Time has gone round and round, and the publicity budget for several movies to be released during the Spring Festival has almost burned.

The premiere, which has been eagerly awaited by domestic fans, has finally arrived!

It coincides with the Chinese New Year holiday, most people are idle, and there is a little money in their pockets, and the cinema has become a target place for most people to pass the time.

This is also why the Spring Festival schedule is so intense, attracting countless domestic directors to fight for their heads!

Shengtian Grand Theater, at this time when migrant workers are returning to their hometowns, has almost become the most crowded place today.

"Let's go see Between Heavens! There are several funny movie stars in it, especially Li Teng, I like his movies very much! ”

"Hello, we want two movie tickets for "Crossing the River"!"

"The Last Clue sold out? Is there a mistake? ”

In the ticket hall, it can be said that there are crowds, and those self-service ticket machines have lined up in a long line, and they are almost extending to the door of the movie.

Today, all the theaters in this film city are open, and the schedule is full, almost every fifteen minutes, there are new films in the theater.

On the other hand, the behind-the-scenes personnel of several movies are also keeping an eye on the premiere data of the films.

"Today's premiere evaluation is quite important, if the score does not go up on the first day, the subsequent box office will also be greatly affected!"

Director Feng Xuewu was not idle on the first day of the Lunar New Year, but kept checking the major movie apps on his mobile phone.

Audiences buy movie tickets for nothing more than the genre they are interested in, the actor or director they like, and then the word-of-mouth of the movie.

If the movie has a good reputation and a high attendance rate, several major domestic theaters will naturally increase their film schedule.

...

This year's Chinese New Year, Shen Feng did not go home, but chose to spend it in Shengtian.

There were quite a lot fewer people on the surrounding streets than usual, and Shen Ying looked at the empty road, and his heart was full of amazement.

Soon, around the corner of the road, a bright red sports car came from afar.

Jian Ningshuang, who was wearing sunglasses, was sitting in the driver's seat, holding the steering wheel and looking heroic.

"Get in the car!"

The fiery Ferrari stopped in front of Shen Feng, and he couldn't remember how many times he had been on Jane's car.

The idea of taking a driver's license in my heart became more and more firm, and I had to squeeze out some time to say anything, the RS7 in my garage had been ashes for I didn't know how long, and Shen Feng even suspected that the car was about to be scrapped.

Bang!

The door closed, Jian Ningshuang stepped on the accelerator, and the engine suddenly became frantic and roared like a beast.

The valuable sports car turned into a red light smoke on the road and quickly flew out.

This scene is extremely envious, and the pain of not having a driver's license!

"To the cinema? It just so happened that the company's "Between Heavens" was released, do you comment on the director? Jian Ningshuang's red lips curled slightly, and she looked even more cold and glamorous in winter.

"What kind of director am I!" Shen Feng rolled his eyes, casually leaned on the passenger seat, and continued: "It's okay to go over and watch the movie, I remember that Li Xingzai also participated in this film, I don't know if he has improved much."

After saying that, Ferrari went straight to the Grand Arena.

Before getting out of the car, Shen Feng honestly put on the sunglasses on Jian Ningshuang's face, after all, his current popularity can be said to be a household name, and if he doesn't cover it up a little, there is a high probability that he will be recognized.

In order to avoid being recognized as much as possible, even buying tickets and collecting tickets were handled by Jian Ningshuang.

When the movie opened, Shen Feng and Jian Ningshuang walked into the theater side by side.

"Actually, this movie is quite important, if the box office is not ideal, then it will be troublesome."

In the darkness, Jian Ningshuang spoke softly.

Shen Feng was a little curious when he heard this, and he didn't know what the company was doing.

"What's the situation, is it because of the Spring Festival stalls?"

For Shen Feng, who is like a curious baby, Jian Ningshuang explained dotingly: "Alas, in order to open up overseas theater relations, this movie will be used as a criterion."

"If the response is not good, I am afraid that some overseas cinemas will not be so free to open to us in the future."

Hearing this, Shen Feng also nodded as if he didn't understand.

If you want to sell a movie overseas, there are generally only two models.

The first is the buyout system, in which foreign film companies conduct a professional valuation of the film, and finally the two parties negotiate the price to reach a deal, and the box office income after the subsequent film is released will go to the filmmaker who bought the film.

The second is the sharing system, as the name suggests, that is, the revenue of the follow-up film after it is released overseas is shared between the two parties, and as for how much you can get, it depends on the transaction results of both parties.

Regardless, both models have one thing in common.

That is, the quality of the movie must be passed, if it is a bad movie, I am afraid that the review will not be able to pass.

After all, no one who can be a businessman will be a fool, and if the commercial value of the movie is not high, it is impossible to sell it overseas.

In this regard, there are professional evaluation teams on overseas films, and every venture capital is very cautious to ensure that they do not lose!

On the side of Galaxy Entertainment, this "Between Heavens" filmed during the Spring Festival this year will become a benchmark for judging, if the movie is very poor, it will be difficult to release it overseas in the future!

It will even lead to a lot of restrictions on follow-up works, all in all, whether it can gain a firm foothold in the world film and television industry depends on the success of this movie.

After Jian Ningshuang clarified the stakes for Shen Feng, Shen Feng also smacked his lips, but he didn't expect that a simple Spring Festival comedy would be about so many things.

"Then why comedy?" Shen Feng continued to ask.

Jian Ningshuang sighed, and said in a slightly low tone:

"First, there is still a big gap between our domestic special effects team and overseas, if you want to go through special effects, I am afraid it will play the role of a class axe, while comedy does not need so many special effects."

"Second, because of the great success of the last "Kung Fu", the film and television department eventually continued to use the genre of traditional comedy, hoping to play the same role."

After listening to these two points, Shen Feng fell silent.

It doesn't seem to be wrong, but for comedy, the director's skills are really important.

Once the director's ability is insufficient and he doesn't grasp the funny point, I'm afraid that this movie will look quite embarrassing, or it will be a cold joke.

The second is the acting skills of the actors, don't watch comedies It's not difficult to shoot, but if you want to perform a very funny scene in a serious way, it's still very addictive to the actors!

After chatting for a while, the movie officially opened!

..。