Chapter 209: The Wonderful Ludong TV
Before the start of the FA Cup, Gao Yuan's TV talent show has entered the final stage of preparation and publicity.
Ludong TV released the first promotional advertisement and registration notice.
When Gao Yuan saw this advertisement on Ludong TV, he was speechless for a full minute.
The background of the advertisement is a static image similar to a PowerPoint presentation. The picture shows an empty football field under the blue sky and white clouds, and then two blood-red characters suddenly appear in the sky: Notice.
Then rows of small print began to pop up below, which is also the copy of the advertisement: Do you have a football dream? Do you want to go on the green field? Sign up now! China's first large-scale football talent show "Green Dream Seeker" is about to land on Ludong TV, and is now recruiting players from the whole society. Here, you can not only show your skills, but also have the opportunity to be selected for the Taishan youth team and get the opportunity to train and play in Brazil!
Qualifications: xxxxxxx
Registration information: XXXXXXX
Registration: XXXXXXX
Media support: Ludong TV, xxxxxx and other mainstream online media.
Contact: Consultation telephone: xxxxxx; Landline: xxxxxx; Customer; Official website: xxxxxx
Organizer: Taishan Football Club
Co-organizers: Ludong Yuanshuai Sports Consulting Services Co., Ltd., xxxxx, xxxx
Gao Yuan was completely speechless, knowing the advertising soil of Ludong TV, but this advertising Nima is too earthy!
Which township is this that holds the village draft?
Having said that, Ludong TV is a well-known wonder in the domestic TV industry, famous for "dirt and scum".
Ludong is a strong coastal province with a dignified economic aggregate ranking third in the country, and its provincial TV station advertisements have always been excavators, solar energy, training technical schools and fertilizers. Or, psoriasis, psoriasis, prostatitis, ED, necrosis of the femoral head, back and leg pain, hepatitis B, tuberculosis, vitiligo········
For decades, it has been played on a loop, and it has been fun.
And Lu Dongtai's unique aesthetic does not only stop at advertising, but when other provincial TV stations focus on youth and fashion, they never forget the original intention of "taking root in the countryside".
The TV series broadcast has always been a drama of the Anti-Japanese War and a rural drama of parents abandoning their children and abandoning their daughters, and variety shows have always been a big star, happy to rush forward, some time ago I also made innovations, and made a "run, fellow" tearing off the brand-name reality show, which attracted a lot of complaints.
However, Lu Dongtai also attracted a large number of loyal viewers with an average age of over 55 years old with his unique aesthetics and full of local flavor, and the ratings actually ranked among the top in the country.
After Gao Yuan watched this earth-shattering advertisement, he immediately called Gao Fushuai. He didn't believe that Gao Fushuai and Yan Ruyu, the two major turtles, would have such a low aesthetic!
Gao Fushuai is busy preparing for the show every day, and he is busy with his feet not touching the ground. Listening to Gao Yuan say that it was an advertisement, he explained with a wry smile that this is an advertisement made by a TV station, and our own advertisement is on the website.
Gao Yuan opened the website and saw that the promotional video was very different from what the TV station did. The special effects are crazy and cool, and the copywriting is sensational and tear-jerking. The passion and enthusiasm of football are perfectly integrated with the youth and dreams of the talent show, making it like a blockbuster, and it can definitely ignite the fire in the hearts of every football teenager.
"Why didn't such a good promotional video be put on TV?" Gao Yuan called again to question Gao Fushuai.
"The TV station said that the bells and whistles in this propaganda film do not match the simple line of the civilians of their station, so they will not be allowed to go on it!"
"Nima ·······" Gao Yuan was speechless.
This promotional video is indeed a bit out of place in the bunch of excavators, solar energy, Jinkela fertilizer and infertility ads. Well, it's a bit lighter to say that it stands out from the crowd, it's like an African elephant running out of a donkey pen.
"People also say that our promotional film is not clear at the level, does not highlight the key points, and cannot allow the audience to accurately grasp the effective information, which is not a qualified advertisement." Gao Fushuai continued to mend the knife.
“·····”
What advertising in this world is not as detailed and clear as the content of the notice, you list all the content one by one, can it not be detailed and clear? Your notice highlights the main point, but it really doesn't work to bold the bold font. But doesn't advertising have to catch the audience's attention? Whoever sees your notice!
"They also said·····"
"Alright, don't say it!" Gao Yuan had a headache and quickly interrupted Gao Fushuai, "Anyway, our selection target is not the audience of their TV station." They can do whatever they like. TV can't be counted on, we must fully mobilize the Internet and new media, cooperate with major websites, increase publicity, and use our own promotional films to spread the ground and create momentum. Whether the show can be influential or not, and whether it can select good players, depends on the publicity! ”
"Don't worry, I'll definitely surprise you!"
"It doesn't matter if you're surprised or not, just don't frighten me. I don't care about the effect, quality, or reputation of the show, as long as I sign up for the more children, the better, and the more people who sign up, the greater the chance that we can select geniuses. It doesn't matter if you invest a lot in the early stage, as long as you can find one or two talented children from it, we will make a sure profit! ”
Approaching the end of the season, Gao Yuan really has no time to take care of the talent show, and at this stage, all his energy is focused on preparing for the FA Cup.
After the reserve team won the championship, Li Xiaopeng immediately arranged for Gao Yuan to temporarily hand over the work of the reserve team to Han Peng and Pep, and went all out to do a good job in information collection and intelligence analysis of the FA Cup final.
This is the top priority of everything the club is doing at the moment.
Gao Yuan formulated a detailed training plan for his five tiger generals, and told Han Peng to keep an eye on these boys. Then he flew to the magic capital to follow the training and games of the magic city Shenhua team.
In the last two rounds of the league, Gao Yuan has been working as a spy, following the left and right of the Shenhua team, watching the games of the first team and the reserve team, collecting training materials and various information and intelligence. Finally, a detailed technical and tactical analysis report of more than 30 pages was put together.
The technical and tactical playing style of the Shenhua team, the technical characteristics, style and state of each player were carefully analyzed, and targeted suggestions were put forward.
Two weeks later, when the report was finally handed over to the coaching staff, it naturally caused a lot of amazement from the coaching staff, and the level of detail and detail far exceeded everyone's imagination.
Li Xiaopeng was very satisfied with Gao Yuan's work, and joked: "With this report, we know his team better than Cui Kangxi!" Know yourself and know your opponent, and you will not be defeated in a hundred battles! ”
The league is over. This long and arduous season has finally come to the final moments, the FA Cup final.
It's been an extraordinary season. From not being favored by the outside world at the beginning of the season to being undefeated in the AFC Champions League group; from the third line to the south and the north, to the AFC Champions League knockout round penalty kick loss to Evergrande; From the tearful goodbye of the Iron Guard Gil to the introduction of Moises under pressure; From the simple and crude tactics of high-altitude ball bombing, to the mature and diverse tactical styles; From the second half of the league to the reserve team winning two rounds in advance; From stumbling over Saturday against Springs in the FA Cup, to reaching the final now, we are just one step away from winning the title······
It's been so much this season and everyone has put in a lot of effort. Now, it's time for the final harvest. Everyone is looking forward to a successful end to the season with an FA Cup title!