Chapter 168: Three Choices

After Galaxy Entertainment announced the establishment of its subsidiary Xinghai, other peers in the industry were also shocked by this move.

Since the official announcement of the lifting of the cultural wall restrictions, everyone has been thinking about how to gain a firm foothold, try to stabilize the domestic market, and not lose too much.

On the other hand, Xinghe directly decided to take the initiative to go head-to-head with those giant companies in the world, aiming its fangs at the big cake of the global market, which is amazing.

The board of directors of Jiuding Times held a week-long meeting for this reason, expressing incomprehension and ridicule of Galaxy's initiative.

"Xinghe's steps are too big, you must know that they have just stabilized their position in the top three in the country, and now they still want to take the initiative, it's just wishful thinking!"

"Yes, although the domestic market is not small, but compared with foreign countries, it is still not enough to see, there are so many cultures in the world, and even the language is not spoken, it is still too difficult to cut this big cake!"

"At present, the music market in the world entertainment industry is polarized, and nearly seventy percent of the market is occupied by the two record companies Universal Music and Sony Music, and the top global level is endless!"

"The film market is even more powerful, Warner Pictures, Pamira Pictures, Fashine, Comic C, and MGM! The whole market tends to be saturated, and it is not easy to tear a hole open! ”

On the board of directors, the CEO of Jiuding Times talked eloquently with a thick report, which is part of the report, and the analysis of the world market is quite thorough.

"So, after the company's internal analysis team, it was almost impossible to expand into overseas markets."

JD Times has the most professional analysis team, which is composed of the top actuaries in the industry, and assessing risks and benefits is what they are best at.

On the question of whether to develop overseas markets, the answer given by the analysis team is almost affirmative.

Hearing this, the other shareholders fell silent, and their originally restless ambitions were completely calmed down.

Originally, I was a little excited by Galaxy's measures, but now I look back and think about it calmly and rationally, and it is indeed inappropriate to venture into overseas markets.

At least they have a few points, all of which need to be carefully considered, and blind enthusiasm is not what a mature business person should do.

First, they don't have a deep understanding of overseas markets, and they are likely to be bleeding in the past.

Second, if too much power is divided, the domestic market is likely to be lost, and neither side will reap the benefits at that time, which is the most terrible thing.

The third point is that the world giants that the CEO just said are indeed too powerful, and it is difficult to tear a piece of meat in their hands.

As a result, the board of directors unanimously decided that the company's next development direction is to hold on to the existing market and try to encroach on their domestic market share while Galaxy invests its energy overseas.

"Then let's dismiss the meeting, I wish you a happy new year to all shareholders in advance, and we'll see you next year!" The CEO of Jiuding Times put one hand on his chest very politely, like a gentleman.

Seeing the departure of one major shareholder, the CEO restrained the smile on his face, and his eyes inevitably revealed worries about the future and some expectations.

"Overseas markets... It is impossible for the galaxy to succeed, who wouldn't dream about it, in the end everything is empty. ”

Fu Mingyan shook his head, and then picked up the reports on the table.

In the Jiuding era, he has the ultimate executive power, and he only needs to be responsible for everything to the board of directors on weekdays, and he himself is a member of the board of directors.

As a businessman, he certainly understands the need to be proactive in any market, but he also knows a profound truth.

Everything must be done according to your ability, if you challenge your own limits, there is a high probability that it may be a broken ending.

In the face of such a general trend, making such a conservative decision can absolutely not be said to be cowardly.

On the contrary, if Galaxy focuses on developing overseas markets and does not have enough energy to pay attention to the domestic market, then it is likely to give Jiuding Times the opportunity to tear off a piece of meat.

All these plans are wonderful and easy to achieve, but there is also a small probability of the result, that is, Galaxy has taken care of both ends, not only to stabilize the domestic market, but also to gradually gain a foothold overseas.

In this way, Galaxy will take off and become a world-class entertainment company in one fell swoop!

Thinking of this possibility, Fu Mingyan shook his head again and threw the idea out of his mind.

Impossible, isn't it?

Although Galaxy has gained a firm foothold by relying on the miracles created by Shen Feng again and again, there is too much gap between foreign cultural customs, living habits, languages, etc., and China!

"The journey is the sea of stars? Will there be a time when the wind and waves will be long? Hehe, it's just whimsical. The corners of Fu Mingyan's mouth showed a mocking look, and then he said to himself: "Who can't say empty words!"

...

The same three sides of the mutual entertainment, this period of time has not been small, the high-level people are exchanging opinions with each other, trying to come up with an answer that everyone agrees with.

"Alas, Xinghe's guts are too fat, and he actually set up a subsidiary directly, and the scale of capital injection is not small!"

"Xiangjiang is the offshore economic center of China, and our understanding of the outside world is much deeper than that of inland companies!"

"You can't be reckless in this matter, one wrong step is likely to be a losing situation."

"Universal Music and Sony Music have almost blocked 70% of the world market, and the remaining 30% have been carved up by those small and fragmented companies, and it is not easy to squeeze into it."

"Film and television are even more anxious, and it is difficult to get a foot in the sky!"

In the face of a market that has already formed a basic pattern, it is already very difficult for them to get involved in it.

The challenge to be met at that time is likely to be suppressed by other companies.

After all, the cake is so big, and no one wants to see a new person cut the cake appear.

This high-level meeting has once again reached an impasse, and what is now in front of them is nothing more than conservative or aggressive.

It's a tough decision, conservative means less risky, and aggressive means taking big risks.

However, with risks and benefits coexisting, and everyone is a shareholder, who doesn't want their company to become a world entertainment giant in one fell swoop?

Finally, in the days when the New Year is approaching, Mutual Entertainment on the other side has also made a decision.

"Let's compromise, compromise is a kind of wisdom, whether we can grasp this degree is very important!"

"I think otherwise, as enterprising as Galaxy, everyone is not willing to take risks, but everyone is not willing to be conservative."

"Simply set up an overseas department in the company, and insert sales and personnel with good English into it, but the focus is still on the country, and if the overseas business is going well, it will be scaled up, and even a company can be established."

Such a proposal has been approved by most people, and in the current situation, such a compromise is indeed the best way.

...

As a result, in the last few days of annual leave, the three giants of domestic entertainment companies have made different decisions in the face of the lifting of restrictions on the cultural wall.

Jiuding Times chooses to stick to the domestic market and minimize the loss of its market share.

Galaxy Entertainment strides forward, facing the demolition of the cultural wall, has the courage to forge ahead, and chooses to fight with overseas entertainment giants head-on, wanting to fight for a piece of the world.

On the other hand, Mutual Entertainment is seeking progress while maintaining stability, and the focus is still on the market that it has mastered so far, but it is also willing to spend some energy to try to develop overseas markets.

Such different decisions will inevitably lead to different outcomes in the future.

The mountain rain is coming and the wind is full of buildings, and this year's Spring Festival, everyone is not at ease.

...