Ma Yudong finally spent the Spring Festival at his father-in-law's house.

Liu's mother and Liu's father have a very good impression of him, but the blind sister is not very good to him.

I don't know who thought about it?

The sound insulation effect of the blind sister's room is extremely good!

Inside and outside the house are almost two worlds.

No matter how strong the commotion was inside, not even a sound could be heard outside.

Ma Yudong also suffered a lot of sins because of this.

On this day, he was basking in the sun in the small courtyard outside the villa.

Holding a mobile phone in his hand, he was on the phone, "Mouse, when will your company open?" ”

Ning Hao went back to his hometown for the New Year, "I can only go back in two days, what's wrong?" ”

Ma Yudong lay lazily on the chair, "Wait for your company to open, I'll go to your place to edit the video." ”

Ning Hao immediately scolded, "You are embarrassed to say that you are the director, and you need me to help you cut a few movies." ”

Ma Yudong didn't have any embarrassment.

It's true that he's a director, but he's a first-time director.

He can do his best to shoot, but there is no systematic learning in editing, which is really difficult!

And Ning Hao is different.

His level of editing is obvious to all, and with his help, this drama can definitely go to the next level.

Ning Hao didn't refuse, and after scolding him, he said, "Wait, I'll call you when I go back." ”

As soon as Ma Yudong put down the phone, the blind sister came over with a glass of water.

After this year, I don't know if I eat well or sleep well, anyway, the blind sister is getting more and more mellow.

There is more and more of an S-shaped body, although the dragon fruit is not yet very pure S.

She brought over a glass of ginseng soaked water, which was still filled with wolfberries, "Uncle, drink it quickly, the water temperature is just right." ”

Ma Yudong didn't dislike it at all, and drank most of it.

I feel a lot more comfortable.

In the past two days, I have been walking a little bumpy.

He felt that he would never be able to go on like this with his blind sister again, and he would hang up if he continued like this.

He grabbed the blind sister's waist, "When will your drama start filming?" ”

The blind sister still took the light movie.

It's a big New Year, and it's really hard to find another play.

And Tang Ren also needs to return the favor of Guangguang, otherwise the National Drama Festival Award would not have been awarded to her.

"It's almost over, it's over the New Year."

The blind sister has to send incense into Ma Yudong's nose, and it smells very good, "Okay, when the time comes, you can go back to the inn by the way and clean the room." ”

The blind sister was also stunned, and she propped up her upper body while lying on top of the uncle, "Why should I go to the store?" I'm pretending to be a drama now, not a costume, what are I doing in Hengdian? ”

Ma Yudong cried with a sad face.

Dare to love him in vain.

thought that the other party could go to Hengdian, so he could rest for a while.

This is filming in Beijing, so don't you go home every day?

Principal Long suddenly called him.

Ma Yudong said: "Happy New Year, Xiaolong." ”

"Happy New Year, Dongzi has an important matter to tell you, is it convenient for you now?" Principal Long seemed to be in a hurry.

Ma Yudong looked at the blind sister sitting on his lap, "There are no outsiders, let's talk." ”

"That's good, the exact news I got here, May Day will usher in "Titanic 3D" and "Super Battleship", two "big ships"! ”

The blind sister was enjoying the comfort, and suddenly found that the other party's strength had changed.

With a snort, the blind sister jumped up holding her buttocks, "Uncle, what are you doing?!" "Furious.

But Ma Yudong completely lost his usual calm.

He frowned, his face clouded, "Xiaolong, are you sure your source is true?" ”

Principal Long was also very anxious at this time, he was standing at the headquarters of Longhua Group, "Of course, this is the accurate news sent by the theater chain of his company, and the company over there has officially submitted the distribution license to our theater, and it is confirmed that it will be released on May Day." ”

This has helped Ma Yudong a lot!

Ma Yudong thanked him repeatedly, "I'll make a few calls." ”

Hanging up the phone, the blind sister looked at him cautiously, "Uncle, what's wrong with you?" ”

Ma Yudong shook his head.

