Since we want to engage in a big clothing business and support the large-scale export of foreign trade, Gao Jianwu of high-end clothing is not considered at all now, there is no way, high-end clothing is the first brand, and if you want to smash a high-end brand, it is not something that can be completed overnight.

But the low-end channel brands are different, these can be opened up through short-term advertising, and they can open up the market with a large sales volume and small profits and quick turnover.

According to this line of thinking, Gao Jianwu has not many options, only to target the American blue-collar worker market, and the first thing is to play the market space of jeans clothing.

He has been to the Americas, for the local blue-collar workers to wear a little understanding, this era, denim has appeared for many years, among which the denim material blue overalls are still very popular, but as a daily clothing, the blue overalls style is still too dull, not fashionable at all.

So it didn't become one of the popular costumes.

In Gao Jianwu's original time and space, denim itself was a major category of popular fashion clothing for young people. Even if Gao Jianwu doesn't know anything about costume design, he still remembers very clearly what the original costume looked like.

He found a fashion designer and a tailor, and after making a few denim clothes according to the style in his memory, he immediately amazed the designer and the tailor. For Gao Jianwu's whimsy, they admired it so much.

With these foundations in place, Gao Jianwu finalized two main styles as the first phase of export clothing. He also designed the logo of the BOSS brand, preparing to build this brand into a mainstream brand of popular clothing in the West.

For blue-collar workers and young people, who doesn't want to be a boss, Gao Jianwu recalled through memory that these two clothes are fashion styles, but they are not non-mainstream designs, with fashion elements and the stability of workplace business, which can be used as formal wear now.

In addition to denim clothes, Gao Jianwu also customized a batch of 500,000 T-shirts, using pure cotton materials, compared with the original undershirt, Gao Jianwu's T-shirts were customized in batches, adding some patterns and Western text proverbs in batches, and the T-shirts suddenly became culturally meaningful, and were directly renamed cultural shirts by Gao Jianwu.

This makes these cultural quotients completely out of the category of underwear and become personalized clothing that can be worn directly outside.

In this era, the original T-shirt was still relatively simple, and there were not as many variants and cultures as later, and the style was quite single.

Similarly, this batch of T-shirts is also under the BOSS brand, taking the low-end route.

Within a month, dozens of garment factories as the first batch of custom clothing manufacturers experienced urgent expansion of production capacity, urgent hiring of manpower and other actions, and did everything possible to produce these garments, after Gao Jianwu appointed the Yaohua Garment Company commissioner strict spot check inspection, after eliminating the two processing defective garment factories, these two batches of more than 900,000 pieces of clothing were loaded across the ocean to the Americas.

There, the distributors who had applied for the BOSS brand set up a group company called AB Apparel Group, which had already begun to advertise in local newspapers and magazines to carry out preliminary publicity of the BOSS brand.

New York.

After the complete transformation, Mr. Szeto's new base for business territory.

"Chairman. With so many clothes, can we really sell them? Huang Renjie, a henchman, said to Mr. Situ with some concern.

"Renjie, do things with your heart, don't think it's not okay to do nothing." Mr. Situ looked at his subordinates with some displeasure.

"Mr. Gao does things, he will definitely not be untargeted, now that the clothing group has you at the helm, you yourself have no confidence, it seems that I am looking at the wrong person. Well, if you're not willing to do it, I'll replace you right away. ”

"No, no, no, you are, I didn't mean that. It's just that we haven't been involved in the clothing industry before, and we really don't know how to do it. Huang Renjie was very displeased when he heard Mr. Situ, and hurriedly expressed his loyalty. No matter what the chairman tells me to do, I will do it well. ”

"Mr. Gao has already sent you all the promotion methods and advertisements, what else do you need? It's just inexplicable. We are now transforming into a business, and many businesses have not been set up before, and we are not doing well now. I don't think I heard anything like this today, don't hear you complain in the future, blame me for not giving you a chance. Mr. Situ said sharply to Huang Renjie.

Now his transformation into business is booming, and there are many industries that have made considerable scale. However, some of his subordinates gradually began to be reluctant to do pioneering work, and they liked to guard the good industry and lie down.

Huang Renjie was transferred from Nanyang Foreign Trade Company to develop the garment industry, and he didn't expect to retreat before he started to do things well.

