The whole movie was not until the end of the theater, and everyone was stunned when the box office was counted, and it actually soared directly to the box office of 1.4 billion.

Before that, so many people said they refused to buy tickets!

And at this time, the box office directly topped this number!

Even Zhang Yimou didn't expect that the cast configuration and theater scheduling this time were not the best, and the result was able to produce such a beautiful box office.

And the little red flower that appeared in this movie immediately became a popular IP, and many cultural and creative and toy manufacturers came to Zhang Yimou to talk about IP licensing cooperation, Zhang Yimou thought about it and decided to ask Wu Bai's opinion.

So he immediately invited representatives of various manufacturers and Wu Bai to his studio.

"This is our starring role, Wu Bai." Zhang Yimou took the lead in introducing it to everyone,

"This is a well-known domestic cultural and creative manufacturer, Chenguang."

"This is a well-known domestic skin care product manufacturer, Armani."

"It's ....."

Under a series of introductions, it actually included major well-known domestic manufacturers, whether it was skin care, cultural and creative or clothing manufacturers, basically well-known manufacturers from all walks of life came to the scene, which was like the scale of a small high-end investment promotion.

Everyone has taken a fancy to the popularity of Xiaohonghua and wants to make some co-branded packaging or products.

After all, with such a popular IP, the sales volume of co-branded models is generally not too bad.

Therefore, all major manufacturers came to the scene with full sincerity (budget) this time, and waited for Zhang Yimou to make an offer.

Everyone is bound to win this IP cooperation, because everyone is thinking about the considerable sales data after the cooperation is negotiated.

And Wu Bai really thought at this time, revolving around the whole theme of sending you a little red flower, cancer!

With the current level of medical care in China, many cancers cannot be completely cured, and it can only be said that they can be controlled with drugs to avoid recurrence or lesions as much as possible.

However, most of the cancer drugs are imported drugs, the cost is high, and the medical insurance does not report much, which is a huge expenditure that many ordinary families cannot afford.

Many people, because they can't afford to take medicine and see a doctor, just wait for death at home, or, in order to cure the disease, smash pots and sell iron, buy houses, and barely maintain their lives.

Although he has systematic acting skills, he still learned about the real situation of some cancer families before the show, so he was able to play a patient with cancer superbly.

And since he learned about it, he has been thinking about whether there is any way to help these people.

It's just that he hasn't thought of a suitable way, of course he can donate, but that's just a drop in the bucket, and he may be able to barely help a few families.

At this time, these manufacturers who came to the scene suddenly inspired him, and the naked desire for money in the eyes of these people made him think, why not just let these people cut their meat?

IP cooperation is possible, but every time a product is sold, you need to donate a dollar to the Little Red Cross Fund Relief Association.

He believes that with the popularity of this movie, what can be collected in the end is definitely a huge amount of money, and it is still endless!

Thinking of this, he couldn't help but turn his head and glance at Zhang Yimou gratefully, he said before the meeting that if he had any ideas or opinions, he could put them forward directly.

He is a director, and he has no interest in these joint IPs, he prefers to make box office money for movies, and he decided to hand these over to Wu Bai to deal with.

After a few months of filming, Zhang Yimou completely regarded Wu Bai as his own year-old friend, although there is a certain gap in age between the two people, but they are completely barrier-free in communication, many of the points he said Wu Bai can understand and can also communicate his own opinions, which makes him inexplicably have a feeling of bosom friend.

Therefore, he is now very willing to give Wu Bai some opportunities to exercise, such as this time!

Wu Bai looked around and chose to get straight to the point, he was the first to speak,

"Everyone, it's no problem if you want to co-brand the IP of Little Red Flower, and it's easy to say that the co-branding is shared, but I have a small condition."

"That is, for the co-branded products made with the IP of Xiaohonghua, every time one piece is sold, you need to donate a dollar to the Xiaohonghua Red Cross Relief Foundation, and if you can agree to this condition, we will negotiate the next step."

Hearing this, everyone present looked at each other in surprise, and their eyes revealed a kind of disbelief, they had never encountered it, and the opening was not about benefits but about donations!

No, who doesn't value interests in business, they all come with a full budget in their pockets, why is this start to directly let them donate money?

For a while, everyone present was a little stunned and didn't react.

And among them, only the person in charge of Chenguang reacted the fastest, and was the first to shout,

"I agree!" If you want to say why he can react so quickly, it is because there is a cancer patient in his family!

Needless to say, as soon as this movie was launched, he went to watch it with his lover, that is, the cancer patient in his family, and the two of them burst into tears directly in the theater, crying uncontrollably.

And after watching it, the cancer patients in his family were infected by the protagonist Wu Bai in the play, and became willing to think about the good side, more hopeful and energetic than the original.

So he is very empathetic to the movie "Give You a Little Red Flower", and this opportunity to negotiate the cooperation of Little Red Flower IP is also something he worked hard for, just to meet the director and starring of this movie.

For Wu Bai's request, of course he was shocked at first, but then he reacted to ecstasy, and moved, I didn't expect the main creative team of this movie to be as heart-warming as the protagonist in the film, after the movie achieved a huge box office success, the first time was not to continue to make money with this IP, but to help cancer patients!

What kind of fairy crew is this!

So he immediately spoke out to show his support, not only for his own family, but also for the families of thousands of cancer patients!

After all, not every such family can have a main member with a good income like him, and more people are dragged down by the disease!

At the same time, he also knows how good the sales of popular IP co-branded products can be.

Therefore, this request put forward by Wu Bai will definitely benefit many cancer families!