Chapter 598: Celebrity Endorsement

I planned to ask Kang Min to help me get me a cup of coffee, but Kang Min said to me in advance: "Brother Li, Mr. Lin Xian knows that you will be back today, so let me tell you, and when you come back, you will go directly to her." ”

"Okay, I'll go over now."

I left the office, walked to Lin Xian's door, and knocked gently.

"Come in."

After hearing Lin Xian's voice, I entered the office.

Lin Xian sat at the desk, and at first glance I felt that her improvement was not very good.

Sure enough, in the next second, Lin Xian directly got straight to the point with me: "Li Heng, thanks to you coming back today, I have always had a plan, I originally wanted to communicate with you and discuss it, but I was embarrassed to hinder your honeymoon with Chen Yan." So I can only wait for you. ”

"Mr. Lin, what's the matter? Next time, if the company encounters a situation, please don't consider me, be sure to tell me as soon as possible. ”

Lin Xian nodded and said, "It's not too late to tell you now. ’

She then continued: "Our company's sales have not been very good lately. I have been assigned to the product development department and am currently working on the design of the new product. ”

"In order to make our new products get a greater sales effect, I plan to advertise on the provincial satellite TV station in the name of our company. But before we can advertise, we need to find a celebrity to endorse the product for us. ”

Lin Xian said her plan competently, and looked at me expectantly and said, "I want to leave this matter to you in charge, do you have any way?" ”

"Celebrities?" When I heard that I was looking for a celebrity endorsement, I was more or less surprised.

I hurriedly said: "Mr. Lin Xian, I don't know any celebrities, if I am asked to contact celebrities, I can, but I have never dealt with celebrities." ”

Lin Xian looked at me with a helpless expression, as if she had expected it a long time ago.

"Hehe, I knew you would be difficult too, and I actually didn't deal much with celebrities."

"But any shouting is a fight, and if you don't fight, you will never be able to take this step."

Lin Xian said with a smile: "But you don't have to worry, you come with me, let's go to the chairman's conference room to talk." ”

"I'll come over in person when I'm done."

Afterwards, Lin Xian took me to the boardroom.

I knew they must have been placed in a high position to do so.

"Li Heng, I will continue the previous topic, if you are asked to take the lead and find a star to endorse our company, do you have a suitable candidate to recommend?"

I shook my head blankly, but Lin Xian said directly to me with a wry smile: "What do you think of Mu Mi?" ”

I shuddered.

I couldn't help but be a little stunned.

Speaking of that female star, I was also very impressed.

The previous Mu Mi made his debut by variety shows.

It was not worth it until later, because of some relationship reasons, her acting career could be regarded as the beginning.

But at the beginning, it was also a popular traffic involving film and television songs.

The most important thing is that her fan base is also very large.

But there is a good saying, there are many people who are popular.

Because she is so popular, she has been dug deep and gossiped by many people.

So much so that everyone took the trouble to dig up her black history.

is even more pulled out, she borrowed her chest to get on top.

Once there is a black history, the whole talent becomes no longer prosperous.

But the tepid state lasted for her for a short period of two or three years.

In the past two years, she has suddenly become popular again.

After all, it can be regarded as a star who has tasted the mountains and underestimated, but even so, if you want to find her, the price will not be very low.

Lin Xian saw that I also seemed to have some interest in that female star.

He immediately smiled.

I looked at Lin Xian with an embarrassed look and asked, "Mr. Lin, what do you mean?" Are you sure you want her to be an endorsement? ”

Lin Xian nodded and said, "Yes, for us, Mu Mi's image is very good. ”

"She has a fan base to a certain extent."

"Moreover, relatively speaking, the black material on her body has also been excavated, so if any negative news breaks out, the impact will not be great."

"The most important thing is that the benefits of having her endorse our company outweigh the disadvantages. The impact is naturally good. ”

"Hmm."

I nodded, and some of Lin Xian's views are not problematic from a business point of view.

Just when I was discussing countermeasures with Lin Xian, Mr. Cheng came in.

He greeted Lin Xian as usual and then turned his head to ask me, "Li Heng, how is this trip to Tibet?" ”

I was very embarrassed and said, "It's not bad." ”

"That's good, the newlyweds are on their honeymoon, and they should have left a little more space for you two. Isn't this the company just changed its rules this year, and it needs to contribute? So I can only wait for you to come back quickly. ”

I feel very embarrassed by Mr. Cheng's politeness.

It's like I shouldn't have had half a month in the first place.

However, I quickly replied more politely, saying that I should still focus on the company's business.

Lin Xian also took advantage of President Cheng to come over and directly put forward the matter she wanted Mu Mi to endorse.

Mr. Cheng agreed without thinking.

"Okay, that's a good idea."

Mr. Cheng nodded and said: "It just so happens that I know some people in the entertainment industry, and by coincidence, I also found out that Mu Mi is shooting a new movie in the film and television city of the magic capital." ”

When I heard Mr. Cheng say about the magic capital, I was shocked, and my brows couldn't help frowning slightly.

Lin Xian said: "Mr. Cheng, the company that currently has a close competitive relationship with our company is Meidie Company. ”

"I heard that now the other party also wants to find Mu Mi to endorse their new products."

"Oh, is it? That's just normal competition. Mr. Cheng smiled disapprenousively.

It seems that for him, he already has a fairly high grasp of this celebrity endorsement.

I looked at Lin Xian suspiciously, frowned and asked, "Mr. Lin, why do companies look for Mu Mi now?" ”

didn't wait for Lin Xian to answer.

Mr. Cheng explained to me directly on the side: "Because her endorsement is the most suitable, and it is more in line with the requirements of our company's products." ”

"Mu Mi's cup is E, and she is no longer a big-name artist in China. So no matter from the perspective of the effect, influence or cost performance of the endorsement, she is very much in line with our requirements. ”

"Understood." I nodded.

Lin Xian then said: "At present, I need to inform Ms. Zhang Yue from our marketing department. ”