For Mr. Szeto, this is not a good sign.

After following Gao Jianwu for a long time, Mr. Situ's vision has improved a lot. The goal that Gao Jianwu told him to become a Wall Street boss is no longer out of reach from the current development trend.

The apparel industry, although it does not seem very remarkable now, does not have particularly strong opponents in this industry. But there is no doubt about the space and durability of this market.

Food, clothing, housing and transportation, this clothing is also placed in the first place. Now Gao Jianwu is preparing to use the mainland side as a base for clothing production. From a cost control point of view, it is certainly much cheaper than producing locally in the Americas.

With such advantages, Mr. Situ also sees the huge development prospects of this industry. There are hundreds of millions of people in the Americas, and in addition to the beautiful country and the maple leaf, there are many countries where Mr. Situ can use the power of the beautiful country to enter the local market.

As long as Gao Jianwu provides cheap and high-quality clothing, Mr. Situ feels that sooner or later he will open up the market here.

A month later, the BOSS costume crossed the ocean to the Americas, first landing on the West Coast.

Huang Renjie, who crossed the mainland and came to the west coast, took his men to receive this batch of clothes.

When I opened one of the bags of jeans, I was surprised to find that this batch of clothes was different from what I had seen before.

"Jack, what do you think of these clothing styles?" Huang Renjie took out one and faced the yellow-haired boy next to him, as a descendant of Jack. Fario, who claims to have been a famous court tailor in his ancestors, has his own knowledge of clothing, and was hired by Huang Renjie as an assistant to help.

After Mr. Situ's industry increased, his subordinates employed people in an eclectic manner, except for the core use of Chinese, many other positions have been adopted by the locals, and they do not make themselves as single as the previous gangs.

This is also Gao Jianwu's suggestion to him, if you want to take root in the Americas, the company can only integrate into the local mainstream.

"Oh, MGD, look at what I've seen, these clothes are really the level of a genius designer." Fario unfolded a denim suit and looked at it for a moment, exclaiming.

"Let me wear it and see it." Fario couldn't wait to find a denim suit that he could wear, and when he put it on and tried it on, even if Huang Renjie didn't know what to wear, he felt that Fario was much more fashionable than before.

This is really a good thing, Huang Renjie looked at Fario, and suddenly began to have some confidence.

"Boss, this clothing is made of denim, durable, I feel that this should be the best choice for ordinary people, this time I don't have to worry about how to sell it." Fario said as he tried his touch.

Although he himself can't see the effect of the upper body, it is structured and stylish, and this clothing style is obviously much more fashionable than the LEVS denim series on the market.

"Jack, do you think it's a good costume?" Huang Renjie confirmed again. "See how I look when I put it on?"

"Come on, boss, you won't feel out of place on Fifth Street in clothes like this, and I think we can sell them at LEVS prices." Fario added.

Huang Renjie really listened to the persuasion and took out a denim suit of his own size and put it on himself.

The batch of clothes provided by Gao Jianwu starts from 170, with a size of every 5 cm, S/M/L/XL/XXL/XXXL a total of 6 sizes, most of which are L and XL, the common body types of Americans, and 175 Huang Renjie wears a denim suit in size M.

"Wow, boss, you've really become a lot more handsome after wearing this dress, it's incredible" Fario next to him exclaimed loudly in an exaggerated tone.

Although there is a lot of sycophancy, compared to Huang Renjie's original clothes, he does look much younger and more handsome.

"Boss, I won't take off this dress, I'll make an event advertisement for our clothes, I bet it won't be long before the whole West Coast will be popular."

Huang Renjie, who originally completed the task of the chairman of the board of directors, gradually gained confidence in his heart after experiencing this batch of clothes in person.

They have been looking for rented stores in several big cities on the West Coast, opened stores of AB Apparel Group, and the clothing brand logo posters are ready.

As soon as the clothes arrived, Huang Renjie found a group of models to take pictures in new clothes in accordance with the brand promotion and channel development strategy given by Gao Jianwu, and began to play real clothing photos in local newspapers and magazines, turning the image advertisement that had been promoting AB Clothing Group into a specific new clothing advertisement.