"I'm sorry, I was too heavy just now, but now there's something going on, I'll call again."

The phone was called to Ning Hao.

Ning Hao scolded at this time, "I'm going to eat, what are you going to do?" ”

"Don't eat, come back quickly, something has changed!"

Hearing that his voice was so rigorous and urgent, Ning Hao also returned to seriousness, "What the hell is going on?" ”

Ma Yudong told him about "Titanic" and "Super Battleship".

If this is gossip, Ning Hao may not be worried, but if this is the channel news given by Longhua Cinema Line...

That's terrible!

Ning Hao originally wanted to avoid the Spring Festival file "Spy of the Four", but now he suddenly found that he seemed to have done something wrong.

Although he avoided "Spy on the Spectrum", he encountered the more classic Hollywood movie "Titanic", as well as the "Super Battleship".

He is fearless in the face of domestic films, but in the face of Haolaiwu, which is far ahead of domestic films in terms of experience and technology, Ning Hao is also worried in his heart!

He didn't believe that he would be able to kill the May Day Party from these two films.

And the May Day file is not as many holidays as the Spring Festival file, and the May Day holiday is just a few days.

The filming problem is also difficult.

Ning Hao said in a deep voice: "I book tickets now and return to Beijing tomorrow." ”

Subsequently, Ma Yudong made several phone calls one after another.

The blind sister didn't dare to ask more questions until she hung up the phone completely, and then silently walked behind the uncle and massaged his shoulders, "Uncle, are those two movies terrible?" ”

She didn't understand that.

Ma Yudong smiled bitterly, "Let me tell you this, the movie Titanic, no film company wants to release its own movie with this film." ”

This is something that no company wants to encounter, including those in Hollywood.

This movie is such a classic!

It's so classic that it repeats itself every year, but it's a movie!

And the movie "Super Battleship" is not to mention.

The first to be released in Europe exceeded $50 million at the box office in a few days.

Very terrible results.

This is far from the impact that the immature domestic film market can withstand.

If it is released together with these two movies, there is no doubt that "Golden Catastrophe" will inevitably become cannon fodder for this May 1st file.

Ma Yudong knows his strength very well, and he is far from being able to compete with these films.

At least not yet!

After understanding the seriousness of the matter, the blind sister did not bother him again.

A day later, Ning Hao came back, and Huang Bo, Xu Guangtou and others also returned.

Several people sat in Ning Hao's personal studio and looked at Ma Yudong in unison, "Dongzi, is your news true?" ”

Ma Yudong nodded heavily.

Of course it's true, this is the gossip revealed by the theater side.

Huang Bo lay down on the chair sluggishly.

It's over, it's all over.

Not only is he a game, but he also has a killing movie starring him, which is also intended to be released on May Day.

I thought it was a civil war between his two films, but I didn't expect the co-authorship to be the time point of the large-scale invasion of the Hollywood movie.

】

But the point is... He couldn't delay or advance the movie!

That's the most desperate thing.

Xu Guangtou looked at him compassionately, and then looked at Ning Hao: "Then what are you going to do?" Is it early or late? ”

Ning Hao also just learned the news, his eyes were red, and he didn't sleep well all night.

Postponing should be the best option.

Avoid these movies and play them in a different interval.

Although it will end up with a reputation before the war, what we want is actual benefits.

"It's okay if you push it to be filmed and released in advance, but our publicity may not be able to keep up."

After all, we don't have much time left.

Ning Hao looked at the door, "Dongzi, this is your movie, what do you think?" ”

Ma Yudong walked in with the phone, his face even more ugly, "Play it in advance." ”

Ning Hao knew him very well, and saw that his face was wrong, "What's wrong?" Is there bad news again? ”

"Yes, the latest news, there is also a Hollywood movie that will also be released on May Day"

"What? Another one? Xu Guangtou exclaimed.

Ma Yudong also reluctantly said the information about the movie:

"The Avengers" is a series of heroes that bring together Iron Man, Thor, Captain America, and Hulk.

