The pattern of the 654.TB mall is smaller

The headquarters of 'Lady Street' is in Hangzhou, but before financing, Wang Yongren is also reasonable to inspect Renhe Industry and Trade.

After all, the original intention of the creation of 'Lady Street' is to better manage the VIP customers of the 'Lady Street' brand, and to bring new clothing to attract traffic.

As for chatting with Section Chief Qi and them, it was only incidental.

Boss, TB Mall has recently reduced the traffic to our brand. At present, it has little impact on the sales of our "Lady's Home" brand, but "Cup Bear" is more obvious. In the long run, there may be a lot of trouble. ”

After reporting on the general work, General Manager Yan Ruyu talked about one of the relatively important situations.

Although their 'Lady's Home' brand is not promoted by TB Mall, it is all up to them to become bigger and stronger by sticking to the bar on major websites, but after the subsequent development and growth, the increase in new brand users is also thanks to the traffic of TB Mall.

And the 'Lady's Home' also lived up to expectations, directly carrying the banner of the first Double 11 Shopping Festival of TB Mall, and the second shopping festival was also pivotal.

It's just that the honeymoon period between the two has been cracked after the rise of the 'Lady Street' website.

It wasn't until Wang Yongren rejected Ahri's second financing of 'Lady Street' that this gap became more and more obvious.

One of the main ones is that the ads that were originally at the top of the homepage of the website were directly removed to the middle, and users had to scroll down the page to see them.

Because of the agreement between the two, TB Mall cannot not promote the link of the 'Lady's Home' brand on the homepage of the website during the three-year period of the contract agreement.

There is the drainage of the 'Lady Street' website and the small actions of the TB Mall, but it has not affected the sales of the 'Lady's Home' brand, after all, it has the support of millions of loyal users on the Internet and nearly 100 offline franchise stores.

However, relying on the 'cup bear' with large traffic in the mall has a big impact.

In just half a month, the daily turnover of the 'cup bear', which was supposed to be the peak sales season, was only seven or eight hundred thousand, while the previous year, the single-day sales were still around 1.2 million.

"This TB pattern is not big."

After listening to Yan Ruyu's report, Wang Yongren was not too surprised.

After he refused Ahri's lead to 'Lady Street', he had already considered the situation.

Ahri's style, investing in other Internet products, is to direct traffic to their own website.

First acquired part of the shares, and then slowly added, after the holding, it was completely crushed and integrated into Ahri's troika, and the original products disappeared without a trace.

This is also one of the reasons why Ahri's boss has been criticized by the majority of netizens on the Internet.

In contrast, TX's tour is different, investment in shares, win-win cooperation, never thought of splitting the investment project into the TX group, hello, hello, everyone.

"Do you have any countermeasures?"

After a circle in his mind, Wang Yongren asked General Manager Yan.

As the boss behind the scenes, he can't do everything, otherwise he would be able to support so many managers with a high salary.

"Boss, we have had three meetings before to make a specific plan, please show me."

In the face of the company's major decisions, Yan Ruyu still needs to listen to the opinions of the big boss.

At a regular meeting of their management, some people proposed to move the brand directly to other shopping sites to counter TB Mall's small actions, but they did not receive many votes.

Nowadays, only Vancl and Monbasa can be regarded as large-scale clothing retail websites, but they are still not far from the rapidly developing TB mall, especially in terms of the growth of new users.

After all, the 'Lady's Home' brand, which has an annual turnover of more than 1.3 billion, has strong waves and high winds, and a careless accident may become a lesson for many brands in the clothing industry.

"The main focus of the 'Lady's Home' brand is the low-price strategy, and it is inseparable from the platform of TB Mall. However, we can't do nothing, and the high-end category of 'Lady's House' can be transferred to JD Mall, which is just the right time to purify the brand's low-price strategy. ”

After listening to General Manager Yan's report, Wang Yongren pondered for a moment and gave the final response plan.

With the traffic of nearly 30 million registered members of 'Lady Street' in hand, he doesn't have to worry about being coerced by TB Mall and making any compromises.

It is also because the rest of the comprehensive online shopping platforms are gradually falling behind, and TB Mall has begun to siphon low-end online shopping users, and they have to be angry.

Two years ago, a clothing brand with annual sales of more than one billion yuan, TB Mall had to be a man with its tail between its legs.

However, this also confirms the necessity of Wang Yongren to expand the 'Lady Street' website.

If you really want to wait for 'Lady Street' to develop into a combination of 'Little Red Book' and 'Mushroom Street' in the previous life, with a huge traffic pool, TB Mall will also obediently come over to apologize and ask for peace.

Excalibur in the hand and in the hands of others are two completely different things.

"Okay."

After getting the signal of the big boss, Yan Ruyu had the backbone and did not take the small means of TB Mall to heart.

After briefly reporting a few other matters, Yan Ruyu got up and left the chairman's office.

"Boss, Director Jia of the Urban Construction Office is here."

Just as Wang Yongren was browsing the news on the website, Secretary Chen knocked on the door and came in to report.

"Invite him to the reception room."

"Okay."