Then a group of advertising models were hired, and they wore these clothes to walk around the busiest streets and become walking live advertisements.

Relying on such a rough promotion method, the BOSS brand gradually began to attract a group of young people to start buying, because of the price Huang Renjie obeyed Gao Jianwu's strategy, he posted the price of LEVS to set the price, the same price, in terms of style and workmanship, Gao Jianwu's batch of clothing is obviously more than the opponent.

In this way, even if the BOSS brand has just been created, but for young people, it is originally a low-end product for mass consumption, and they fancy the style more than the brand.

Only then did I really understand why the old man dared to take over the millions of pieces of clothing on Gao Jianwu's side, and with the success of the West Coast, Huang Renjie was full of confidence to open large-scale stores in various populous cities in accordance with the requirements of the first batch of channel construction.

Mr. Situ is now deeply worthy, and Gao Jianwu has already sent him a report detailing the development plan of clothing, so for this wave of channel construction, directly in accordance with the model of thousands of stores to develop, the first phase of the 1,000 AB clothing flagship stores, the future promotion of 10,000 franchise authorized clothing stores, mainly sales from the Chinese clothing products, in addition to the BOSS fashion clothing brand, the future will promote suit brands and women's fashion clothing.

However, before Huang Renjie opened a hundred flagship stores, the first batch of nearly a million pieces of clothing were sold out, and the unique denim fashion style, unisex and unisex, was soon sought after by tens of thousands of people, and more than half of the West Coast alone was sold.

Such a strong start, and gave Mr. Situ a big surprise, because Gao Jianwu's batch processing has reduced the cost, the overall profit of this batch of clothing is very high, but Gao Jianwu specified that this is a product for grain, and now Mr. Situ in addition to the cost of extraction, the rest of the sales are all replaced by wheat and transported back!

Only this batch of clothing was exchanged for more than 100,000 people a year of food, which made Gao Jianwu also confident, although he imagined the situation of big sales, but did not expect such a hot sale, the second batch of orders directly gave 2 million pieces, this time the domestic processing plant has already prepared, orders and fabrics began to 996 operation mode as soon as they arrived, and the order was completed in less than a month, and this time there was no obvious product quality defects.

In the high-intensity order production line, has begun to form an assembly line like production and acceptance methods, greatly improving labor productivity and quality level, after the completion of this batch of orders, Gao Jianwu issued a third batch of 3 million orders, this time he is ready to ship most of this batch of goods to Europa sales.

After eating nearly 4 million pieces in the American market in a short period of time, this style is estimated to be almost saturated, and it is not possible to catch a sheep bald, Europa is also a market with a population of more than 100 million, after the test of the American market, Gao Jianwu believes that the Europa market will also be opened.

As for the channel, it is naturally Mr. Situ's AB clothing group, this time they organized a group of experienced teams to open stores in the Americas to kill Europa, Huang Renjie, the boss of the clothing group, personally led the team, copied all the mature experience of the Americas, and because there were already samples of clothing and a large number of promotional materials, they began to advertise in various big cities as soon as they arrived in Europa, and then they began to build AB clothing flagship stores in a crazy way.

Young people who have just come out of the quagmire of war, even if they don't have much money in their pockets, but in the face of Gao Jianwu's advanced denim fashion, these young people quickly fell, and the streets were full of BOSS cowboy youth, almost becoming the standard young clothes on the street.

This wave of large-scale foreign trade in clothing has suddenly converted back the annual rations of nearly one million people, greatly alleviating the gap in grain demand, which has caused the grain prices in the base areas to drop by 30 percent at once, not to mention that it was difficult to avoid the famine year of starving people to death finally survived the autumn harvest, creating a miracle that is not big or small.

Gao Jianwu relied on his own memory, and after leaving dozens of jackets, shirts, and samples of women's and western clothing styles, he finally withdrew from the clothing industry and began to ask Mr. Situ to set up a group of clothing designers to design styles, and then handed them back to Huaxia for production and processing, so as to continue to promote this business.

Gao Jianwu can inject start-up resources into the BOSS brand, but the next long-term development still needs professionals to do. The styles he left behind were enough to make the fledgling Chinese clothing industry survive the most difficult first few years.

Ask for a commuter pass

(End of chapter)