Goolan often build a very beautiful and gorgeous temporary archway in front of the Lantern Festival and Chinese New Year's Eve.

But this kind of cost is too big, often hundreds of copper coins, even if the average merchant can afford it, they may not be willing to do it.

Seeing Gao Fei say this, Liu Yifei was shocked and suddenly couldn't help but light up.

"This is good, interesting, can you also have one behind my half-mask?"

Seeing her say this, Gao Fei immediately shook his head with a smile.

"Aren't you stupid? You're the producer of this show, okay? ”

"Huh? That's right! ”

As soon as these words came out, Liu Yifei couldn't help but be stunned.

Immediately coming back to her senses, she couldn't help but glare at Gao Fei with some shame.

"It's all your fault, if you hadn't interfered indiscriminately, I would have thought of it a long time ago."

Seeing her dead duck's hard beak, Gao Fei suddenly laughed:

"Yes, yes, it's all my fault for usurping power and seizing the throne!"

After appeasing Liu Empress Yifei, Gao Fei was introduced according to her heart.

……

……

Speaking of suspected cases of crossing items, in fact, there are many in China.

Needless to say, Wang Mang's key suspect is almost completely clear.

Even in the pre-Qin period, the glass produced by the Warring States period once made a group of old men a little dizzy.

After all, the material can still be explained by natural glass, but the style is exactly the same as the modern one, which is a bit outrageous.

I don't know if I thought it was stolen from a barbecue stand.

And the wine merchants of the Song Dynasty did not believe that "the aroma of wine is not afraid of deep alleys", they believed in the power of advertising.

I don't know which brother traveled to the Song Dynasty.

Anyway, when Goofy was in Tokyo, whenever a new sake was baked, there would be a big fanfare.

The traditional type of banner advertising is certainly indispensable, and there are often some new tricks.

For example, if you set up a stage at the entrance of the store, you will invite some performers or children to stand on the stage and dress up as wine fairies and ghosts to perform, just like singing at the opening of the store today.

And the current opening performance may not be wonderful 1,000 years ago.

In addition, some wine merchants with extravagant capital often spend money to hire bands and popular Golan geisha, and walk back and forth around the market with drums and music along the way.

It often doesn't take a few round-trips, and the line is half a street long.

That's why Tokyo citizens are so busy almost every day!

However, Liu Yifei and others didn't know that Gao Fei's habit of ordering takeout was actually developed as early as the Great Song Dynasty.

Somewhat similar to the modern model, there was also a food market in Tokyo City.

The market was open at three o'clock in the morning, and there were still people open until three o'clock in the evening.

In a nutshell:

Market snacks are available at all four times, and you can ask for them at any time, and you will not miss the customer.

As for the modern society, there are takeaway brothers, and there were also a large number of "idle men" in Tokyo during the Song Dynasty begging for a living in the city.

Therefore, outside most of the Goolan tile houses, there are often a group of "idlers" waiting.

Anyone who wants to order takeout can send them, whether it is wine, meat, food, clothing, hats, boots, etc.

When Goofy was spending time in Goolan Washei, he often didn't come out for ten days and half a month, and he was still able to eat all the food in Tokyo.

Of course, there are also street vendors who specialize in food and beverage mobile businesses who will take the initiative to come to the door.

That is, "to sell at the door, you can save the emergency." ”

Compared with today's food delivery services, this is a little more humane.

However, Da Song's takeaway service is a little different from modern takeaway.

Because Da Song's takeaway tableware needs to be recycled, not disposable.

After all, Tokyo's take-out food boxes are also very particular.

This kind of "warm plate" is often made of wood, but the surface of the food box is decorated with porcelain to show the elegance and beauty.

The inside of the box is made of wood, lacquerware, and other materials, and the upper and lower layers are made of porcelain, and hot water can be poured into the hollow area in the middle, which plays a role in heating and insulation.

This lunch box is undoubtedly a remarkable work of art today.

Even some restaurants in Tokyo City will compare with each other, and the cost of the food box will be higher later.

However, there are also some homes that have unique geographical advantages.

For example, Gao Fei hooked up with the widow Wang at the Lantern Festival, because her family lived near the restaurant.

So every time Goofy was too lazy to move, she often just opened the attic window and handed down a basket and shouted "Shopkeeper, come and order".

The shopkeeper downstairs will respond immediately, prepare the dishes in the note one by one, and put them in the basket.

Because of the smoke and fireworks around him, Goofy even tried the posture in front of the window a few times.

It can be regarded as a special taste in my heart.

Of course, he is not the only one who likes to have fun so much.

At the beginning, Emperor Renzong frequently sat in the palace to order takeaways, and once praised the dishes such as "Zhang Jiayuanzi" and "Granny Li's Fish Soup" for their good taste, which was much better than the imperial kitchen.

Because the emperor often sends people to buy, some idlers who deliver takeaways even boast that they have delivered takeaways to the emperor.

came and went, but the takeaways that the emperor often ordered made a fortune.

After all, who asked them to invite an emperor's spokesperson!

(End of chapter)