The Bertelsmann Group is a world-renowned media conglomerate and a Fortune 500 multinational company.

It includes:

RTL Group. It is Europe's leading entertainment content production and distribution company, with a network of 45 TV channels and 31 radio stations in 11 European countries, as well as a number of strong programming companies around the world.

Random House. This one is famous. The world's largest popular book publishing group. And it is home to many world-famous authors, including political figures, Nobel laureates, and best-selling authors.

Gunayar (G+J) Group. Europe's largest publisher of periodicals and magazines. Gunayar publishes more than 500 journals in more than 30 countries.

There will also be the Arvato Group of the future, which will provide media and communication services on the Internet. Media Club (Direct Group) and other businesses. However, the Internet is still very primitive, and this business has not yet been carried out.

It can be seen that Bertelsmann is based in Germany, rooted in Europe, and its core influence spans Europe and the United States (Random House's headquarters is in New York). The strength of the group is strong and has a certain monopoly position.

It is also possible to obtain excess profits through a monopoly position. (This is very important)

In fact, signing "The Vast Ocean is a Casino" is supposed to be the publishing business of Random House. But at the same time as signing the contract, Bertelsmann also packaged and signed all the peripherals of the book, including some activities arranged by the author's brother.

If Li Yuan participates in any activities in Europe and the United States in the future, Bertelsmann's media will be given priority to interview him. Even exclusive interview rights.

Of course, Bertelsmann will pay Li Yuan a lot of money, but as long as the show is successful, it can also stimulate the ratings and sales of its media.

By the way, after Bertelsmann entered China, they lost this monopoly position, especially the linkage of the media, and they could not play it at all. In the end, it can only withdraw from China in disgrace.

……

But in any case, Random House publishes more than 10,000 new books a year, with a total annual circulation of more than 500 million copies. For any book, they have a very complete and mature publicity plan.

Besides, the first $500,000 is not a small amount. Generally speaking, if there is $500,000 for the first time, the total remuneration will basically exceed the million mark, or even as high as millions. This is already the level of remuneration for the world's quasi-first-class bestsellers.

However, when I got this copy of "The Vast Ocean is a Casino", Random House, which holds the publishing business, was a little puzzled: what kind of book is this?

That's certainly not a bestseller. Whether it is pure literature or popular literature, it has nothing to do with it at all. In addition, the author Li Yuan is not a celebrity, but has written a memoir of a celebrity; Isn't he a well-known scholar who writes a very serious tome?

It's nothing more than a ...... Kind of unknown scholar! Or rather...... Amateurs? Wrote a book on popular military history?

All right! How can the two terms "popular" and "military history" be inexplicably linked?

Or rather, it's beyond previous experience. Random House simply can't tell – what exactly is the selling point?

Since it is impossible to judge, it is even more impossible to make a propaganda plan.

But on the other hand, "Casino" has successively become a bestseller in Hong Kong, Chinese mainland and Benzi, using a very niche and unpopular genre. Or even a phenomenal bestseller in Hong Kong and Chinese mainland?

There must be something appealing about that, and there must be one or several selling points. But why, we can't find it?

Eventually, Random House was inspired by the book. It seems that the book has been made into a talk show?

They immediately grasp the point, regardless of whether they can find a selling point. The key is to make the author controversial. Right! Now the controversy is no longer the book "Casino", but the author Brother Yuan!

As for doing the show? Isn't that a joke? Bertelsmann has countless in-house producers, and he can easily put together a strong army. It also has the world's top media channels.

What's even more surprising is that Brother Yuan is quite cooperative, and in a media interview, he directly mapped the entire Western historiography community?

Do you need to hesitate? Our favorite thing is the fanning......

……

In the television stations, radio stations, newspapers, magazines and other media in Europe and the United States, a tidbit news has appeared one after another.

Trivia news is something new and interesting, but it's not that important. It is generally used for filling layouts. Therefore, it does not attract special attention from the public.

However, those ordinary people don't know that these tidbits are arranged in a patchwork manner, and in fact they have reached a very dense level. And most of them are Bertelsmann-related media.

But such a news bombardment will leave a little impression. It seems that a certain Chinese scholar is bombarding the Western historiography community, saying that they are collectively cheating?

To be honest, most of the people in Europe and the United States laughed when they heard the news.

How is that possible? Collective fraud? We Western scholars can still be trusted? And what the Chinese say? Aren't they full of braided illiterates? That Chinese wants to be famous and wants to go crazy, right?

Don't say it, the brainwashing of Western governments and the media has been quite successful. Their people are quite confident in their cultural traditions. And until decades later, many of them still have a very stereotypical image of the Chinese.

Besides, that's history, and it's quite far from the lives of ordinary people. Since you want to tear up, then let's eat melons and watch the show. Not many people take it seriously.

In this way, this tidbit news fermented for a few days, and it may be forgotten in the blink of an eye.

However, at this time, the American "Tonight Show" finally made its debut......

"The Tonight Show" is an NBC ace talk show. It has a long history, founded in the 50s, and is still a household name in the United States. Later, in 2014, due to the change to the new host Jimmy, it was renamed "Jimmy's Tonight Show", this name should be more familiar, right?

At this time, the host of "The Tonight Show" is still the fourth host who just took office in May this year - the famous comedian Lenuo!

Here, you can see the energy of the Bertelsmann Group.

But on the other hand, the host Lyno also wants to get off to a good start, thinking that this news is very ...... Funny value! He can't just sell favors. At least I want higher ratings.

In this way, in the tacit understanding between the two sides, "The Tonight Show" was broadcast in the United States......

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