Tsingshan's massive publicity spread quickly, and in an instant, news about Tsingshan's new game console and the imminent launch of the new game spread throughout the United States.

The $10 million in publicity money is not for nothing.

Various channels, all kinds of publicity, and even advertising companies use some celebrities to help stand on the platform to promote.

At the same time, the lawsuit over Atari and Aoyama was once again quarreled.

Especially with the addition of several channel providers, the situation began to become clear in an instant.

Atari was instantly furious when he heard that Aoyama was preparing to release a new game console.

It's a market they see as their backyard, and no other company is allowed to get involved.

But at this time, if they want to stop Tsingshan Company, it is obviously impossible.

Their most successful product, the Atari 2600, is already from 1977, although in between, some adjustments and optimizations have been made, but after all, so many years have passed.

And last year, they actually released their new home game console, the Atari 5200, but the sales were dismal, and not only that, but there were also various design flaws.

However, at that time, the Atari 2600 was still a big seller, so they were not in a hurry.

But now the Atari 2600 is gradually beginning to be eliminated from the market, and the design concept is outdated.

This is also the fate of electronic products, with the development of time, the speed of upgrading of various electronic products will be faster and faster.

The Atari 2600 has been able to sell well for so many years, which is already very powerful.

Ray Kaiser convened a high-level meeting at the first opportunity.

"We have to fight back, and from now on, the company will accelerate the development of the Atari 3600." Ray Caesar commanded forcefully.

This is a new product from their Atari company, and it is also a product that failed in the Atari 5200 and is ready to replace it.

Although Atari has lived in the book of credit for so many years, they also know that the replacement of electronic products is fast.

So they have been preparing for a long time, but they are not so attentive.

Even if the Atari 5200 failed, it didn't affect them much.

The main thing is that the market share occupied by the Atari 2600 is too large.

Ray Kaiser is extremely strong at this time, he knows very well that if his last stronghold is breached, then he is really not far from stepping down, and he can even be said to be ousted immediately.

Although there are still various contradictions within the company, especially the constraints from Warner.

But now he can't take care of much.

After so many years of controlling the company, Ray Kaiser is not a real puppet, so after he showed an extremely strong attitude, no one else spoke.

Everyone knows that it's better not to mess with him at this time.

"The Atari 3600 must be compatible with the Atari 2600, and at this point, there can be no mistakes, and last time our Atari 5200 made a major mistake on this issue." Ray Caesar said.

This is really the biggest problem with the Atari 5200, they are not compatible with the Atari 26000.

In fact, at that time, Atari was too ambitious, and they wanted to rely on the market share of Atari 2600 to directly replace Atari 5200 completely.

The Atari 5200 and the Atari 2600 are not compatible, so those players want to continue playing the game and want to have a good gaming experience, then they have to update.

Once successful, it represents billions of dollars, if not tens of billions of dollars, of market share.

So they chose not to be compatible with the Atari 2600.

But the fact is that the player did not accept such an overlord clause, coupled with various problems with the Atari 5200, so it failed miserably.

Ray Caesar looked at everyone again, "Last but not least, this time the Atari 3600 is definitely not compatible with other games on the market, especially Aoyama's games. ”

In fact, Ray Kaisa still hasn't put Tsingshan Company in his eyes until now.

This arrogance is the result of Atari's long-term monopoly on the entire gaming market.

At this time, Ray Caesar was still immersed in the era of the Atari 2600 slaughter.

Although the Atari 2600 was developed by founder Nolan Bushnell, it was he, Ray Caesar, who brought the Atari 2600 to market and successfully captured 90 percent of the market share!

Therefore, Ray Caesar still believes that he will be able to succeed again by virtue of his market position and the development of a new model that can be compatible with the Atari 2600.

The main reason why he wasn't in such a hurry before was because it was actually a gamble.

Once he fails, then he is really going to step down, and he is not willing to gamble.

But now, Aoyama Company forced him to gamble!

……………

Li Hua didn't care what Atari reacted to, it didn't matter, at this time, what could they do?

Li Hua's current route is not to win with the quality of game consoles, but to drive the sales of game consoles with games.

Of course, this does not mean that Tsingshan's LI. game console is not good, but the strategy is different.

On the contrary, Li Hua has considerable confidence in the LI. game console developed by his company.

Although it is not much better in terms of technology, and it is also an eight-figure design, but in some of the design concepts, it is very good, which is the main reason why he agreed with Lynden to completely take over the project, he agreed with Lyndon's design concept, plus some of the ideas he proposed were also integrated.

The originally bleak game market, with the hype of Tsingshan Company, coupled with the fact that Atari has also begun to be outdone, has released the news that their new model Atari 3600 is about to be successfully developed, which will bring about changes and so on.

The game market has also begun to be active again, but this activity is not an increase in sales, but everyone is paying attention to this market again.

At the same time, the Tsingshan company's experience store plan has also been carried out, and it is also being publicized externally.

This is also a big weapon for Tsingshan Company, just like a five-day unconditional refund.

You know, even now, no game company has followed suit.

It's not that they don't want to, it's that they can't, and they also know that from this five-day unconditional refund, they have fallen into the disadvantage.

But they didn't dare, because they weren't confident in the quality of their game.

Even Atari was the same, and if they dared to do so, they might lose even more.

This is also why Li Hua dares to play like this because he has full confidence in his game, and others dare not play like this, especially when the game market is so bleak.