Chapter 158: Acquisition of Aston Martin

Looking at the coupe in front of him with a gentlemanly style, Fang Lang knew that he couldn't go today.

"Did you design and build his automatic transmission?"

"Yes, Mr. Fang. Believe me, this car is definitely very technologically advanced. ”

Renwick confidently assured.

"Where's the engine?"

"It's the same four-point zero-liter V6 engine that we designed and built ourselves."

"Are all the technology patents in the factory?"

"Yes."

"Do you have the in-line four-cylinder engine technology?"

"Yes, Mr. Fang, but if we use a four-cylinder engine, we can't achieve the performance we are looking for."

Since the factory has all independent intellectual property rights, Fang Lang no longer hesitates.

In Fang Lang's eyes, the development potential of this factory is huge, but these people blindly pursue the best performance.

But it has given up the largest market for ordinary family cars.

If you make a car in a car factory that has outstanding performance and can win the championship of major automobile races, it is difficult for you to grow without sales.

"I want to know, how much money would be needed to buy this plant wholly in the first place?"

Hearing Fang Lang's words, Reinhardt jumped up happily, waved his fist and said:

"Fang, you are such a good brother! Don't worry! You won't be disadvantaged.

Now they are bankrupt and all their assets are mortgaged to the banks.

I asked the bank for a quote and they quoted two million pounds.

I'm sure we can get £1.8 million if we talk about it again. ”

At the current exchange rate, one pound is worth about four dollars. In other words, to win this Aston Martin factory, Fang Lang only needs to pay 7.2 million US dollars.

If it's just this factory, of course, it's not worth the price.

But in Fang Lang's eyes, what he is really interested in is not this factory, but the technical patents and technology accumulation he has.

Since Aston Martin can produce such an advanced car, it is definitely no problem for them to lower the process requirements and design a civilian car that meets Fang Lang's requirements.

Hearing the price quoted by Reinhardt, Fang Lang did not hesitate, nodded and said:

"Yes, Reinhardt, you can come forward and negotiate the lower the price, the better."

After speaking, he looked at Bertelli and Renwick, whose expressions were very excited.

"With all due respect, you two are very technically strong in the development of models, but you obviously lack the ability to run a brand.

Therefore, there are some things that I have to say in the front, after this factory is acquired by me, I will definitely have to adjust the business strategy.

And both, I want you to work full-time on new technology, and this factory is going to be an Aston Martin R&D center.

We can find excellent designers all over the world to develop the most advanced and cutting-edge automotive technology.

In order to ensure that we can continue to innovate our R&D capabilities, I will allocate 10% of the annual profits of the new company as your R&D funding. ”

After listening to Fang Lang's words, Bertelli hesitated:

"Mr. Fang, how do we ensure that the new company can be profitable?"

Fang Lang smiled and said:

"This will be your first assignment after the acquisition is completed."

The acquisition has not yet been completed, and Fang Lang is reluctant to reveal his business plan in advance.

The establishment of a professional R&D department to carry out the research and development of new technologies is the inspiration that Fang Lang obtained from Bell Labs.

In order to ensure that its industry has continuous innovation capabilities, Fang Lang plans to implement this idea in his whole industry.

Now that he has decided to take Aston Martin, Fang Lang will not hesitate.

Returning to London with Reinhardt again, he informed his team to form a takeover team and start negotiations with the bank with Reinhardt's help.

I don't know if it's because the Reinhardt family has enough influence in the UK, or because the banks also want to get rid of the burden of Aston Martin quickly.

Because Aston Martin is in liquidation, the acquisition went very smoothly.

In the end, Fang Lang pocketed the company for 1.75 million pounds.

Through the connections of the Reinhardt family, Fang Lang recruited a professional manager named Eppelly Barron in the UK.

"Mr. Barron, in the future, Aston Martin in the UK will only need to work full-time on new technologies and develop new models of automobiles. Your first job will be to build a brand new automotive assembly line factory in Brazil. ”

"Beltelli, my first assignment was to develop a family car, and the current Aston Martin is a two-door version.

This can't enter the daily life of ordinary people, and I asked this car to meet the travel needs of a family of five. There is no need for four-wheel drive, there is no need for a large displacement.

The main focus is comfort, fuel saving, safety, good handling, low cost, can it be done? ”

"This ..... Boss, aren't we going to continue working on atom? ”

Bertelli was clearly still obsessed with his atom.

"Let's put it this way! My business idea is to divide the car market finely, and the high-end model is still the Aston Martin, which is mainly responsible for high-performance coupes.

Focusing on luxury, customization, high-end, speed and performance, we maintain our high-end brand image by participating in major automobile events.

