After returning to the signing room, Wei Chen asked the scribe to move a lot of old files from the cabinet where the files were stored, so that he could easily understand the detailed data of land and taxes in Yuzhou.

Of course, the focus is still on Junyao, which Wei Chen is most concerned about.

After flipping through the files for a long time, and summoning a few scribes who were familiar with the situation to inquire carefully, Wei Chen also had a general understanding of the current situation of Yuzhou Jun kiln.

Nowadays, the process technology of firing Jun porcelain has been perfected, whether it is the color or the performance of various textures, it is unique in the famous porcelain of the Great Zhou Dynasty, and no one can imitate it.

However, although Jun porcelain's technology has developed to a peak, its actual reputation is quite different from Wei Chen's previous impression.

In Weichen's impression, Jun porcelain is the king of porcelain at home and abroad, "even if there is a lot of wealth, it is better to have a piece of porcelain", which can be said to be extremely precious.

However, in the sixth year of the Great Zhou Tianyou, Jun porcelain at this time was still only somewhat famous in the Central Plains, and did not receive due attention.

In fact, in Wei Chen's previous life, Jun porcelain was also developed silently like this for a long time, and the reason why it suddenly became famous, and even became the first of the five famous porcelains, was because it was favored by the emperor at that time and was listed as the royal porcelain.

After that, Jun porcelain received more and more attention from the world, until finally "all in the world".

And in this life, Jun Yao under Wei Chen has not experienced this stage.

There are only 16 kilns in Yuzhou that fire Jun porcelain, which is far from the 77 in the heyday, and these 16 kilns are all private kilns.

Although it can attract some surrounding vendors with its superb craftsmanship and excellent reputation, at most it has a certain influence in the Central Plains, and it is not ranked in the whole Great Zhou.

"It seems that this is the product quality in place, and the brand marketing has not kept up!"

Wei Chen held the file in the signing room and studied it for a long time, and finally came to a conclusion, and couldn't help but feel heartbroken.

Such a treasure of the country has not been given enough attention by the world, it is simply a tyrannical thing!

Whether it was to keep the pearl from dust, or to earn some expenses for the state government, Wei Chen felt that he should take action and push Jun porcelain.

】

Isn't it just hype?

Not to mention the various methods in Wei Chen's previous life, even the ancients in the Spring and Autumn Period and the Warring States Period had already demonstrated to Wei Chen with their own practice.

"Warring States Policy? Yan Ce recorded such a story, which was told to the people of Qi when Su Qin's younger brother Su Dai lobbied the Qi State.

Once upon a time there was a horse dealer who wanted to sell a horse in his hand, but no one came to the market for three days.

The horse dealer was in a hurry, so he thought of a way to find Bole, who could know thousands of horses.

The horse dealer said to Bole: I have a horse that I want to sell, but no one has asked for three days, please do me a favor, and you don't need to speak, you just need to look around my horse when you pass by the market, and then look back at it when you leave, and I will give you 10% of the endorsement fee after the horse is sold.

Bole did so.

Sure enough, the horse dealer's horses were quickly sold, and the price skyrocketed tenfold.

That's the celebrity effect!

For Wei Chen, if he wants to promote Jun porcelain, then the most direct and easiest way is to use his celebrity effect.

You must know that Wei Chen's reputation in the circle of literati in the Great Zhou Dynasty is not lower than that of Bole in the Soma industry.

As long as Wei Chen puts a little effort into writing a few flowery poems with Jun porcelain as the theme, is he still worried about not being able to bring Jun porcelain?

As soon as he thought of this, Wei Chen immediately asked Yuan'an to invite Huang Shouzheng and Gu Tingye to accompany him out of the city to the ruins of Gujuntai located outside Yuzhou City.

Most of the kilns in Yuzhou where Jun porcelain is fired are concentrated in this area, and Wei Chen is ready to go to the field to see it in person, so as to draw some creative inspiration.

……

The next day, in the evening.

Jiying Restaurant.

This is the most upscale and most famous restaurant in Yuzhou, located at the foot of Shenyuan Mountain, although it is not as magnificent as Bianjing Restaurant, but it is also a unique artistic conception.

Wei Chen stepped into the restaurant, and thought that he had entered a garden, the corridor in the wide courtyard was nine songs, the birds were singing and the flowers were fragrant, and several small buildings in the courtyard were chic and exquisite, and the sound of the piano was heard from time to time.

After the triple courtyard, I saw the green bamboo covering China, standing a two-story small building, quiet and elegant, looking at it is refreshing.

At the entrance of the building, Zhao Zongquan, the envoy of the Yuzhou regiment, and his eldest son Zhao Ceying had been waiting here for a long time.

Seeing Wei Chen coming with Gu Tingye from a distance, Zhao Zongquan hurriedly bowed and saluted: "Zhao Zongquan, the envoy of the Xiaguan Yuzhou regiment, has seen Lord Zhizhou. ”

When they met for the first time, Wei Chen couldn't help but look at it twice, only to see that Zhao Zong was about forty years old, tall and tall, and he was indeed born with a dignified appearance.

It's just that his shoulders are always habitually slightly arched, which makes people feel that his personality is a little restrained, and it can even be said that he is cringe.

Zhao Ceying, who was standing behind Zhao Zong's body, looked a lot stronger than his Lao Tzu.

Not only is his face resolute and burly, but his shoulders are open and his back is straight, and he is full of energy. Standing with Gu Tingye, one on the left and one on the right, like two erected spears, full of determination and awe-inspiring.

Zhao Zongquan flattered Wei Chen, and then said apologetically: "When Lord Zhizhou arrived a few days ago, the lower officials happened to have something to go out, and they didn't have time to pick up the wind and wash the dust for the adults. Afterwards, every time the lower official thought about this matter, he felt guilty in his heart, and he always wanted to find an opportunity to make up for it, but he heard that the adult was busy with official business these days and had no time to separate, and the lower official did not dare to disturb himself, so it dragged on to this day. If you are rude, I hope you don't blame you. ”

Zhao Zongquan's attitude towards Wei Chen was very respectful, and Wei Chen didn't dare to hold it up, so he hurriedly said: "Zhao Tuan is serious. This official is ordered to shepherd Yuzhou, and there is such a good official in the state as Zhao Tuanlian who works tirelessly and wholeheartedly serves the people, and it is too late for the official to be happy, so how can he blame it? ”

Zhao Zongquan saw that Wei Chen's face was sincere, not as if he was fake, he couldn't help but breathe a sigh of relief, and finally let go of his heart, and immediately glanced at Zhao Ceying on the side.

Zhao Ceying understood, bowed slightly and said, "A banquet has been set upstairs, Lord Zhizhou, please." ”

"Good!"

Wei Chen smiled heartily: "I heard that Zhao Tuanlian has been in the army for a long time, and he must have a good amount of alcohol. Today, you and I will not be drunk! ”

After speaking, Wei Chen pulled Zhao Zongquan's arm, and without waiting for Zhao Zongquan to react, he strode into the door with him.

Zhao Zongquan looked dazed, and Zhao Ceying behind him was also stunned when he saw this, and only after a while did he turn his head to look at Gu Tingye, and asked in a low voice: "Has Lord Zhizhou always treated people so warmly?" ”

"Who knows, maybe it was your father at first sight. He has always behaved differently from ordinary people, so it's good to get used to it. ”

Gu Tingye shrugged his shoulders, and also pulled Zhao Ceying into the door together, following Wei Chen's footsteps.