"Minister Gao, Mr. Situ asked me to tell me that Morris Company has taken it down, what to do next, Mr. Situ sent me to learn from the experience, like Minister Gao to learn." Facing Gao Jianwu, Situ Jie was very respectful.

"All my actions in the country are arranged by the senior minister."

Gao Jianwu nodded, and his request to Mr. Situ was to send a few people over so that he could accept some of his arrangements.

This time, Situ Jie is a right-hand man sent by Mr. Situ, Situ Jie is a righteous son accepted by Mr. Situ, and he can be regarded as one of his henchmen by his side.

The age of 30 years old is just the golden age of being young and strong, and doing business.

"I do have a full set of operational plans, which need to be implemented by competent people." Gao Jianwu was not polite.

"First, the taste of cigarettes should be diversified, light flavors are suitable for women's cigarettes, heavy flavors are suitable for men's cigarettes, in the design of cigarette cases, this is also to distinguish the design, the future of men's cigarettes will use red and white as the main tone, and women's cigarettes with blue and white as the main colors."

"Second, the men's cigarette production process, on the basis of the process formula you brought, we produce men's cigarettes in China, and we clearly indicate the place of origin on the cigarette box, in addition, we should not take the initiative to mention this difference in advertising and any publicity, because we may also produce the same men's cigarettes in Nanyang in the future. Eventually, we will achieve international production of men's cigarettes, but for women's cigarettes, we will maintain a pure American production model. ”

In order to achieve a large number of cigarette exports, Gao Jianwu adopted a roundabout way to achieve it. For a special commodity such as cigarettes, regionalization still has a great impact on him.

Now Gao Jianwu doesn't want money overnight, he hopes to promote Huaxia's tobacco through this long-term OEM, relatively speaking, this is a real profiteering product, even if it is half of the value in hand, this is also a long-term huge amount of money.

It was not until the arrival of the 21st century, with the increasingly strict smoking ban, that the tobacco industry ushered in a cold winter, and it can be said that there is at least more than 50 years of golden development stage from now.

"No problem, I've got that in mind." Situ Jie took a small notebook and wrote down the key points of Gao Jianwu's words, today he is a primary school student.

"Thirdly, the most important thing is the reshaping of the product image. The current ads are all thrown away. The rest of the ad is all in a tough guy style. In the first stage, we created a western cowboy tough guy series, using fierce horses and bullfighting as auxiliary elements, who is the most famous actor in Hollywood now? Gao Jianwu asked.

"Humphrey Bogart and Gary Grant, they're the most famous Hollywood stars right now." Situ Jie blurted out, it seems that he is still a fan.

However, Gao Jianwu didn't have any impression of these two people, after all, it was too far away from his original era.

"That's the two of them. No matter how expensive their endorsement fee is, we have to sign it. Dress them in denim, bring a cowboy hat, and by the way, their jeans need to be dressed in our BOSS brand costumes! "Gao Jianwu doesn't care about the price at all, because every penny invested in this area will eventually return a few yuan, or even dozens of yuan.

"Okay, I've got this down too." Situ Jie doesn't know what product image building is, but Gao Jianwu said that signing a star, and then wearing a BOSS denim suit and smoking their brand of cigarettes, this should not be too simple.

As for how the picture is structured? Do they still need to do these professional things themselves? Not at all. As long as the requirements are made, after the advertising screen is designed, one issue after another will be sent to Gao Jianwu to see, and if it is not suitable, it will be changed.

In this regard, neither Situ Jie nor Gao Jianwu will be worried at all.

"The western cowboy series advertising has been done for at least three years, and after the image of the western cowboy tough guy is completely bound to our cigarette brand, we can start the urban tough guy series, combine male stars with jeeps, Harley-Davidson motorcycles, and other elements, and cooperate with the BOSS suit we want to push out next to continue to promote the image of a tough guy who likes to smoke Marlboro."

"As for the advertising media, in addition to newspapers and magazines, all large-scale sports events with a large audience, no matter what type, we must become their most important advertising sponsors, and make advertising in their most conspicuous and most concentrated places! Don't be afraid to spend money, invest in this area, and the future returns are very huge. ”

Situ Jie had heard several times in a short period of time not to be afraid of spending money, knowing that this was the focus of Gao Jianwu's concern, and wrote down in a small book to advertise regardless of the cost.

But to be honest, how can the cigarette brand be pushed, Situ Jie is confused, Mr. Situ is ready to push him out to be the executor of this Morris company, originally Situ Jie thought that he was marginalized, he is now handy in trade channels, and the annual import and export business exceeds 10 million, which is really a fat gap.

But Mr. Situ didn't know why he went crazy and bought a cigarette company that was not alive until he died, and he actually wanted to let himself take the lead.

But later heard that this was Gao Jianwu's arrangement, and Situ Jie immediately felt like a chicken.

He is a confidant who personally followed Mr. Situ's transformation, how can he not know that Mr. Situ's current success is almost all driven by Gao Jianwu, so once he knows that this is a new business with Gao Jianwu's new layout, Situ Jie immediately understands that this is his big opportunity.

When it was appropriate to send him across the ocean to receive Gao Jianwu's face-to-face teaching, Situ Jie happily went, and brought several of his assistants.

After all, this is Gao Jianwu's business, so it is definitely not an ordinary small business. I didn't see that clothing has become a big business with tens of millions of dollars in just a few months.

For the grasp of market opportunities, among the people Situ Jie has seen in his life, he feels that no one can compare to Gao Jianwu, even if Gao Jianwu is famous because of the invincible military god.

In business, Situ Jie believes that Gao Jianwu is also an unfathomable business wizard.

