At present, everything is ready, only the east wind is owed.

One is whether Wild Springs Cinema can succeed on stage.

In fact, whether or not you can go to Beijing TV is not critical, even if there is no aunt from Beijing TV, there are a large number of aunts from other local TV stations. Besides, even if it doesn't work, can't you still pay for advertising yourself?

But then again, so far Jingtai has not given a clear reply. Bureaucracy kills people, and their efficiency is really low!

The other is the production of advertisements for Wild Mountain Clear Spring and Wild Spring Beer. By the time he left Hong Kong, Li Yuan had already arranged for the production of advertisements to the metaverse.

After being summoned by Li Yuan, a few people from the metaverse hurried to the capital with the prepared advertising samples......

……

"! You're going to shoot ads like this? Look at this shot, Birch Boy is smiling like sand? After reading these two advertisements, Li Yuan was angry. There is a strong local atmosphere in it, the kind that is very old-fashioned and stupid.

"There is little fate, and the third lady thinks it's good. We have found the best creative agencies in Hong Kong, all of whom have degrees from prestigious universities abroad. Guo Xing, the manager in charge, also seemed particularly aggrieved. They didn't really feel anything wrong. In Guo Xing's eyes, such advertisements already belong to the ranks of high-quality products.

Seeing that Guo Xing's expression didn't seem to be lying, Li Yuan frowned slightly, and he suddenly thought about it.

Due to the rapid development of the times, the field of advertising is also advancing by leaps and bounds. Decades of change have been renewed. No wonder it looks like a country countryman. It's just that the appetite has been raised, and the aesthetics have been completely different. In addition, with the earth-shaking revolution of digital photography technology, the level of beauty of the picture is changing with each passing day. In particular, there are five-cent special effects......

God's special five-cent special effect. It's impossible to achieve such a technology now, so let's put some effort into advertising creativity!

Since it wasn't Guo Xing's problem, Li Yuan was patient: "Ah Xing, our theme this time is the Spring Festival." The picture should be warm and not afraid of gaudy, with bright red as the keynote. ”

Guo Xing nodded hurriedly and immediately recorded Li Yuan's words.

To be honest, those people in the metaverse are not very capable. Guo Xing is the eldest son of the short, so he made him a manager. But on the other hand, they still cherish this job and have a more correct attitude.

"Let's talk about the wild mountains and clear springs first, and the theme is...... Lion dance! The Lion King He Chun! Invite the previous lion kings of the Hong Kong Lion Dance Club to let them hold the moon birch. Wild Springs is a little simpler...... Eat hot pot! The family is lively, eating hot pot and drinking beer to welcome the New Year. ”

"Less, understood."

"How long will it take? I might be on TV soon? ”

Guo Xing thought for a few seconds: "I'll send a fax back to Hong Kong immediately." Our fastest flight flew back to supervise. Should...... I can produce the finished product in a week. ”

Guo Xing's "lack of ability" is also relative, after all, they have been in the Hong Kong film industry for so many years. For simple tasks such as shooting advertisements, their execution is still relatively strong.

"In this case, the budget may not be able to hold it?"

"Don't think about the budget. Isn't it just hundreds of thousands? 200 million birches! Birch may not say anything to his face. But we're going to hold up his deck! ”

"Understood, understood."

"Did you bring those three scripts?" Li Yuan continued to ask.

"Brought. I asked the screenwriters in the company to rush to complete it. ”

Li Yuan got three scripts, he simply flipped through them, and said "" in his heart. What the hell is this about?

Not to mention the level of the few intern screenwriters left by the company.

Screenwriting there in Hong Kong is inherently inherently formal. Often one or two pieces of paper are the script, the content director is now editing when filming, and the line screenwriter is also editing when filming. There are indeed a lot of inspirations and good works. But the vast majority of them are big bad movies.

So now that you can come up with six or seven pieces of paper, you should admit that those screenwriters are indeed ...... I worked hard. Ahem!

As for the content? Li Yuan looked through it again. Alas! Even Brother Yuan, a layman, can see that these are basically street goods. Even like "Two Big Smoking Guns", Li Yuan provided a script with a complete story in advance, and they can still change the mess?

I'm not in the mood to continue to blame. It's useless to blame anyway, these people are at this level.

Putting down the script, Li Yuan said: "You don't have to worry about the script." I'll find someone to get it done as soon as possible. ”

"Where is the third young lady......?"