Putting down the mouse, Wang Yongren closed his eyes and recuperated for a few minutes before getting up and putting on the hanging coat.

With the help of Secretary Chen, who rushed back, Wang Yongren came to the reception room next door with capable steps.

Seeing the middle-aged man who got up in the reception room, Wang Yongren smiled and stretched out his hand: "Director Jia, I'm sorry, I was busy just now and didn't greet him in person, please forgive me." ”

Although in Lido, Wang Yongren's energy is enough to talk face-to-face with the squad leader, but when facing any outsiders, he maintains a humble and polite appearance.

"Mr. Wang is polite, I know that your noble business is busy, I don't dare to disturb casually."

shook hands with this overly handsome young rich man, and the middle-aged Director Jia, who is more reserved in front of many wealthy businessmen on weekdays, felt infinite emotion in his heart, but his face was full of 'sincere' smiles.

Before coming over, he asked Deputy Squad Leader Yu to lower his attitude, meet all the requirements of Renhe Industry and Trade, and not let this golden phoenix fly away.

After learning about the identity and background of this Mr. Wang from other channels, Director Jia naturally would not treat the other party as an ordinary local tycoon.

"Director Li is polite, let's talk while drinking."

After inviting the other party to sit down, Wang Yongren chatted about the company's development, and then asked about a certain matter of his company: "Director Jia, I don't know about our company's application for headquarters construction land, have the relevant departments considered it?" ”

Just before the Chinese New Year, Renhe Industry and Trade applied to the relevant departments of Lido to prepare for a piece of commercial land to build the company's headquarters building.

With the rapid expansion of the company, the current leased headquarters 'small building' can no longer meet the work needs of all employees.

Just like the customer service department, there are many people, and they have all been relocated to the warehouse, and the efficiency of after-sales customer service has improved a lot.

However, this is not a long-term solution.

At this time, Renhe Industry and Trade, which has more than 600 employees, urgently needs a headquarters building to accommodate the employees of various departments.

Moreover, there is a Renxin Real Estate in the company managed by Yan Ruyu, the general manager of Renhe Industry and Trade, as long as there is a plot, even outsiders don't need to look for it, and they can get it all in one stop.

"There is no problem with the commercial land applied by Renhe Industry and Trade."

Regarding this problem, Director Jia responded and added: "In order to cooperate with the construction of your company's headquarters, we have united several relevant departments to formulate some plans for facilities benefiting the people."

Since the leaders attach so much importance to it and strictly order that this golden phoenix will be kept, their relevant departments must show enough sincerity.

Anyway, they attract foreign investment, and the conditions they give are equally generous.

"Then thank you, Director Jia."

I expected it before, but when I heard the real discount given by Director Jia, Wang Yongren also felt the 'deep friendship' of the relevant departments of Lido, and decided to build the headquarters building in Lido.

As for Hangzhou, only a certain deputy squad leader opened his mouth to say hello, and his mother-in-law did not speak in person, so Wang Yongren naturally would not agree at will.

Compared with the provincial capital Hangzhou, which siphons high-quality enterprises in the entire province, although they are a rising star, they are not so valued, but Lido, a prefecture-level city, attaches great importance to the potential of their company.

Wang Yongren believes that his own enterprises have enough job support for the two prefecture-level cities, and they can sit back and relax in the central and southern parts of Jiang Province in the future.

No matter who the squad leaders of the two places are replaced, they will be very supportive of the development of Renhe industry and trade.

"By the way, I wonder if you need to contact the builder?"

"Director Jia, what good company recommendation? Although I also have a real estate company under my name, which cooperates closely with Dongcheng Real Estate of Xilou Group, I always do not suffer a loss by shopping around. ”

"There is no need to compare, the urban construction company managed by our department is not comparable to the West Building Group."

"Haha, Director Jia is humble, and I have to thank you for helping us solve the problem in your busy schedule."

"Serving a high-quality enterprise like yours, this is what we should do."

In the face of the politeness of the young rich man, Director Jia did not work for the local state-owned enterprises, and the smile on his face was still bright.

is so young, worth billions, but not arrogant or impatient, and has an extraordinary future!!

Gaining the friendship of the other party is far more cost-effective than pulling one or two orders for the urban construction company.

"Director Jia, I don't have anything to say if you want to go on a trip in person. This is the tea I got from my father-in-law's house, I hope you don't mind. ”

When Director Jia was about to leave, Wang Yongren took out a box of finely packaged tea leaves and handed it over with a smile.

With the relationship between him and Deputy Squad Leader Yu, it is not suitable for everyone to give any expensive gifts, but this tea has to be said.

"It's too polite, then I'll be disrespectful."

Director Jia, who subconsciously wanted to refuse the other party's gift, heard the second half of the sentence, changed his words abruptly, and accepted the 'not respectful' gift with a smile on his face.

When he inquired about the identity of the other party, he naturally knew that the other party's girlfriend was the eldest lady of the Su family.

What kind of character is the father of the Su family, that is the husband of the squad leader in Hangzhou, and above is the member of the class committee of the entire province.

It's such a gift, but it's more precious than any ten thousand gold.

It's really the right time to come here to discuss in person this time!!

