Chapter 469 Point Card Sales
Like a budding new shareholder who made his first money, Zheng Jie's money has not yet been paid, so he has figured out how to spend it.
But the couple forgot something very important - what stocks did they buy? How much did you make today?
Also like many budding new shareholders, in the minds of Zheng Jie and his daughter-in-law, as long as they can buy stocks, it is equivalent to making money. There is simply no second option.
However, it didn't take long for the daughter-in-law to carry a basket of vegetables and enter the door angrily: "Zheng, ask you, what kind of stock did you buy?" ”
Zheng Jie was inexplicable: "Parabolic technology? ”
As soon as she heard the name, her daughter-in-law was furious: "How did you buy this?" I don't know if this stock is more than 100 yuan? ”
"That's right!" Zheng Jie was even more inexplicable, "I just have little money, and I only bought 200 shares ......"
But before he could finish speaking, he was interrupted by his daughter-in-law. She threw a basket of vegetables on the ground and shouted, "Bought 200 shares? Do you think you still buy less? If all the money in the family is given to you, will you buy more? ”
"Uh...... Did I buy all the money? Zheng Jie is completely confused. How can you buy stocks now? Isn't it right to make money?
Unexpectedly, this sentence made the daughter-in-law even more angry: "Just now I and Aunt Wang next door, they are laughing at us, this stock will definitely be trapped." More than 100 yuan! How long do we have to save money as a family? You are useless as a man, and I will marry you when I am blind. What stocks to do? Still researching? The money we worked so hard to save for our children! Woo——! Wow——! ”
Hearing his daughter-in-law's crying, Zheng Jie immediately became at a loss. He was completely confused, and he couldn't figure it out at all: "Don't cry, don't cry, Mei, but...... But I didn't lose any money, did I? ”
"Not now, that's going to be soon! Wow——! ”
"Huh? No, I'm making money, am I? Zheng Jie hurriedly hugged his daughter-in-law and coaxed softly, "It's really profitable." Make money and make money, got it? ”
"More than 100 pieces! What will happen to the child in the future? This kind of speculative stock is harmful. Wow...... Well? ”
The daughter-in-law made a few noises, and finally heard the word "make money". She was skeptical, with tears on her face: "Zheng Jie, you didn't lie to me? You're not lying to me again, are you? ”
"Hey! I don't have the heart or the guts, do I? Isn't it ......" Seeing that his daughter-in-law was about to get angry again, Zheng Jie hurriedly explained, "I bought it for 80 yuan today, and more than 100 yuan closed." 200 shares earned 4500 yuan? ”
"Uh-uh?" The daughter-in-law was stunned. "How much?"
"Hehe, 4500 yuan! What do you think? Now you know what your husband is capable of, right? ”
"Huh?" The daughter-in-law immediately burst into tears and laughed, "4500 yuan? Is it just one? ”
"That's right! Just one. Ha ha. ”
"What about the money? Hurry up and give it to me. ”
"Aren't you buying stocks? It's that parabolic technology. And the stock trading is T+1, and you can't sell it until tomorrow. ”
"Giggles. Bobobo. The daughter-in-law was already happily closing her mouth, and rewarded Zheng Jie a few times on his face, "Husband, you are really capable." 4500 pieces? Giggles. ”
"Hehe, now you know, right? Do stocks need to be studied carefully, or do they need to be cultured. ”
"Virtue!" The daughter-in-law winked, "I'll go cook." There's a bullshit culture, and it's not that I have a good eye. 4500 pieces. Hee-hee. ”
"Huh?"
"Hey! After Ming sold it, he handed over the money, and I saved it for the child. ”
"Huh? Who is going to sell? Do you know about long-term investing? That's what I'm looking for in terms of the value of this stock! ”
"What is the value of teaching math? It's better to sell tea eggs outside. Hear no, sell! ”
"Stay a little more! You have to believe my research! ”
"I believe in you, I won't marry you in a daze. Sell! ”
"Not really!"
"Zheng Jie! I sue you——! ……”
"Don't ——! ……”
“……”
……
At this moment, there are many shareholders similar to Zheng Jie, and there are family differences about the second 100-yuan stock. Some want to keep holding on, while others want to throw it away right away.
