Chapter 251: Recent Developments in the Media

Regarding the old man's traditional thoughts, Fang Lang was really helpless.

In fact, Fang Lang didn't want to find a Chinese girl to marry and have children, but the original body didn't leave him resources in this regard!

In the impression of the original body, the Chinese girl in the same village did not match his eyes at all.

Look at Lilith's body and appearance, which resembles Monica Bellucci, which is getting more and more flavorful as she gets older.

How could Fang Lang, as a visual animal, be willing to give up.

In addition, Lilith's personality is not at all like the European and American women he knows, but a service-oriented personality that is close to Asian.

What more bikes.

What's more important is that there is one, you can stuff a pair of daughters to your mother-in-law.

You can't blame the enemy for being too cunning, it's really that she gives too much.

And since he has accepted Lilith as his girlfriend, it is impossible for him to give up a woman who has entrusted his whole body and mind to himself because of the opposition of his family.

Therefore, in this matter, it is impossible for Fang Lang to compromise with the old man.

"Grandpa, trust me, you're going to love this granddaughter-in-law when you see Lilith!

If I'm still single, I wouldn't disobey you.

But, I've now decided on a boyfriend and girlfriend relationship with Lilith. Do you want your grandson to be a chaotic Chen Shimei?"

Even if the old man wanted his grandson to find a Chinese wife, when he heard Chen Shimei's accusation, he had to temporarily put aside his insistence.

Seeing that the old man and his mother fell silent for a while.

Fang Lang was afraid of continuing this topic, so he hurriedly changed the topic and said to his younger brother:

"Tao! Things are going well with the Brazilian Times right now!"

Fang Tao saw that he was squeezing his eyebrows at him, and at the same time he asked himself the question, and he still didn't understand what the other party meant.

Smiled and said:

"Brother, I have to say that your idea of running a newspaper is very successful, and now our Brazilian Times has firmly established itself as the number one print media in Brazil.

The original mainstream newspapers such as the Brazilian daily newspapers, the daily business, the Globo, and the São Paulo page newspaper were left far behind.

Now we are in the process of initiating acquisitions of Globo and São Paulo Page.

Once the acquisition is complete, we will occupy half of the print media in Brazil.

The newly established Newsweek and Half Moon Talk magazines have also achieved good results."

When it comes to Fang Tao's favorite media industry, Fang Tao is a little talkative, and he is no longer the naïve teenager who only has theoretical knowledge and insists on the three characteristics of news.

The topic of discussion is no longer the specific content of the newspaper, but the position and market share of the newspaper in Brazil from the perspective of a media tycoon.

It shows that Fang Tao has also matured, and it is not clear that the Fang family will have a media tycoon in the future.

Fang Lang nodded with satisfaction.

"Even if we occupy half of Brazil, we must not relax, the development of a company, if it does not progress, it means regression, so we must let the company have the momentum.

In the end, Brazil is sparsely populated and the market is still too small, we need to let our media group go abroad, to the world, to the sea of stars.

Go and make our voices heard to the world."

Fang Tao was very satisfied with the fact that the Brazilian Times was able to achieve such a huge result in such a short period of time, and was even a little proud.

Although he was not in charge of the helm and made the Brazilian Times what it is today, as a part of it, Fang Tao feels honored.

But today's brother's words, a little dizzy mind that was hit by the joy of victory, began to cool down quickly.

And seriously think about my brother's words, "Go abroad, go to the world, go to the sea of stars, and send our voice to the world."

At this moment, he felt that in front of his brother's grand ambitions, he appeared

Very small.

While he was complacent about his achievements, his brother had already begun to plan for a future that he couldn't even imagine.

"Brother, can we really do it?"

In his heart, he still felt that his brother's goal was a little too far away, even out of reach.

"How do you know it's impossible without trying? The Brazilian Times is just that, in the future, we at Fangyuan Media will go to the world to buy and launch newspapers.

Dispatch journalists to the world, collect news materials from all over the world, and disseminate them to the world.

When we founded the Brazilian Times, did you dare to believe that the Brazilian Times would have achieved what it is today?

Don't be afraid to dream, dare to think and dare to do.

Dreams are achieved step by step, in a down-to-earth manner."

A meal of chicken soup poured down, making Fang Tao feel as if he had seen the future of Fangyuan Media.

The whole person was a little enthusiastic, and he couldn't suppress the emotions stirring in his heart.

"I see, brother!

I won't let you down."

Fang Lang looked at this younger brother who was stirred up by his emotions in a few words, and leaked a knowing smile.

It's still a young man who is so foolish!

"Have you learned about the development progress of Fangyuan Media and TV station projects?"

"Of course, brother. I haven't really seen what a TV show is like, though.

But I have a hunch that television may soon replace traditional print media as a new media front.

During this time, I often studied with Vice President Anderson who came from the United States, and I felt that his idea of setting up a news station was a genius idea.

Nowadays, people still get the latest advice from the text on paper.

