Chapter 193 Marketing Strategy

After nearly a week of integration, the low-cost rapid expansion of Sunshine Company was successfully completed, and its beverage production scale was rapidly expanded.

In the general manager's office, Liu Peng and Li Ping breathed a sigh of relief, the company has been busy enough these days, whether it is sorting out the assets of the newly acquired factory, or planning for the foreign market, the company's employees are doing their best, which can be said to be the busiest period of time in the company's history.

"It's so tiring!" Liu Peng stretched his waist and said

Li Ping glanced at Liu Peng and said, "This is called tired!" Then the next task, then will you shout dead! ”

Liu Peng smiled wryly, for these business things, Liu Peng felt that he was not comfortable farming at home! Looking at Li Ping again, I found that the latter was concentrating on sorting out all kinds of information, the pen on the tip of his right finger rotated from time to time, and occasionally sketched a few strokes on the report. Liu Peng muttered in his heart

After a while, Li Ping looked up at Liu Peng and said, "Little brother, come here, let's discuss!" The next task is difficult enough, you can come up with ideas! ”

"This, this is still up to you, sister, you can solve it yourself!" Liu Peng said curtly

"Come here!" Li Ping beckoned and said in a stern tone

Liu Peng moved over stupidly, sat next to Li Ping, looked at the report on his desktop, and saw the dense black letters on it, data, etc., Liu Peng felt numb!

"Whoa! Look. This is the market research report of the surrounding provinces and cities! Take a look and give as much advice as you can! Li Ping handed the stack of documents to Liu Peng

There was no way, Liu Peng had to take it hard.

It turned out to be an analysis of the health drink market in surrounding provinces and cities, and it turned out that there were many large and small brands in the market! Liu Peng compared the functions of these drinks with those produced by his own company, and found that except for the drinks produced by several large beverage manufacturers that are relatively similar in efficacy, the "sexual" energy of other products should not be comparable, but it should not be easy to enter the market in these places.

Liu Peng thought so.

"Sister Ping, are we ready to enter these places?" Liu Peng asked rhetorically

"Of course! Now we should take advantage of this hot "tide" to quickly occupy the market, so that we can have enough market maneuver space, otherwise if we are besieged, you can also think of the consequences! ”

Liu Peng nodded, continued to look at the report in his hand, and analyzed the advantages and disadvantages of his products in all aspects.

At present, compared with those large-scale beverage development enterprises, the local beverage factory of Sunshine Company is still in the early stage of development, with small scale, weak strength and tender brand. These are the facts! If you enter the market in these places, then you can only return home!

And the product itself has nothing to say in terms of quality and function, so if you want to enter these markets, you have to find another way!

"Sister Ping, tell me. Is there any way to do it? Liu Peng patted his head

"This is a strategic issue, how can I figure it out in a moment?" As he spoke, he snatched the report in Liu Peng's hand and pretended to look at it with his head down.

For a while, the atmosphere between the two became a little dull.

"There are still some places where there is a gap in the market, but it's just a little smaller!" Li Ping said suddenly, as if reminding Liu Peng

"Oh? What are they? Liu Peng tilted his head and asked

Li Ping took the pen and pointed it out to Liu Peng one by one. After Liu Peng saw it, he muttered: "These are the markets around those big cities!" I think it's just the leftovers of those big companies, and they don't care about it! ”

As he spoke, Liu Peng seemed to have grasped something, and the thoughts in his heart gradually became a lot clearer, and his face couldn't help but be happy, and he couldn't help but say: "Sister Ping, are there many places like this?" Let's take a closer look! ”

"Oh? Do you have an idea? Li Ping asked happily

Liu Peng nodded. "A little bit. Let's flip through it! With that, he dragged the report over. By the way, he also snatched the pen in Li Ping's hand

Liu Peng quickly flipped through the information collected by the company in his hand, specifically looking for those small places, and quickly jumped through them, and by the way, he also marked these places with a heavy line, while Li Ping silently watched Liu Peng's movements on the side.

After turning the last page, Liu Peng took a long breath and said, "Sister Ping, I think I have some ideas, how about you listen to it?" ”

"Let's talk about it!" Li Ping chuckled

"First of all, starting from the situation of our company's products, we are mainly in the positioning of this product to eliminate fatigue, refreshment, and dispel fire, in order to adjust the best function, this is the advantage of our products, and in the consumer group is also very broad, now people's work pressure is very great, and now the New Year's holiday, in the diet is also easy to get angry, these have produced consumer groups!"