"Let Mr. Yan come over."

After sending Director Jia away, Wang Yongren gave an order to Secretary Chen.

After explaining the problems related to the construction of the headquarters with General Manager Yan, Wang Yongren, who received a text message, took a car to a large flat floor in Jinwan, Lihu, and the time was already half past five in the afternoon.

When I came to Lido in the morning, I was busy for most of the day before I knew it.

The following nights were also busy.

Because of the overtime relationship with Teacher Xia and them last night, Wang Yongren specially took care of Counselor Chen a few more times, which can be described as quite sincere.

In the blink of an eye, on Sunday afternoon, Wang Yongren hosted a banquet for a few friends at the West Lake Hotel in Hangzhou.

Mr. You of TX, Mr. Smithson, the representative of Mellon Consortium in Asia, Mr. Shen of Blue Shirt Capital, Mr. Zhang of Kaolin Capital, and Mr. Sun of Ruan Yin. The eight CEOs present here are all well-known bosses of domestic capitalists.

"Yongren, I heard that TB Mall and your Renhe Industry and Trade are a little dirty?"

Everyone chatted for a while, and You Jianghe took advantage of the good atmosphere to ask about the little brother.

"Ahri wanted to lead the second financing of 'Lady Street', but I refused, and TB Mall lowered the homepage recommendation level of Renhe Industry and Trade."

After listening to Mr. You's words, Wang Yongren looked at the other party meaningfully.

If you want to talk about this, TX's tour has to bear half of the responsibility.

"Haha."

Unexpectedly, there was something about him here, You Jianghe smiled heartily, and then transferred to a middle-aged man next to him: "It just so happens that Mr. Sun, the major shareholder of Ahri, is also here, why don't you let him say hello." Everyone is a friend, look down and don't look up, and it's good to see each other in the future. ”

"Mr. Wang, this matter, I will say hello to Ahri's Yun Zong when I go back."

The topic shifted to himself, and Mr. Sun, who has always been kind to others, immediately agreed.

For him, both sides are his investment projects, and it is naturally better for everyone to make money in harmony.

"Thank you, Mr. Sun."

Hearing this Mr. Sun's promise, Wang Yongren smiled and raised the red wine glass in his hand.

The small means of solving the TB mall is also good news for him, and no one will dislike that there is too little trouble.

"Little things."

After a small glass politely, the smile on Mr. Sun's face was full of kindness.

Judging from the feedback data of Renhe Industry and Trade alone, 'Lady Street' can be called the new generation of 'women's community' in China.

Since ancient times, women's money has been the best to earn.

This time, he can join the pre-financing of the high-quality project of 'Lady Street', for him, there will be more than ten times or even dozens of times the return in the future, and he is naturally very happy.

"Mr. Wang, have you ever considered building a separate women's shopping website?"

Mr. Shen, who is in a blue shirt, can be regarded as having several fates, and took the initiative to ask about the follow-up planning of the website.

There are tens of millions of female users, and there are many loyal fans, so it is logical to create a women's shopping website with such a foundation.

"Greedy to chew more, shopping websites have become saturated, our website is still focused on itself, bigger and stronger, is the best development plan."

Wang Yongren, who had expected this question, replied with a smile.

How cool is the mushroom street that rang the bell on the NASDAQ in my last life, isn't it because I am ambitious, and I want to create a closed loop of community drainage to shopping websites, and I was hit by the bigwigs in the circle who reduced the dimension, and it was directly cool.

Since simply being a women's community can reach a market value of billions of dollars, why bother with Wang Yongren.

"I agree with Mr. Wang that a project that is too bloated is often a precursor to failure."

As an excellent investor, Mr. Sun praised the sober mind of this Chinese young man, and he was more assured of his investment.

The investment project is also the person in charge of the investment project, and both are indispensable.

"I think"

"I think"

On this issue, the eight people present expressed their thoughts one after another, but the view that the 'Lady Street' continued to be pure and developed prevailed.

After all, not every project of inter-bank development can play the effect of 1+1 greater than 3.

"It's not too early, seniors, let's meet again tomorrow."

Seeing that the time had reached nine o'clock, Wang Yongren got up and picked up his wine glass, which was the end of tonight's party.

The real big drama will have to wait until tomorrow morning's financing signing.

"See you tomorrow."

Also in the middle of the night, in a club in the capital, a few young people who rarely got together sat quietly in the box, without calling any young girls to accompany them.

"How's Aaron doing?"

A young man in a suit shook the wine glass in his hand and asked in a cold voice.

"I am still detained in the relevant departments of the Lion City, and my friends are still communicating, and the problem is not big, but it is more tricky."

Li Shutong, who was sitting on the other side, touched his slightly chubby chin, and his face was not very good-looking.

After all, Liu Yilong has been in charge of the business affairs of several of their partners, and without the other party's host, many things are more troublesome.

"Are you sure who did it?"

The other Yu Wuji frowned and asked.

"Not sure yet."

Li Shutong, who was in charge of the contact with the Lion City side, shook his head in embarrassment.

"Is it the one who folded the family?"

The young man in the suit in the shadows opened his mouth to guess.