94, embarrassed charge
In 2009, money was worth a lot.
Or to put it another way, the salary of actors at this time is not as high as imagined.
is like Zhou Xun, who has almost won the domestic actress trophy at this time, but her salary is only 3.5 million at this time.
So 27 million is not a small amount, even if she makes three films a year, the salary is only 10 million.
Of course, activities such as endorsements and commercial performances need to be counted separately.
It can also be seen from this that the urine of a director surnamed Wu, Zhou Xun is only 3.5 million, and Yu Wenle is 4 million, which is simply funny.
Before "Rain of Swords", Yu Wenle's salary may only be 400,000.
Why do you say that, because Zhang Jiahui, who won the Golden Horse actor with "Witness", has a salary of only 2.5 million at this time.
In the entertainment industry, there are three rules regarding actors' salaries:
1. Male actors are higher than female actors.
Second, the skyrocketing salary of actors may only happen overnight.
3. The semi-public worth of an actor is always lower than his real worth, which is the so-called priceless market. But no one will admit it.
After Starlight Film and Television Company finalized the contracts with several actors who had already been decided, the salary expenditure was not as much as Li Qing and Jing Tian expected, and the four of them were in their early 10 million.
It can also be seen that outsiders and insiders play differently.
Just like Jing Tian's "Warring States" in order to invite Sun Honglei, it is simply throwing money.
However, Sun Honglei is not authentic, he picked up the bowl to eat, put down the bowl and scolded his mother, he was originally exchanging his name for money, but he still wanted to set up an archway when he became a bitch, and he wanted to do good things.
Why do you give so much money and don't you know it?
Of course, maybe even he didn't expect that "Warring States" would be so bad, but the black pot of a bad movie can't all be blamed on Jing Tian's head.
is a little girl, who spends so much money to support herself, does she want to make a bad movie?
Apparently also a victim of being pitted.
The result is good, all of them are like white lotus flowers that are not stained by mud, and they can be bullied by little girls.
Obviously, this person has forgotten Ding Jiali on the shore of Daming Lake.
And Li Qing invited someone at this time, although it was also a match, but it was different from "Warring States", and it was at the market price.
Zhou Xun didn't even read the script, and recognized Li Qing.
Others have considered it.
In fact, whether a script is good or not can be seen roughly.
Especially the script of "Rain of Swords", Su Zhaobin directly made the storyboard script, which is not an ordinary professional.
Many people may think that "Sword Rain" is the work of Wu Baige, but in fact, as long as you have watched "Shuangtong", especially those who have watched "Silk", it is easy to recognize Su Zhaobin's style.
Therefore, Wu Baige is too pitiful, so he can't get mixed up in the dock, so he will continue to pit in China.
After "Sword Rain", Su Zhaobin didn't even make a splash, why?
The movie is not his name, but the black pot is all carried by him.
Bad luck!
……
8 December 2009.
"People in Embarrassment" held a premiere in Beijing.
Li Qing has not been in vain in the past year.
The scene can barely be regarded as star-studded.
Especially Li Qing invited Li Lianjie to the scene.
To be honest, Li Qing himself didn't expect Li Lianjie to come, he just sent an invitation to someone, and the person really came.
In addition, Jay Chou also arrived at the scene.
Speaking of which, Li Qing and Jay Chou can also be regarded as cooperating in two plays, "Su Qier" and "Ocean Paradise", but because there is no rival play, that is, a nodding friend, I didn't expect to give face so much.
Zhou Xun, Huang Bo, Li Bingbing, Zhang Hanyu, Xu Jinglei......
In addition to Li Qing's connections, there is also Xu Zheng, who also invited a large group of people to cheer.
As long as there is time, it is basically here.
Including Ning Hao.
"Our movie is stuck again, Made!"
Ning Hao has been worrying about "No Man's Land" for the past half a year.
Li Qing couldn't do anything, so he could only comfort: "Good things are not afraid of being late, just wait for the impact of that incident to subside." ”
In fact, both of them understand in their hearts that in addition to that incident, there is also the problem of the setting of all the villains in "No Man's Land" itself.
I just happened to bump into it, and I was also unlucky.