"The last one, is the construction of channels, we are now and in the future, will launch a lot of fast-moving consumer goods, that is, our daily consumption of products, the sales of these products must be able to facilitate direct to consumers, the channel we do not use fake hands with people, must be firmly grasped in their own hands, so we need to set up an independent sales company, the most important task of the sales company is to establish a sales channel for goods from the factory to the terminal store, weaving a network covering every state and city in the Americas, In principle, cities with more than 10,000 people should be able to have our terminal distribution points and distribute goods to local supermarkets and stores. ”

"If Mr. Szeto still has manpower on his side, we can build a logistics system along this network, and build an international logistics system that covers the whole of the Americas and can reach Europa, Black Africa and Asia Minor through air, rail, road and shipping. In the future, it will have its own fast logistics network of cargo planes and marine merchant ships. ”

Gao Jianwu followed his own train of thought and brought out this new thing, you must know that now, the founders of FedEx are still wearing open crotch pants, Gao Jianwu has not found such a logistics giant.

If this matter is said to be someone else, I am afraid it is really difficult to do, but for Mr. Situ, who has had countless mouths in the past, this is a simple thing that can be put back together with money.

It's just that not many people see the benefits now, and I'm afraid it's not good to make money.

"Most of the logistics and transportation in the Americas are carried out on the main railway lines and the gradually improving aviation network, if we start logistics, how can we compete with these mature giants?"

"Quite simply, compared to the established giants, they are only doing station-to-station transportation, that is, at airports and stations on the air and rail networks, and now they can't do it directly from one end of the customer to the other end. And what you have to do is to achieve door-to-door logistics services. Gao Jianwu also has some understanding of the logistics of this period, which is not ordinary compared to his original time and space.

"Through the improvement of services, the price of services can also be appropriately expensive to make up for the costs incurred by extended services, which is one aspect.

On the other hand, the current air trunk lines and railway trunk lines provide fierce competition on busy passenger routes, and there is almost no competition on routes between smaller cities, because there are few routes or railways between these cities, or even no railways, so that the current freight companies are often very time-sensitive, and we can complete the express coverage between small cities by purchasing cargo aircraft and truck fleets.

Maybe we will lose a lot of money in the first two years to build this logistics network, but once it is on the right track, this logistics network will bring a steady stream of profits, and at the same time, it will also improve the distribution time of our FMCG products to a new height. ”

More importantly, this logistics network is also very important for Gao Jianwu's future, and now with the help of the tobacco company, Gao Jianwu will promote this matter first.

What's more, the number of jobs created by this network is also very large, and when it is fully completed, I am afraid that it will not be tens of thousands or even hundreds of thousands of people, which is also a strong protective talisman for Mr. Situ.

"Yes, I will truthfully report Minister Gao's ideas to Mr. Situ, and I am sure that Mr. will be very happy to have another business opportunity." Situ Jie couldn't tell whether the idea was good or bad, but it didn't matter, the real decision-maker couldn't take his turn now, so he would leave these headaches to the top for headaches.

After Gao Jianwu explained the most important strategy to Situ Jie, he suddenly thought that the food and beverage section had not yet started, and he didn't know if there were any good opportunities.

"On the food and beverage side, do we have any good targets to acquire?" Gao Jianwu asked.

"Minister Gao, I really don't know much about this, I really haven't paid much attention to this aspect." Situ Jie's small book was almost crowded, but he didn't expect Gao Jianwu to have new ideas here.

"It's okay, when you go back, discuss with Mr. Situ, with Morris Company as a platform, and then have enough companies that rank second or third in the food and beverage industry, we will move next in food and beverage, in terms of food, we will focus on canned food, biscuits and instant noodles, and in terms of beverages, we will focus on soft drinks and mineral water.

After going back, I also asked Mr. Situ to hire a group of food and beverage experts and related production lines from the Americas, and we produced them in China and sold them to the world. ”

Starting from the tobacco leakage, Gao Jianwu suddenly found that the new continent was out of control, and began to further attack the food, beverage and other industries.

When Situ Jie fed back the news through telegram, Mr. Situ really moved, and he aimed at Pepsi, but at this moment, Pepsi stood firm and operated well, and the boss Gus was unmoved, so that Mr. Situ ran back against the wall, but the third place 7up happened to be eventful, stormy, and Mr. Situ successfully won it after a few rounds.

And the boss of the food and cheese industry, Kraft did not spend much to win, after all, at this time he was only a cheese king, not a food king, and the total value was not high.

It would not be difficult for Mr. Situ and Gao Jianwu's Nanyang Investment, a new business predator, to buy this cheese faucet, but in Gao Jianwu's territory, he will soon become a faucet of instant noodles, canned food and biscuits.

The first is the research and development of instant noodles, which does not have too much technical difficulty, according to Gao Jianwu's description, the research and development of the manual version will be done through more than a month of research, but it is still a bit difficult to achieve mechanized production.

But for the American technicians with a mature biscuit production line, this should not be a big problem, waiting for Mr. Situ to send the biscuit production line, canning production line and beverage production line, in those production lines, I believe that the instant noodle production line research and development can be copied soon, and now Gao Jianwu adheres to a take-it-or-leave-it doctrine, anyway, how to expand rapidly.

The personnel and technical experience accumulated in the military industry will now be transferred to the civilian field. Gao Jianwu counted the talents in his hand, and began to make careful calculations, no way, it is not easy to get to today's situation, several new key universities, the original old famous schools need time to cultivate talents, and it is obviously too late to rely on the school.

We can only face the resources at hand, optimize it again, and solve the most urgent problems, such as food production lines, which are urgently needed for civilian things, must rely on organizing a group of old experts to come out to digest and absorb, and then replicate them on a large scale.

Ask for a commuter pass

(End of chapter)