218. The first month of results for private labels
"Boss Wang, your request is a bit urgent."
Hearing the other party's request to produce a finished film before six o'clock that night, the owner of the photography studio said with some embarrassment.
"Add 200 yuan, and I'll ask if I can do it. If I can't do it, I'll change it. ”
In this regard, Wang Yongren will not think that the technical content of PS is high, and directly opened the method of adding money.
Everything is ready, only the east wind is owed, and the design and factory of the "lady's home" brand clothing are no problem before, but the chain can not be dropped in the process of producing the film.
"No problem, I'll help you get out of the way quickly."
For the simple and simple measures of the young boss, the head of the studio responded with confidence.
On Tuesday morning, the two female models completed the shoot of 30 outfits, and the studio worked overtime, sending all the retouched pictures at half past five in the afternoon.
On the online store, Wang Yongren asked Zhang Hanying and Ran Min to put all the new clothes on the new ones, and sent links in the existing QQ groups of more than 10,000 people.
"'Lady's Home' has its own brand new, the latest European and American popular styles, each limited to 100 pieces in the early stage, first come, first served."
"The first batch of 'Lady's Home' brand clothing is limited to 100, first come, first served."
"Sisters, the coupons can be used, the first batch is only 100 pieces!"
......
Although the factory cost of the 'Lady's Home' brand clothing is a few yuan higher than that of the rest of the clothing, Wang Yongren did not increase the price, and even provided a lot of discounts to old customers.
On Sunday, Ran Min and others sent coupons for Lady's own brand clothing '200 minus 15' and '400 minus 50' in the group, and the effect depends on the past two days.
"Boss, C15 is sold out."
"Boss, C23 is sold out."
"Boss, C18 is sold out."
"Boss, the medium size of C5 is sold out."
"Boss, the small size of C7 is sold out."
......
From 6 p.m. to 8 p.m., a total of 7 clothing items were sold out, and 11 clothing items were less than half in stock.
Those one-size-fits-all are okay, some of them are divided into three sizes of large, medium and small, and the styles of a certain size are easily sold out of stock, and the seven out-of-stock clothes are all one-size-fits-all spring clothing.
At the time of sales, Ran Min was very diligent in recording customer feedback as the basis for additional orders to the factory.
And products that sell slowly will naturally be eliminated.
Three days of shipment, four to ten days of shipment, the seventh day to start the next batch of new clothing sales, this is Wang Yongren and Zhuge Qiudi after the discussion, a more suitable new clothing sales cycle.
Among them, the popular clothing can appropriately increase the sales period, but it will not exceed one month.
At present, the sales results of the first batch of 'Lady's Home' clothing are not bad, and the specific results depend on the follow-up customer feedback.
"Ran Min, during this time, you are responsible for the tracking and feedback of the new brand."
After reading the record sheet, Wang Yongren, who won the first battle, did not take it lightly and gave the store manager Ran Min a task.
Whether a brand of clothing can be erected, after-sales service is very important.
Previously, in order to cope with the increased sales tasks, he recruited two full-time store assistants, but he did not have to worry about the shortage of manpower.
And the room 201 opposite where he used to live has also been transformed into a staff dormitory, and one room for two full-time employees is more than enough.
"Okay."
After listening to the boss's instructions, Ran Min, who had the highest salary among the employees, did not hesitate to respond.
After such a long time of exercise, she has become handy with the follow-up customer service tasks, and she is also familiar with some words.
......
After the start of the new semester, time slowly became faster, and in the blink of an eye, it was Friday.
After skipping the class next Friday morning, Wang Yongren rushed to Hangzhou to apply for a house loan, and returned to Sister Han's villa, but he saw Sister Dong from afar.
Looking at the plump young lady with beautiful black legs, she took the initiative to coil her hair, Wang Yongren picked up a small glass of medicinal wine and silently accumulated energy.
"Brother Ah Ren, Sister Meow Meow said, a film and television company has taken a fancy to me and wants 200,000 yuan to buy out the copyright of film and television and animation, what do you think?"