It is expected to log in to the mainland on May 5.

Now everyone in the room was silent.

Although the slogan can be shouted loudly, jointly defend against foreign enemies.

But this foreign enemy is too strong!

The concentration of so many big stars in one movie is almost a crushing trend.

Even if it's a delayed playback, it's overshadowed by its effects.

It seems that there is only one way to play in advance.

In the face of the great enemy, the people quickly united.

Then there's the issue of execution.

Ning Hao went to submit the application, and it was done quickly.

Huang Bo and Xu Guangtou contacted the contacts in the circle and prepared all the needs of the supply in advance.

Ma Yudong picked up the phone and called Principal Long, "I decided to release it in advance, just in this Spring Festival." ”

This is not a surprise to Principal Long, but he still has one thing to say, "You can't catch up with the golden period of this Spring Festival, you can only catch up with one tail, is it okay?" ”

This is already the best choice, and it is also his relationship, a tail that was forcibly made.

Ma Yudong naturally had nothing to do, "Thank you!" ”

Ma Yudong is a person who values affection and righteousness, so Principal Long values him so much, "What's polite, just give me more ideas when you go back." ”

Back to the company.

The howler monkey had a tired face, he just got off the plane, "Shen Jingjing and Dong Yue can come back tomorrow, and the rest of them live far away, so they will temporarily stay at home and work." ”

He looked at Ma Yudong, "Brother Dong, how is it?" ”

"It was decided, "Golden Catastrophe" will be released at the end of this Spring Festival. I've worked hard for you in the past two days, work overtime, and when this matter is over, I'll take you out on a trip! ”

The howler monkey smiled: "Then I will thank Brother Dong in advance for everyone." ”

Dongshi Network opened the first order in 2012.

After careful calculation of movie promotion, there are only six ways.

1. Distribution and publicity

Distribution publicity is the publicity carried out by the distribution company according to its own budget, and it is the basis of the promotion of the film.

This includes theatrical promotions such as teasers and posters, and sometimes newspaper advertisements and television commercials.

2. Use your own media to publicize.

3. Business cooperation.

4. The preview screening is usually held at a university.

5. The public media, which can also be said to be public opinion, is currently dominated by online forums, microblogs and other media.

6. National promotion is to do nationwide publicity before the film is released, that is, a roadshow.

The first point is that there is President Long, the theater party.

The second point has the East Lion Network, and the third point does not apply to "Golden Catastrophe".

And the fourth point is that there is simply not that much time.

The fifth point needs to be guided after the movie is released, so Ma Yudong and others spent all their energy on the sixth point to hold a large-scale national tour publicity!

Ning Hao contacted almost all the participating actors and divided them into three groups.

Ning Hao personally led the team, with some less important actors.

Ma Yudong was paired with the blind sister to start a roadshow in several cities.

Xu Guangtou, Huang Bo, Fan Wei, Andy and other actors who do not have many roles held promotional roadshows in their respective hometowns.

The plan is to achieve a roadshow in more than a dozen cities within a week.

This is an arduous and almost impossible task, but fortunately, the actors in this play are all very famous and have their own traffic.

In this week, the crazy roadshow of the crew of "Golden Catastrophe" aroused the suspicion of many people in the group.

A lot of people don't know what they're doing.

After all, there is absolutely no reason for this movie to be so rushed.

When those Taipan stars get together, they don't have to compete for the small tail of the Spring Festival party.

They don't understand it, and they can't guess it.

And they don't have any gossip about the distributor like Longhua Cinema.

There are also some people who have some ways to investigate some gossip.

But the components of a movie are quite complex, and the interests of several or even a dozen companies are involved, and it cannot be completed overnight.

And they are not as united as Ning Hao's small group.

Even if the lead actor or director wants to postpone or advance the release, it has to go through countless meetings.

You open it once, I open it once.

Maybe everyone has discussed it, and the time will pass.

Secondly, they don't have much say on the theater side.

The filming has been booked a long time ago, how much money do you give to others, and they will help you?

