64. Another promotion model for clothing online stores
"According to a buyer from Luzhou Ontario, it was she who helped recommend our store to the group of classmates, and sent me a screenshot. In addition, there are indeed a few buyers who said that they were introduced by their classmates and asked me to make it cheaper. ”
As if knowing the boss's doubts, Zhang Hanying took the initiative to talk about what she knew.
"Really?"
After looking at the chat page, Wang Yongren immediately said: "You communicate with this buyer, and give her two additional sets of clothes, which we can choose from in our store." ”
Regardless of whether the other party really spontaneously promoted it, Wang Yongren couldn't say nothing.
Two sets of clothes, even the most expensive in the store, cost more than 100 yuan, but not expensive.
Not to mention, his clothing online store styles are all aimed at young girls, and the college student group is the most important one.
Women's clothing with good quality and low price under 100 yuan, as well as a little quality assurance, and no reason to return and exchange goods within seven days, is definitely popular with female college students.
Speaking of his own return and exchange strategy, Wang Yongren found that the online store was open for more than half a month, and only three sporadic buyers chose to exchange the goods.
It is estimated that everyone else is embarrassed to exchange for these dozens of dollars.
What's more, when they shipped the goods, they all confirmed that there was no quality problem with the clothes.
"Okay."
After listening to the boss's instructions, Zhang Hanying immediately agreed.
When Zhang Hanying was busy, Wang Yongren, who returned to the room, was thinking about an alternative promotion model, it seemed that girls from various universities recommended friends to buy, which would be a huge blue ocean.
It's just that he can't reach out to the influential and socially connected girls in the university.
If it is a large company, it is fully capable of spending money to invite students in college towns to do local promotion, but it is too exaggerated for him to have a small online store and a sales team.
If you have something to decide, ask Baidu, phew, it is to ask the intermediary.
"Can you get in touch with the girls in the college town here in the south?"
opened the QQ account of the forum promotion studio, and Wang Yongren asked the other party.
He has cooperated with this promotion studio, which can be regarded as a basic trust.
"What, your online store wants to take the campus promotion route?"
Listening to the old customer's question, the studio members immediately asked back.
Do their line of work, to the customer's requirements clear.
"With this idea, I want girls in various college towns to promote the online store link in their QQ friend group."
In the face of this kind of online intermediary who collects money to do things, Wang Yongren did not hide it, and directly stated his requirements.
"We have more than a dozen provinces in the south and thousands of universities, and it is a bit difficult to cover. However, we can recruit some network promoters in the name of part-time promoters, which may be a bit expensive. ”
Knowing the other party's request, the studio gave a more reasonable solution.
"How much?"
Regarding this vague 'cost is a bit big', Wang Yongren asked directly.
"The part-time salary of an online promoter here is 50 yuan a day, including our commission. If you follow your requirements, you need at least 80 to 100 promoters, and then encourage their friends to retweet, it will take two days before and after. ”
"That's 8,000 to 10,000?"
calculated the other party's offer, and Wang Yongren asked.
It's just a part-time promoter, isn't it just a finger-moving job, it's easy to have connections, and he doesn't know how much of the commission is intercepted by their studio.
The offer of about 10,000 is so euphemistic, and the intermediary is really an intermediary.
"Since you are an old customer, we can help you recruit 100 promoters, and only need 9000 for the fee. We will synthesize the specific promotion data and send it to you. However, it can take up to a month to last. You also know that to cover the university towns of so many provinces, we need to screen promoters to recruit promoters, and it will take a certain amount of time. ”
"How much is the deposit?"
“1000。”
"Deal."
It was only two or three days of profit, and Wang Yongren directly set this second round of promotion plan.
At this point in the summer vacation, it is the time when female college students have nothing to do, maybe the desire to shop will come up, and it is not a matter at all to buy clothes for a few hundred yuan.
With about five or six days of profits, in exchange for a wider market, this transaction is worth making.
As for whether the other party will be perfunctory and respond with fake data, Wang Yongren has no other way.
At most, the number of orders in the next month has not increased significantly, and there will be no chance of cooperation between the two sides in the next order.
After handling the promotion of the clothing online store, Wang Yongren continued to think about the preparation of the thermos cup online store.
Now that everything is ready, it's just a matter of turning his ideas into pictures.
Thinking of this, Wang Yongren opened the campus network forum of Lido College, looked at the inactive atmosphere inside, and immediately posted a post: "Recruit two part-time artists, mainly who can draw, and the part-time fee is 50 to 100 a day." Contact: Manager Wang, 135********. ”
After three posts in a row, Wang Yongren withdrew from the forum and thought about another channel to invite artists.
He doesn't have high requirements for the artist, he only needs to be able to draw the Kumamon shape in his mind, and as long as the rest of the internal structure is put forward corresponding requirements, there is naturally a contract factory to fill it.
After that, Wang Yongren wrote and drew in a new book, listing all the ideas and ideas in his mind, and making knowledge integration reserves for the future development of the online store.
"Zizi Zi ......"
I don't know how long later, Wang Yongren's mobile phone rang.
Looking at the caller ID above and the time in the upper right corner, Wang Yongren raised his eyebrows with some surprise.
It's already eleven o'clock in the evening, what does Senior Sister Su mean when she calls him?
Do you want to go on a date with him next month?
That's not good, he's a serious man.
Quipping in his mind, Wang Yongren picked up the phone: "Senior sister, what's the matter?" ”
"Ah Ren, did you send that part-time recruitment on our campus online?"
As soon as the phone was connected, Su Qiuyi opened her mouth to ask about her purpose.
When she was about to go to bed before, Su Qiuyi went to the campus network forum, and saw a recruitment advertisement on it, showing 'Manager Wang's phone'.
After comparing it, it was the number of the junior.
"Yes."
Hearing his sister-in-law's words, Wang Yongren replied with some surprise.
As the vice president of the student union of Lido College, it is the quickest way to ask Senior Sister Su to help find someone, but Wang Yongren doesn't want to trouble the other party.
Unexpectedly, the other party saw his recruitment advertisement so quickly.
He swore that he had absolutely no intention of letting the other party deliver it to the door on his own.
"I know a few girls from the Academy of Fine Arts, if you have any requirements, I'll help you ask."
Seeing that the junior admitted it, Su Qiuyi took the initiative to take the matter down.
"I don't have too many requirements, mainly to help me draw a few drawings of the thermos cup, biased towards the shape and three-dimensional structure......"
It was difficult to resist the hospitality, and Wang Yongren said his simple request.
"Okay, I'll help you ask, and I'll give you an answer tomorrow."
Able to help the younger brother, Su Qiuyi hung up the phone very happily, looked up the number she needed from the address book, and prepared to contact her tomorrow morning.
......
When she ran the next morning, Su Qiuyi didn't talk about helping to find someone, she ran the whole distance very quietly, and then had breakfast with her junior brother.
It wasn't until half past ten in the morning that Su Qiuyi took her sister to the rental house where her younger brother was, and went up to the second floor to find the other party: "Ah Ren, I helped you contact a classmate majoring in art, she is now in Hangzhou, and she will go back to school tomorrow." ”
"Thank you, senior sister."
While thanking him, Wang Yongren took out two bottles of fruit oranges from the refrigerator and handed them over.
Unexpectedly, Senior Sister Su's energy was not small, and as soon as she opened her mouth, she asked the female classmates in Hangzhou to rush back to help.
"My sister can't drink ice today."
Taking the two bottles of ice drinks, Su Qiutang said with a smile.