The domestic glasses market is now 60 billion per year! Contact lenses are almost 10 billion!

Almost every 10 people buy a pair of lenses every year, and the myopia rate among teenagers is more than 50%, and there are more potential users.

Under this huge market, there are naturally enough manufacturers to carve up the market, both domestic and foreign.

It can be said that the craftsmanship of the glasses themselves has been like this, and the rest is more about the pursuit of comfort and beauty, and many people can use a pair of glasses for a long time.

In this case, in fact, the factors of operation, advertising, brand, and price will occupy more.

At least for the average person.

The glasses industry is a profiteering industry with a very high gross profit margin, and the cost of a pair of glasses of 1,000 yuan may be less than 100 yuan.

Under this kind of profiteering, there are naturally too many interest groups closely related to it.

Originally, it's not strange to have one more variety of glasses, just buy it if you buy a hot search, this market is so prosperous, there are many people who want to enter the market and share the cake.

The existing opticians are all left over from the fighting.

Glasses, after all, is still a trickle of work, not to say that a period of heat is useful, more suitable for long-term outdoor advertising, to make you want to be the first time to appear association.

The short-term popularity is actually quite cost-effective.

It is very important to manage a brand!

However, if someone is willing to speculate, they are also happy to do so, and they all follow together to collect some benefits, but big brands have advantages in this regard, and some people even add a fire behind them.

For example, the benefits of wearing glasses are popularized, what problems may occur without glasses, and students must rely on glasses to keep up with their studies.

But slowly, with the change of the atmosphere on the Internet, the eye merchants also sensed that something was wrong.

No way? How much money did you spend on this speculation?

It's useless to have such a high exposure in a short period of time! If you want to buy it, you will buy it early, and if you don't buy it, you won't spend a thousand yuan like this!

It was only slowly that they found out that there seemed to be many people in Temo who were not water armies......

……

"Store manager, it's really not like a water army, I know who this account is, it's a small boss who does wholesale, and he came to us last time with glasses, and he lives in my community."

A salesman called Seimu Optical Store said to his store manager.

"Not a trolls? Impossible, impossible, I have been in this industry for so many years, what glasses have I never seen? No matter how miraculous it is, it doesn't make much difference in its practicality, if you look at these comments, they are all about to blow out flowers, and science fiction films don't dare to shoot like this. ”

The store manager looked indifferent.

In fact, their optical store is not a glasses brand, but a simple glasses chain store, the brand pays more attention to the glasses store itself, what brand of lenses are available, and will clean glasses for others for free, and some simple repairs will also be free, just to enhance the goodwill of potential customers.

What international brand has she not seen?

What claims to be high-tech she hasn't used?

This kind is too pediatric!

"It's blowing too much, but if it's so hot, it can really let the boss buy some goods......"

Anyway, they have all kinds of brands in this kind of store! There is no shortage of this one, and there is also a qualification to sell contact lenses.

Of course, they can't buy according to 1088, although the profit of contact lenses is not so exaggerated compared to ordinary glasses, but at least they have to be discounted......

The things that the two of them could think of, in fact, their boss had already thought of them.

Take advantage of the current heat to buy over, and if you can sell one more, you will earn one.

However, when he looked for the phone to contact him, he was stunned to find that the purchase price of people was also 1,000!

"What the hell, you want to go crazy for money, right? Less than 10% profit to us? You deserve to go out of business! ”

The owner of the Jingmu optical store put down the phone and cursed.

I don't need money for labor? Don't you need money for shop rent? You're really crazy.

If you don't enter, boycott, I don't believe anyone else will get into these glasses!

But he was still scolding here, and immediately received a call from a relative

"Old Wu, let me ask you something, do you have that 'Ambrera' A1 contact lens here? How much is the cheapest, get me five pairs, can't you? ”

He runs an optical store, so naturally there will be relatives and friends who come to him to buy cheap glasses, and the one who is calling now is a cousin who is relatively close.

"Brother, shall I change it to another one for you? This glasses company is blinded by lard, asking for a thousand yuan a pair, I didn't buy his goods, it's really a son of a bitch. ”

After hearing this, they were silent for a moment, and then said

"Why don't you help me get five mates? A thousand is a thousand, so it's a few hundred cheaper. ”

？？

Lao Wu was directly full of black question marks, in the past, his relative asked him for glasses, and he would say behind his back that he made him money.

This is a donkey kicked in the head today, right?

He knew that his cousin was a middle school teacher, and he used to ask himself from time to time, either for students or colleagues, and the three pairs of glasses at home were all his own.

But so generous today? A thousand for each pair?

"Are you sure?"

"I'm sure, oh, just hurry up, oh, six, I'll transfer the money to you first."

When he hung up the phone here, Lao Wu was still a little confused, and immediately the phone rang again.

"Angkor, do you have that 'Ambrera' A1 glasses here......"

Not only him, but also the store manager and relatives next to the clerk under his command also began to have a lot of contact, wanting to see if there were any cheaper channels on their side, and it was one phone call after another, as if the virus was spreading.

Whenever someone starts using this lens, they will spontaneously recommend it to other relatives, classmates, colleagues, and friends who wear glasses next to them, and word of mouth explodes!

……

Not to mention these eyewear chains, similar to Bausch & Lomb, AMTT and other manufacturers that have their own contact lens market.

This glasses released by 'Ambrera' are really a blockbuster!

Since it is a competitive product, of course, I have to buy it back and try it.

After trying it, I was completely numb.

Originally, as optical dealers, they would not easily attack other competing products, because they had also used this kind of publicity stunt!

What kind of particles, that kind of particles, anyway, all kinds of unintelligible lofty nouns can be thrown on it.

Instead of attacking the opponent, it is better for everyone to make the cake bigger together, and tacitly agree not to fight the price war to earn the difference in information asymmetry!

than marketing and sales means is.

"Damn it, it's not just the market here, it's the global market that has to lose ......"

"How the hell is this done? The material of resin, whether natural or artificial, obviously cannot reach this level! ”

"Unbelievable!"

"This is a major breakthrough in materials science!"

"Why do resins have these properties?"

"When I send it back to China, I think it may not be as simple as a lens......

Eyewear manufacturers are sometimes not just eyewear manufacturers, such as ......

Carl Zeiss!

The world's No. 1 optical and optoelectronic equipment company!

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