As mentioned before, in the original history, after opening the Internet era, the first generation was Netscape, and the second generation became Yahoo.

But it should be noted that browsers, search engines and portals do not have a question of who comes first.

In other words, with the Internet, all three appeared almost simultaneously. You don't have to have a browser before you have a search engine or portal. The reverse is also true. There is no need for who is who. They do influence each other, but they are equally capable of developing independently.

So why has Netscape become a generational project? And Yahoo has become a second-generation eye? Does it seem inferior?

The main reason is the industry atmosphere of this era - heavy technology, heavy research and development!

There is no doubt that Netscape is definitely superior when it comes to technology. They were even able to independently develop a new scripting language, JavaScript, and who could doubt Netscape's technological superiority?

The other is the personality of the founder. Anderson dared to scold Microsoft's Bill. Gaz, with a loud voice, certainly has a strong appeal. Yahoo's Yang Zhiyuan has a friendly personality. Although it didn't pull hatred outside, it also lost a lot of prestige.

Of course, there are some other factors like Jim. Clark's influence in Silicon Valley and more. Yahoo, on the other hand, has a slightly worse background on Wall Street and Silicon Valley......

All in all, no matter how fierce the noise war is right now, everyone agrees that technology is king!

To be honest, there is nothing wrong with emphasizing technology and R&D. However, we have now entered the age of the Internet. In a few decades, the people of the earth should know that what really matters is that traffic is king!

Among browsers, search engines and portals, portals are actually the least important, but they are also the closest to the concept that traffic is king.

It's very simple: the portal is like a door to the Internet, as long as you enter the Internet, you have to log in to the portal, how can there be no traffic?

But on the other hand, isn't a portal just a homepage? It's just a slightly more complicated homepage with a slightly more link-to-link homepage, is there any technical difficulty? It doesn't matter if you don't even understand the technology, as long as you're willing to spend thousands of dollars and outsource to some unknown homepage customization company?

Therefore, in the beginning, no one paid attention to portals, and there was not even the concept of portals. Not to mention, having a professional portal.

At this point, you should understand everything, right? Whoever takes the lead in starting to drain traffic, creates their own portal, and competes for which traffic, will take the lead!

To be honest, the biggest advantage is still traditional high-tech companies such as Microsoft. After all, their first-mover advantage is too strong.

But how could Microsoft slap themselves in the face? Except for making some corporate official websites, it is simply impossible to create any portals.

The second biggest advantage is actually Netscape. There is no way, the first generation of eyes comes with a pig's foot halo. I can't envy it.

But Netscape never paid attention to its homepage, that is, traffic. Until it died later, it remained unrepentant. Didn't even think about creating such a simple, vulgar portal?

What we pursue is top-notch technology, and we can't afford to lose that person at all!

Since Netscape can't afford to lose that person, then Yahoo ...... Pinching your nose and losing face.

One thing to say, Yahoo actually attaches equal importance to technology and R&D, and despises web portals and traffic ......, just like other companies. And a crooked homepage company, that is an alternative, a heresy in Silicon Valley!

But the concubine is very helpless!

Netscape can not care about the homepage, but Yahoo can't not care!

If a search engine doesn't have a portal, where are customers going to search? So in the end, Yahoo could only reluctantly, shyly, and helplessly build its own portal!

To be clear: current computer IT equipment is quite expensive. The server cost of a free mailbox alone is enough to make people feel like they are crashing.

Moreover, it is extremely difficult to monetize traffic, and there are no products and channels at all.

It's not like later, as long as you make a main site, rent a proxy server, and then link to some pirated audio, video, online ......, and then find an Internet advertising agency alliance and cheat money according to the click-through rate. Needless to say, you can still have an income of thousands or tens of thousands per month. (As a friendly reminder, this is illegal.) Please don't be ambiguous. Here is just one example)

In other words, after the portal, now there is only traffic, but you can only burn money every day!

You must know that there must be traffic before the development of traffic products. But there is a time lag in this, and it will take many, many years of hard work! I don't know how many Internet companies have survived.

Because of this, watching the traffic in your hands, burning money in the dark, I don't know where the exit is?

So Yahoo had no choice but to pinch their nose and make their own portal. But want to create other businesses? How many brain fragments do you have to eat? With so much money to burn, why not develop a few new programs!

By the way: the reason why Yahoo later became the second generation was the result of a series of missteps, and they inadvertently became the forerunner of "traffic is king".

Interestingly, Yahoo has never understood why it has succeeded? Always don't pay attention to "traffic is king"? Always want to "change the evil and return to the right"? I hope to be able to return to the old path of "technology is king".

It should be known that in every choice, Yahoo almost avoided the correct answer. Holding a deck of cards, he ended up playing a mess. Even the technical aspects are indescribable, and even their key technology search engine was later surpassed by Google?

On the contrary, it's the book Yahoo.,Because it's always paid more attention to traffic.,In the end, it's more successful.。 (Laughs unkindly)

But in any case, Yahoo was the first to create the portal...... Prototype.

If the portal wants to develop and improve, one is to improve the service, for example, to provide free email or something. The other is media. A wide variety of news is available.

Since the portal is still new, people don't know what to do. It's basically crossing the river by feeling the stones.

However, even if it is a prototype, it also has a blockbuster effect.

Yahoo's portal almost skyrocketed, soaring to the number one in Internet hits in just a few months?

The sudden and strong rise suddenly made the American media happy. They didn't think it was a big deal to see the excitement, so they went straight to Yahoo to pick (pick) and interview (dial): "Have you shaken Netscape's leading position on the Internet?" Are you ready to replace Netscape and provoke a battle against Microsoft? ……”

To be honest, it has somehow become a hot spot, and Yahoo is very confused here.