On Friday night, Wang Yongren, who had just finished dinner with the two young ladies, received a long-distance call from his little girlfriend.
"I'll help you ask your friends at the film and television company."
After listening to his little girlfriend's words, Wang Yongren called Mr. Li of Nanyue Film and Television for the first time.
The "Great Song Doctor", which is about to be completed, is currently ordered to break 8,000, which naturally has entered the field of vision of some film and television companies.
It's just that the film and television copyright fee of 200,000 yuan is good for newcomers, but there should be room for discussion.
“...... The situation you mentioned should be between 200,000 and 500,000, depending on the film and television company and website. Since the online subscription is good, you might as well wait a little longer. ”
Regarding the young writer's consultation, Li Yinhuan answered it very realistically.
"Thank you, Mr. Li."
After getting a reply from a professional, Wang Yongren had a general idea, and called back to his little girlfriend as soon as possible: "200,000 buyout of the adaptation copyright is a bit low, you can wait a little longer." ”
His own "Passing by Your World" sold 1 million film and television adaptation copyrights, which has the factor of Sister Han, which cannot be inferred as common sense.
"Oh, I'll reply to the editor."
After listening to the little brother's proposal, Su Qiutang accepted it without hesitation.
Anyway, she knew that her little brother would definitely not harm her.
"How have you been studying lately? Is there a boy who writes you a love letter? ”
After chatting, Wang Yongren cared about his little girlfriend's study and life.
"Brother Aren, let me tell you a very funny thing. The previous Chi Ruicheng, whose confession was rejected by me, even wanted to publish it on the Internet, but he couldn't even pass the signing level, hahaha......"
"That's interesting."
Listening to his little girlfriend talk about the childish behavior of those little boys, Wang Yongren, who was smiling, was a lot more relieved.
So far, the little girlfriend is still in love, and it is relatively safe.
If he finds that the other party has signs of falling in love, he should pay special attention to it, and if he can't fly directly to the capital, it's okay to sabotage it.
However, when it really gets to that point, it is more troublesome.
After the call, Wang Yongren and the two young ladies went to the West Lake for a walk, and then returned to the family theater of the villa to watch the movie, and the sound effect of the North American blockbuster was like thunder, which was quite shocking.
"2.25 million."
At the end of March, looking at the statistics of 'Lady's Home', Wang Yongren focused on the sales of his own brand.
The sales of clothing online stores totaled 2.25 million, of which the sales of 'Lady's Home' own brand were 880,000 and the profit was about 280,000, and the sales of the rest of the brand clothing were 1.37 million and the profit was 630,000.
Obviously, the rest of the brands have bigger clothing sales and profits, but things have to be seen in two ways.
First, the sales volume of its own brand in the first month was close to one million, indicating that the style and quality of 'Lady's Home' are in line with the expectations of young girls;
Second, the profit of private label brands has decreased, because of the continuous issuance of coupons during this period, but at the same time, it has also piled up the total sales of online stores.
Compared with January and February, the sales of the 'Lady's Home' online store increased by more than 30% year-on-year, and the profit increased by about 180,000 yuan.
Third, the repurchase rate of the "Lady's Home" brand is still very high, and when some old customers ask customer service, they ask if it is the "Lady's Home" brand clothing.
Whether there is a nameplate inlay or not, for some girls, it is still very important.
Just like the girls of Lido College, they will give priority to choosing the 'Lady's Home' brand clothing.
Don't look at the cheap clothes, but girls like to have brand protection.
The effectiveness of brand formation is greater than that of bulk clothing.
“...... The studio's expenses in March, including manager Zhuge Qiudi, totaled 57,000. ”
After calculating an account in his heart, Wang Yongren felt that there was no problem with the route of building his own brand.
When the 'Lady's Home' brand becomes famous and sales increase, manufacturers can be forced to improve the quality of clothes on the basis of ensuring the original cost.
At that time, invite a second- or third-tier female star to endorse, and the 'Lady's Home' brand will be erected.
"How?"
After the sound of the junior brother looking through the account book quieted down for a while, Su Qiuyi, who was sitting reading a book on the other side, asked with a smile.