The reason why Ma Yudong was able to successfully snap the last Spring Festival little tail was also because of his relationship with Principal Long.

Philanthropy allowed Principal Long's father to see his son's growth and open Chrysostom, which allowed him to successfully implement this plan.

Otherwise, they will have to wait to become cannon fodder.

Since there are so many benefits.

Ma Yudong also decisively suggested that the final premiere be placed in Zhengzhou Longhua Square, where Principal Long is currently located.

Principal Long was very face-saving and even held a discount event.

This person is very favorable.

Ma Yudong looked at him with a wry smile, "You are doing this, it makes me a little embarrassed." ”

Principal Long didn't care, but handed over a cup of tea, "I knew you would say that, so I've already thought of a way to get you back." ”

"What's the solution?"

Principal Long finally showed his tail as a fox, "Didn't you say before that you wanted me to open some entertainment facilities in the local area?" I've thought about opening a personal club first. ”

"But this thing needs some departmental approval procedures, and some procedures even require a lot of money to complete."

"I want you to see if you can go through some special channels and take less money, just as the money for Longhua today."

It's a great business.

Longhua's discount only makes less money, but it is not taking money from outside.

But if he wants to open a personal club, he will take real money out.

No matter how you convert it, Principal Long is worth it.

But after all, people are sending charcoal in the snow and giving them so much help, Ma Yudong is naturally full of words.

"But the ugly words ahead, I'm not as influential as you think, I'll help you build a bridge at most, and you need to do the rest yourself."

"No problem."

This is a great opportunity.

Even if it doesn't work out this time, isn't it still a connection?

Contact and contact, won't you become friends~

Principal Long enthusiastically led the way, "Come, everyone else is waiting." ”

Walk in and take a look.

I saw the leader of the cultural propaganda department sitting in the middle of the chief.

Secondly, Andy and others lined up in turn.

even met Mr. Zhu of Henan Film and Television.

He's here too?

There were some doubts, but Ma Yudong still sat down, close to Ning Hao, and belonged to the fourth seat.

The moderator is making the final preparations for commissioning.

Soon, the entire theater went dark, and the familiar dragon logo lit up again.

After the dragon mark, it is Ning Hao's personal studio and the picture of the bad monkey, as well as the icon of Dongshi's Internet culture.

The entire auditorium is illuminated by the light presented by the screens.

Act 1 of the film.

The priest Fan Wei was clearing the donation box when he suddenly found a note in the donation box.

I owe the fifth dollar.

Fan Wei didn't get angry, but replied with a smile: exquisite.

And at this time, Ma Yudong, the street man, appeared.

The two walked to the confiding room.

"Father, there's something I don't understand." Ma Yudong spoke in a dialect, and said angrily: "You said that now the army is in chaos and the national disaster is at the head, as the descendants of China, should we do something?" ”

Fan Wei was stunned, "Brother, what are you doing?" ”

"What am I doing?" Ma Yudong used a cigarette stick as a gun.

"Nations rise and fall. The husband is responsible. Expelle the Japanese and return my China. ”

"What did I do, do you understand?"

Fan Wei understood, you are the one who saved the Congress.

Ma Yudong laughed strangely, "To save the country is to have money to contribute money and have the power to contribute." ”

"Force, I'm out; Money, what to do? ”

This scene is quite subtle, pointing out the background of the era when ghosts and gods are disrespectful and people's beliefs and values have collapsed.

It also implies that the people do not have hope for the salvation association, otherwise the priest would not have known that he had come to ask for money as soon as he heard that the other party was the one who had saved the society.

also set the tone of this movie.

is still a little person that Ning Hao is good at.

The male protagonist Xiao Dongbei can cheat the only treasure of the two little beggars without guilt, but he can't sit back and watch them starve to death on the street.

In fact, "The Golden Catastrophe" is similar to "No Man's Land", both of which are about ordinary little people in special periods or extreme environments, survival is the first instinct.

From the perspective of a bystander, it is a luxury to simply discuss whether they are good people or not.