"Forget it, don't talk about this." Ning Hao said with a smile, "I didn't expect your movie to be released first, the recent publicity and distribution efforts are not small, overwhelming, and the cost of publicity and distribution has caught up with your production cost, right?" ”
"Say less." Li Qing stretched out four fingers and said with a smile, "Four times." It took a full 20 million to publicize it. ”
"So much?" Ning Hao was stunned for a moment, and then smiled, "It seems that you have a lot of confidence in the movie?" ”
"It's ok. After all, it is the company's first movie, and after watching the finished film, I think it's not bad, and the first shot always has to be fired. ”
The publicity and distribution of 20 million is indeed a bit exaggerated compared to the production cost of 5 million, you must know that the publicity and distribution cost of "The Wind" is only 21 million.
However, this kind of operation is not uncommon in the circle.
The most famous example should be "Blair the Witch", which cost $35,000 to shoot and $8 million to publicize, nearly 300 times, and the return is $250 million at the global box office.
Li Qing, as the host, also had to take care of others, so he just chatted a few words and asked someone to sit down first.
"Brother Jie!" Li Qing rescued Li Lianjie from the interview with the media reporter and said with a smile, "I didn't expect you to come, I knew that I had to meet you for ten miles." ”
Li Lianjie stretched out his hand and nodded at him, and said with a smile: "I didn't see you so enthusiastic when I played my son before." I heard that you are a producer, so I'm here to cheer you on. ”
"Thank you, Brother Jie, Pengsheng Shine."
"Haha......"
After chatting for a while, Li Lianjie said: "The [Daifuku Autism Care Fund] you mentioned before, I have already asked people to connect with your people. ”
"Thank you Brother Jie for your support."
Li Lianjie patted him on the shoulder: "I want to thank you." Public welfare is a thing where one person influences another, and we work together. ”
"Well, I understand."
……
The people present didn't dare to say that they were all looking at Li Qing's face, but Li Qing was indeed the link and lubricant in the middle, so they could only be busy before and after, and they had to tell people that they were not taking care of themselves.
After coping with media interviews, I was finally able to watch a movie.
Li Qing also returned to Jing Tian's side, and as soon as he sat down, he lay on Jing Tian's shoulder: "I'm tired." ”
Jing Tian wiped his sweat with a tissue, she knew that Li Qing didn't like to deal with people the most, although Li Qing changed a lot after the two fell in love, but this still hasn't changed.
She smiled and pinched Li Qing's earlobe: "The movie has begun." ”
"Well, I'll lie down for a while."
Jing Tian moved his body to make Li Qing feel more comfortable.
On the big screen, with the appearance of the dragon mark.
The names of Li Qing and Jing Tian also appeared in the list of producers.
"Knowing you makes me believe that everything is arranged by fate, and perhaps God has long been destined to lead us through the darkness. Now I want to say, what did I do in my last life? ”
"Your IQ is really refreshing."
"And Xiao Zhang, you still have made progress this year, you were mentally handicapped last year, and you have been promoted to stupidity this year."
“……”
Xu Zheng's comedy has a style, that is, he always treats comedy as a serious drama.
The viewing effect is very good, and as the progress bar of the movie progresses, the theater has gradually turned into a sea of laughter.
Jing Tian whispered: "Li Xiaoqing, how much do you think our movie can have at the box office?" ”
"It's not difficult to break 100 million. The specific box office in the first week can be estimated. ”
Li Qing is very confident in the box office of "People in Embarrassment".
In fact, this movie was originally planned to be released in January next year, because Zhang Yimou's "Three Guns to Shoot Eucalyptus" has been scheduled for December 11.
But there is still a big predator in January, "Avatar".
Li Qing hadn't heard of "Three Guns Shooting Surprise", but he had heard "Avatar", and he would rather bump into "Three Guns" than collide with "Avatar", so at his insistence, "People in Embarrassment" was released a month earlier, and it was three days earlier than "Three Guns".
In addition to "Three Guns", there is no Feng Xiaogang to join in the fun of this year's New Year, which is also good news.
After all, the signboard of Feng's New Year film at this time is still very loud.
Facts have proved that the 20 million publicity and distribution expenses were not spent in vain.
After the box office was released on the first day, it gave everyone a surprise, seven million.
This means that the box office may exceed 50 million in the first week, and if you work hard, it is definitely not a luxury to break 100 million at the total box office.
And what surprised everyone was still to come, because the box office trend was rising, eight million on the second day, and it broke 10 million on the third day.
In three days of release, the box office was 25 million, which can be called a miracle for a small production with a production cost of only 5 million.
If the 20 million publicity and distribution costs are removed, the cost will be recovered in two days.
Of course, if it weren't for the announcement, the results wouldn't be so good.
December 11th.
"Three Guns Shoot Eucalyptus Surprise" was released, with a box office of 11 million on the first day.