In order to protect Aston Martin's premium image, we need to set up another brand to capture the market, capture profits, and support Aston Martin's high-tech research and development.

This model can be characterized as a civilian model, and the civilian model occupies the market and obtains profits with practicality and low price.

See what I mean? ”

The company team sitting here suddenly realized at this moment.

Bertelli hurriedly said:

"Boss, I understand what you mean, I will complete the research and development of the new model as soon as possible!"

"I would advise you to recruit enough R&D staff quickly, because I'm not just working on this model.

In addition to developing a five-seater civilian model for the family, I also need you to organize the development of two types of off-road vehicles and pickup trucks based on the Willis Jeep.

It will appear on the market as a tool cart, and believe me, this type of car will quickly take over the market in the Americas, and they need to be durable, powerful, easy to maintain, and have a low failure rate.

This kind of vehicle may appear on farms, wilderness, so it requires four-wheel drive and strong off-road ability. Do you understand? ”

"Boss, we get it! We will soon set up a dedicated research team to develop the model you are talking about. ”

Now that the boss has explained the company's business strategy, everyone certainly knows how to work.

Next, the company's team began to build rapidly, and soon everyone began to perform their duties and get busy according to Fang Lang's plan.

At this time, far away in the Morgan Stanley Building in New York, Morgan was looking at the middle-aged man across the desk.

"Mr. Reyer, I don't know at this time, you came all the way from Texas to New York to find me, is there something wrong?"

The middle-aged man's somewhat haggard face, after hearing the question that Mr. Morgan asked knowingly, did not mind, and said with a wry smile:

"Mr. Morgan, I understand that your company is now in the process of acquiring shares in Ridgefield.

As the largest investment bank in the United States, it is an honor for me to be able to look at our small company.

We also have no ability or reason to reject your acquisition.

I'm here today to ask what happens to our employees when you complete the acquisition. ”

Morgan looked at the middle-aged man in front of him who seemed to be waiting for the verdict of fate:

"Mr. Reyer, I'm very sorry! Actually, I don't know! ”

Reyer apparently did not expect Mr. Morgan to answer him like this, and for a moment did not know what to say.

"I have heard that Mr. Reyes has a high prestige in the company. The employees are convinced, aren't they? ”

"Mr. Morgan, you've won the prize! I'm just a manager of the company, and everyone is convinced that it's not me personally, but my position. ”

"It's not what I've learned. As far as I know, it's better to speak in your company than Mr. Ridgefield! ”

"Don't worry, sir! If my presence affects your future arrangements for employees, I am willing to resign, and I only hope that you can keep the job for everyone. ”

"No, no, Mr. Reyer, you misunderstood, I have no ill intentions. I mean, you're a very capable professional manager, and I admire you very much.

I don't know if you are interested in changing the working environment! ”

Reyer looked up at Morgan with a look of surprise, he didn't expect Morgan to want to make him work for him.

"Don't be surprised! Mr. Reyer, I've looked into the situation of your company, and in fact the company was in a desperate situation before the death of Mr. Ridgefield Sr., wasn't it?

However, you still rely on your excellent management ability to stabilize the hearts of employees and let everyone face the difficulties together.

In addition, he personally stepped forward to pull in several large investments to continue to support the exploration work of Mr. Ridgefield Sr.

Even after the death of Mr. Ridgefield Sr., you are still doing your best to keep the company running.

I have heard that Mr. Ridgefield Jr. hates you very much, and has offered to fire you several times, but you have not abandoned him.

I have to say that I was touched by your loyalty to Mr. Ridgefield. ”

Hearing Mr. Morgan's evaluation of himself, Reyer shook his head with a wry smile and said:

"Mr. Morgan, I think you misunderstood, I am not loyal to Mr. Ridgefield, I am loyal to the Ridgefield Company, a company that I have watched him grow up with.

I've been with this company for most of my life, and I don't know where I'm supposed to go if I leave it.

My original idea was to work for this company for the rest of my life, and I was confident that we would be able to succeed.

But now that old Mr. Richfield is gone, Mr. Ridgefield Jr. ..... Alas!

So I'm here today to see what the future holds for those of us. ”

"Alright! It seems that Mr. Reyes did not want to come and work for me.

I really can't answer you about the future of your company.

Because it wasn't me who actually bought your company, it was the Universal Group. ”

"Universal Group? That Mr. Fang's Universal Group, which was in conflict with Mr. Richfield? They wouldn't be there to get revenge on Mr. Ridgefield! ”

Seeing Mr. Morgan nodding, Reyer's heart was gloomy.

If this global group is to take revenge on Mr. Richfield, then the future of its own people is really difficult to say.

Wait a minute, if the boss of the global group is a very vindictive person, will his own employees also be implicated?