This sense of struggle is not only reflected in the protagonist Ma Yudong, but also in other people.

The person who is most like a good person and has the most sense of justice in the film is undoubtedly a member of the Salvation Congress.

They are a group of righteous people who don't fit in from the beginning of the film.

But they are also very cunning, in order to use Xiao Dongbei to help them complete the assassination mission, they even do not hesitate to default on their remuneration, coercion and temptation.

The actress Fang persuaded Xiao Dongbei to stay, but said at the end: I said to you, but I didn't say when.

This does not conform to the conventional justice in the main theme movie, but it enriches the human character design.

Make it look more like a person than a spirit.

Speaking of which, when "No Man's Land" was being reviewed, the review team responded to Ning Hao's reason that there was no good person in the whole article.

And immediately afterwards, Ning Hao wrote the script of the Golden Tribulation.

Seems to be a compromise.

In fact, it has a deeper meaning.

Tell the censors again that there are good people in this film, and they are all good people, but there are no pure good people.

The boundaries between the good guys and the bad guys are completely broken down in this movie.

For example, at the beginning, the fifth brother of the policeman who arrested Ma Yudong in order to make up his head, and in the end, he actually released Ma Yudong.

For another example, Fang Long's father and son played a father and son in this play.

When they first appeared, both of them were bad guys, but no one expected that the two showed a deep father-son relationship.

And, Fang Ming chose to be fulfilled.

If I have to say, the only bad guy in this drama is that Toriyama little Japan.

His wickedness is pure.

On the other hand, it is the heroine's blind sister, and her love is pure.

As a result, Ma Yudong wandered back and forth between pure evil and pure love, fluctuating.

Until the last paragraph, the poignant ending ended Ma Yudong swaying from side to side.

He came to his senses, but at the cost of losing the people he loved forever.

Alone, he turned his back on his family and country, and joined the Salvation Association without hesitation.

In fact, the story is already good at this end, but Ning Hao secretly held his breath!

Didn't you say I don't understand love?

Then he has to arrange a love!

At the end of the story, Ma Yudong exchanged information with others in the cinema, but found that the scene was playing on the screen.

The blind sister also appeared in it.

The blind sister looked off-screen, smiled, bright and generous, "Xiao Dongbei, do you like me?" ”

But it has become the sound of the empty valley.

It's evocative.

But it would be a big mistake to see this drama as a romance movie.

That was simply insulting Ning Hao.

In this play, Ning Hao still maintains his black humor as always.

In addition, Ma Yudong and others are all from comedy, and their own humorous attributes make everyone laugh for nearly 20 minutes in a movie of more than 100 minutes.

The most surprising thing is that there are countless celebrities and big names that have appeared in it.

There are many actors.

The lineup is not even afraid of the "New Shaolin Temple" with a box office of 400 million.

Ma Yudong doesn't know for the time being, how the audience will react after seeing this play?

But at least from the reaction of the crowd at the scene, it can be seen that everyone still gave high praise to this play.

This is definitely a qualified Chinese New Year movie!

In particular, the Minister of Culture took the lead in applauding, he looked at Ning Hao, "Director Ning's works are still as deep as ever, with endless aftertaste." ”

"I don't know when Director Ning will come to our local area to make a movie? We can support the crew throughout the process. ”

Ning Hao smiled, he had intended to bring the bad monkey here.

He looked at Ma Yudong and introduced, "He is the vice president of our Bad Monkey Project, and this proposal was also completed by me and him. ”

"In the company, I am responsible for making films, and he is responsible for the control of the company's plans, so I will answer these questions."

Ma Yudong didn't expect him to come out of nowhere, and he was a little helpless.

Didn't react.

The Minister of Culture looked at him and patted him on the shoulder, "I know you, Brother Li reminded me that you are an outstanding talent in our local area with a sense of hometown." ”

"If we want to hold a film festival in our area, do you have the confidence to bring in the people who appear in your films?"

It's about him.

If it can't be pulled, then there is nothing to say.

But if you can pull it over. Then there's a lot to talk about...