The box office trend of "People in Embarrassment" has also been affected, falling below the threshold of 10 million, and the revenue is 8 million.
Not only that, the first three days of the release of "Three Guns" was also a weekend, but "People in Embarrassment" was tepid, and the daily box office has continued to be around 9 million.
I want to say here that because of the problem of film scheduling, the winner-takes-all effect is more obvious.
However, despite this, the box office of "People in Embarrassment" is still stable when the film schedule is squeezed, which shows that the attendance rate is very high.
On the fourth day of the release of "Three Guns" and the seventh day of the release of "People in Embarrassment", the box office finally broke 10 million again, with a total of 60 million in the first week.
At this point, everyone knows that it is a proper thing to have a box office of over 100 million, and it depends on whether it is possible to rush to 200 million.
Time passes slowly.
The word-of-mouth of the two films has also gradually fermented, and it has strangely shown a bipolar trend.
"People in Embarrassment" praised a lot, and "Three Guns" scolded a lot.
"People in Embarrassment" was released for ten days, and the box office exceeded 100 million.
One of the important factors in this is that with the approach of the Spring Festival, "People in Embarrassment" is more suitable as a family movie than "Three Guns".
The theater chain has also adjusted the film schedule appropriately.
So "People in Embarrassment" took off again, storming the box office market and sweeping all the way.
Until January 4, 2010, "Avatar" officially landed in theaters, and "People in Embarrassment" and "Three Guns" encountered obstacles almost at the same time.
So far, "People in Embarrassment" has been released for 26 days, with a box office of 240 million, and the 200 million mark has already been broken.
"Three Guns Shoot Surprise" was released for 23 days, with a box office of 250 million, only 10 million more than "People in Embarrassment".
And the gap is narrowing.
The reason why this situation occurs is because two weeks after the release of "Three Guns", the market began to force the film schedule, especially the later it goes, the more films "People in Embarrassment" are scheduled, and it has surpassed "Three Guns".
This is actually related to the box office trajectory of the two films.
"Three Guns" broke 100 million in four days after its release, and 200 million in 11 days, and then it was directly pulled across, and the stamina was insufficient, so it can be said that the potential has been exhausted.
Although the box office of "People in Embarrassment" is also declining, it is much more stable compared to it.
Although the box office potential of the movie is not exhausted, with the release of "Avatar", just the next day, the box office of "People in Embarrassment" was directly cut in half, and after holding on for three days, it was directly painted by the theater.
Truck drivers deserve to be truck drivers, and "Avatar" showed dominance directly after its release.
The box office in the first week was 270 million, which was simply beyond the reach of domestic filmmakers at this time.
The box office of other people in a week is higher than the final box office of your release month in the first month, which is simply a shadow.
However, this did not affect Li Qing and their celebration banquet.
After all, the box office performance of more than 250 million is still very surprising if it is not compared with "Avatar".
The specific account sharing will not be detailed, the cake available for account sharing is 230 million, the theater chain takes the lion's share, and Starlight Film and Television Brilliant Company paid 20 million in advance for the distribution fee, and took 15 percent.
Therefore, if the relationship between Jing Tian and the company is not counted, what really fell into the hands of the two investors, that is, Li Qing and Jing Tian, is only 65 million.
Jing Tian took the calculator and settled the accounts, his original excitement was greatly reduced, and his little brows wrinkled: "Why are there so few?" ”
Li Qing lay on the bed and played with her toes, like a tender lotus, watery, and smiled: "It's a lot." We only invested 5 million, and you are still not satisfied with the thirteen times increase? ”
"But 250 million, how can it be so little in our hands?"
"Kiss." Li Qing turned a deaf ear, turned over and got up, pressed Jing Tian under him and kissed him, and said with a smile, "Sixty-five million, each of us is 30 million, I have been tossing for several years, and my net worth is only 20 million." Take your time, isn't there still "Rain of Swords"! Maybe you can surprise us. ”
Jing Tian was all mouthful: "Okay." ”
"Hehe, don't be depressed, let's think about the red envelope, after making so much money, we have to give someone a red envelope."
"How much do you think is appropriate?"
"Brother Zheng is a director after all, he is busy before and after, give a big bag, 660,000, what do you think?"
"Okay. What about Brother Baoqiang? ”
"Make a discount, 200,000."
“…… Are you discounting it like this? ”
“……”
The two of them chatted for a while, and you said a word to me, which was very much the meaning of an old husband and wife.