"She? Will she care about the script? You tell her to start work after the Spring Festival! ”

"Roger!"

"Ah Xing, go and tell the company that this year is the run-in period, and we are focusing on these three projects. Less loss is earning, and it is regarded as our tuition payment. Starting next year, that's when we can really make big moves. ”

To tell the truth, finding that he was surrounded by this group of remnants of defeated soldiers, Li Yuan became more and more pessimistic.

I don't know if we can make a big difference next year, but this year's outlook is certainly not good. Considering the morale problem of the metaverse, Li Yuan still gave them a shot of chicken blood.

"There is little fate, are we signing a few artists? Now the most profitable thing in the circle is artist management? Guo Xing suggested.

Maybe Li Yuan doesn't care, but Guo Xing cares very much. He was afraid that there were too many losses on the books, and his position might be unstable.

"We don't do artist agency." Li Yuan replied very resolutely. Could it be that Shaw Brothers, Golden Harvest, Debao, and Golden Princess have learned from the past, and their own metaverse still has to jump into this fire pit?

Talent management is a double-edged sword. When it's good, you can make a lot of money, and when it's bad, it's enough to make things worse. Don't forget, in a few years, the Hong Kong area will enter a period of depression. When the time comes, it will be up to who lives long. And the artist's sky-high contracts are like a talisman!

However, it is not possible to generalize. After thinking about it for a few seconds, Li Yuan ordered: "If there is a director contract, we can sign it." It doesn't hurt if it's a bit more expensive. Tell them that we can even give them shares in the metaverse. ”

"Director?" Guo Xing and the others were dumbfounded. To be honest, RTHK really doesn't pay much attention to the group of directors.

At present, super-first-class stars like Fa Ge and Brother Long, the popular box office cornucopia, their salary is about 3 million. Top female stars, like Honggu and Lin Qingxia, are generally one-third of the top male stars, which can be more than 1 million. It's about the same as a first-class star like the Four Heavenly Kings. And directors are generally only half of the top actresses, that is, about 500,000?

It can be seen that in the Hong Kong and Taiwan entertainment circles, directors pay less attention than celebrities.

Of course, if the box office hits, the filmmaker will generally give the director a big red envelope, even hundreds of thousands or millions. But it's just a red envelope, and it's rare to give an appointment to the director.

However, doesn't Li Yuan know the importance of directing? In the future, one director, one brother and one IP will be enough to support a large entertainment group. And what is the director? They are the copyright makers, constantly providing a steady stream of film sources for their own film library. No matter how much you don't lose.

But hearing Li Yuan's "layman's words", Guo Xing and the others could only keep smiling bitterly. Don't do this money-making business, and focus on the money-losing business? The rich young master is so capricious!

Guo Xing remembered one more thing: "There is little fate, someone is looking for us to spread the word, and we have in-depth cooperation between the metaverse and the mainland, and we are very unhappy over there." If we are blocked by them, we will definitely struggle. ”

"Blocked?"

"That's right! These years have not been as strict as in previous years. The bend side generally doesn't target actors and crew members, so it definitely won't let our company's films enter the island. Even those of us here have scruples. They won't take an offer from our company. Even if you want to take it, it will be much higher than the market price. It is better to give up cooperation with the mainland. Some people are selected from within the company, and some people are invited from outside, and the shooting cost is much more. If you really want to give the mainland a chance, you can symbolically arrange a few people. ”

For the current Hong Kong films, the bend market is definitely the most important overseas market. If you lose it, the original big profit may become a blood loss.

However, Li Yuan scoffed at this statement. Want to compete with the mainland market? Just ask what it will be like to have the Golden Horse Awards in the future? What's the special ban? Come on! Those people aren't crazy, are they?

Besides, in just a few years, the two sides of the Taiwan Strait and the three regions should be fully opened, right? Is this still a problem?

"Don't think about that. No, there is none. I'm not rare! Li Yuan flatly refused.

"What if ......?"

"Ah Xing! You can't be half-hearted. I want everything, and in the end I don't get anything. Inland and crooked? Is there still a choice? ”

"There is little fate." Guo Xing cried with a sad face, and reminded again, "According to your approach, is the company's capital turnover a problem?" ”

He was very helpless in his heart, Yuan Shao not only had to do a money-losing business, but now he didn't even want the crooked market. God has no eyes, the metaverse is not good, this broken company eats jujube pills!