And Mr. Yang Zhiyuan, the founder of Yahoo, has an excellent reputation among the public, and has always evaluated him - Yang is an honest man! He's a good guy! He's a good gentleman!

I can't wait to put a good guy card on Yang Zhiyuan's head!

Come on! Whether it is Europe, the United States, or China, those high-tech and Internet bosses have all gone from mythical characters to notorious bullies.

Where will there be any good people?

In good conscience, Mr. Yang Zhiyuan is indeed a good person, but he is not a good businessman or a good CEO!

But here, in the face of the media's interviews, Yang Zhiyuan seems very modest, or rather, very tolerant: "...... We at Yahoo don't have the slightest idea of a challenge. We have a lot of respect for Netscape, and we also respect the success of companies like Microsoft. ”

It should be said that Yang Zhiyuan's posture is very low. He didn't want to lead the war at all.

However, before the words fell, Yahoo's click-through rate soared again, and the rate of growth was already staggering.

Lie down! Yang Zhiyuan really wants to be modest, but his strength doesn't allow it?

Having said that, although there is no concept of "traffic is king" now, many people can still affirm the importance of traffic. In other words, we know that traffic is important, but we don't know how to use this huge amount of traffic?

But this does not prevent some criticism behind it - your Netscape is so awesome that it seems that you have become the big brother of the Internet. But why do Internet users welcome Yahoo the most?

There was such a strange situation, Bill. Gates did not hesitate to mock: "...... Some people need to be careful. He is still delusional about challenging our position at Microsoft? But his own position was almost impossible to keep. Hopefully he can be strong! Hehe. ”

It's clear that Bill. Gazs should have seen the Los Angeles Times article. But what impressed him the most should be the sassy words Li Yuan said?

Not to be outdone, Anderson is certainly not to be outdone: "I'm glad we have another companion on the Internet. This proves that I am not alone in the fighting, but countless others, and that Microsoft's position is already shaky. Best wishes Bill. Mr. Gates should be stronger! ”

In the eyes of Anderson and Netscape, they just treat Yahoo as a little brother.

Maybe others don't know, don't they even know?

Internet hits are nothing more than a reputation, but there is no benefit at all. Advertising costs can indeed be increased a lot, but burning money will definitely burn more!

As the battle resumed, men from all walks of life once again entered the battlefield. All of a sudden, the media was full of "strong", "strong", "strong......

And a new headline also appeared in the American media - "Shock! The noise war has escalated into a tough fight! 》。

Silicon Valley is once again in a miasma, and the American media is once again celebrating Mardi Gras......

However, at this time, no one noticed that Yahoo had already occupied the first place in terms of visits, and had become the only one.

In the second echelon, Netscape ranked second in terms of traffic and AOL (AOL) in third in terms of visits......

AOL is actually a very amazing high-tech enterprise. Its greatest advantage is that it lives long enough. Its business strategy is more interesting, where there is a hot spot, it will imitate it. It's been simulating, but it's never been surpassed. In many fields, it maintains the position of the second and third oldest.

But anyway, AOL really can't eat the fattest piece of meat, but he can always eat soup and water, so the small life is quite good.

And the fourth place is actually parallel network technology? Ahem, ahem!

Many media and melon eaters wondered, how did this parallel line get in? Why is it that its ghost is everywhere in the rivers and lakes?

Actually, the reasons are not so complicated. Nothing but parallel lines build a parallel line community.

Although the parallel line community is not like a portal, it has no media at all, and at most it reprints a few hot news. But it's already very similar to a large forum like a certain and a certain ya. There is still a high number of visits.

There's also free e-mail. The only two companies that offer free email inbox services are Yahoo and Parallel.

You know, in this era, it is difficult for individual users to get their own email address. Either their own company allocates one, but those are large enterprises with internal LANs; Either that, you have to pay for it and pay a monthly fee for using it.

Hence the appeal of free email mailboxes? Needless to say, right? Now it's either Yahoo or a parallel.

It is in order to maintain this "free" that Yahoo is burning money. But although the parallel lines are also burning money, they don't have any expenses? So this kind of burning money is still affordable.

Whatever the reason, however, the parallel lines are finally attracting a lot of attention. Even a number of venture capital firms on Wall Street and Silicon Valley have begun to make tentative offers......

……

At this time, Li Yuan stayed in the capital. He didn't know that a sassy word he said unintentionally turned into a strong battle?

In fact, Li Yuan doesn't care about the in Silicon Valley at all, and he can't be busy with the things around him......

Early in the morning, Li Yuan cleaned up, and he took the car keys and prepared to go out.

Grandma asked with concern: "Fate, don't even eat breakfast?" ”

Li Yuan glanced at the breakfast on the table, and he couldn't even find a single oil flower? The family still maintains the old habits of the hometown, and the quality of this diet needs to be improved!

But before Li Yuan could speak, Li Lanlan glanced at her: "Hmph! Brother can't look down on white noodles, steamed buns, and white porridge now. You have to prepare delicacies from the mountains and seas in the future! ”

"I want you to talk more!" Li Yuan directly gave a chestnut. He touched the little heads of the three little Lori's again, "I really have something to do, let's solve it outside!" Can Qin, do you want to go together? ”

Gu Yuqin pursed her lips: "On this hot day, I'd better take care of the children at home!" ”

It's like just buying a TV set, and the whole family is watching it with a TV in their hands. Now that there is air conditioning at home, they also like to enjoy themselves at home day and night.

So Zhang Zhen smiled and asked, "Yuanyuan, will you go home for dinner tonight?" ”

"I don't know, I'm going to have to rush several venues today. I'll call you if I don't get home. Li Yuan said, "Don't save." Open the contents of the refrigerator and eat them! ”