"I know all of this, and it's important to talk about how to enter these markets!" Li Ping interrupted Liu Peng's words and asked him to get to the point directly

Liu Peng scratched his head, smiled, and said, "Didn't Grandpa Mao say a word?" The countryside surrounds the city! Although the places I drew out just now are not rural, they are all markets around big cities, and you can also apply the words of Grandpa Mao, don't you say? There are also some empty spaces where guerrilla warfare can be used, and when you have gained a firm foothold at these points and connected in a line, you can concentrate your forces on encirclement and annihilation! ”

Li Ping nodded with satisfaction, affirmed the idea proposed by Liu Peng, and clapped his hands and praised: "Not bad!" I'll just say it! If you think about it, you can figure it out! ”

Get! It seems that Sister Ping is exercising herself again. Liu Peng thought secretly

This is, Liu Peng saw Li Ping take out another stack of documents from the drawer, shook it in front of Liu Peng's eyes, and said, "Come and take a look!" This is what our company's planning department has recently made! ”

Liu Peng stepped forward and looked at the detailed plan listed above, which was much more detailed than what he had just said, and there was not only a plan for the current market growth period.

There are also various plans for the maturity period and recession period in the future, as well as the first step of the flank battle, and the second step of the battle.

After reading these promotion plans in his hand, Liu Peng couldn't help but admire, he had professional personnel in his hands. What an efficient thing it is to have a clear division of labor!

Liu Peng also noticed one thing, some of the channels involved, in addition to retail enterprises such as supermarket chains that are connected with their own companies, there is also a "medicine" product channel, which is related to the interests of Blue Homeland, it seems that this plan is based on the cooperation with Blue Homeland.

Liu Peng couldn't help but glance at Li Ping, and saw that she was now showing a relaxed look. Liu Peng's heart had nothing to worry about, so he smiled: "With the company's planning department operating, I think we have a lot easier."

After a pause, he said, "Why don't you say that this blue home hasn't contacted us yet?" It's been a few days, and I haven't heard from him yet! ”

"Little brother, what are you in a hurry! How long has it been now? You think he's done with those things! Li Ping said angrily

"Honestly. I thought I'd have to fight him for a long time! I didn't expect it to be over so soon, the world is unpredictable! ”

Liu Peng's lonely look suddenly attracted a burst of laughter from Li Ping, and the two of them also relaxed a lot in this busy atmosphere!

"Boom! Boom! There were two knocks on the office door

"Please come in!" Li Ping and Liu Peng each reorganized their "colors"

"Mr. Liu, Mr. Li! Mr. Lan of the Rest Company is here! Secretary Zuo said after coming in

"Please come in!"

Lan Jiayuan walked in with a relaxed look.

Since he came back from outside, he reached a discussion with his two brothers, and the three brothers were completely separated, because the three brothers had differences in the development of the company, Lan Jiayuan insisted on developing in the "medicine" industry, and his two brothers thought that they should invest in the current hot real estate market, so this time Lan Jiayuan got a share of Anxi's part of the company's "medicine", and the two brothers of Lan Jiayuan took away the assets that should be shared.

Devoted himself to the real estate business.

It can be said that the strength of Di'anxi Company has been greatly discounted now, but it is not a big bad thing for Lan Jiayuan, and now he feels that after removing the obstacles, he is much more relaxed, and he can develop the "medicine" industry he values with peace of mind in the future.

"Mr. Liu, Mr. Li! Lan came without telling me, bothered! Lan Jiayuan said politely

"Mr. Lan, please take a seat!"

Wait for the Blue Home to sit down. Li Ping smiled: "Mr. Lan's matter is done!" ”

Lan Jiayuan smiled and nodded. It's kind of inherited.

After greeting each other, a few people started the next business. I saw Lan Jiayuan ask with a smile on his face: "Two bosses." I don't have to worry about my sincerity! ”

Liu Peng threw these things directly to Li Ping, and Li Ping responded and said: "We have always believed in Mr. Lan's sincerity, and Mr. Lan hurts the hearts of partners like us when he says this!" ”

"Since the two sides have no opinions, then let's open the skylight and say that the lighting is up, and discuss the future cooperation plan!" Lan Jiayuan laughed

Now both sides are talking about things in good faith, so the progress is also very smooth, in their respective norms of the existing market, the two sides mainly in the production of "medicine" products to open a cooperation negotiations, you come and go, and finally reached a joint venture factory plan, in the future the two companies jointly develop finished products "medicine", the factory is built in the county's industrial park, so that the two sides complement each other's resources, so that there is a breakthrough in their respective development, and the sunshine company not only expands the company's industry, but also stabilizes the local market, laying the groundwork for future progress.