The pot of tofu was sent to the dog's mother, and Liu Xiaoyu, who was empty-handed, walked to Aunt Lu's house with Yao Jian, who was free of tofu.

In the hot summer, it is the best time for children to play in the water, and in the shallow area of the village stream, the little ones who have been on summer vacation are playing and playing.

By the time the two of them were about to walk to the ground, they were already sweating slightly. When he came to the gate of Aunt Lu's house, Liu Xiaoyu shouted at the top of his voice: "Is my aunt at home?" The second son is here. ”

"At home, at home, come in." Aunt Lu's voice came from the courtyard.

As soon as the two stepped into the courtyard, they saw Aunt Lu greet them. After introducing Yao Jian and her to each other, he handed over the tofu basin in Yao Jian's hand and said, "Auntie, I just made the tofu in the morning, bring a copy with me, don't be too little." ”

knew Liu Xiaoyu's personality, so Lu Qiaoqiao was not polite and accepted it calmly.

As the person in charge of weaving, Aunt Lu even changed a large room at home into a silkworm room, Yao Jian entered this silkworm room and saw that the high wooden shelves were stacked with embroidered silkworm dustpans, because they had just bred a generation, so now there are no big silkworm babies in these silkworm dustpans, and they are all small and small.

Took Huzi to visit the sericulture house, and explained that there are still a lot of sericulture houses like this in the village, and then talked about the colored silkworms, because Aunt Lu's family is responsible for breeding white silkworms, so the three of them went to the village's house where the villagers are responsible for breeding other Yan sè silkworms.

After seeing the colorful silkworms, on the way back, Yao Jian pondered for a while and asked, "Brother, what kind of Yan sè silkworms are mainly cultivated in the village now?" ”

Hearing this, Liu Xiaoyu said: "It's all about the same, and the nine kinds of Yan sè are all raised." ”

"Oh. Elder brother. I think. The silkworm breeding in this village is still dominated by white sè. Other sè is good for supplementation. After all, now this natural color sè silk knows that there are still few people. And dyeing silk is not good for the human body. Except for the special needs of making ready-to-wear or products. At present, the silk products industry is still dominated by white silk. "I learned about the market before I came. Yao Jian still has some points in his heart. That's why I say that.

"Okay. You're a bit of a score. That's right. This happened to me when I went to a few big fabric markets in the city. Not many people know about natural colored silk. Hearing this, Liu Xiaoyu gently punched Yao Jian in the shoulder and said with a smile.

"I'm dizzy. Elder brother. Tap. You don't know how heavy your hands are. Hurt me and see who else can help you. Yao Jian grinned and rubbed his sore spot and said bitterly.

"Cut. Come less. I didn't use much energy. How strong a person is like this. You're not ashamed. Rolling his eyes, Liu Xiaoyu said with contempt.

"Huh... I know that my brother is amazing. Let's get down to business. Brother told me earlier, what kind of heavy double palace silk can you explain more clearly. I didn't get it too clear. Yao Jian said with a smile.

"Oh. That's fine. Then I'll tell you about it again. Liu Xiaoyu said.

While walking, Liu Xiaoyu told in detail about the information about the heavy Shuanggong silks that he had found, and said that there were already a lot of Shuanggong silkworms in the village.

On the way, Yao Jian heard that there was little, and when he returned to Aunt Lu's house, he took out the sample silk quilt that he had made earlier, and some small silk samples were also taken out.

This silk quilt Yao Jian has at home, now the living conditions are good, ordinary quilts can no longer meet people's needs, silk quilts are soft and beneficial to the human body, so they are popular with the majority of consumers, it seems that now marriage and marriage are indispensable to this silk quilt, which shows the popularity of this product.

Before Yao Jian came, he referred to some information about the silk at home, studied it N times inside and out, compared the appearance, and then took out some silk samples and lit them with fire. I found that these handmade silk quilts in front of me are indeed nothing to say about the shape or quality.

And the pieces of silk handkerchiefs are embroidered with various sè patterns on them through meticulous handwork, and the sè is colorful and vivid, as if it is a handicraft, so that Yao Jian knows at a glance that this thing has great lethality to women. I can't help but think to myself, if I get this back and give it to my girlfriend, then she won't be able to follow me as much as she wants at night.

Thinking of this, I couldn't help but get up, and the expression on my face made Liu Xiaoyu, who was standing aside and waiting to give an explanation, have a black line on his face, and he couldn't bear it anymore.

The sudden huge pain made the obscene Yao Jian immediately sober up from yy, and dropped the silk handkerchief in his hand and hugged his head with a miserable scream, "Pain!!" ”

After the fight, Liu Xiaoyu felt that he might have made a heavier move, so he was very upset when he saw his brother's miserable appearance, but he couldn't admit it, otherwise he would lose money, in case this kid didn't let people go, and deliberately blackmailed him, the loss would not be small.

coughed a few times to hide his embarrassed expression, and said: "Okay, does it hurt so much, let you take a good look at things, and suddenly you were in a daze there, with a strange expression, what else can you do if you don't wake up."

