155 I can't laugh or cry
In the last life, in the competition with his sister Malatang.
At the beginning, their family was dominant, after all, Gao Guofu had more than 500 branches in the province.
And it is also the first time-honored brand to start making Malatang.
But in the later competition, they gradually fell behind.
Because of direct competition with sister Malatang, the two sides have been fighting a price war for three years.
At that time, both sides were eight immortals across the sea to show their magical powers, and they tried their best to advertise on various channels all day long.
Then there are various activities such as full reduction promotions, subsidies for consumers, etc.
And a large part of this cost is borne by their headquarters.
In order to maintain franchisees, they even have to subsidize those franchisees out of their own pockets.
Because if you don't subsidize others, that person will turn around and jump back and join the sisters Malatang.
And the sister Malatang, because of the support of the sister-in-law, is like a hanging, with unlimited ammunition.
In the end, Gao Guofu was suppressed.
In the end, Sister Malatang was a dominant one in the province, with more than 500 branches.
And Gao Guofu's branches, there were only fifty of them left at that time.
However, this is the old yellow calendar of the previous life, and in this life, their situation in this confrontation is much better.
Because my mother went to the Beijing-Tianjin-Hebei region early to open up the market, they Gao Guofu is also very popular in this area.
It was accepted by local consumers early on, and within a few years, more than 300 branches were opened.
If it weren't for later, there would be a bigger Malatang chain brand than them to enter this region to compete.
Then his family's branches will definitely be able to open more.
Of course, there is another reason why his family's branches are only open to more than 300.
That is, most of the profits from operating in this area were used by his mother to fight a price war with his sister Malatang.
originally kindly pulled the two younger sisters, but in the end, they were stabbed in the back by these two dearest people?
How can my mother swallow this breath?
After learning that this sister Malatang began to expand aggressively in the province, and even dug their corners.
Naturally, my mother launched a counterattack against them, so that their family had to face a two-front situation.
In Beijing-Tianjin-Hebei, you have to confront the big-name chain, and in your hometown province, you have to merge with your sisters.
In this way, the money earned from several Internet cafes and the rental of Internet café licenses, as well as the profits generated by 300 Malatang in the Beijing-Tianjin-Hebei region.
Most of them were used by my mother to fight a price war with my sister Malatang.
The extra memories made Gao Yunong feel a pantothenic acid at the root of his teeth.
Mom, don't you think you're confused?
With the money burned, let's buy a few more suites in the capital, okay?
Why bother competing with them?
But he couldn't help it, he knew that this was his mother's knot......
After a big war, many of their branches fell, but many new franchises opened.
In the end, the number of his franchise stores maintained a balance, and there were still more than 200 in the province.
In the Beijing-Tianjin-Hebei region, the current situation is not particularly optimistic.
In recent years, due to poor management, there are many factors such as competition from big brands.
Now the number of their branches in the Beijing-Tianjin-Hebei region has also dropped to about 200.
It is precisely because of the decline in their family's business now.
This aunt felt that she saw an opportunity, so she came to the door to 'ask for cooperation'.
Gao Yunong was still integrating and digesting these new memories in his head, and this is the old mother, who suddenly sneered.
"Cut? Cooperate? Don't even think about it! ”
My mother categorically rejected my aunt's 'invitation'.
The aunt was not angry, but just looked at her mother with a sneer and said.
"Yo! Eldest sister, why do you bother? ”
"Your family isn't having such a good time now, is it?"
"Although there are still more than 400 branches, are there many franchisees who ask to quit every year?"
"Guarding a place like Beijing-Tianjin-Hebei, in the face of the encirclement and suppression of two big brands like Yang Liang and Zhang Guoqiang, there is not enough capital support, how long do you think you can last?"
"This office loan, there are more than five million, right?"
"There are dozens of people in the company, big and small, and they always have to eat, drink, and Lazar, right?"
"Also, you owe more than 10 million to the supplier, right?"
The aunt looked at her mother with a smile and said, and when my mother heard it, her eyes couldn't help but open angrily.
"Zhang Sumei, are you going too far?"
Obviously, my mother didn't expect that my aunt would investigate her family background so carefully.
And when Gao Yunong heard this, there was a rumble in his head.
I thought that my family's development in this life was quite good.
But I didn't expect it, but I still can't get rid of the situation of high debt!
We owe more than 10 million to suppliers, and our family is really talented, how can this be done?
And listen to the meaning of my aunt's words, the office building in this Founder Building was actually bought by our family.
Thinking of this, Gao Yunong just wanted to reach out and support his forehead.
Mom and Dad, what kind of investment vision do you have?
Why did you think about buying this office building?
Ay! Even if you invest in a few sets of shops? Don't you know that this office building is a sinkhole in commercial real estate?
Think of a tycoon whose office building is so beautifully built that he can't sell it if he wants to.
How bold are you, and this one is rushing in......
Okay, I didn't fall into the pit of the Panlong Building, but it ended up falling into a deeper pit......
It turned out that he thought that his parents didn't have enough money to buy too many commercial houses.
Only then did he realize that his parents were not without money, but they had chosen the wrong direction of investment.
This made Gao Yunong really cry and laugh.
But after thinking about it, he can also understand, after all, his father and mother are old-fashioned businessmen.
They are the kind of people who started in business, and they have no concept of property speculation or anything.
In their view, commercial housing and office buildings are production tools that can bring income.
So even if they invest in buying a house, they will definitely prefer this one.
So if it weren't for the special emphasis, they would definitely not buy a large number of commercial houses.
It seems that this must be remembered in the small notebook, and they must be reminded.
Even if they can't say that they buy more commercial houses, then let them buy less retail houses, especially office buildings.
Gao Yunong quietly wrote all this down in a small notebook, and suddenly he felt that someone on the other side was staring at him.
Looking at the other side, Zhang Dameng, who was sitting in the corner of the table, was like a shark that smelled blood.
Seeing that his eyes were shining, the corners of his mouth were about to crack to the back of his head.
Auntie broke out these fierce news about his family's predicament, and the happiest person is this big man, right?
Think about it two days ago, because of the gap in family business, this guy still felt embarrassed in front of Gao Yunong.
But now, his waist was straight, and he felt like he was alive.
The old mother was so angry that she was about to smoke, but the aunt and the second aunt on the opposite side glanced at each other with a smile.
"Eh, how can I call this excessive? I'm just knowing myself and my opponent. ”