While writing about her hopes for making money, Chiki Hayashihara and Junichi Watanabe are talking about the gossip and rumors of the Genesys office.

On the Genesys side, Yasuko Fujishima and her younger brother Johnny Kitagawa are also talking about Chiki Hayashihara.

Hideaki Ryuzawa is now Johnny Kitagawa's heart, a treasure in the palm of his hand, and looking at Hideaki Ryuzawa is the same as looking at someone else's own son.

If it weren't for Fujishima Taiko's strong opposition and obstruction, Johnny Kitagawa would have accepted Hideaki Tatsuzawa as his righteous son as the heir of Genesys & Associates.

Fujishima Yasuko objected because Fujishima had long regarded the Genesys Office as something in his pocket, and Fujishima Taiko was able to marry Fujishima Taisuke, a golden turtle, because she tacitly wanted to bring the Genesys Office to the Fujishima family as a dowry.

Johnny Kitagawa is not unaware of these twists and turns, but there is a reason why Yasuko Fujishima can oppose success.

Johnny Kitagawa and his two siblings were both born in Los Angeles, California, USA, and they don't really like this kind of sandwich person in RB and the United States.

However, the two sisters and brothers were able to open the Genesys office when all aspects of RB were controlled by large enterprises, and even became the leader of the male idol industry and created an idol empire belonging to the Genesys office, a large part of which was due to the power of the Fujishima family to escort the Genesys office.

Of course, a bigger part of the reason is that Johnny Kitagawa is really a genius.

Because many of the domestic stars in the previous life of Chiki Hayashihara would choose to go to South Korea for further study, most people think that South Korea's trainee system is the earliest and most mature, but in fact, this is not the case, and SM, the first entertainment company in South Korea to set up a trainee system, was influenced by Genesys.

This training method is not actually the first of its kind in Genesys, but it is borrowed from the training method of the Takarazuka Opera Company, one of RB's most prestigious large-scale stage performance groups. The actors who entered the Takarazuka Opera Company were all graduates of the Takarazuka Music School.

From the first day of joining the troupe, members of the troupe are called "graduate students" to distinguish them from current students in music schools, and the first year of joining the troupe is the first year of graduate school, and so on, until the seventh year of the graduate school. The eighth graduate student changed from a junior student to a senior student, and only then did he leave the team of "newcomers" and no longer participate in the "newcomer performance".

Johnny Kitagawa has applied this training method to the production of entertainment idols, and has achieved very good results. In Janiss, all the idol trainees before their debut are called "Johnnys Jr".

The youngest of these trainees may still be in elementary school, and there will be more than 100,000 application letters from Johnnys Jr every year, but only a few dozen people can become Johnnys Jr.

The content of the training is very rigorous, in addition to the basic singing and dancing, backflips, side flips, front flips are all necessary skills, in addition to having a skill, drumming, clog dancing, ventriloquism, acrobatic movements, musical instrument playing, magic performances and other skills must have such a comprehensive training, which is also one of the reasons why Genesys can endure for a long time: no matter how the times change, it can always cultivate high-quality idols that meet the current market demand.

Koichi Domoto once said in an interview, "We start training from a young age, we learn how to be brave and strong, and after that, we will gradually go further and further on our own, I have never been praised by Kitagawa, he has always said that I am the worst, but other people in the office told me that he was actually praising me." He observes each person and tells them what improvements are needed to be the best. ”

Kitagawa undoubtedly has the talent of "seeing people", and every artist who debuts is finalized by him himself. Many Jennis fans have this feeling: the first time I saw Jennis's artist, I thought it was a little ugly, after a little understanding, I found it so attractive, and then "buy one get four free", I fell in love with other people in the same group, and then I met their friends, friends of friends, and finally I fell in love with a whole office.

He himself was touched by the children, "Every child has their own story, every child has a natural talent to master life, and I am happy to be able to encourage them." At Denis, every artist and Kitagawa communicate on an equal footing, and he himself says, "They (artists) are above me." ”

Kitagawa's final selection,Almost everyone is not just a simple "business ability" strong idol,But a person who really exudes a strong personal charm,Although the entire Genesys debut artist is close to 200 people,But there is almost no overlap of "personality",Each one has an exclusive temperament。

Through music, variety shows, film and television and other channels, these temperaments are constantly captured by fans, making them crazy and making them a part of fans' lives.

This line of thinking is a bit like Stan Lee's understanding of heroes when he first founded Marvel, that is, heroes are real people. The idols cultivated by Genesys are not only humble and polite, hard-working, and have the side of shining as idols and bringing infinite expectations to fans, but also have a sense of closeness like neighbors and friends.

This actually involves another outstanding feature of Janis, that is, they are very good at grasping the relationship between idols and fans, and they can always amplify the fans' love for idols through various means.

Before getting the opportunity to debut, Johnnys Jr has to act as a backup dancer for his seniors, do variety shows on the show, guest appear in senior TV series, etc., on the one hand, in order to accumulate performance experience, on the other hand, frequent appearances can also accumulate popularity, when the company perceives the fans' attention to these children, it will find a way to make fans more eager to see them, and a complete industrial chain has been formed.

There are many tips for this kind of fan psychology, such as in offline theater performances, some artists will fly around in the air and even walk a tightrope.

When these beautiful boys did these dangerous things and faced their fears in front of the fans, the fans were also deeply moved and shouted their encouragement to him, and the emotional connection between the fans and the idols deepened.

In addition, Genesys is known for its strict protection of the image rights of its artists, and no photos of artists are allowed to be posted on the Internet by the media.

This kind of strict control of image rights, in addition to protecting artists, is also a kind of hunger marketing from another point of view: if you want to get photos of idols, you have to pay for official merchandise.

Tickets for the Genesys artist's concert are not sold to the public, but are obtained by lottery in the official fan club. During the concert, there will also be a large number of idol merchandise that will only be sold on-site. There are a wide variety of products around these products, including long-sleeved shirts, shopping bags, chopsticks, blankets, etc., and many of them are limited to the region, so if you don't come to see this concert, you won't have this store in this village.

In 2022, the total number of members of the Genesys Fan Club will reach about 5 million, and the annual membership fee alone will earn more than 20 billion yen. Combined with the profits from the sale of the artist's music works, concert tickets, merchandise, and advertisements for the artist's appearance, Genesys' annual revenue exceeded 100 billion yen.

These subtle operational methods are all due to Kitagawa's insight into fans. Kitagawa often goes to see live performances by his own artists, but instead of going to see the performances, he walks around the venue to see the audience's reactions. Kitagawa rarely gives interviews, and even when he does, he doesn't appear on camera.

"If I show up in front of the camera, I feel like a performer. I can't be considered like a performer, so I can't be on camera. In an interview, he said so.

He doesn't want to be recognized, so he can sit in the theater hall without anyone noticing and watch the audience's reactions, "I don't have to ask for people's opinions, I can get this information myself, I can hear everyone's reactions, it's really funny, and that's what keeps me moving forward as a creator." ”

"You must not bore the audience, what I'm doing is something that everyone will enjoy, whether it's children or the elderly." Kitagawa said, "Fans pay attention to the stars, and I just watch behind the scenes, which is my role in life." ”

Johnny Kitagawa famously said, "The show must go on." ”