Of course, in the end, there is a very interesting phenomenon in many domestic shareholder families, simply open a few stock accounts - everyone speculates on their own stocks, they all do their own thing, and they can also reward a red flower after winning.
However, at this time, Li Yuan, he was waiting with Wu Yongping and them for the latest release of "Reckless Wilderness".
"Mr. Li, Mr. Wu, the server is no longer enough, and the current online has reached 230,000 people, and the number of registered users has exceeded 1 million. Whether or not to use a standby server. ”
Li Yuan directly ordered: "The number of spare ones is too small, let's prepare a few more!" ”
Wu Yongping touched his face nervously: "Have you asked the sales department?" How are the sales of point cards? ”
"There is no feedback yet. It should take a while to sell! The sales manager paused for a few seconds and reminded softly, "We have sold one or twenty thousand yuan in each Internet café, and there are one or two hundred point cards, right?" Won't pick up the goods so soon? ”
"Oh? How many points of cards are released? Li Yuan asked curiously.
"More than 100 million!" Wu Yongping smiled bitterly and shook his head, "I have signed more than 6,000 Internet cafes, and this batch is a three-fold promotion." Yuanzi, I'm a little worried? Is this kind of point card sales really possible? In case of......? ”
"Huh." Li Yuan smiled, and he didn't explain. Anyway, now that it is fully listed, it is impossible to change anything, whether it is dead or alive depends on the effect, and even Li Yuan himself does not know what the result will be.
This time, "Wild" was launched, and it adopted the model of selling point cards in Internet cafes, which is completely different from all previous game sales models.
In May 1996, the first Internet café in the history of China appeared in the magic capital. The name is "Paddle Weigate", the price of Internet access reached 40 yuan / hour - this was a price at the time, you must know that the average salary in the country was about 500 yuan, and the pork was only 3 yuan and 1 catty. It should be pointed out that in the earliest days, the "Internet café" was not called an Internet café, but a computer room, where you could play local games and Hucy
In November 1996, BJ Capital Ximen Shihua opened an online coffee house, becoming the first online coffee house in China. Subsequently, the new term "Internet café" quickly became well-known and imitated by countless IT professionals.
By about 98 years, the first batch of Internet cafes were basically dead. Because the price is so high, it can't be popularized at all. There are too few things to play, except for those few office and social software, there is almost nothing interesting to play.
However, at the end of the 90s, the Internet quietly came into people's field of vision. Due to the high price of computers at that time, most families did not buy computers, and Internet cafes became the main places for people to surf the Internet.
At present, the number of Internet cafes in various cities in China is exploding, with about 17 million Internet users and 30,000 or 40,000 Internet cafes in the country. There are also at least a few thousand black Internet cafes that have not been counted.
Of course, in just a few years, the number of Internet cafes will explode further, even exceeding 150,000. It has reached the point where there are several in each township.
Now, the model of the Internet café has slowly become mature, chatting about QQ, ICQ, U2, games have CS, Warcraft, and the latest and fastest movies when you are bored, which is really enjoyable.
As one of the first Internet cafes in China, Li Yuan has established more than 230 Internet cafes in major cities through the Internet café management system of Daifuku Media, as well as more than 2,000 individual Internet cafes with agency rights, forming a Daifuku Internet Cafe Alliance.
In this network café alliance, only a 5% management fee is charged. However, the unified decoration, unified procurement, unified computer and management software system have reduced the cost to a minimum and served the owners of various Internet cafes.
Guangguang, the Daifuku Internet Cafe Alliance, has brought no less than 100 million profits to Da Ming Media every year. In other words, even if this "Reckless" game is not successful, Daifuku Media's stock price will bring enough returns.
And such an Internet café alliance immediately built a very mature game sales network.
You know, there are good games, but the sales network is not easy.
Like the previous Big Mac Rentang, they relied on a sales network of toys and playing cards. Sony's PS machine also relies on the sales network of home appliances. Including Apple's mobile game store later, there is also a sales network.
On the contrary, Microsoft's Xbox, is the technical content really that bad? But it's been so bad, because I haven't mastered the game sales network.
There is also point card sales. And this kind of point card sales, although not invented in China, has become a unique phenomenon in the domestic market.
The set of business methods that originated in Europe and the United States is not very applicable to us, which is inseparable from the consumption habits of early domestic players. In the pioneering years of online games, developers almost all encountered the same problem. The large-scale networking service and the cost of continuous updating of the work are different from the traditional stand-alone set, and they need to find a way to guarantee revenue for a long time.