”

The tears of pain came out, and Yao Jian, who had relieved himself for a while, was very speechless when he heard this, although he knew that his second brother was there to make strong words, but who made what he really thought a little unbearable, this time he could only suffer in vain.

Rubbing his head melon seeds, which were still a little painful, he looked at his second brother with his pretended resentful eyes with an innocent expression and said: "Brother, please can you start lightly in the future, I don't want to break my arm and leg when I come back from here, how can I face my mother and my daughter-in-law when the time comes." ”

"Uh... You know, next time you must pay attention, this, or get down to business first, what do you think of these things we have here? Liu Xiaoyu diverted the topic and said.

"Oh, brother, is this silk handkerchief embroidered?" Yao Jian asked.

"That's right, Aunt Lu's family heirloom Suzhou embroidery skills, how is it, beautiful." Liu Xiaoyu said confirmatively.

"Su embroidery? Good stuff, but 。。。。。。 Yao Jian muttered.

"But what, you're talking."

Seeing that his second brother had a tendency to act violently, Yao Jian couldn't care about selling Guan Zi anymore, and immediately said with a smile: "Heh... Then I'll say it, you can't do it if it's wrong. ”

"Don't worry, no matter what you say, brother, not only will I not do it, but I will also give you a good meal." Liu Xiaoyu said with material temptation.

After receiving the guarantee, Yao Jian opened up the conversation and said some of his thoughts.

In fact, judging from the current situation in the old countryside, in addition to the production of silkworm cocoons to be improved, the manufacture of raw materials for silk products is also imminent. Because these silks are not ready to be used, there is a manufacturing process from cocoons to raw materials.

In addition to the output of raw materials for this silk product, the processing speed of the finished product is also a problem, the equipment in the village can no longer be regarded as outdated, it is almost the same as antiques, if it is not for the relatively simple production process of silk quilts, these five silk quilts will not be made out in a short time.

Regarding packaging and branding, Yao Jian also elaborated on his views and suggestions, especially the inconvenience of communication between the old village and the outside world is the biggest flaw in the development of mulberry silk products in the old village.

After talking about the problem n a lot, Yao Jian hurriedly poured a few glasses of water to moisten his dry throat, looked at Liu Xiaoyu and Lu Qiaoqiao, who were sitting on the side with a pensive face, and then said some of his ideas after resting for a while.

Now to do product marketing, an accurate positioning is very important, who are you going to sell these products to, and who will come to buy them to figure it out, not to mention, the grade, price must also do a good job of corresponding positioning.

After figuring out the positioning of the product, the next thing to do is the brand, a good brand is often more valuable than the product itself, not to mention the brand culture that has been formed. With its own brand, it must keep up with the packaging and publicity, otherwise no matter how good things are, they will be buried in the sea of dazzling goods on the market.

After doing this, the final concern is not the quality of the product, but the cost accounting. From Nanjing to běijīng, what is bought is not sold jīng; Only the wrong buy, not the wrong sell, these sayings clearly imply that cost control is necessary for a product.

In the business circle, there are not no products with ten or even a hundred times the profit, but some similar goods are very different in terms of price and profit, just like those mulberry silk products that Liu Xiaoyu saw in several large cloth markets, and the reason for this situation is not only the different positioning of the goods, but also the difference in cost control and accounting.

After saying that, Yao Jian deserves to be a graduate of marketing, and he talks about some things at the head of the way, but unfortunately, the two people sitting on the side are almost in a state of not understanding, Liu Xiaoyu is better, after all, he has lived in the city for so long, and some common business methods have not been seen less. And Lu Qiaoqiao is more miserable, and he just doesn't understand these words.

While his younger brother was drinking water and resting, Liu Xiaoyu hurriedly took over and said, "Eh, Huzi, what you said is too professional and formalized, can you be practical." For example, if you were to be in charge of this piece of sales, what would you do? ”

In fact, after looking at it along the way, Yao Jian is still very optimistic about the money (not wrong) of mulberry silk products in his hometown, and it is unrealistic to say that he is not tempted, although the agricultural products supermarket that he followed behind his second brother died, but at least it can be regarded as a success.

So the reason why he decided to come immediately after receiving the call this time was to see if there were any new opportunities, and on the other hand, to see if he could also participate in it.

For Yao Jian, a marketing major, there is nothing more exciting than the sense of accomplishment of building a product from scratch and from small to large.

。。。。。。。。

PS: On the last day of today, the dust is cheeky and asks for tickets! I want recommended tickets and monthly passes! Please support me. (To be continued, as yù knows what happened later, xt.) , more chapters, support authors, support! )