But what a great change it would be to see real images and sounds on TV.

Even illiterate farmers can sit at home and watch the hot news about current events happening around the world.

The audience will be countless times larger than the newspaper.

Now Fangyuan Media's TV station has a month to start trial broadcasting.

Now the main problem is the popularization of televisions, our Fangyuan Group's TV factory, has begun to produce about ten inches of black and white TVs, but the current output is not high.

However, the manufacturing cost of the TV is relatively high, and the price will definitely not be very cheap, and everyone still doesn't know what this guy can do with it.

So, it can be very difficult to promote it in the early stage."

It seems that his younger brother, who is studying journalism, is indeed very sensitive to the smell of the media industry, and his thinking is not pedantic, and he is very quick to accept new things.

Being able to not stick to traditional paper media makes Fang Lang feel very remarkable.

This made Fang Lang very pleased, this era is an era of rapid change, and science and technology are developing rapidly. If you are old-fashioned and unable to accept new things, you will soon be eliminated by society.

"It's great that you can see the potential of TV.

I agree with you that TV stations will definitely become another major media platform that is different from traditional print media in the future.

We must seize the opportunity, actively participate in it, and quickly complete our own technology accumulation.

And before others can react, become bigger and stronger.

As for the difficulty in promoting TV sets, don't worry.

Today's televisions are just getting started, and the difficulties in the early stages are predictable.

After the construction of our TV station is completed and there are TV programs that can be broadcast normally, we can place the TV in some conspicuous positions to attract people's attention.

When everyone understands the role of television, people will naturally pay for it.

For a family, the TV is a relatively luxurious household appliance, and it is inevitable that it will be difficult to promote it in the early stage.

Cultivating customers' consumption habits requires a process, and we are not in a hurry, step by step, steadily, and slowly

I can see the results."

Fang Tao obviously understands that what Fang Lang said is the truth, the promotion of radio and television is not achieved overnight, and the people who can buy TV sets in Brazil are still in the minority.

The current situation is that there are not many signal base stations for radio and television stations, and the plan is to cover TV signals in the capital cities of various states in Brazil, as well as cities such as Rio and São Paulo, which are developed along the coast, before the TV station starts trial broadcasting.

This investment in the construction of signal base stations is a large investment, if it were not for Fang Lang attaching great importance to the development of media companies and providing sufficient funds.

With the Brazilian Times' own hematopoietic abilities alone, it is almost impossible to accomplish such a task.

"Brother, the investment in building this TV station is really too big, we bought an office building in Rio de Janeiro and purchased a lot of camera equipment.

Recruit a variety of professionals to build a team for TV stations.

In every state, a television base station must be erected, and the cable alone is enough to circle the earth twice.

By the time the TV station officially starts the pilot broadcast, I estimate that we will invest more than 10 million dollars in the TV station.

Vice President Anderson told me that the TV show is broadcast for free, so how do we pay for it?"

Fang Lang smiled, understanding that it must have been Anderson who had probed Fang Tao's tone and wanted to hear Fang Lang's method of making profits from Fang Tao's mouth.

After thinking about it, Fang Lang didn't mind telling Fang Tao how the TV station made a profit. I just feel that the time is not ripe enough to advertise at this time.

Television sets have not yet entered people's homes, and they advertise for free, and it is estimated that no one is willing to pay for commercials.

Therefore, for Fang Tao's doubts, Fang Lang smiled and said:

"The time for TV stations to make profits has not yet come, and the time to expand customers in the early stage must be a period of heavy investment for us.

We have to set up branches in various states of the country to be responsible for laying TV signal lines for customers who apply for TV or telephone installations.

We still have to charge the customer for this line laying fee.

But my idea is that we should not charge too much for this fee, and we should still focus on promoting TV.

Once we have a certain number of TV sets, we can start advertising for businesses to collect advertising fees.

It is used to fill the input of the TV station.

When the TV advertising market matures, we can auction off advertising time for each time slot based on the TV ratings of each time slot.

The higher the ratings, the greater the audience of the ad, and the higher the corresponding advertising cost.

Is it as clear as an advertisement in our newspaper?"

Fang Tao patted his head and suddenly realized:

"Oops! I'm a pig brain, how come I didn't think of such a simple method?

Newspapers have text advertisements, and TV stations can broadcast audio and video advertisements!

The effect will be more pronounced than in the newspaper. When the time comes, powerful merchants will definitely fight for a good advertising space."

Fang Lang looked at Fang Tao's expression, smiled and didn't speak.

He didn't want to enter the media industry to make money, if he wanted to make money, he would have to make more money than the media industry, so why bother with such heavy asset investment.

The real role of the media is the right to speak and the export of culture.

This is the reason why Fang Lang has invested so much.

But now is not the time to talk to your family.

When the time comes, he also wants to set up his own film company in Brazil and his own film company in Hollywood, and subtly export culture.

At the very least, movies and television that scandalize the image of Chinese people should not appear.