As we all know, the awareness of domestic players to pay for games has not yet awakened in the early years, and the consumption level at that time also had objective restrictions. Pirated CDs for five dollars a piece are everywhere, and online games are still quite a novelty, so it's obviously not easy for people to pay for them. As for Hong Kong and Taiwan, according to IGN Japan's survey, the physical piracy industry in these two places did not gradually decline until around 2010 - you have to buy a client when you come up, and the number of ways to buy and recharge money is obviously not very good
Therefore, this time "Reckless" was launched, using the gift card and phone bill recharge card model. By simply using this system of converting the equivalent of cash to cash, the payment of online games can become more fragmented, so as to effectively attract those idle users. Then, on the basis of exempting the client fee, the timing point card came into being.
Of course, this is also one of the golden thighs of some rebirth hanging on the wall.
In the previous life, the point card model almost monopolized the game market at this stage, creating classic game projects one after another. Li Yuan will definitely adopt such an approach.
In addition, in the sale of the genuine "Savage", the price of 29 yuan is also used, and a point card worth 50 yuan is included. Not only does it focus on Internet café sales, but it also doesn't let go of those home users.
In the sales of "Wild" this time, the parabola can be said to be sparing no expense, and the publicity and distribution costs have reached 220 million yuan. It is equivalent to creating a new blue ocean.
……
Seeing Wu Yongping and them staring nervously at the background data, Li Yuan smiled: "Don't worry, there are so many users, it shouldn't be difficult to sell, right?" ”
"! What I'm afraid of is user stickiness. What if they run out of free and refuse to spend money? ”
"Hehe, you have to trust the domestic gamers."
"Our gamers, the feature is free plus piracy, right?"
"Hehe, you have to trust those Internet café owners. After having zero cards, they can provide recharge services, which is equivalent to an extra profit point. ”
"Yours are the grandchildren? When I sold it to them, they weren't happy about it. ”
"New things, rest assured! In this way, extend the promotion period, all three folds within a month, and then slowly increase. ”
"Uh-huh."
"Mr. Li, Mr. Wu, here and on, someone is about to sell out, and they are going to ask for another batch of cards."
"Huh?" Wu Yongping jumped up excitedly, "Contact the salesman there." Send the card right away. Also, don't forget to send a sum of money to the company's account. Oh! How much did he sell? ”
"Uh...... There's less of it, just 20 sheets of 50 yuan, right? We can only get 300 yuan, and the salesman's commission is 15 yuan? ”
"Haha, then you have to be happy, huh? This is the first money we have made! ”
"Don't look at me! Less than 300 yuan, you want me to have a treat? Am I not that stupid? ”
"Then I'm here for a treat! Except for those on duty tonight, all of them will come with me! ”
"Good! Mr. Wu is mighty——! ”
"Hahaha!"
Unexpectedly, I thought there was a fermentation period, after all, the number of point cards sold on behalf of the company is huge, and it may take several months to digest this number of point cards.
However...... The point card model is really suitable for China, especially since the original historical line has proved the great success of this model.
And as soon as the parabola comes up, it is the king fried:
To advertising - there is the advertising effect of the Shanghai Stock Exchange, the start-up advertising of more than 6,000 Internet cafes, and the posters on the floor. Even places such as the Wild Mountain Gathering and Wild Mountain Hot Pot in the mainland have been plastered with game advertisements......
To the sales network - there are not only Daifuku Internet café alliances, but also other Internet cafes with business cooperation, and game sellers from all over the world. And there are more than 100 million worth of point cards distributed across the country.
Therefore, as soon as it comes up, it is a situation of comprehensive hot sales. "Wild" suddenly became a phenomenal game, and it became popular all over the country in an instant.
Besides, those Internet café owners are not stupid. At the beginning, for the sake of face, they allowed the sale of zero cards, and they didn't have to spend their own money anyway. But with the popularity of point cards, they immediately saw a business opportunity - now it is a 3% discount promotional price, and in the future, it will be a 5% discount. If you don't take it for nothing, who doesn't like to make more money?
After waiting for a few days, I didn't wait for the first batch of point cards to be sold out, and Internet cafes around the country began to order in large quantities......