"Then are we going to sell it to Zhongyuan Taiwan at a reduced price?" Fu Yidao, he is a typical businessman, and he does not have the kind of feelings for Zhongyuan Tai, so he naturally disagrees.

"It's a big deal that they will still share their advertising revenue when the time comes, and the film will be broadcast online, and the bulk of the traffic will definitely be on the webcast, and I don't expect to rely on the TV station to return to the capital." Yu Chu said lightly.

Fu Yi knew that he couldn't persuade Yu Chu, sighed, and stopped talking about the matter.

The first issue of "The Voice" ended perfectly with a rating of 3.12, and as soon as it ended, Station D arranged a webcast non-stop.

Yu Chumai's marketing is really useful, and many people who don't have the habit of watching TV directly poked into the DILIDILI barrage network, just to watch "The Voice".

Station D Headquarters Building.

Although it was close to 11 p.m., the whole building was still brightly lit.

The traffic analysis department was noisy.

"Within an hour of the launch of "The Voice", the click-through rate has exceeded 5 million!"

"Increase promotion efforts to ensure that every time users refresh the homepage, there is at least one video related to "The Voice"!" Yin Wen, the head of the operation department, ordered his subordinates.

Originally, they didn't pay attention to Yu Chu's "The Voice", although they cooperated with the publicity, they just followed the procedure, and recently gave some homepage recommendations.

But with the launch of "The Voice", the situation has changed.

Everyone didn't expect that as soon as "The Voice" was launched, the entire Internet was overwhelmed with relevant news, and what they didn't expect was that just the first issue would have a 3% higher rating!

After learning the news, the entire operation department of the main station moved, and Yin Wen came to the traffic analysis department to check the data of "The Voice" in real time after "The Voice" was launched on Station D.

His assistant suddenly came over and said to Yin Wen: "Mr. Yin, the user growth department has sent a report that a large number of new users have been added, and 90% of them have directly watched "The Voice" after registration!" ”

Yin Wen nodded and said, "It should be the drainage of other platforms." As he spoke, he sighed again: "At this speed, breaking 10 million is not a problem, what does the marketing department say?" ”

"Advertisers have taken the initiative to contact them, and there is an herbal tea brand called Wang Jiahe, who is willing to pay 30 million to contract the promotion of the player."

The assistant's words made Yin Wen very surprised, he didn't expect that so soon someone would be willing to spend a lot of money to buy advertising space, the promotion position under the player, you can see it at one point into the video, and it will not affect the playback of the video itself, but once the user opens the full certificate, he can't see this advertisement.

So 30 million is really high, and after thinking about it, he said: "Contact the program organizer immediately and ask them if they can work with the contestants or mentors to shoot commercials and insert them in the opening and middle of the film." ”

"Yes, I'll get in touch now!" The assistant answered.

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Although the webcast has only started for a long time, the barrage and comments from netizens can already be described as overwhelming.

[I personally don't like to watch evening shows very much, but this time the variety show of Central Plains TV really poked me]

[After watching the premiere of Central Plains Channel, this show is really okay! ] 】

[For Jin Yanqiu, my brother's super talk has been built, and the sisters come to check in~]

[Zhou Shen's voice shocked my whole family, and the opening lightning struck belonging. 】

[Zhang Yunxia will really make people teary-eyed, everyone prepare tissues in advance. 】

[Chen Yixun said so much, in fact, he just said, "I have 34 concerts"]

[Han Jia was really stunned at the beginning, did the host of Central Plains Station speak so fast? ] 】

[Predict that the champion of the wave is Jin Yanqiu]

[I think Zhou Shen is stronger! ] 】

After a night of fermentation, the video click rate of the first issue of "The Voice" has reached 23 million, and the click rate of the second creation video related to it is also very impressive.

And Jin Yanqiu even increased his fans by 8 million in one night, and the Douyin account had 11 million fans.

Wen Hui urgently asked him to upload the materials he had taken before, dance practice videos, song videos, etc., all of which were sent and brought solid powder.

And other students, such as Zhou Shen, have also gained six million meager fans, which is also because the majority of marketing is on Jin Yanqiu.

To Yu Chu's surprise, there were many people who spontaneously promoted "The Voice".

For example, star artists such as Han Lei and Lin Yilian directly promoted "The Voice" in a meager voice.

What surprised her even more was that Zhu Jun, a well-known program host on Radio C, posted a long article to promote them.

Yu Chu clicked in and took a look:

"The Voice" was launched yesterday and achieved a good result of breaking three in the first broadcast, which can be said to be more than other variety shows in China.

Then, as a host, I have a superficial analysis of several attractive features of "The Voice".

First of all, the first point is that the organizers are willing to spend money on production, and if they spend a lot of money, they think that the production is good. So the voice spends a lot of money undoubtedly on hiring mentors.

Several mentors are heavyweights in the music industry, here I also checked other music variety shows in the past in China, although the mentor also has a bit of status in the circle, but it can't be a real household name, and many programs are sold with the poisonous tongue of the guests, but not all audiences like poisonous tongues, most people will even take the initiative to substitute for the weak players, and they will naturally feel bitter and mean to the words of the guests, in this case, when a contestant that the audience likes is not accepted by the guests, The audience will question the professionalism of the guests and whether the show is possible to operate in the dark.

But the "Voice" column group is different, they are particularly willing to spend money, and several mentors are very topical! As soon as they sit down in the guest chairs, no one doubts their professionalism, because almost all families who can afford to have a TV have heard their singing!

The second point is still related to the mentor, the atmosphere between the mentors is too good, they are not as high as in the previous shows, there is a competitive relationship between each other, so there is no shelf in the face of the contestants, when they strive for the contestants to join their own team, the audience can experience the affinity from several top musicians.

Even in the face of singers who can't make them turn around, their comments are not mean, just saying that the contestants' voices can't move them, and then it's a point of professional skill.

The third point is that this is really a show that simply listens to the voice and selects people, without so much sensationalism, I personally really hate those who make the good draft into "Moving China", I don't come to watch the show to listen to the contestants spilling chicken soup.

This point is handled very well by "The Voice", even if the blind singer Zhang Yunxia appeared, he did not deliberately sensationalize, and most people shed tears just to be empathized.

There's also the editing aspect

Zhu Jun is the big brother in the hosting industry, as soon as his meager situation was issued, the hosts of the C channel praised it one after another, and many celebrities and artists commented on it.

I don't have a way to stand on the C platform, why does the C platform suddenly give me a platform?

Yu Chu was a little confused.

Just thinking about it, he received a message on his mobile phone, and Yu Chu saw it - it was Qu Jiashu's message.

(End of chapter)