"You don't need to think about funding. Our goal for this year is to lose 20 million! ”

"Poof——!

Guo Xing and they collectively sprayed. Loss of 20 million? And the one who does this business? Yuan Shao's brain has never been kicked by a donkey......

……

About the phrase "loss of 20 million"! Li Yuan is not pretending, nor is he talking nonsense.

For the three film projects tentatively scheduled this year, together with the announcement, plus the preparation of the bend block, and the inability to find outside investors, the metaverse is ready to invest all of its own - with a total budget of 20 million!

In addition, there are employees' wages and benefits, company operating costs, and other expenses, ......, which are also provided for 5 million.

Li Yuan has prepared those three movies to hit the streets collectively. But no matter how you hit the street, it should be no problem to get a box office share of 5 million...... Right?

So, a loss of 20 million!

But on the other hand, this extremely low very low requirement? This shows how pessimistic Li Yuan is about the prospects of the project?

To be honest, I haven't heard any good news since I was preparing to make a movie.

Alas! Silly girls are actually not terrible, but two silly girls who want to be young are a great scourge!

Fortunately, at this time, Liu Yan finally gave an answer, and good news came from Beijing and Taiwan - it was agreed that the Yequan Theater would be broadcast for two hours at 11:30 on Monday night.

However, the conditions are a bit "harsh". The first 1 and a half minutes, the middle of the film is 2 minutes, and the end of the film is 3 minutes. Part of it is counted as the investment of Beijing and Taiwan, in exchange for the broadcast rights of those Hong Kong films. The other part is all given to the metaverse agent. In the future, each episode of the program, Beijing and Taiwan will collect 80,000 yuan for drought and flood protection!

Of course, if there are enough advertisements, and Jingtai can also increase some advertising time, then it will be added to the share.

In other words, Jingtai simply treats the metaverse as an advertising agency?

When Liu Yan said it, she was still a little embarrassed. Originally, because the advertisement could not be sold, there would be a window for the program after midnight. And that's still a Hong Kong film? Definitely able to make it to the prime time of the weekend?

Now not only has it become a midnight show on Monday, but it also costs 80,000 yuan? You know, it's a weekly show, and it's more than 4 million a year!

Liu Yan did feel very embarrassed, this seemed to be a bit of a trick.

But after Li Yuan heard it, he almost didn't laugh, and agreed without hesitation.

80,000 pieces! What a scary number young? The future of TV commercials will be measured by the second, and now it is actually minutes?

It's really ridiculous, Brother Yuan, I'm scared to death?

……

Zhao Chao is a small clerk in the capital. He is old and young, and the burden on the family is very heavy, so he can't talk about any hobbies. The only thing I like is watching TV at home.

On Monday night, Zhao Chao sat alone in front of the TV again, watching with relish...... The last ad!

glanced at the wall clock on the wall and found that it was almost midnight, Zhao Chao felt very regretful, soon the snowflakes would be fluttering, and he couldn't even watch any special advertisements?

"Hey! Why don't you sleep yet? The daughter-in-law quietly entered the door. There was also a hint in her eyes, "I just finished coaxing the child, and he is already asleep." ”

Zhao Chao said perfunctorily: "There is one last advertisement." It's over soon! ”

"Virtue!" The daughter-in-law gave a blank look. She sat down next to Zhao Chao, ready to accompany him to read the last paragraph. His man has this little hobby left, so let him go! It's better than those husbands who are drunk and beat their wives, right?

Finally finished watching the advertisement, Zhao Chao reluctantly stood up and wanted to step forward to turn off the TV. Nowadays, almost all TVs do not have remote controls, and they need to be manually switched on and off, and some also need to manually adjust the channel.

However, as soon as he walked in front of the TV, Zhao Chao said "Huh".

"What's wrong?" The daughter-in-law asked strangely.

"Look, look." Zhao Chao pointed to the TV, "Why is there still one?" Wild Springs Cinema? ”

"Right?" The daughter-in-law also felt very confused. She also looked at the wall clock on the wall, "It's Monday, right?" It should be over at 11:30, right? Why is it that even the TV station is dragging its feet? ”

Zhao Chao was happy, he felt as if he had picked up money on the ground, and he was very happy: "Isn't this good?" Daughter-in-law, let's go together, let's keep watching! ”